Raphael Alapini 🎯

lempire

Responsible for acquiring and activating new customers, as well as launching new features for lempire products. Primarily focusing on:

- lemwarm, the tool that enables achieving a 65% open rate.
- lemlist, the tool that assists businesses in generating qualified meetings.

Growth Marketer and GTM

Growth.Talent

Membre

Screeb

Management of B2B Growth for a Post-Seed Startup:
- Implementation of Account-Based Marketing (ABM) Strategies for Major Accounts
- Development and Execution of the Go-to-Market Strategy
- Supervision of Two Interns within the Growth Team
- Management of All Relevant Acquisition Channels: Paid Advertising, Outbound Marketing, SEO, Content Marketing
- Responsibility for Sales/Marketing CRM
- Participation in Strategic Decisions and Product Direction.

Head of Growth

Zoomo

- Build go-to-market plans
- Lead the roll out of content and marketing infrastructure
- Leverage data and customers anecdotes to support marketing strategy
- Build out Zoomo brand
- Owns the France marketing budget and reach maximum ROI
- Close collaboration with global marketing.

Marketing Manager Europe

IPaidThat

- Development of marketing strategies in collaboration with the Chief Operating Officer (COO).
- Leadership and recruitment of a marketing team comprising five professionals.
- Oversight of Customer Relationship Management (CRM) in Marketing and close collaboration with the Head of Sales.
- Designing, implementing, and analyzing marketing campaigns.
- Implementing inbound marketing strategies (process automation, tool selection, etc.).
- Conducting email marketing campaigns.
- Serving as the Marketing Manager for international markets, specifically in Spain and Italy.
- Taking over the responsibilities previously held by the former Content Manager.

Head of marketing

- Content Strategy
- Coordination of Written Productions
- SEO Optimization
- Management of CMS Websites (WordPress)
- Link Building
- Google Analytics
- Creating Punchlines for Ads
- Implementation of Creative Editorial Video and Audio Content
- Video Shooting and Editing

Additional responsibilities associated with the growth of a startup.

Content and SEO Manager

Growth Marketer and GTM @lempire

A problem solver with a real ability to create moneymaking ideas, strategies, and campaigns that really work.

- 10+ features/product launched.
- 5 different countries (US-Spain-Italy-UK-France).
- Owned marketing budget & strategy for multiple companies.
- Executed strategies within different channels: outreach, paid advertising, content and SEO.
- Worked for tech companies from pre-seed to Serie C.

Let’s connect to discuss growth, marketing, and music.

Boxing on my free time to increase determination and humility.

Responsible for acquiring and activating new customers, as well as launching new features for Lempire products. Primarily focusing on:

- Lemwarm, the tool that enables achieving a 65% open rate.
- Lemlist, the tool that assists businesses in generating qualified meetings.

Tatiana Goncalves

OMNES Education

Responsable Acquisition Marketing Digital

lemlist

- Developed performance marketing strategy lempire products - lemlist and lemwarm, B2B
email outreach tools, Taplio, a personal branding building tool
- Responsible for all operational set up all performance marketing lead generation tests -
Google Ads, LinkedIn Ads, META - acquiring 4k free trials and 500 customers
- Launched affiliate marketing partnership program from A to Z in 2 months, and
growing performance marketing revenue by 10% in the first month since launch
- Collaborated with brand, product, and SEO to improve landing page optimization and
activation by 2 points

Growth Lead

Growbutter

- Consult on strategy to launch new performance marketing agency.
- Prospecting new clients, both B2C and B2B companies.

Head of Growth Marketing

Dott

•	Designed, launched and lead performance marketing function
•	Managed a 6-figure yearly budget, continuously working on enhancing the ROI
•	Created and optimized campaigns across all EU markets via Google Ads, META, Tiktok, Snapchat, affiliate, and Apple Search Ads
•	Translated marketing objectives and strategies into KPIs; monitored performance daily through Excel and Tableau dashboards
•	Partnered with Product, Engineering and Data teams to create tracking and reporting
•	Created and launched strategy for ASO and organic app growth

Head of Performance Marketing

Meetic

•	Responsible for 50% of online registrations, while decreasing CPR + CAC and improving ROI by 20 points. Achieved the highest ROI across all online marketing channels by redesigning affiliate channel way of working. 
•	Managed 8-figure yearly budget across 10 subscription dating brands for EU region, with a focus on efficient growth and meeting ROI, CAC, LTV objectives
•	Managed team of 4 campaign managers; experience managing both senior and junior profiles
•	Reduced inefficient affiliate network traffic and decrease fraud rate

Head of Affiliate and Partnership Marketing

Zoosk Inc.

•	Managed 8 figure yearly spend across 15 marketing partnerships globally
•	Efficiently acquired 30% of daily subscriptions to meet quarterly goals
•	Efficiently grew select partners, doubling spend in ~2 years
•	Made technical changes (S2S tracking, landing page tests), improving conversion rate +10%

Senior Marketing Manager

•	Managed 8 figure marketing yearly spend across META advertising products
•	Created direct response copy and chose creative for paid social platforms
•	Performed A/B tests to determine campaign efficiency and test new audiences
•	Launched new creative type, which increased leads by 15% while decreasing costs

Facebook Marketing Manager

Managed international digital marketing campaigns to hit monthly and quarterly ROI goals. Channels include Facebook, Google Search and Display, Yahoo!, as well as a variety of global mobile ad networks. Optimize and analyze campaigns on a daily basis, using a direct response approach to acquire customers.

User Acquisition Associate, International

Customer Service Representative (French/English)

The Intelligent Optimist

Responsible for member/customer communications for 2 publications: The Intelligent Optimist and What Doctors Don’t Tell You

Write, edit, and publish weekly blogs for website as well as bimonthly magazine articles

Create copy for, schedule and publish all email campaigns, Facebook, and Twitter

Liaison between design and marketing departments for all email and social media 
Planning and organizing online events and auctions

Marketing and Community Coordinator

Silicon Valley Leadership Group

Worked directly on special projects with member CEOs to increase member participation.

Liaised with offices of elected public officials to increase membership in the Silicon Valley Leadership Group events and campaigns.

Coordinated communication between internal departments and external constituents.

Coordinator

Head of Performance Marketing | Performance Marketing Expert

Digital Marketing Professional with +10 years experience, specializing in user acquisition to improve ROI. Strategic thinker who can create marketing campaigns that resonate with customers while also meeting corporate financial objectives. Ability to liaise between departments with ease and diplomacy. Highly motivated people person. Experience with multi-national companies, bilingual (French/English), dual citizenship in US/EU, ability to travel.

taplio

The Battle

Raphael Alapini 🎯

Tatiana Goncalves

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