Raphael Alapini 🎯

lempire

Responsible for acquiring and activating new customers, as well as launching new features for lempire products. Primarily focusing on:

- lemwarm, the tool that enables achieving a 65% open rate.
- lemlist, the tool that assists businesses in generating qualified meetings.

Growth Marketer and GTM

Growth.Talent

Membre

Screeb

Management of B2B Growth for a Post-Seed Startup:
- Implementation of Account-Based Marketing (ABM) Strategies for Major Accounts
- Development and Execution of the Go-to-Market Strategy
- Supervision of Two Interns within the Growth Team
- Management of All Relevant Acquisition Channels: Paid Advertising, Outbound Marketing, SEO, Content Marketing
- Responsibility for Sales/Marketing CRM
- Participation in Strategic Decisions and Product Direction.

Head of Growth

Zoomo

- Build go-to-market plans
- Lead the roll out of content and marketing infrastructure
- Leverage data and customers anecdotes to support marketing strategy
- Build out Zoomo brand
- Owns the France marketing budget and reach maximum ROI
- Close collaboration with global marketing.

Marketing Manager Europe

IPaidThat

- Development of marketing strategies in collaboration with the Chief Operating Officer (COO).
- Leadership and recruitment of a marketing team comprising five professionals.
- Oversight of Customer Relationship Management (CRM) in Marketing and close collaboration with the Head of Sales.
- Designing, implementing, and analyzing marketing campaigns.
- Implementing inbound marketing strategies (process automation, tool selection, etc.).
- Conducting email marketing campaigns.
- Serving as the Marketing Manager for international markets, specifically in Spain and Italy.
- Taking over the responsibilities previously held by the former Content Manager.

Head of marketing

- Content Strategy
- Coordination of Written Productions
- SEO Optimization
- Management of CMS Websites (WordPress)
- Link Building
- Google Analytics
- Creating Punchlines for Ads
- Implementation of Creative Editorial Video and Audio Content
- Video Shooting and Editing

Additional responsibilities associated with the growth of a startup.

Content and SEO Manager

Growth Marketer and GTM @lempire

A problem solver with a real ability to create moneymaking ideas, strategies, and campaigns that really work.

- 10+ features/product launched.
- 5 different countries (US-Spain-Italy-UK-France).
- Owned marketing budget & strategy for multiple companies.
- Executed strategies within different channels: outreach, paid advertising, content and SEO.
- Worked for tech companies from pre-seed to Serie C.

Let’s connect to discuss growth, marketing, and music.

Boxing on my free time to increase determination and humility.

Responsible for acquiring and activating new customers, as well as launching new features for Lempire products. Primarily focusing on:

- Lemwarm, the tool that enables achieving a 65% open rate.
- Lemlist, the tool that assists businesses in generating qualified meetings.

Agence Pixelis

• Management de projets et coordination du travail entre les équipes stratégiques et créatives.
• Conception des méthodologies et élaboration des plannings dans une approche co-créative.
• Structuration des budgets, gestion des coûts et analyse de la performance.
• Réponse aux appels d'offre : parti-pris stratégique, conception méthodologie budget, pitch client.
• Management de la relation-client et développement des portefeuilles respectifs.
• Développement des relations partenaires sur l’expérience digitale et lead sur les projets associés.

Responsable de clientèle

KALIA NATURE

Rebranding. Brand platform · Visual identity · Packaging · Tone of voice.
E-commerce strategy. UX Design · Shopify migration · SEO · CRM · Newsletters. 
Communication strategy. Social media · Influence · Partnerships · PR · Events.
Product innovation and development · Implementation and follow-up of consumer tests.
In-store and online development of the distribution network in France and abroad.

Digital Project Manager

Mermaid + Me

Development of the D2C activity for the French market.
Influence marketing on Instagram and Tiktok · B2B partnerships development · PR
Campaign management · Performance analysis · Customer Success · UX Design

Air France Industries KLM Engineering & Maintenance

Strategic marketing & business development for the group.
Competitive intelligence · Market research · Data analysis · CRM · Reporting
Project management · Customer experience · Events (AIX Hamburg, Paris Le Bourget Airshow)

Marketing & business intelligence manager

Belambra Clubs

UX Research: developing an offer to a new clientele.
Market research · Qualitative interviews · Insight identification and analysis · Recommendations.

Strategic marketing consultant

K - New Media GmbH & Co. KG

Website management for e-retailers in the FR-DE-CH markets.
E-merchandising · SEO · Brand content · Content creation · Community management.
Copywriting and translations FR-DE: blog posts, category pages, product sheets.

Social media & content marketing manager

Specialized in digital marketing, I believe branding is one of the strongest lever for growth and business performance. Therefore, I support brands in their strategic ambitions to reveal their purpose, reach out to their community and create preference.

taplio

The Battle

Raphael Alapini 🎯

Thénina Baouane

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