Leaders Anywhere

- Founded leadersanywhere.com, a platform designed to guide new leaders, particularly native Arabic speakers, in developing effective leadership and management skills.

- Launched free products including The Leaders Anywhere newsletter (in Arabic), The Guide for Time and Self-Management for Digital Professionals, and The Productivity Assessment for Digital Professionals.

Founder 

adplist.org

I started working with ADPList to offer consultation and mentorship guidance for engineers and help prepare them for interviews or guide them through their career progression.

Mentor

Forto

- Joined Forto, a digital freight forwarding unicorn, during its Series B phase and contributed to its growth through Series C & D, raising its valuation and scaling the engineering team by 400% from 30 to over 120 engineers across Europe.

- Led the Moment Of Truth project, enhancing shipment visibility and achieving an 87% customer usefulness score.

- Led the development of FortoX, a SaaS product that reduced customer manual work by ~20%.

- Initiated the Engineering Manager in Training program, promoting career growth and retaining top talent within the organization.

- Defined quarterly OKRs in collaboration with product management, aligning engineering goals with business strategy.

Tech Stack: NodeJS, Typescript, React, MongoDB, Event-Driven Microservices, RESTFul APIs, Kubernetes, Docker, AWS, GCP.

Engineering Manager

Barmej.com

Driven by a passion for teaching technology to Arabic speakers, I founded iaraby in 2011. At Barmej, I leveraged my engineering and Scrum Master expertise to create engaging educational content, including modules on NodeJS, building a complete CRUD RESTful API, and Agile methodologies (Scrum, Kanban, Kanplan). I honed skills in content creation, voiceover, and mentorship, which I now apply in leading and coaching my teams.

Educator

Mesaic

- Led the integration of the company's B2B2C product with iMessage and Google Intent, enhancing customer workflows with AI-driven automation.

- Improved product performance and customer satisfaction through custom workflow solutions.

Tech Stack: NodeJS, React, GraphQL, Javascript, Typescript, Google Intent.

Engineering Team Lead

BorderGuru

BorderGuru is a full-service solution for brands and retailers to deliver internationally from their web shop or via marketplaces.

- Architected and developed the warehouse and last-mile delivery application, implementing agile sprints and user testing with warehouse workers.

- Integrated mobile apps on custom scanners and devices, optimizing warehouse operations.

Tech Stack: NodeJS, Javascript, React, MongoDB

Software Engineer

souq.com

Souq.com, the largest e-commerce platform in the Arab world, was later acquired by Amazon. I contributed to Souq's recommendation engine, collaborating with data scientists to gather user data, train AI algorithms, and deliver personalized recommendations via APIs. My success on this team led me to join the CRM team, where I helped integrate new CRM tools, including the APPBOY system, to enhance customer relations.

Key Responsibilities:

- Researched and prototyped technologies (Hadoop, Cloudera, Phalcon) for the recommendation engine.
- Developed system architectures and MVPs to validate product hypotheses.
- Analyzed data to guide product development during sprints.
- Integrated CRM tools to improve customer engagement before and after shipping.
- Enabled real-time data aggregation for user behavior to support targeted marketing.
- Built communication channels like push notifications, browser alerts, and SMS.

iaraby

Co-founded iaraby is one of the fast-growing mobile development companies in Jordan and back then in the Middle East.

Developed Fatoosh, An early on-demand content application similar to Netflix today for the Arab World back in 2012.

Co-Founder

Remote Leader | I Help Tech Leaders Transform Into Successful Remote Leaders Achieving Productivity & Work-Life Balance With 30% Less Working Time 🚀

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Rashid Shobaki 🇵🇸

• Implement marketing strategies to fulfill goals for growth objectives and company branding. 
• Coordinate the marketing department to enable the implementation of competitive marketing strategies in important markets and goods.
• Follow up on the commercial performance of the Direct Sales outlets against all individual and store KPI
objectives and targets.
• Cooperate with large organizations to improve thier sales revenu and marketing strategies. 
• Assist startup businesses in their development.
• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
• Research consumer needs and new marketing trends and identifies solutions address them. 
• Hire, train, motivate, and advise a team of sales representatives. 
• Achieve company objectives by planning thoroughly, setting sales goals, analyzing performance data, and making forecasts. 
• Leading team members, and ensure that they're using effective sales tactics to meet revenue objectives. 
• Identifying potential clients and building relationships with them through phone calls, emails, and face-to-face meetings.

Sales And Marketing Specialist

Zain Jordan

• Transformed sales performance by elevating territory sales from $600K to an impressive $1 million 
   within 2 years.
• Surpassing quotas by 12% in FY2020 and an outstanding 15% in FY2021 until June 2022, 
  demonstrating consistent and remarkable growth.
• Spearheaded and coordinated departmental projects, collaborating with various department teams 
   to introduce forward-thinking initiatives including paperless systems, VPN, and Citrix connectivity, 
   quality management systems, and a new customer service platform with enhanced solutions.
• Conducting training sessions for all staff members on these state-of-the-art systems and 
  technologies.
• Enhanced customer satisfaction by optimizing complaint SLA to 8 working hours, achieving a 
   remarkable 90% success rate. This initiative resulted in a significant 95% improvement in customer 
   service, achieved through seamless collaboration with the HD team.
• Recognized as a top choice operator according to TNPS. 
• Implemented collaborative strategies with the IT department to deploy Zain's digital platforms across 
  franchise and Xpress Shop locations, yielding impressive results. Achieved a notable 30% reduction in 
  customer churn and a substantial 70% increase in reconnections with previous customers, effectively 
   enhancing customer retention and loyalty.
• Significantly expanded market presence by successfully launching 4 new Zain Express Shops 
strategically located in Wadi Musa, Shoneh, and Aqaba, effectively broadening our reach and 
accessibility to customers in key areas.
• Saving SLA to 95% by leading the design and implementation of the Documentum system for all franchise and express shops, seamlessly integrating it into the Citrix system across all branches of the Kingdom. This initiative streamlined operations and enhanced document management efficiency throughout the organization. 
• Received a thank you letter from Zain CEO for providing the best services during the COVID-19 
  pandemic.

Shop Manager & assistant/ Acting for Direct Retail Area Manager 

• Overseeing Zain Shops sales operations across assigned areas, managing sales profitability, building 
  and maintaining relationships with key and high-profile customers, overseeing sales figures analysis and market trends, and leading the team to ensure ongoing performance improvements. In addition to that, developing and maintaining Direct Sales Standards and services to ensure achieving the targeted sales growth across and assigned areas. 
Accomplishments: 
•	Successfully drove sales growth by establishing five new branches in 2009 and two additional branches in 2017, expanding the company's market presence. 
•Recognized as the top-ranking sales manager (out of 12) based on employee satisfaction and long- term dedication in 2017. 
•Exceeded sales goals by an impressive 30% in 2009 and 19% in 2017, consistently delivering outstanding results. 
•	Received prestigious honors as a two-time district "Q2 and Q3 best achiever 2012" recipient, commendations for superior performance.
.Pioneered a new market segment and achieved remarkable sales growth (quarterly champion, Zain) in 2017 through the strategic opening of two new branches and the reallocation of resources from the main branch. 
•	Secured a significant market share, saving 120K JOD, with a commanding 90% share in Karak, 35% in Tafilah, and 40% in Maan.

Franchise Shops group Manager 

•	Ensuring the achievement of monthly and annual sales targets in the assigned shop. 
•	Implementing appropriate processes to deliver unmatched customer experiences and achieve company KPls for NBS score. 
•	Monitoring and reporting daily, weekly, and   monthly achievements to set targets. 
•	Providing monthly coaching and building development plans for sales and service advisors in the shop, aiming to achieve quantitative and qualitative targets in coordination with the sales academy.    
• Managing and motivating staff to optimize   sales performance, profitability, and customer satisfaction. 
• Delivering comprehensive knowledge and information about Zain products, services, offers, updates, processes, policies, and procedures to the team. 
•	 Ensuring team readiness, commitment, adherence, conduct, and appearance in alignment with company standards. 
•	 Collaborating with various departments 
  on shop-related matters. 
•	 Monitoring and ensuring shop readiness, including the shop environment, layout, and adherence to Zain policies and processes. 
•	 Verifying compliance with customer   contract filing requirements. 
•	Providing feedback on the device's demo lines, displays, accessories line, flyers, and shop cleaning service provider every month, by agreed sales processes. 
•	 Analyzing shop and staff performance and proposing improvement strategies. 
• Managing, forecasting, and preparing replenishment orders for products and merchandizing, while 
• overseeing cash and stock auditing. 
•	Monitoring stock levels and coordinating with the Warehouse and Logistics department for order issuances, adhering to company policies and procedures. 
•	Ensuring compliance with established sales and cash collection processes and procedures.  
• Overseeing HR procedures, including appraisals, discipline, training, and other relevant processes.
• Managing large government corporate   accounts.

Shop Manager

• Interact with customers to provide and process information in response to inquiries, concerns, and 
   requests about products and services
• Deal directly with customers either by telephone, electronically, or face-to-face.
• Respond promptly to customer inquiries.
• Handle and resolve customer complaints.
• Process orders, forms, applications, and requests.
• Organize workflow to meet customer time frames.
• Direct requests and unresolved issues to the designated resource.
• Manage customers' accounts.
• Keep records of customer interactions and transactions.
• Record details of inquiries, comments, and complaints.
• Record details of actions taken.
• Prepare and distribute customer activity reports.
• Communicate and coordinate with internal departments.
• Follow up on customer interactions.
• Provide feedback on the efficiency of the customer service process.
   Achievements:-
• Increasing customer satisfaction by 95%.
• Best Mystery Shopper Award 2004, 2005, 2007.
• Best Achiever 2004, 2006.

Consumer Consultant/ acting Team Leader

United Pharmaceutical

• performing installation, upgrading, developing various company computers and software, also provide guidance for employees for using various operating systems.
• Responsible for Entering the  latest technologies as per factory needs.
• providing Data Recovery and Back up.

Information Technology Officer

taplio

The Battle

Rashid Shobaki 🇵🇸

Ehab Almajali

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