Raphael Alapini 🎯

lempire

Responsible for acquiring and activating new customers, as well as launching new features for lempire products. Primarily focusing on:

- lemwarm, the tool that enables achieving a 65% open rate.
- lemlist, the tool that assists businesses in generating qualified meetings.

Growth Marketer and GTM

Growth.Talent

Membre

Screeb

Management of B2B Growth for a Post-Seed Startup:
- Implementation of Account-Based Marketing (ABM) Strategies for Major Accounts
- Development and Execution of the Go-to-Market Strategy
- Supervision of Two Interns within the Growth Team
- Management of All Relevant Acquisition Channels: Paid Advertising, Outbound Marketing, SEO, Content Marketing
- Responsibility for Sales/Marketing CRM
- Participation in Strategic Decisions and Product Direction.

Head of Growth

Zoomo

- Build go-to-market plans
- Lead the roll out of content and marketing infrastructure
- Leverage data and customers anecdotes to support marketing strategy
- Build out Zoomo brand
- Owns the France marketing budget and reach maximum ROI
- Close collaboration with global marketing.

Marketing Manager Europe

IPaidThat

- Development of marketing strategies in collaboration with the Chief Operating Officer (COO).
- Leadership and recruitment of a marketing team comprising five professionals.
- Oversight of Customer Relationship Management (CRM) in Marketing and close collaboration with the Head of Sales.
- Designing, implementing, and analyzing marketing campaigns.
- Implementing inbound marketing strategies (process automation, tool selection, etc.).
- Conducting email marketing campaigns.
- Serving as the Marketing Manager for international markets, specifically in Spain and Italy.
- Taking over the responsibilities previously held by the former Content Manager.

Head of marketing

- Content Strategy
- Coordination of Written Productions
- SEO Optimization
- Management of CMS Websites (WordPress)
- Link Building
- Google Analytics
- Creating Punchlines for Ads
- Implementation of Creative Editorial Video and Audio Content
- Video Shooting and Editing

Additional responsibilities associated with the growth of a startup.

Content and SEO Manager

Growth Marketer and GTM @lempire

A problem solver with a real ability to create moneymaking ideas, strategies, and campaigns that really work.

- 10+ features/product launched.
- 5 different countries (US-Spain-Italy-UK-France).
- Owned marketing budget & strategy for multiple companies.
- Executed strategies within different channels: outreach, paid advertising, content and SEO.
- Worked for tech companies from pre-seed to Serie C.

Let’s connect to discuss growth, marketing, and music.

Boxing on my free time to increase determination and humility.

Responsible for acquiring and activating new customers, as well as launching new features for Lempire products. Primarily focusing on:

- Lemwarm, the tool that enables achieving a 65% open rate.
- Lemlist, the tool that assists businesses in generating qualified meetings.

Urban Sports Club

Marketing Manager France & Belgium

Preisence

Yoga teacher and massage therapist

Tandemz

Tandemz is a self-service platform for UX research recruitment automation.

Responsible for developing and implementing the growth strategy through organic channels, paid channels, partnerships, events, marketing and sales automation.

Marketing Manager

Economie d'Energie SAS

Managing acquisition performance of several internal and external accounts through SEA and SMA with advertising budget of up to 30K a month.

Providing recommendations for:
- websites SEO optimization 
- landing pages design and optimization for conversion
- advertising budget breakdown across platforms 

Designing and implementing campaign architecture across channels (especially Google Ads, Microsoft Advertising and Facebook Ads):
- Analyzing website traffic and acquisition breakdown 
- Defining keywords and biding strategy 
- Creating ad copy and audience targeting 
- Implementing tracking on websites to follow performance (GTM, GA)

Web analytics:
Mapping customer journey on websites, identifying key steps and implement tracking to report on funnel progression.

Measuring and reporting on website traffic and campaigns performance (Google Analytics, Data Studio).
Presenting performance reports to internal and external clients.

Analyzing the impact of other types of marketing actions such as emailing, newsletter, sms and other PPC platforms.

Working on the development of commercial opportunities with existing clients: developing and presenting new services.

Traffic Manager

Le Payanet

Le Payanet is a place dedicated to wellness, nature and creativity located in the south of France in a 88 hectares domain. We offer retreats all year round combining yoga and many other practices.

Managing all aspects of the marketing strategy:
- Defining the offer’s content 
- Defining the price positioning 
- Defining the communication strategy on all channels (website, bookyogaretreats.com and other partners, social media, SEO, SEA)

Working on everyday operational management:
- Sourcing and hiring yoga teachers and workshops instructors 
- Managing yoga teachers and workshops instructors’ planning
- Managing CRM: booking and customers inquiries 
- Content management: copywriting for all channels 
- Design of experience: creating seasonality in the retreats concepts, developing themed retreats 

Teaching yoga (vinyasa and yin yoga)

Marketing Coordinator and Manager

LANVIN

Working on both women and men’s RTW collections:
- Follow-up of developments with suppliers, style, development and production
teams
- Inputting models into SAP, reporting on development status 
- Managing budget attribution (up to 50K)
- Sourcing new technics and refining buying strategy

Trims and embroideries buyer/developer assistant 

Sonia Rykiel

Worked on two product categories: knitwear and finished good (jersey, denim and leather)

Assisting product managers at all stages of the collections:
- Yarns, fabrics and technics sourcing and development 
-  Trials, prototypes, FTS and press samples launch and follow up 
- Yarn order and logistic between mills in Italy and China
- Updating reporting, management tools, ERP and budgets 
- Special yarn sourcing as part of the company’s ecofriendly shift

Collaboration with style, merchandising, production teams and suppliers

Product Manager Assistant - Knitwear

LUXURY MAKERS by Auditoire

Events agency for luxury brands: working on projects from pitching to
completion stages, collaboration with planning, project and production teams.

Vacheron Constantin - Voyage Beyond the Horizon:
- 2 days event in Shanghai and tour in 3 cities (BJ, DL and NJ). Boutique anniversary and brand promotion for VIC and media.
- Project management with a focus on content.
- Briefing creatives, managing suppliers, sourcing, content management, decision-making tools, logistic.
- Negotiating with suppliers and budget follow-up (1M RMB)
In Chinese, English and French.

https://mp.weixin.qq.com/s/uvWWEk1IJ2X0MZ5mPRzecg

Other projects: Fendi, Jaeger LeCoultre, Dior, Bulgari, Céline.

Project Manager Assistant

济才教育

Worked as a French and English teacher for various companies including 济才教育 (Jicai Education) and Sarnath Kindergarten for which I worked 2 months full-time in the summer 2017 and many private tutoring jobs.
Students from 2 years old to adults.
Content development, relationship with parents (in Chinese).

French and English teacher

Chloé

Worked on the management of the maison’s relationship with influencers and KOLs:

- dealing with stylists requests for fittings
- processing the sending, follow-up and returns of the samples
- VIP fittings
- reporting and internal communication (moodboards, press reports) 
- tracking endorsment contents (Getty, Splashnews...)
- special projects : Cannes, Coachella

VIP & Influencers Manager Assistant

T-shaped marketer with 3+ years experience in B2C and B2B growth and marketing

taplio

The Battle

Raphael Alapini 🎯

Loïs Gauthier

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