Raphael Alapini 🎯

lempire

Responsible for acquiring and activating new customers, as well as launching new features for lempire products. Primarily focusing on:

- lemwarm, the tool that enables achieving a 65% open rate.
- lemlist, the tool that assists businesses in generating qualified meetings.

Growth Marketer and GTM

Growth.Talent

Membre

Screeb

Management of B2B Growth for a Post-Seed Startup:
- Implementation of Account-Based Marketing (ABM) Strategies for Major Accounts
- Development and Execution of the Go-to-Market Strategy
- Supervision of Two Interns within the Growth Team
- Management of All Relevant Acquisition Channels: Paid Advertising, Outbound Marketing, SEO, Content Marketing
- Responsibility for Sales/Marketing CRM
- Participation in Strategic Decisions and Product Direction.

Head of Growth

Zoomo

- Build go-to-market plans
- Lead the roll out of content and marketing infrastructure
- Leverage data and customers anecdotes to support marketing strategy
- Build out Zoomo brand
- Owns the France marketing budget and reach maximum ROI
- Close collaboration with global marketing.

Marketing Manager Europe

IPaidThat

- Development of marketing strategies in collaboration with the Chief Operating Officer (COO).
- Leadership and recruitment of a marketing team comprising five professionals.
- Oversight of Customer Relationship Management (CRM) in Marketing and close collaboration with the Head of Sales.
- Designing, implementing, and analyzing marketing campaigns.
- Implementing inbound marketing strategies (process automation, tool selection, etc.).
- Conducting email marketing campaigns.
- Serving as the Marketing Manager for international markets, specifically in Spain and Italy.
- Taking over the responsibilities previously held by the former Content Manager.

Head of marketing

- Content Strategy
- Coordination of Written Productions
- SEO Optimization
- Management of CMS Websites (WordPress)
- Link Building
- Google Analytics
- Creating Punchlines for Ads
- Implementation of Creative Editorial Video and Audio Content
- Video Shooting and Editing

Additional responsibilities associated with the growth of a startup.

Content and SEO Manager

Growth Marketer and GTM @lempire

A problem solver with a real ability to create moneymaking ideas, strategies, and campaigns that really work.

- 10+ features/product launched.
- 5 different countries (US-Spain-Italy-UK-France).
- Owned marketing budget & strategy for multiple companies.
- Executed strategies within different channels: outreach, paid advertising, content and SEO.
- Worked for tech companies from pre-seed to Serie C.

Let’s connect to discuss growth, marketing, and music.

Boxing on my free time to increase determination and humility.

Responsible for acquiring and activating new customers, as well as launching new features for Lempire products. Primarily focusing on:

- Lemwarm, the tool that enables achieving a 65% open rate.
- Lemlist, the tool that assists businesses in generating qualified meetings.

Anna Gorina

Qevlar AI

Building the next-level content machine to boost Qevlar AI's brand awareness

Senior Content Marketing Manager 

lemlist

Helping Guillaume Moubeche create actionable content for the community of 500,000+ followers across his social media (IG, TikTok, Youtube). (Research, scripting, overview of the editing) 

Project management of educational courses taken by founders, marketers, and sales teams 

GTM for the webinars (E.g. the Warm Outreach webinar that had 5k+ signups and 2.2k+ attendees) 

Management of the Profit-Led Growth Newsletter that is read by 7k+ founders, marketers, and sales teams

Hiring and management of freelancers (illustrators, video editors) 

Management of media relations 

Preparation of presentation decks for conferences and keynotes

Founder's Associate/Business Content Creator 

Praxedo

Ensuring the integration of ViiBE marketing activities into Praxedo's marketing ecosystem by creating high-value content on overlapping industries to show the synergies between the two solutions.

Content Marketing: (development of content with high added value for Praxedo’s main market verticals) 

Blog and social media management 

Brand marketing: (production of articles, design and distribution of monthly external and internal newsletters) 

Collection and production of customer testimonials by industry 

Cross-collaboration with the Sales team to organize webinars intended to ensure the promotion of Praxedo's solution to its various target markets 

Creation of communication media for the Sales team (brochures, infographics...) including the search for service providers for production (design, formatting, printing) 

SEO optimization: Content optimization Management of collaboration with SEO consultants

Digital marketing project manager

ViiBE Communication

Top30 most advanced startups at Station F.
ViiBE - SaaS, a web technology of video assistance and ticketing systems designed for assistance services, after-sales services, and technical support. 

- Marketing 360
- Analysis and structuring of the data relating to the adoption of the ViiBE platform;
- Training of new ViiBE users and ensuring that they are familiar with the solution;
- Collection of user feedback (bugs, ViiBE solution improvement points, recommendations);
- Competitive intelligence, research market trends to develop the ViiBE solution accordingly;
- Priorisation the improvements and functionalities to position on the product roadmap and develop the strategic deployment plan in collaboration with the owners of the solution (CEO, CTO, and Product Owner);
- Aggregation and reporting the news related to the ViiBE product then publish the newsletter for users and principals;
- Restitution of user testimonials to constitute Marketing materials;
- Optimization of the processes and tools used as part of the “VIIBE users satisfaction” program;

Client Solution and Marketing Manager

Marketing 360
SEO, content optimization, A/B testing
PR and influencer management
Brand image management: wrote and edited articles, press releases for Entrepreneur, Business Insider
Worked closely with the product team to market the launch of the integration with Microsoft Teams
Reported forecasts on partners' turnover with ViiBE upsell (IBM, Zendesk) Account management: CSM reports, Account Business Reviews, customer support, customer onboarding
Office management: (e.g) invoices

Content and Customer Success Officer

Christian Dior Couture

Mentoring program Dior x UNESCO 
Recognized with "Recognition of honor" for the Dream for Change project

Mentee Women@Dior

ReSee.com

Inventory management (the stock of 1,200 luxury products), follow-up of the flow of orders, payments, customer service, follow-up of returns and after-sales service and daily operations related to these activities
Contribution to planning and supply chain management operations ( sales forecasts, order planning, back-end, etc.)
Preparation of orders (checking the condition of designer pieces) and pieces for shootings
Assistance to experts in assessing the condition of bags (Hermès, Chanel)
Organization of VIP showrooms and customer support in compliance with luxury service standards, assistance during the Fashion Week

E-Commerce Operational Intern

MAXMODAL

- Content creation, copywriting of analytical overviews of the logistics market 
- Translations 
- Web localization 
- Social media management

Marketing Content Manager - remote

By_English

Development of the digital strategy (SMM, communication)
Supervision of 5 Instagram influencers
Traffic analysis and development of Instagram account performance gain strategies (increase in the number of subscribers from 350k to 480k)

Social Media Manager

Senior Content Marketer at Qevlar AI

Building the next-level content machine at Qevlar AI 🚀

Qevlar AI is a mission to 10x the productivity of SOC teams and empower them to effectively prioritize and respond to all threats with the power of advanced AI automation

taplio

The Battle

Raphael Alapini 🎯

Anna Gorina

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