Randy Shawn Fisher

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

I Help YOU Increase Growth & Performance | Business Advisor: Markets, Tech Commercialization & Partnerships | Mentor, OXENTIA | Partners: Washington DC Arch Angels (US), Alimatu Dimonekene - A Girl At A Time.org (UK, Africa)

With Customer Discovery Pros, I've helped 75+ startups with expertise in IP, commercialization, customer discovery, go-to-market, investment readiness, business development, partnerships and more.

At Appreciation Stories, we help you build trust through authentic video storytelling.

PARTNERSHIP + FUNDING SUCCESS!

In 2025, I and Alimatu Dimonekene, MBE, founder of A Girl At A Time, developed a partnership with Avaaz.org on a human rights campaign and obtained 500K signatures from people in 194 countries.  https://bit.ly/4pdX5mA 

In 2024, I and John Fraser (former President, AUTM.net) developed a partnership with Washington, DC Arch Angels - 1,200 angels strong! - http://dcarchangels.com

In 2025, I partnered with chronic / liver disease Dr. Nimzing Ladep of the UK (orig from Nigeria) to successfully WIN a WHO proposal for developing health guidelines in Zimbabwe. 

PS - I am always open to collaboration and partnerships. Let's connect and explore the possibilities!

Founder & CEO

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I’m seeing a rise in text only posts on LinkedIn.

(and it’s enjoyable LinkedIn content too)

It's ok to take a break from the selfies.
(Not against them; I post them too)

But there’s great value in going minimalist for a season to focus on writing. 

The message matters most. 
It will find its audience.

And if you read and write every day (or at least 5 days per week) you will improve your content. 

(that helped me so much early on)

So give yourself a break from assessing how others are posting and overthinking how you’ll adapt their post for your style. 

Read.
Write.
Improve. 

Literally. That's the game.  

And slow growth is great growth.

Someone needs to hear this today ⬇️

We've wasted years of our life:

1) Responding to arguments
2) Defending our position
3) Explaining ourselves

Only to realize we never needed to:

1) Respond to arguments
2) Defend our position
3) Explain ourselves 

Build whatever career you want.

Your LinkedIn post already "performed well" if you wrote it and it gave you clarity. 

Let that sink in. 

Any reach or engagement after posting it is just a bonus that re-confirms it's performing well.

One of my favorite thoughts lately: 

"I might cancel every AI subscription." 

The feeling of absolute clarity that comes from writing your own LinkedIn content is so underrated.

Chat is great for suggestions and grammar if you're into those things, but I think we're going to see a return to raw content creation this year. 

Perhaps not everyone. 
(and that's ok; I'm not anti-AI)

Just don't forsake the skill of content creation. 

It's worth learning. 
It sharpens your mind. 
Improves your communication. 
And connects people to your ideas.

It is, and will continue to be, valuable.

When you first start posting on LinkedIn:

1) You have deep expertise but fear...
2) that low reach makes you look novice.
3) So you overthink and doubt your content.

But initial low reach starts to build a content library that stacks audience trust.

Then, as you get better at writing:

1) You realize all you ever needed was to...
2) share your journey, not generic "how to's."
3) So now your self trust leads to engaging posts.

Niche trust + self trust = compounding audience growth.

Note:

Your niche doesn't need you to research a problem and make a post. That's a generic "how to." They want to know how YOU actually solved a similar problem they face.

That's the true treasure of authentic content.
Do it and they'll consider your coaching.

Then you become legendary with content and hear:

1) "Can you tell me about your offer?"
2) "Your posts just hit different."
3) "How do I work with you?"

The paradox is that you were legendary the whole time, you just didn't realize it at first because you were in your own way. 

So share your journey.
And basic stories.

Get out of your own way. 
It's so worth it. 

This comes from the number 1 offender of "getting in his own way."

Me.

I'm seeing 3 big changes with organic content:

1) The Death of Posting M-F

(especially with LinkedIn content)

I used to post 7x per week, then went down to 5x. Then switched in and out of 3x to 7x posts per week. But now when I try to batch create, it appears my content hits less. I also no longer enjoy that strategy because it rushes my mind and ideas don't get to bloom. 

When I post less, but dig deep, it's just better all around. This is much more than a "quality over quantity" argument. I think it's a true behavior change in the creator and the reader. 

The bombardment of content from everyone, everywhere, all at once, is making us consume different and in ways we don't fully understand yet. But I think we're all feeling the heavy shift without being able to explain it. 

2) Long-form, Slow Growth, and Micro-audiences

Long, slow and micro is my new goal and I never thought I'd write a sentence like that. My view on content changed and thinking this way lets the "content pressure" melt off my soul. I don't only see "small" as the new "fast," I see it as the new "purpose."

(this may not be true of everyone)

This isn't another "1,000 true fans" argument. It's more about the internal dialogue that becomes the content people can relate to. The post you're reading now is an example of it.

I'm also not trying to build a mega-business. I'm into the idea of building a lifestyle business that requires very little maintenance, to the degree that it's not only lucrative financially but it's liberating with time. 

This enables the option to return to the corporate world (I've been missing the people, teams, goals, challenges). Plus, I'd have additional income that has a better ROI than a basic side hustle and enables me to explore time allocation to a role of my interest (I'm seeing many roles that I actually want - what is happening to me?!). 

3) Small Promises, Small Wins, Small Effort

Last week I asked myself: "Why does everything need to be a big promise and high-ticket cost? What if there were small promises that cater to a different part of the market?" 

Then I listened to a podcast about someone I’d never heard of who built a $10M business in 5 years using funny ads. Prior to hearing that episode, I was thinking similarly, so to me, that's less of a coincidence and more of a flashing sign. 

I've also gone into the deep end of studying ads and ad-based conversion funnels. My mind has completely shifted into "figure out ads." It's simply too high-leverage to ignore. 

I will master that process with good copywriting. The right set of ads, for the right mini-course, with the right kind of small promise, small win, and small effort...there's something special about that. I'm going to figure it out.

PS) What are you seeing with online content?

If you write for their benefit, you'll sell a transformation.

If you write for your benefit, you won't sell much.

Written for your benefit: 

“Sign-up for my weekly content newsletter.” 

Written for their benefit: 

“Become a content mastermind in 90 days.”

I like the idea of dedicating 1 post per week to:

→ a listicle of lessons from posting on LinkedIn that week.

(it challenges you to pause + reflect)
(it's human-driven to the core)
(great for relatability)

So, 5 lessons from creating content this week:

1. I officially feel “back”

I stopped posting for 3 months but recently started again. Believing my content would be THE catalyst for building a coaching business on LinkedIn is why I made the jump from corporate America in 2023. Glad I took the risk. And glad to be back.

2. We're all going to post & grow in 2026

I stopped believing in LinkedIn for awhile. Like when they got rid of pinned comments, created LinkedIn Games, and hurt our reach. But then I stopped pouting and got back to work (already seeing growth from text-only posts again). We'll all grow if we slow down, get 1% better with every post, and write well for our audience, we'll grow.

3. I've been craving a return to LinkedIn Lives

I used to do this in 2023 - every week. My buds Luke and Jasmin would send me a video segment and my LinkedIn Live felt like a live podcast/show. I shouldn't have stopped, so I'm rebuilding it. And I've always wanted a podcast, so, 2-birds-1-stone. 

5. I enjoy teaching content strategy + offers again

For awhile, I deeply explored changing how I help people. Then I returned to text posts and started trusting my creativity again. Then had a client earn a literal $200K month from his offer launch, another earn $40K, another hit his first ever $30K, another do $14K, followed by a $16K, then another got $5K. So I snapped out of my funk and once again, got back to work.

PS) All methods for offer sales work if you focus.
(get better and don't quit 🙂)

One of these sounds like work.

The other sounds like relief.

1) Feature (what it is):
“Weekly templates + prompts”

2) Outcome (what it does):
“Never stare at a blank post again”

PS) You need both. But lead with outcomes.

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

I've been in stealth creating funny AI video ads for business owners 🙂

taplio

The Battle

Randy Shawn Fisher

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Randy Shawn Fisher

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance