Raphael Alapini 🎯

lempire

Responsible for acquiring and activating new customers, as well as launching new features for lempire products. Primarily focusing on:

- lemwarm, the tool that enables achieving a 65% open rate.
- lemlist, the tool that assists businesses in generating qualified meetings.

Growth Marketer and GTM

Growth.Talent

Membre

Screeb

Management of B2B Growth for a Post-Seed Startup:
- Implementation of Account-Based Marketing (ABM) Strategies for Major Accounts
- Development and Execution of the Go-to-Market Strategy
- Supervision of Two Interns within the Growth Team
- Management of All Relevant Acquisition Channels: Paid Advertising, Outbound Marketing, SEO, Content Marketing
- Responsibility for Sales/Marketing CRM
- Participation in Strategic Decisions and Product Direction.

Head of Growth

Zoomo

- Build go-to-market plans
- Lead the roll out of content and marketing infrastructure
- Leverage data and customers anecdotes to support marketing strategy
- Build out Zoomo brand
- Owns the France marketing budget and reach maximum ROI
- Close collaboration with global marketing.

Marketing Manager Europe

IPaidThat

- Development of marketing strategies in collaboration with the Chief Operating Officer (COO).
- Leadership and recruitment of a marketing team comprising five professionals.
- Oversight of Customer Relationship Management (CRM) in Marketing and close collaboration with the Head of Sales.
- Designing, implementing, and analyzing marketing campaigns.
- Implementing inbound marketing strategies (process automation, tool selection, etc.).
- Conducting email marketing campaigns.
- Serving as the Marketing Manager for international markets, specifically in Spain and Italy.
- Taking over the responsibilities previously held by the former Content Manager.

Head of marketing

- Content Strategy
- Coordination of Written Productions
- SEO Optimization
- Management of CMS Websites (WordPress)
- Link Building
- Google Analytics
- Creating Punchlines for Ads
- Implementation of Creative Editorial Video and Audio Content
- Video Shooting and Editing

Additional responsibilities associated with the growth of a startup.

Content and SEO Manager

Growth Marketer and GTM @lempire

A problem solver with a real ability to create moneymaking ideas, strategies, and campaigns that really work.

- 10+ features/product launched.
- 5 different countries (US-Spain-Italy-UK-France).
- Owned marketing budget & strategy for multiple companies.
- Executed strategies within different channels: outreach, paid advertising, content and SEO.
- Worked for tech companies from pre-seed to Serie C.

Let’s connect to discuss growth, marketing, and music.

Boxing on my free time to increase determination and humility.

Responsible for acquiring and activating new customers, as well as launching new features for Lempire products. Primarily focusing on:

- Lemwarm, the tool that enables achieving a 65% open rate.
- Lemlist, the tool that assists businesses in generating qualified meetings.

Noelse

Growth & Acquisition Manager

L'Oréal

In charge of the Azzaro brand for the French market :
- Increase brand turnover and market shares by optimizing the brand offer and visibility, in respect of the brand DNA and budgets.
- Run market/business performance analysis to assess effectiveness of initiatives and impact on the business metrics (sell in, sell out, …).
- Define the 360° new product launch marketing mix : from product forecasting and positioning to the implementation on the field, working with all stakeholders to ensure the completion of the actions.

Brand Marketing Manager

Groupe Clarins

- Act as a liaison between HQ, internal services and countries, coordinating marketing activities and strategy in a multi-cultural environment.
- Take part in building markets’ action plans and support global guidelines.
- Consolidate and analyse information from local markets (KPIs, best practices, media plans, trends, and specific requests).

Area Manager - US, UK, Canada, Mexico

- Coordinate a portfolio of trade marketing animations and projects.
- Define the Big Idea and 360° marketing mix behind each animation.
- Develop the necessary tools (GWPs, gift sets, guidelines) for successful activations in local countries.
- Conceive packaging designs and briefs for agencies and coordinate the activities carried out by external suppliers (mock-ups, artworks, shooting)
- Analyse the animation results and feedbacks.

International Trade Marketing Project Manager

- Develop material linked to promotional activities or brand activation.
- Conduct competitive intelligence and market analysis, monitoring new launches, looking for consumer insights and new trends.

Operational Marketing Product Assistant

Marketing Insights Assistant

Ipsos

Quantitative Research Project Assistant

SID LEE

Communication Coordinator Assistant

Dynamic and collaborative professional with over 7 years of experience in the marketing, market research and project management industry, at both a local and international level.
Passionate about data and consumer behavior with strong organizational and communication skills, I thrive in developing exciting new projects and transform market insights into business opportunities.

taplio

The Battle

Raphael Alapini 🎯

Raphaël Della Nave

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