Leaders Anywhere

- Founded leadersanywhere.com, a platform designed to guide new leaders, particularly native Arabic speakers, in developing effective leadership and management skills.

- Launched free products including The Leaders Anywhere newsletter (in Arabic), The Guide for Time and Self-Management for Digital Professionals, and The Productivity Assessment for Digital Professionals.

Founder 

adplist.org

I started working with ADPList to offer consultation and mentorship guidance for engineers and help prepare them for interviews or guide them through their career progression.

Mentor

Forto

- Joined Forto, a digital freight forwarding unicorn, during its Series B phase and contributed to its growth through Series C & D, raising its valuation and scaling the engineering team by 400% from 30 to over 120 engineers across Europe.

- Led the Moment Of Truth project, enhancing shipment visibility and achieving an 87% customer usefulness score.

- Led the development of FortoX, a SaaS product that reduced customer manual work by ~20%.

- Initiated the Engineering Manager in Training program, promoting career growth and retaining top talent within the organization.

- Defined quarterly OKRs in collaboration with product management, aligning engineering goals with business strategy.

Tech Stack: NodeJS, Typescript, React, MongoDB, Event-Driven Microservices, RESTFul APIs, Kubernetes, Docker, AWS, GCP.

Engineering Manager

Barmej.com

Driven by a passion for teaching technology to Arabic speakers, I founded iaraby in 2011. At Barmej, I leveraged my engineering and Scrum Master expertise to create engaging educational content, including modules on NodeJS, building a complete CRUD RESTful API, and Agile methodologies (Scrum, Kanban, Kanplan). I honed skills in content creation, voiceover, and mentorship, which I now apply in leading and coaching my teams.

Educator

Mesaic

- Led the integration of the company's B2B2C product with iMessage and Google Intent, enhancing customer workflows with AI-driven automation.

- Improved product performance and customer satisfaction through custom workflow solutions.

Tech Stack: NodeJS, React, GraphQL, Javascript, Typescript, Google Intent.

Engineering Team Lead

BorderGuru

BorderGuru is a full-service solution for brands and retailers to deliver internationally from their web shop or via marketplaces.

- Architected and developed the warehouse and last-mile delivery application, implementing agile sprints and user testing with warehouse workers.

- Integrated mobile apps on custom scanners and devices, optimizing warehouse operations.

Tech Stack: NodeJS, Javascript, React, MongoDB

Software Engineer

souq.com

Souq.com, the largest e-commerce platform in the Arab world, was later acquired by Amazon. I contributed to Souq's recommendation engine, collaborating with data scientists to gather user data, train AI algorithms, and deliver personalized recommendations via APIs. My success on this team led me to join the CRM team, where I helped integrate new CRM tools, including the APPBOY system, to enhance customer relations.

Key Responsibilities:

- Researched and prototyped technologies (Hadoop, Cloudera, Phalcon) for the recommendation engine.
- Developed system architectures and MVPs to validate product hypotheses.
- Analyzed data to guide product development during sprints.
- Integrated CRM tools to improve customer engagement before and after shipping.
- Enabled real-time data aggregation for user behavior to support targeted marketing.
- Built communication channels like push notifications, browser alerts, and SMS.

iaraby

Co-founded iaraby is one of the fast-growing mobile development companies in Jordan and back then in the Middle East.

Developed Fatoosh, An early on-demand content application similar to Netflix today for the Arab World back in 2012.

Co-Founder

Remote Leader | I Help Tech Leaders Transform Into Successful Remote Leaders Achieving Productivity & Work-Life Balance With 30% Less Working Time 🚀

Do you feel stuck in endless workweeks, juggling too many tasks, and still not seeing the growth you want?

Many digital professionals and solopreneurs find themselves overwhelmed—caught in a loop of burnout, disorganization, and stagnation. Passionate about their work, they’re often buried in the day-to-day grind, handling everything from operations to strategy. This leads to:

☓ Relying on scattered productivity hacks without a sustainable system.
☓ Working longer hours with little progress toward scaling.
☓ Missing strategic growth opportunities due to inconsistent focus.
The problem isn’t just working harder; it’s about working smarter, with a strategic plan that balances your personal well-being and effective business leadership.

🌟 That’s where the "Leaders Anywhere: From Solopreneur to Global Digital Leader" program comes in.

This step-by-step program is designed to transform solopreneurs and digital professionals into high-impact leaders who manage their time, teams, and tasks efficiently—no matter where they are in the world.

 Here’s what you’ll achieve in the program:

⎷ Personal Mastery: Regain control over your schedule by cutting inefficiencies and developing habits that save you hours each week, allowing you to focus on what truly drives your business forward.

⎷ Performance Excellence: Streamline your operations and automate routine tasks, freeing up your time for strategic, high-impact work that fuels sustainable business growth.

⎷ People Leadership: Enhance your leadership skills to build and manage high-performing teams. Master delegation, improve communication, and confidently scale your business operations.

Ready to break free from the cycle of overwork and step into your role as a strategic leader? Join my upcoming masterclass: "The Shortcut to Digital Leadership."

 In this session, you’ll:

⎷ Identify the key challenges holding you back and uncover immediate growth opportunities.
⎷ Develop a clear, actionable plan to streamline your workflow and reclaim your time.
⎷ Learn the exact steps to build a balanced, thriving business that aligns with your vision.

If you’re tired of spinning your wheels and want to build a business that doesn’t just survive but excels, let’s get started. DM me "Leaders Anywhere" for more details and to secure your spot.

Together, we’ll transform your business into a strategic, scalable operation that gives you the freedom and results you’ve been striving for.

Rashid Shobaki 🇵🇸

Nektoublek - نكتب لك

Naktublak is a B2B content marketing agency. At Naktublak, we're on a mission to save the Arabic’s world from bad content.

CEO & Founder

Senior Living Occupancy

We help senior and assisted living communities turn cold traffic into booked tours and move-ins without wasting budget. With 12+ years of SEO and content marketing experience, we focus solely on assisted living because that’s where we drive the greatest impact building trust fast and pushing occupancy above 90%.

Co-founder and Chief Content Officer

Sadad Financial Technology 

Writing SEO-focused, product-led blog articles to help SADAD position its product as the leading payment gateway in Qatar.

Content Writer

resal

Writing long-form blog content that’s SEO-optimized for the best long term results.

Mezbar - مِزْبَر 

مِزْبَر هي أداة مدعمة بالذكاء الإصطناعي ومبنية على خبرات طويلة في مجال محركات البحث لمساعدتك في كتابة مقالات أصيلة ومهيأة لمحركات البحث بضغة زر.

Chief Executive Officer

Entrepreneur Middle East

I write about funded SaaS startups and e-commerce can leverage the power of content marketing, influencer marketing, and cold pitching to get more targeted leads.

Contributing Writer

Forbes Middle East

I write about how funded SaaS startups and e-commerces can leverage the power of content marketing, influencer marketing, and cold pitching to get more targeted leads.

Startups Galaxy

Content Marketing Expert

Conversion Creatives

Content Lead

Freelancer

Freelancer Content Writer

I've built and ranked websites on page one of Google.
I've taught over 100 students how to do SEO the proper way.

Freelancer SEO Consultant

Founder & Chief Content Strategy at NL | I Turn Blogs into 7 Figures Marketing Channels

I help agencies, SaaS, eCommerce, and tech companies grow by using content marketing focused on SEO. It's not magic — just a solid strategy and execution.

In short, I turn blogs into revenue-generating machines.

I  take businesses from barely any traffic to tons of qualified leads. I help them go from scattered content efforts to a clear, data-driven strategy. And I turn passive blog posts into tools that actively drive sales.

Here's how I do it:

I create content that doesn’t just fill space — it’s designed to attract the right customers. I also optimize websites so they show up where ideal clients are looking. This results in more traffic, more leads, and more sales.

Instead of spending money on ads or cold outreach, you get a blog that works for you 24/7, bringing in qualified leads around the clock.

The results are clear: more traffic, more leads, and more sales. Your blog becomes your best salesperson, and you get growth that’s based on a proven strategy, not random guesses.

For some quick stats:

I & my team have written over 10 million words in the past three years at Naktublak.
My work has generated over $6 million in revenue for clients.

Our Done-For-You Services:

1️⃣ Blog Content Writing: We craft SEO-optimized content that doesn’t just rank, it converts.

2️⃣ SEO Strategy: We build and execute SEO strategies that transform your blog into a powerful marketing channel.

3️⃣ Link Building: We secure high-quality, hard-to-get links that boost your site’s authority and drive impact.

What’s in it for you?
Partner with us, and watch as your blog becomes a lead-generation powerhouse.

Want to know more? Let’s chat: abass@naktublak.com

P.S. Don’t miss our latest insights. Follow our journey and learn from our experiences at naktublak.com/blog.

taplio

The Battle

Rashid Shobaki 🇵🇸

Abass Cheikh

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