Leaders Anywhere

- Founded leadersanywhere.com, a platform designed to guide new leaders, particularly native Arabic speakers, in developing effective leadership and management skills.

- Launched free products including The Leaders Anywhere newsletter (in Arabic), The Guide for Time and Self-Management for Digital Professionals, and The Productivity Assessment for Digital Professionals.

Founder 

adplist.org

I started working with ADPList to offer consultation and mentorship guidance for engineers and help prepare them for interviews or guide them through their career progression.

Mentor

Forto

- Joined Forto, a digital freight forwarding unicorn, during its Series B phase and contributed to its growth through Series C & D, raising its valuation and scaling the engineering team by 400% from 30 to over 120 engineers across Europe.

- Led the Moment Of Truth project, enhancing shipment visibility and achieving an 87% customer usefulness score.

- Led the development of FortoX, a SaaS product that reduced customer manual work by ~20%.

- Initiated the Engineering Manager in Training program, promoting career growth and retaining top talent within the organization.

- Defined quarterly OKRs in collaboration with product management, aligning engineering goals with business strategy.

Tech Stack: NodeJS, Typescript, React, MongoDB, Event-Driven Microservices, RESTFul APIs, Kubernetes, Docker, AWS, GCP.

Engineering Manager

Barmej.com

Driven by a passion for teaching technology to Arabic speakers, I founded iaraby in 2011. At Barmej, I leveraged my engineering and Scrum Master expertise to create engaging educational content, including modules on NodeJS, building a complete CRUD RESTful API, and Agile methodologies (Scrum, Kanban, Kanplan). I honed skills in content creation, voiceover, and mentorship, which I now apply in leading and coaching my teams.

Educator

Mesaic

- Led the integration of the company's B2B2C product with iMessage and Google Intent, enhancing customer workflows with AI-driven automation.

- Improved product performance and customer satisfaction through custom workflow solutions.

Tech Stack: NodeJS, React, GraphQL, Javascript, Typescript, Google Intent.

Engineering Team Lead

BorderGuru

BorderGuru is a full-service solution for brands and retailers to deliver internationally from their web shop or via marketplaces.

- Architected and developed the warehouse and last-mile delivery application, implementing agile sprints and user testing with warehouse workers.

- Integrated mobile apps on custom scanners and devices, optimizing warehouse operations.

Tech Stack: NodeJS, Javascript, React, MongoDB

Software Engineer

souq.com

Souq.com, the largest e-commerce platform in the Arab world, was later acquired by Amazon. I contributed to Souq's recommendation engine, collaborating with data scientists to gather user data, train AI algorithms, and deliver personalized recommendations via APIs. My success on this team led me to join the CRM team, where I helped integrate new CRM tools, including the APPBOY system, to enhance customer relations.

Key Responsibilities:

- Researched and prototyped technologies (Hadoop, Cloudera, Phalcon) for the recommendation engine.
- Developed system architectures and MVPs to validate product hypotheses.
- Analyzed data to guide product development during sprints.
- Integrated CRM tools to improve customer engagement before and after shipping.
- Enabled real-time data aggregation for user behavior to support targeted marketing.
- Built communication channels like push notifications, browser alerts, and SMS.

iaraby

Co-founded iaraby is one of the fast-growing mobile development companies in Jordan and back then in the Middle East.

Developed Fatoosh, An early on-demand content application similar to Netflix today for the Arab World back in 2012.

Co-Founder

Remote Leader | I Help Tech Leaders Transform Into Successful Remote Leaders Achieving Productivity & Work-Life Balance With 30% Less Working Time 🚀

Do you feel stuck in endless workweeks, juggling too many tasks, and still not seeing the growth you want?

Many digital professionals and solopreneurs find themselves overwhelmed—caught in a loop of burnout, disorganization, and stagnation. Passionate about their work, they’re often buried in the day-to-day grind, handling everything from operations to strategy. This leads to:

☓ Relying on scattered productivity hacks without a sustainable system.
☓ Working longer hours with little progress toward scaling.
☓ Missing strategic growth opportunities due to inconsistent focus.
The problem isn’t just working harder; it’s about working smarter, with a strategic plan that balances your personal well-being and effective business leadership.

🌟 That’s where the "Leaders Anywhere: From Solopreneur to Global Digital Leader" program comes in.

This step-by-step program is designed to transform solopreneurs and digital professionals into high-impact leaders who manage their time, teams, and tasks efficiently—no matter where they are in the world.

 Here’s what you’ll achieve in the program:

⎷ Personal Mastery: Regain control over your schedule by cutting inefficiencies and developing habits that save you hours each week, allowing you to focus on what truly drives your business forward.

⎷ Performance Excellence: Streamline your operations and automate routine tasks, freeing up your time for strategic, high-impact work that fuels sustainable business growth.

⎷ People Leadership: Enhance your leadership skills to build and manage high-performing teams. Master delegation, improve communication, and confidently scale your business operations.

Ready to break free from the cycle of overwork and step into your role as a strategic leader? Join my upcoming masterclass: "The Shortcut to Digital Leadership."

 In this session, you’ll:

⎷ Identify the key challenges holding you back and uncover immediate growth opportunities.
⎷ Develop a clear, actionable plan to streamline your workflow and reclaim your time.
⎷ Learn the exact steps to build a balanced, thriving business that aligns with your vision.

If you’re tired of spinning your wheels and want to build a business that doesn’t just survive but excels, let’s get started. DM me "Leaders Anywhere" for more details and to secure your spot.

Together, we’ll transform your business into a strategic, scalable operation that gives you the freedom and results you’ve been striving for.

Rashid Shobaki 🇵🇸

Skill Up YOU

Skill Up YOU is an educational and consulting company focused on empowering youth, young adults, and organizations through specialized coaching, training, and development programs.

We deliver accredited services through executive coaches, career and financial advisors, psychologists, and special educators, supporting character development, leadership growth, and future-readiness for individuals and teams.

Our programs include training sessions, workshops, empowerment initiatives, conferences, boot camps, and summer camps designed to foster personal, academic, and professional growth.

We serve schools, universities, NGOs, parents, teachers, educational organizations, and corporate clients seeking to build leadership capacity and talent pipelines.

Training is delivered through webinars, in-person workshops, and blended formats, using practical, action-driven materials that are easy to apply and create lasting impact. Our programs cover a wide range of critical competencies, including:

Career Orientation and Development

Financial Literacy

Personal Growth and Resilience

Entrepreneurship and Innovation

Artificial Intelligence Awareness

Problem Solving and Strategic Thinking

Time and Stress Management

Interpersonal Communication and Networking

Public Speaking and Active Listening

Emotional and Social Intelligence

Personal Branding

Teamwork and Team Building

Civic Engagement and Social Responsibility

Parental Guidance and Family Engagement

Teacher Training and Professional Development

At Skill Up YOU, we prepare the next generation of leaders — and strengthen today’s organizations — by building the skills that matter for lasting success.

Founder and CEO

Pacem Family Office

PACEM Family Office is a Paris-based boutique firm specializing in comprehensive family wealth management and advisory services. the firm offers a range of services aimed at preserving and growing family wealth across generations.

PACEM Family Office provides a holistic suite of services, including:​

Real Estate Investment: Advising on property acquisitions and management.

Private Equity and Fund Investments: Facilitating investments in private markets.

Estate and Trust Planning: Structuring assets to ensure smooth succession.

Philanthropy Advisory: Guiding charitable giving aligned with family values.

Succession Planning and Wealth Management: Ensuring seamless transfer of wealth.

Family Governance: Establishing frameworks for decision-making and conflict resolution.​

The firm emphasizes a transgenerational approach, aiming to maintain family harmony and financial stability over time.

The team comprises multicultural and trilingual professionals, catering especially to expatriate families from regions such as the Middle East and the GCC. This diverse expertise positions PACEM to address the unique needs of international families seeking to manage their affairs within the European legal and financial framework.

Educational Consultant, Executive and Career Coach 

Lycée Abdel Kader MLF/AEFE

Youth Coach and Community Service Officer/School Head Librarian/Philosophy Teacher

I am a Certified Psychometric Assessor, Executive and Career Coach, and Educational Consultant with 24 years of experience supporting organizations and educational institutions across the GCC and MENA regions.

As the founder of Skill Up YOU,  I design and deliver career and leadership development programs grounded in psychometric assessments and real-world leadership needs.  I have partnered with organizations such as the American University of Beirut, , Maarif Education KSA, Air France, and the International Telecommunication Union (ITU).

Signature initiatives  include the "DARBI Career and Leadership Program",  and projects with the UN Global Compact and the Malala Fund, impacting over 1,000 students and 100 educators.

I served as a juror for the Hult Prize International Social Entrepreneurship competition and mentored emerging leaders through the "Leaders of Leaders Africa Fellowship".

Fluent in Arabic, English, and French, I engage diverse audiences across the GCC and beyond, advancing organizational talent and leadership excellence

My philosophy is simple: "Future success is an inside project."
Let's connect and explore how we can empower you or your organization,  through science-driven career and leadership development.

taplio

The Battle

Rashid Shobaki 🇵🇸

Aya Barakat

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