Raphael Alapini 🎯

lempire

Responsible for acquiring and activating new customers, as well as launching new features for lempire products. Primarily focusing on:

- lemwarm, the tool that enables achieving a 65% open rate.
- lemlist, the tool that assists businesses in generating qualified meetings.

Growth Marketer and GTM

Growth.Talent

Membre

Screeb

Management of B2B Growth for a Post-Seed Startup:
- Implementation of Account-Based Marketing (ABM) Strategies for Major Accounts
- Development and Execution of the Go-to-Market Strategy
- Supervision of Two Interns within the Growth Team
- Management of All Relevant Acquisition Channels: Paid Advertising, Outbound Marketing, SEO, Content Marketing
- Responsibility for Sales/Marketing CRM
- Participation in Strategic Decisions and Product Direction.

Head of Growth

Zoomo

- Build go-to-market plans
- Lead the roll out of content and marketing infrastructure
- Leverage data and customers anecdotes to support marketing strategy
- Build out Zoomo brand
- Owns the France marketing budget and reach maximum ROI
- Close collaboration with global marketing.

Marketing Manager Europe

IPaidThat

- Development of marketing strategies in collaboration with the Chief Operating Officer (COO).
- Leadership and recruitment of a marketing team comprising five professionals.
- Oversight of Customer Relationship Management (CRM) in Marketing and close collaboration with the Head of Sales.
- Designing, implementing, and analyzing marketing campaigns.
- Implementing inbound marketing strategies (process automation, tool selection, etc.).
- Conducting email marketing campaigns.
- Serving as the Marketing Manager for international markets, specifically in Spain and Italy.
- Taking over the responsibilities previously held by the former Content Manager.

Head of marketing

- Content Strategy
- Coordination of Written Productions
- SEO Optimization
- Management of CMS Websites (WordPress)
- Link Building
- Google Analytics
- Creating Punchlines for Ads
- Implementation of Creative Editorial Video and Audio Content
- Video Shooting and Editing

Additional responsibilities associated with the growth of a startup.

Content and SEO Manager

Growth Marketer and GTM @lempire

A problem solver with a real ability to create moneymaking ideas, strategies, and campaigns that really work.

- 10+ features/product launched.
- 5 different countries (US-Spain-Italy-UK-France).
- Owned marketing budget & strategy for multiple companies.
- Executed strategies within different channels: outreach, paid advertising, content and SEO.
- Worked for tech companies from pre-seed to Serie C.

Let’s connect to discuss growth, marketing, and music.

Boxing on my free time to increase determination and humility.

Responsible for acquiring and activating new customers, as well as launching new features for Lempire products. Primarily focusing on:

- Lemwarm, the tool that enables achieving a 65% open rate.
- Lemlist, the tool that assists businesses in generating qualified meetings.

Grouts Online

Performance Marketing Specialist

StatPPC

📌 Transforming struggling PPC campaigns into profit-generating assets

📌 Crafting tailored strategies delivering tangible results for SaaS, Software and IT businesses

Choose a proven path to PPC success.

Explore unparalleled success – schedule a discovery call today!

Founder

CMO Alliance

The Chief Marketing Officer Alliance is a collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts, and other ways that form a catalyst for success and growth

Member

TA Monroe Digital

📌 Handled the paid media strategy and implementation for 8 clients (Managed Google ads for 4 clients and Managed Meta ads for 4 clients)

📌 Successfully completed the 3-month OKR (12-week-year goal) for Google search ads - Account scaling decision tree

📌 Provided ideas/suggestions on Paid media strategy and CRO for the Agency growth project

Senior PPC Specialist 

Hey Digital

📌 Helped Hotjar.com achieve a 94% decrease in CPA on YouTube prospecting campaigns. ▶️

📌 Led the growth marketing plan for Lokalise.com helping it achieve 250% growth in trials over a period of 6 months from Google Ads. 📈

Senior Paid Media Specialist

📌 Initiated account restructure to broad match keyword-based campaigns for Wiza.co resulting in 88% growth in sign-up conversions from Google and Facebook Ads.

Paid Media Specialist

Zoho Corporation

📌 Conducted AdWords Audit for Zoho One account (which is the entire suite of products in Zoho) and provided growth insights.

📌 Responsible for generating high-quality leads for a SIEM product with a 400 K USD media budget per month and for consistently achieving the lead target. 

📌 Handled LinkedIn lead generation campaign activities for IT security products in ManageEngine.

PPC & SEO Strategist

📌 1st 12 months: Managed paid ads for a budget of 7 K USD per month and carried out surplus A/B tests in terms of Bidding/Keywords/Ads/Pages backed with research/hypothesis. 

📌 2nd 12 months: Additionally handled SEM for 50 K per month product & the product's platform scope was scaled from my research input. 

📌 3rd 12 months: Became DRI (Directly Responsible Individual) of an IT security product and contributed to its MRR growth from 650 K USD to 1 M USD.

PPC & SEO Analyst

🔍 Ever wondered why some SaaS and IT companies consistently outperform their competition in the digital space? 

If you’re a start-up founder facing the


🚧 daunting challenge of optimizing your PPC campaigns

🚧 complexity of managing Google Ads, and Facebook Ads

🚧 intricacy of navigating through the digital marketing maze that leads to inefficiency and wasted ad budgets


🔑 Then, can you imagine having a streamlined, high-performing PPC strategy that not only cuts through the noise but also significantly boosts your ROI?

That's where we come in.


What does it look like if we work together?

🚀 Audit & Analysis: Start by diving deep into your current PPC campaigns to identify gaps and opportunities.

🚀 Strategic Overhaul: Implement a bespoke, data-driven strategy tailored to your business needs, focusing on maximizing efficiency and growth.

🚀 Continuous Optimization: Regularly monitor and fine-tune campaigns to ensure sustained success and adaptability to market changes.



🎙 I'm Muthu, the founder of StatPPC, with over 8 years of expertise in transforming paid marketing strategies into success stories. 

My journey includes remarkable achievements like

📌 Hotjar: Reducing CPA by 94% on YouTube prospecting campaigns
📌 Lokalise: Skyrocketed trials by 250% in 6 months via Google Ads
📌 Wiza: Achieved an 88% surge in sign-up conversions with a strategic account restructure.


🤝 Ready to level up your PPC game and drive unparalleled growth for your SaaS or IT company?


✉️ Let's connect and turn your PPC challenges into your biggest wins!

DM or email me at muthu@statppc.com

Book your PPC session https://calendly.com/balachandran_s/quick-chat

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The Battle

Raphael Alapini 🎯

Muthu Kumar Santhanaraja

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