Randy Shawn Fisher

Expand To New Markets

Working with organizations and high potential leaders to expand to new markets and customer segments, investor relations and fundraising.

Specializing in B2B SaaS, FinTech, Health / Medtech + Biotech / Life Sciences. 

http://ExpandtoNewMarkets.com 

▶ Duniven Dental, US - US-patented 3D dental instrument
▶ ElleMD, Canada - innovative reproductive technology (Femtech)
▶ EIT Health - IP / tech commercialization, market validation and expansion
▶ Volta Labs, Canada - growth advisor
▶ WIPO, Switzerland - skill development and capacity building for early-stage GI companies in Asia and Fiji / South Pacific

Managing Director

Customer Discovery Pros

▶  Get valuable insights about Customers' Needs / Pain Points -  Profitable Markets, Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Marketing Strategy, Branding, Positioning
▶ UX / CX  - Identify user needs, workflows, friction, website / e-commerce conversion
▶ Customer Success - customer adoption, journey mapping, onboarding and renewal

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) 
▶ Richard Cahoon, former Director of Technology Transfer (20 Years), Cornell University.
▶  Landon Steele, BioTech / HealthTech / MedTech, Operations & Strategy, Vancouver/ SF

www.CustomerDiscoveryPros.com

Startup Founders Mental Health.org

A Social Impact venture of Customer Discovery Pros.org

- We're open to partnering. Talk to us!

Founder

Randy S. Fisher - Business Advisor + Coach

▶ Business, marketing, leadership and organization development services.
▶ This includes market research, business model validation and coaching on the Business Model Canvas

http://RandyShawnFisher.com

Business Advisor

▶ Product/Market Fit; investment/fundraising; go-to-market strategy and partnerships; UX / Customer Experience; communications & media relations; HR / recruitment, customer success.
▶ B2B, education, health / medical / wellness, social ventures / impact.

Advisor, Startups & Early-Stage Companies

Expand to the US Market

▶ Free E-Book! 12 Steps to Enter the US Market - https://randyshawnfisher.gumroad.com/l/usmarketentry

www.ExpandToTheUsMarket.com

Consultant

Culture Change Works

Coaching High Potential Leaders and Organizations. 

▶ An organizational culture, leadership and performance consultancy.
▶ Helping clients attract and retain talent, and build productive and high-performing teams.
▶ Applying best practices from elite athletes, sports teams and tech startups.
▶ Dealing with fear / anxiety and imposter syndrome.

www.CultureChangeWorks.com

Organizational Culture and Leadership Advisor

DigiWise Digital Solutions LLC

▶ Digital Marketing, High Performing Websites, Landing Pages and Blogs
▶ UX/UI and E-Learning projects
www.digiwisesolutions.com
www.digiwiiseB2Bmarketing.com

Founder & CEO

avantage

* Writing case studies, white papers, website content and marketing collateral for one of Canada's Top Consulting Firms

Business & Marketing Writer

GyvLink

▶ GyvLINK is a Social Impact company to reduce donation waste and easily get equipment, supplies and volunteers. 
▶ Winner of 1st Amazon AWS Impact Accelerator for Black founders - $225K. 🏆🏆🏆

Director, Marketing, UX and Product Growth

CardMedic

▶ Business coaching and product strategy for the US market.
▶ CardMedic is an award-winning communication app designed to improve the transfer of vital information between healthcare staff and patients.  
▶ MassChallenge 2021 Winner - $50K 🏆🏆🏆

Strategic Advisor

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

If you want to Engage Customers, Increase Traction and Get Repeat Business / REDUCE CHURN; Grow and Expand to New Markets; Get Financing / Investors and / or PIVOT YOUR BUSINESS MODEL, let's talk. 

+++ WHY I AM DIFFERENT - MY EXPERTISE +++

▶ ENTREPRENEURIAL EXPERIENCE - I have launched 4 businesses and a nonprofit focused on education, ICTs and international development.

▶ CUSTOMER-FOCUSED - getting Customer / User / Buyer feedback, developing profitable business models; pivoting - INCREASE REVENUE + COMPANY VALUE. 

▶ FACILITATING STAKEHOLDER READINESS + BUY-IN - coaching and mentoring to increase performance and change behavior.

▶ BEGAN CAREER AS A JOURNALIST - STORYTELLER & WRITER - great for Customer Stories, Case Studies and Use Cases.

Let's connect and explore the possibilities!

▶ CustomerDiscoveryPros.com
▶ RandyShawnFisher.com

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

PT Mega Perintis Tbk

- Handling 6 fashion brands with 2 departments under management, Ecommerce and Digital Media consist of more than 30 personnels.
- Develop strong relationships with key partners & Stakeholders, including suppliers, vendors & service providers

Ecommerce
- Developing comprehensive ecommerce building block strategies & plans aligned with business objectives to drive online sales growth.
- Manage, maintain & Update the e-commerce platform, ensuring a seamless & user-friendly online shopping experience for customers
- Monitor & analyze market trends, customer behavior & Competitor activities to identify opportunities for improvement and drive business growth
- Balancing ecommerce P&L
- Inventory management & forecasting
- Prepare regular reports on the performance of the e-commerce platforms, including key metrics, sales trends, customer behavior & campaign effectiveness.

Digital Media
- Establishing digital media guidelines and hygiene 
- Maintaining and developing all the digital assets
- Utilize industry best practices, emerging technologies & Digital marketing techniques to optimize the e-commerce website's performance
- Create & manage marketing campaigns, including KOL Management, digital advertising & affiliate marketing to drive traffic and increase conversions
- Analyze data, including web analytics & Consumer insights to identify areas for improvement & implement strategies to enhance the customer experience & increase online sales

Online Growth Division Head

The F! Media Agency

- Arrowheading and managing portfolio
- Directing and managing a growing team also supervising of operations departments such as Digital Marketing, Data, Creative, Operations, and CX.

Business Director

Heroleads Indonesia

- Strategic Development: Developing creative and media strategy of clients’ campaigns with a comprehensive rationale from a consumer, data or performance perspective to deliver a strong plan.
- Mentoring & Monitoring: Mentoring and monitoring the media executives team on delivering the clients’ campaign, including reviewing campaign performance, as well optimizing based on the continuous feedback from both the client.
- Campaign Management: Taking charge of the orchestration of digital media campaigns alongside the Ads Optimizer team. This role entails ensuring punctual delivery, adherence to budget, and alignment with client goals. Including carrying out campaign reporting to the highest standards, as well as delivery of commentary, insights and actions to the client on a daily, weekly and/or monthly basis.
- Understand individual client needs (including and beyond specific projects) to help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
- Work to develop a solid understanding of the client’s business, with emphasis on my area of responsibility.
- Collaborating across functions.
- Clientele: Clarins, Beiersdorf, Agung Podomoro Land.

Digital Strategist

Key Responsibilities :
- Plan media buying/placement along with creative material based on clients’ needs.
- Execute and operate digital marketing tools (Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, Google Analytics, etc.)
- Planning and strategizing digital and marketing approach that strengthen and increase conversions on each channels.
- Portfolio industry : Retail, Property and Education.

Digital Marketing Specialist

STRONGBEE

STRONGBEE is Indonesia's Sport & Wellness directory and on-demand booking application with complete service. As our client, Strongbee aimed to increase number of installs in this campaign.

As part of the RevoU Labs program I am currently working as a Performance Marketer helping manage the Universal App Campaign (Google UAC) for Strongbee.

Responsibilities :
- Tailoring Campaign strategy (campaign structure, bidding strategy). 
- Biweekly campaign reporting.
- Performing data-driven analysis and campaign optimization (keywords optimization, audience segments).

Achievement :
- Exceed KPI by Increasing 300% IOS install & decreasing CPI by around 60% in a month.

Performance Digital Marketing

SBC Foods 

SBC Foods is a plant-based food condiments manufacturer which currently serves the B2B and B2C market. As our client SBC Foods are intended to raise their brand awareness that lead to purchase and generating leads for their B2B.

As part of the RevoU Labs program I am currently working as a Performance Marketer helping manage the Google Ads Campaign for SBC Foods.

Responsibilities :
- Creating Landing Page proposal and mock up for Lead Generations campaign.
- Formulating the Media Plan. 
- Tailoring Campaign strategy (campaign structure, bidding strategy). 
- Keyword research.
- Biweekly campaign reporting.
- Performing campaign review and optimization (keywords optimization, audience segments).

Achievement :
- Generating 15 leads a month for "White-label" group keyword with more than 5% of CTR and around 5% of CVR

MULTI HARAPAN UTAMA, PT

- Support the C-Level team in defining group strategy and new ventures and partner with relevant business units to drive market insights and competitive intelligence, mergers and acquisitions, and other strategic initiatives.
- Primary contact point for execution-related matters, including for ad-hoc initiatives such as fund-raising, M&A or other transactions. This is inclusive of certain processes within these transactions, such as identifying priority areas for M&A, support in sourcing opportunities, execution of various streams of market and financial due diligence (both incoming and outgoing), as well as creating presentation materials for internal and external consumption.
- Cultivate relationships with management and working team members across the organization, and across the tech and adjacent ecosystem with industry players, startups, and investors to be at the forefront of new developments.

Executive Assistant to Managing Director

Frank & Co. Jewellery

- Developing store's portfolio
- Providing services for any customer's occasion and also handling their objections
- Managing store's visual merchandising towards thematic events

Accomplishment:
- Increasing 45% closing rate by maintaining the most wanted products availability
- 50% time efficiency in closing the deal by using social media platform to sell and market the products also enabling the payment transfer method

Historical Monthly Achivements:
August 2018       : 139.23%
September 2018 : 108.76%
October 2018      : 123.25%
November 2018  : 101.38%
December 2018  :  127.95%

Jewelry Representative

PT Mega Pilar Mas

- Managing social media accounts for 2 brands, include setting up a content for which product lines to promote for each brands, and setting up a schedule for posting content picked into social media
- Working on a copywriting for each content posted on social media
- Helping the brand manager to distinguish the market segmentation for both brands by starting a competitor research and market research
- Ideating a promotion idea and executing it

Accomplishment:
- Increasing 10% revenue by establishing a new marketing channel (B2C) by partnership with marketplace

Promotional Specialist

- Doing collection towards matured company's account receivables.
- Record all incoming cash and deduct the accounts receivables.
- Manage return goods administrations to account receivables deduction.
- Receiving Purchase Orders from Distributors via Fax, Phone, or Email; and assuring all received Purchase Orders are met.
- Assuring Sales Orders and Invoices precisely correct.
- Doing allotment to each incoming Purchase Orders.

Accounts Receivable Supervisor

PT. Summarecon Agung, Tbk.

Assisting the marketing event division on enhancing the brand awareness of a new shopping mall (Summarecon Digital Center) by planning and held weekly gadget auction.

Marketing Event and Promotion Internship

An pragmatist, ambitious yet passionate digital marketing guy and also an advertologist at heart; with over 5 years of professional experience which passionately experienced in Business Case Preparation, Marketing Strategy Development, and Performance Marketing in multi functional marketing and highly interest in B2B, Retail, DTC, and FMCG industries.

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Randy Shawn Fisher

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