Sagaz Group

Executive Legacy Strategist & Leadership Advisor | Independent Practice
2019 - Present

Partnering with C-Suite executives and high-impact leaders to transform traditional success into lasting legacy through next-level leadership development.

Key Impact Areas:
- Guide executive teams through sustainable high-performance transformation and conscious leadership integration
- Facilitate strategic decision-making processes for Fortune 500 leaders navigating complex transitions
- Design and deliver customized leadership programs for organizations seeking elevated performance without burnout

Selected Achievements:
- Developed proprietary Next Level Leadership™ methodology, implemented across 20+ executive teams
- Guided multiple C-suite transitions, resulting in 40% increase in team engagement and sustainable performance
- Created executive presence transformation programs adopted by leading organizations

Executive Presence Mentor, Ad Hoc Consultant

CEO and Founder of Women Leading Wealth & Sagaz Group

Private Consultant Firm

Legal Strategy & Risk Management Advisor | 

Led strategic risk management and legal compliance initiatives for multinational organizations, specializing in education law, securities, and international ventures.

Key Responsibilities & Impact:
- Spearheaded development of comprehensive legal frameworks for international education partnerships, resulting in successful expansion across North America and Puerto Rico
- Advised C-suite executives on strategic risk management for complex international ventures, + in successful partnerships
- Designed and implemented proactive legal compliance systems for educational institutions, reducing legal exposure by 40%

Specialized Expertise:
- International Education Law
- Cross-Border Partnerships
- Securities Compliance
- Corporate Finance
- Grant Management
- Risk Mitigation Strategy

Notable Achievements:
- Developed innovative legal framework for educational technology partnerships adopted by leading institutions
- Successfully negotiated complex joint ventures 
- Created comprehensive risk management protocols implemented across multiple organizations

Senior Consultant

SAGAZ Consulting and Coaching Firm

Executive Leadership Strategist & Strategic Advisor
Independent Practice | 2019 - Present

Partnering with C-suite executives and high-impact leaders to navigate complex organizational transformations and create sustainable success through the Executive Triad Methodology™.

Key Achievements:
- Developed and implemented strategic initiatives resulting in 40% performance improvement across executive teams
- Guided successful organizational transformations for companies with $100M+ revenue
- Created proprietary leadership development programs adopted by Fortune 500 organizations

Core Competencies:
- Strategic Change Management
- Executive Team Development
- Crisis Leadership Navigation
- Complex Project Oversight
- Multimillion-Dollar Grant Management

Business Strategy and Leadership Consulting

University of Puerto Rico School of Medicine

Dean of Administration | School of Medicine

Led strategic operations and transformation initiatives for the School of Medicine during the critical accreditation period. Directed comprehensive administrative operations, including finance, compliance, human resources, and stakeholder management.

Strategic Leadership & Impact:
- Successfully navigated $100M budget restructuring while maintaining operational excellence
- Achieved full LCME accreditation through strategic compliance management
- Strengthened Medicare partnerships, resulting in an increase in clinical training opportunities
- Secured in additional foundation funding through strategic relationship-building

Key Responsibilities:
- Directed administrative operations for faculty, staff, and medical departments
- Managed $100M annual budget during significant financial restructuring
- Led critical stakeholder relationships with LCME, Medicare, and accreditation boards
- Orchestrated comprehensive change management initiatives across all departments

Notable Achievements:
- Implemented cost-reduction strategies while maintaining educational quality
- Developed innovative resource allocation model adopted by other university departments
- Created strategic partnerships, increasing clinical placement opportunities
- Established new financial controls improving budget efficiency 

Core Competencies:
- Academic Medical Administration
- Strategic Financial Management
- Accreditation & Compliance
- Change Management
- Stakeholder Relations
- Resource Optimization
- Crisis Leadership
- Organizational Transformation

Administration and Financial Associate Dean

Government

Program Director, Federal Grants & Child Services

Led strategic oversight of multi-million dollar federal grant programs serving children and families. Directed comprehensive program operations, including budget management, compliance, stakeholder relations, and performance optimization.

Strategic Impact:
- Managed $12M federal grant budget with 100% compliance record
- Achieved exceptional 3.45 accreditation score through strategic program optimization
- Developed innovative in-kind service-matching protocols
- Created community partnerships expanding program reach 

Key Responsibilities:
- Directed operations across multiple federal grant programs
- Led strategic budget planning and resource allocation
- Managed comprehensive stakeholder relationships
- Orchestrated program compliance and quality initiatives

Notable Achievements:
- Implemented performance monitoring system increasing program efficiency 
- Developed streamlined compliance protocols adopted organization-wide
- Created community engagement strategy expanding partnerships
- Established new operational standards improving service delivery 

Program Innovation:
- Modernized Head Start and Early Head Start systems
- Created comprehensive SOP documentation
- Implemented new safety and quality protocols
- Developed strategic community engagement initiatives

Core Competencies:
- Federal Grant Management
- Strategic Program Leadership
- Budget Optimization 
- Compliance & Accreditation
- Stakeholder Management
- Performance Analytics
- Quality Assurance
- Community Relations

Program Manager

Program Director, HR Strategy & Development

Led comprehensive HR transformation initiatives focusing on leadership development, compliance optimization, and strategic program implementation. Served as a key executive liaison, managing critical stakeholder relationships.

Strategic Impact:
- Developed and implemented organization-wide leadership coaching program
- Achieved 100% compliance across federal and state regulations
- Optimized Oracle HR systems, improving efficiency by
- Created data-driven performance management protocols

Key Responsibilities:
- Directed strategic HR initiatives and program development
- Led organizational change management
- Managed executive stakeholder relationships
- Orchestrated compliance and safety protocols

Notable Achievements:
- Implemented leadership development program for 35 Directors
- Created comprehensive OSHA compliance system reducing incidents 
- Developed metrics-based performance evaluation framework
- Established new training protocols improving effectiveness 

Program Innovation:
- Modernized HR data management through Oracle implementation
- Created strategic coaching and development framework
- Implemented lean management principles
- Developed comprehensive compliance monitoring system

Core Competencies:
- HR Strategy Development
- Leadership Training
- Compliance Management
- Change Implementation
- Executive Communication
- Performance Analytics
- Risk Management
- Process Optimization

Technical Expertise:
- Oracle HR Systems
- OSHA Compliance
- Federal Regulations
- Data Analytics
- Performance Metrics

Grant Management Strategist


Led strategic oversight of federal and state grant programs, focusing on compliance optimization, policy development, and stakeholder management. Directed comprehensive grant administration, ensuring operational excellence and regulatory adherence.

Strategic Impact:
- Managed portfolio in federal and state grants
- Achieved 100% compliance across all grant programs
- Optimized proposal development process reducing timeline 
- Implemented lean methodology, improving efficiency 

Key Responsibilities:
- Directed strategic grant compliance initiatives
- Led policy development and implementation
- Managed grantee and sub-recipient relationships
- Orchestrated proposal development processes

Notable Achievements:
- Developed comprehensive grant management framework
- Created streamlined compliance monitoring system
- Established new proposal development protocols
- Implemented lean process improvements

Program Innovation:
- Modernized grant administration procedures
- Created strategic compliance framework
- Implemented macro-level oversight systems
- Developed comprehensive monitoring protocols

Core Competencies:
- Federal Grant Management
- Strategic Policy Development
- Compliance Optimization
- Stakeholder Relations
- Process Improvement
- Lean Methodology
- Risk Management
- Proposal Development

Technical Expertise:
- Federal Grant Regulations
- State Funding Requirements
- Compliance Systems
- Process Analytics
- Project Management

Business and Grant Consultant

Private Client

Grant Consultant and Strategist


Led strategic oversight of federal grant proposals and project management, specializing in requirement interpretation, document coordination, and deadline management.

Key Achievements:
- Streamlined proposal development process reducing timeline 
- Achieved success rate in federal grant applications
- Developed standardized assessment protocols, improving accuracy
- Created a comprehensive documentation framework adopted organization-wide

Strategic Responsibilities:
- Directed federal proposal development
- Led requirement interpretation
- Managed assessment protocols
- Orchestrated team coordination
- Facilitated appeals processes

Core Competencies:
- Federal Grant Strategy
- Proposal Development
- Project Assessment
- Document Management
- Team Coordination
- Deadline Management
- Quality Assurance
- Process Optimization

Notable Projects:
- Led development of federal grant proposals
- Created streamlined assessment framework
- Established new documentation standards
- Implemented coordination protocols

Federal Grant Consulting Firm

Senior Risk & Compliance Strategist | Broadcasting Industry

Led strategic compliance and risk management initiatives for broadcast media operations, partnering directly with C-suite executives to ensure regulatory excellence in radio and television operations.

Strategic Impact:
- Developed comprehensive FCC compliance framework
- Achieved 100% regulatory adherence in broadcasting operations
- Created innovative risk management protocols
- Streamlined compliance monitoring processes

Key Responsibilities:
- Directed FCC compliance strategy
- Led regulatory risk assessment
- Managed C-suite advisory services
- Orchestrated broadcast compliance
- Developed employee compliance programs

Notable Achievements:
- Implemented broadcast compliance system reducing risk exposure 
- Created regulatory knowledge portal adopted company-wide
- Established new compliance training protocols
- Developed strategic risk management framework

Core Competencies:
- FCC Regulatory Compliance
- Broadcasting Risk Management
- Executive Advisory Services
- Employee Training Development
- Regulatory Documentation
- Process Optimization
- Strategic Planning
- Media Law Expertise

Project Leadership:
- Radio Broadcasting Compliance
- Television Operations Risk Management
- Employee Orientation Programs
- Regulatory Documentation Systems

Risk Management Consultant

Bankruptcy Law Department Director

Led strategic bankruptcy operations and litigation, managing complex cases across Chapters 7, 11, and 13 while directing departmental operations and team performance.

Strategic Impact:
- Managed bankruptcy assets
- Achieved 100% success rate in case resolutions
- Directed successful Chapter 13 reorganizations
- Led team of paralegal and legal professionals

Key Responsibilities:
- Directed bankruptcy department operations
- Led federal court litigation strategy
- Managed creditor negotiations
- Orchestrated case management
- Supervised legal team performance

Notable Achievements:
- Successfully restructured corporate debt
- Achieved favorable outcomes in 90% of adversary proceedings
- Developed streamlined case management protocols
- Established new departmental efficiency standards

Core Competencies:
- Bankruptcy Strategy
- Federal Court Litigation
- Team Leadership
- Creditor Negotiations
- Case Management
- Risk Assessment
- Client Advisory
- Legal Operations

Case Experience:
- Chapter 7 Liquidations
- Chapter 13 Restructuring
- Adversary Proceedings
- Federal Court Litigation

Technical Expertise:
- Federal Bankruptcy Code
- Court Procedures
- Motion Practice
- Legal Documentation
- Case Management Systems

Bankruptcy Attorney

Legal Strategist & Advisor

Led comprehensive legal advisory services across multiple practice areas, providing strategic counsel for complex federal, immigration, broadcasting, and contractual matters.

Strategic Impact:
- Managed a diverse portfolio of high-stakes legal matters
- Achieved 90% success rate in case resolutions
- Developed innovative legal strategies across practice areas
- Created efficient case management protocols

Key Practice Areas:
- Federal Law
- Immigration Law
- Broadcasting Regulations
- Student Loan Law
- Contract Law
- Family Law
- Notary Services

Notable Achievements:
- Successfully resolved complex legal matters
- Developed streamlined client consultation process
- Established new case management standards
- Created comprehensive legal research protocols

Core Competencies:
- Legal Strategy Development
- Case Management
- Client Advisory
- Negotiation
- Legal Research
- Trial Preparation
- Risk Assessment
- Multi-jurisdictional Practice

Professional Expertise:
- Complex Negotiations
- Summary Judgments
- Witness Interviews
- Legal Documentation
- Regulatory Compliance
- Client Relations

Legal Advisor

Criminal Practice Legal Assistant

Consumer Law Practice

Bankruptcy Legal Strategist

Led strategic bankruptcy advisory services, guiding clients through complex proceedings while managing critical creditor negotiations and court representations.

Key Impact:
- Managed successful bankruptcy discharges
- Achieved favorable outcomes in 90% of cases
- Developed streamlined client consultation process
- Created comprehensive case preparation protocols

Strategic Responsibilities:
- Led bankruptcy strategy development
- Managed creditor meeting preparations
- Directed case documentation
- Orchestrated court representations
- Provided client advisory services

Notable Achievements:
- Successfully navigated complex §341 proceedings
- Developed innovative client consultation framework
- Established efficient documentation protocols
- Created strategic bankruptcy planning systems

Core Competencies:
- Bankruptcy Strategy
- Client Advisory
- Creditor Negotiations
- Case Preparation
- Court Representation
- Documentation Development
- Risk Assessment
- Legal Analysis

Case Experience:
- §341 Meetings
- Confirmation Hearings
- Discharge Proceedings
- Bankruptcy Litigation
- Client Consultations

Technical Expertise:
- Bankruptcy Code
- Legal Documentation
- Court Procedures
- Case Management
- Client Relations

Law firm

Bankruptcy Attorney & Strategic Advisor

Directed comprehensive bankruptcy proceedings and litigation strategy, providing expert counsel from initial consultation through final discharge.

Strategic Impact:
- Successfully represented clients through bankruptcy discharge
- Achieved favorable resolutions in 100 % of §341 proceedings
- Managed complex bankruptcy litigation portfolio
- Developed customized client solution strategies

Key Responsibilities:
- Led bankruptcy case strategy
- Managed creditor negotiations
- Directed court representations
- Conducted client assessments
- Orchestrated case documentation

Notable Achievements:
- Streamlined bankruptcy filing process reducing time to discharge
- Developed efficient case management protocols
- Created innovative client assessment framework
- Established new documentation standards

Core Expertise:
- Bankruptcy Strategy
- Court Representation
- Creditor Negotiations
- Case Management
- Client Advisory
- Risk Assessment
- Legal Documentation
- Litigation Strategy

Case Experience:
- §341 Creditor Meetings
- Confirmation Hearings
- Discharge Proceedings
- Bankruptcy Litigation
- Client Consultation

Associate Attorney

Provided comprehensive legal support focusing on civil litigation, medical malpractice, and family law matters while developing expertise in complex case preparation.

Key Contributions:
- Drafted successful opposition motions in state litigation
- Developed medical malpractice case analyses
- Prepared comprehensive pretrial documentation
- Conducted in-depth legal research

Case Experience:
- Civil Litigation
 - State action defense
 - Mandamus proceedings
 - Declaratory judgments
 
- Medical Malpractice
 - Case analysis
 - Evidence review
 - Damage assessment
 
- Personal Injury
 - Case preparation
 - Settlement negotiations
 - Document review

Legal Documentation:
- Opposition Motions
- Complaints
- Interrogatories
- Document Requests
- Settlement Letters
- Legal Memoranda

Research Focus:
- State Civil Procedure
- Family Law
- Medical Malpractice
- Personal Injury
- Administrative Law

Core Competencies:
- Legal Research
- Case Analysis
- Document Preparation
- Litigation Support
- Client Communication

Attorney 

LinkedIn Top Voice & Thought Leader - I Help Executives Unlock Peak Performance and Lead with Confidence | Expert in Executive Function, Leadership, and Strategic Success | Former Dean & HR Director | 150+ Happy Clients

"The most strategic leaders often failed where emotionally and spiritually intelligent leaders thrived – especially those aligned with universal principles." 

This observation, made during my 15+ years as Associate Dean and HR Director, led me to develop The Missing Intelligence™ – the spiritually-integrated framework that transforms how women lead through higher wisdom and natural laws.

I'm Raquel Kelly Núñez, and I've spent my career witnessing a critical and painful gap in leadership development: We train minds but ignore the spiritual intelligence and universal principles that create authentic, sustainable leadership.

📊 My Corporate & Academic Experience Revealed:
From the Dean's office to HR leadership, I observed patterns that traditional leadership development missed:
• Women abandoning their intuitive wisdom to fit conventional models
• Emotional reactivity due to spiritual disconnection from higher guidance
• Leadership burnout from fighting universal laws of flow and alignment
• The most impactful leaders integrating something beyond IQ – spiritual wisdom and natural principles

🎯 This Led to The Missing Intelligence™ Discovery:
The spiritual integration of Emotional Intelligence (EQ) and Spiritual Intelligence (SQ) that enables:
• Spiritually-aligned leadership presence
• Wisdom-guided decision-making through universal principles
• Values-aligned influence rooted in higher consciousness
• Purpose-driven impact through spiritual alignment

🔄 The Paradigm Shift:
Old Model: Strategy + Experience = Leadership Success
Conscious Model: IQ + EQ + SQ + Universal Alignment = Transformational Leadership

💫 What Changes When Women Access The Missing Intelligence™ Through Spiritual Integration:
• Confidence in their spiritually-aligned leadership style
• Ability to influence through higher wisdom rather than force
• Sustainable success that honors universal laws and serves the greater good
• Leadership presence that inspires through spiritual resonance

🌟 My Mission:
Creating a new leadership paradigm where women lead from spiritual wisdom and universal principles – where The Missing Intelligence™ becomes the foundation for conscious leadership development that bridges ancient wisdom with modern success.

Currently working with spiritually-conscious women ready to step into their highest leadership potential.

Discover your spiritually-aligned Missing Intelligence™.

#TheMissingIntelligence #SpiritualIntegration #ConsciousLeadership #UniversalLaws #HigherWisdom

Raquel Núñez-Alicea, Esq.

Sandra Macele

Marketing Consulting I Organizational Restructuring I Recruiting and Talent Development in MKT I Marketing Process & Budget Optimisation I Strategies (Creative, Communication, Product, Channel) I Creative Direction I Performance Marketing I Marketing Services (Video Production, Photography, Copywriting etc.)

Markets: EMEA & USA
Verticals coverage: B2B, B2C, B2B2C, G2C

INDUSTRY EXPERIENCE: Technology ● Government ● Fashion ● Architecture ● Pharma ● Media ● Banking ● Food Retail ● Other Consumer Goods

P.S.: Not all clients are stated here.

Chief Executive Overthinker

EKWB

Department Reorganization I Led diverse marketing teams (creative, product, communications, digital/e-commerce) 40 people I Strategies for Marketing, Sales, People I Budget Optimization I Crissis Management I Talent Recruitment & Onboarding I Markets: US & EMEA I Verticals coverage: B2C & B2B

Chief Marketing Officer

Transforming creative unit inside marketing | Consultancy on strategic projects I Creative strategies I Mentoring I Markets: US & EMEA I Verticals coverage: B2C

Marketing Consultancy

Doorson

Marketing Services I Marketing Consulting B2B

Creative Director and Consultant

SENSILAB

Performance Marketing I Creative Services I Marketing Consulting

Intra lighting d.o.o.

Creative Marketing Services I Marketing Consultant B2B

Creative Director & Consultant

Erpium / Creative Agency

Marketing Campaigns production and execution.

Creative Director

Ministry of Economy and Technology

Content and Communication for the activities of ministry I Processes organization

Strategic Marketing Consultant

HBO GO

Online marketing support for HBO Adriatic region.

Director and Producer

HS PLUS

Creative Department organization I Performance Strategies I Process Setting I Talent Onboarding I Markets: EMEA I Verticals coverage: B2C

Strategic Consultant

Studio Moderna

Led 20+ member creative department I Drove client results with impactful and engaging content, setting the stage for sustainable growth I Branding & Performance 

Markets: EMEA
Vertical coverage: B2C

Head of video production

Stop Milking Leads. Start Building People. I Community System Fuelled by your data >>> Check featured

YOU
You are choosing to work with people who believe in doing the right thing. You challenge the status quo and expect the same integrity and accountability (you have) from those around you.

ME
I’m a constructive idealist—bold enough to challenge outdated systems, yet grounded in making authenticity, impact, and trust commercially viable. With a background as a creative director, CMO, and consultant, I combine strategic thinking, sharp people instincts, and fearless storytelling to push brands and leaders to be both real and revolutionary.

It was a warm(ish) Saturday night in the south of Spain. My friends sat outside, eating, drinking, talking, laughing.

I was folded over my laptop on the sofa, full Hunchback of Notre Dame posture, fixing my website.

I skipped the dinner.
Again.

This was 5 days ago.

And I’m grieving the life I keep postponing.

Yet the same work that’s stealing my nights is also the thing that makes me feel most alive.

I’m having the time of my f*cking life building something that only exists because I won’t walk away or give up on.

This is the bit freedom-peddlers cut out:
freedom and sacrifice share the same body.

When I moved to Spain this year:
cat and the laptop came with me.

And the part of me that doesn’t know how to rest also came with me.

This is the official launch of my new business chapter: 
https://lnkd.in/evrY9b7m

ps: Your engagement is very much appreciated. 🖖 
And a thank you to all of you, reviewing my work.

For the people who think dangerously well. I Inbound Development with Thought Leadership POV I Scaling Intellectual Authority

The part of solopreneurship nobody puts on the sales page

Most people have hidden motives on LinkedIn, even if they’re not fully conscious of them.

Two core motives show up again and again under how we behave online…

A. Our need for safety > 
“I don’t want to be judged, exposed, rejected, or look stupid.”
Driven by corporate conditioning, social threat, etc.

B. Our need for expression > 
“I want to be heard, understood, recognized, respected for my mind.”
Driven by identity expression, creativity, and intellectual impact, etc.

These motives often express themselves in three behavior profiles:

TYPE 1, which is safety-dominant pattern
→ clings to tone-dead corporate voice
→ hopes opportunities just “happen”

TYPE 2, which is expression-driven
→ loves ideas and writing
→ wants an audience
→ wants impact (+ income)

TYPE 3, the torn hybrid (most people)
"I want visibility AND I want safety AND I want clients AND I hate selling AND I want inbound AND I don’t want to look salesy."

If this is you:
 → you kill your own pipeline through inner conflict
 → no template or course will help until you get honest about what you actually want and what you’re willing to do for it

With Scaling Authority, we focus primarily on developing TYPE 2 individuals.

People who want public thought leadership.

For this reason, Jean-Philippe Derout, G. Kofi Annan, and I are organizing a free webinar, Wednesday next week.

We will go through this presentation live and clarify the right business strategy for you, regardless of your pattern.

Register here:
https://lnkd.in/eVyiJhHA

Wrong approaches for desired outcomes

Yesterday, I accidentally dragged myself into one of those bizarre social media situations everyone fears.

I got a critical comment under the 92-page carousel I posted.

Surprisingly, I don’t get many of those.
Maybe a handful in two years.
And it wasn’t really hateful.

This gentleman had that tone people use when they want to sound clever while poking holes in your work.

And the cynical layer we usually use when life is unkind.

And who am I to judge!

I’ve been villainized for my tone of voice and the way I speak so many times that I’ve lost count of the nights I fell asleep crying.

He also had credentials in his profile:
ABD, MS, SME, Human Behavior and Development.

Again. 

Who am I to judge a behavior expert ...

I’d seen him before.
He was critical then, too.

All good, I expect my audience to be.

His comment had edge, but I saw it purely as a PR situation.

All I had to evaluate was what I say, how much I say, and both over-explaining and under-explaining can make things worse.

My devil horns were activated. 
It was a nice challenge.

I replied respectfully, showing no fear (a bit of my teeth), but made sure to shut the discussion down, leaving the door open for a private conversation.

(Otherwise, it wouldn't be productive.)

My mistake was this:
I didn’t check his background.

And I didn’t think much of it from apart I wrote above.

More: I felt compassion for him.

I don't want to publicly rip down a gentleman in his 60s, 70s just because he is a bit feisty.

Then I made an even bigger mistake and tagged him under an acquaintance’s post, because the topic aligned.

I thought maybe he’d understand the point better in a different context, because this acquaintance explained it really well.

While I was sleeping, this gentleman detonated that comment section, too.

😅 

My acquaintance did what I didn’t — he looked the man up.

And found a public disciplinary order from the Wisconsin licensing board: the gentleman had never been licensed, had been providing services anyway, and had been formally prohibited from practicing.

Not exactly a minor footnote.

And then I woke up this morning, seeing that my acquaintance blocked me for bringing that man into his space.

Perfect.

😅 

The whole thing sent my mind straight back to another "qualified expert" character I had among my audience.

He was also proudly identifying as a psychopath.

Well, the entire reason I’m bringing this to your attention:

There are a lot of very unwell, very destructive people on the internet, and we attach more significance to them than they actually deserve.

And all academic statuses, degrees, and role identifiers in profiles ... mean absolutely nothing if the mind is educated but the character is not.

_____________
To get my content in your feed, please tap the double 🔔

I’m running 13 people through my new cohort. Meanwhile, I personally ran through all seven stages of an existential crisis.

Had a full 4-day anxiety spiral + impostor syndrome trial version that included:

“I suck. Shut it all down. Become a florist.”

I didn’t need a tranquilizer, but let’s just say the option wasn’t off the table.

Mistake #1:
I called it a Sprint.

Someone later corrected me:
“Sandra… this is an INTENSIVE.”

😃 

Mistake #2:
People were (and still are) REALLY invested.

I completely miscalculated how the structure of the cohort
would directly impact their emotions.

It is beautiful.
And terrifying (weight of responsibility).

Like watching human nature under a microscope.

But here’s the biggest upside:

From inside that meltdown of mine I had ...
I finally see clearly what people struggle with at scale with social media. 

And where any of us can help, and can not help.

So I wrote a mini report.

If you enjoy my content, I also have a newsletter: https://lnkd.in/eVyiJhHA

I study how emotion shapes trust and how trust earns market authority | Identity & Positioning | Brand Strategy

The Game is Psychological 

In my region, we have a term for that forehead vein that pops out when someone is being ridiculous: “žila glupača”. Literally, the stupidity vein.

It activates when:

→ you enter a dumb conversation
→ face someone with zero critical thinking
→ you’re smiling on the outside, screaming inside
→ when you listen to someone who complains for sports

Nothing works.
Everything is hard.
Life is unfair.

…and suddenly you feel the pressure rising in your forehead.

My stupidity vein activates at point #4.

What about yours?

P.S.: In my newsletter, I answer your questions every Sunday: https://lnkd.in/eVyiJhHA

13 points of a reality check

Half of social media is one person’s idea, copied 200 times before lunch.

Results of 252 people voting on: “Which reply feels more genuine?” Extremely interesting.

This was not about grammar, as some thought, but about our tone interpretation.

For example:

“Thanks.”
→ some were visibly “annoyed” in the comment section around the dot

“Thanks!”
→ ! at the end, tends to be interpreted as uplifting

“Thanks 😊”
→ more/too much emotional exposure
→ some interpreted it as a covert niceness (fake)

“Thanks so much, appreciate it.”
→ double appreciation in words, most positive

The reason why we voted as we did is influenced by our history, experiences, and our own interpretation.

Your intention can be 100% genuine.

But once it leaves you, meaning is controlled and interpreted by the reader. 

Perception. 

Example: 
I can't count how many times I was told, I sound angry, when I wasn't angry at all.

The good news is there is a “market” for:
→ Thanks.
→ Thanks!
→ Thanks 😊
→ Thanks so much, appreciate it.

folks.

But the possibility of the fastest market breakthrough:
→ the DOT people. 

Yes, the most hated answer.

Because contrast gives the market differentiation. 

;)


Would love to see you in my newsletter: https://lnkd.in/eVyiJhHA

Analysis of your votes

I know for the last week you've seen changes on my feed and some have reached out expressing the "concern" around my changed content (you miss my carousels).

However, I am running my first 2 rounds of cohorts which I want to perfect for the future ... 

... and part of the responsibility I took on myself is to support people who enrolled and trust me to guide them.

For you, it might not mean I lot.

For me, I am proud of these people and work they are sharing, because I know how many insecurities they had to overcome in a very short period of time.

This is Humaira Akhter ☕️

The best way you can support me, is to read her story and transfer that support on her if you feel connection.

Thank you for being on this path with me.

And Humaira - you go girl!

Stop finding a niche. Start naming your thread | Guiding seasoned solopreneurs to uncover & package their Genius Offer Blueprint™, one aligned offer without bro-hustle, fake scarcity, or burnout.

This isn’t a rags-to-riches story.

It’s a “wait… why am I still shape-shifting?” story.

I’ve spent most of my life trying to be excellent at work, at everything.

It’s a story I share to mirror you.

For anyone who’s been excellent but never felt like a genius…
For anyone who’s shape-shifted just to belong…
For anyone who keeps performing for permission, they no longer need…

This is a reminder:
You don’t have to earn what you already are.

Swipe through for a story of unworthiness, awakening, and stop proving.

Maybe you’ll find a little of yours in there, too.

P.S. Deep gratitude to Sandra Macele — mentor, friend, and creative mirror, who pushed me to tell the truth, even when it stung. 🙏🏽

The Ache to Belong

If I zoom out to the future, a very possible scenario looks like this: 

A.) between AI models, and content libraries, anything that will look like “information transfer” will be (probably) free. 

If your offer is “I teach X,” you are competing with models that can teach X on demand.

B.) Growth-hacked funnels and mass communities will still exist. 
But economically ... they will start to feel like low-margin supermarkets.

Lots of traffic, thin trust, and constant campaigns to keep numbers up.

Like from a Black Mirror episode.

Here is one thing that can’t be mass-produced:

Your one, finite, first-person life.
Its only variable is how it is spent, and on whom.

Signature Offer Architect | I turn scattered expertise into one premium, scalable signature offer that earns more while eliminating the wrong effort. Creator of the Genius Offer Blueprint™

What do you invest in when you’re not sure what you need?

Earlier in my business, I invested in all the things that promised clarity:

➡️ Upsells and Downsell formulas
➡️ Niche-defining courses
➡️ $100K-in-90-days playbooks
➡️ “Dream client” attraction blueprints

Back then, I bought fast answers. I followed formulas. I consumed the internet like gospel. But deep down, I wasn’t building a business.

I was building a response to fear.
- Fear of failing.
- Fear of wasting time.
- Fear of being exposed as a “fraud” if it didn’t work.

When your business is built on fear, it never feels like home.
Just hustle in prettier packaging.

Because in the next evolution of business:
Depth is the new scale.
Discernment isn’t something you download.
It’s something you develop. And it’s your most underrated business strategy.

If this carousel hits differently,
Let me know which slide hit hardest.

P.S. Created in collaboration with my brilliant mirror + mentor Sandra Macele, who held the red thread with me.

Depth is the New Scale

Nothing screams authenticity more like three ghostwriters and an engagement pod.

🌿 👀 🌿

If you want to go fast, go alone; if you want to go far, go together. 

Excited for this new chapter. Some of the best minds and talents on the team.

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

Which social-media profile would you trust more?

With voting, you also see what others answered.

Which social-media profile would you trust more?

The author can see how you vote. Learn more

When someone doesn’t reply, what do you (often) assume first?

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Don’t overthink, first instinct.

When someone doesn’t reply, what do you (often) assume first?

Which brand feels better?

With voting, you also see what others answered.

Don’t overthink, first instinct.

taplio

The Battle

Raquel Núñez-Alicea, Esq.

Sandra Macele

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taplio

The Battle

Raquel Núñez-Alicea, Esq.

Sandra Macele

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sandra Macele's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSandra Macele's LinkedIn Performance