Randy Shawn Fisher

Expand To New Markets

Working with organizations and high potential leaders to expand to new markets and customer segments, investor relations and fundraising.

Specializing in B2B SaaS, FinTech, Health / Medtech + Biotech / Life Sciences. 

http://ExpandtoNewMarkets.com 

▶ Duniven Dental, US - US-patented 3D dental instrument
▶ ElleMD, Canada - innovative reproductive technology (Femtech)
▶ EIT Health - IP / tech commercialization, market validation and expansion
▶ Volta Labs, Canada - growth advisor
▶ WIPO, Switzerland - skill development and capacity building for early-stage GI companies in Asia and Fiji / South Pacific

Managing Director

Customer Discovery Pros

▶  Get valuable insights about Customers' Needs / Pain Points -  Profitable Markets, Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Marketing Strategy, Branding, Positioning
▶ UX / CX  - Identify user needs, workflows, friction, website / e-commerce conversion
▶ Customer Success - customer adoption, journey mapping, onboarding and renewal

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) 
▶ Richard Cahoon, former Director of Technology Transfer (20 Years), Cornell University.
▶  Landon Steele, BioTech / HealthTech / MedTech, Operations & Strategy, Vancouver/ SF

www.CustomerDiscoveryPros.com

Startup Founders Mental Health.org

A Social Impact venture of Customer Discovery Pros.org

- We're open to partnering. Talk to us!

Founder

Randy S. Fisher - Business Advisor + Coach

▶ Business, marketing, leadership and organization development services.
▶ This includes market research, business model validation and coaching on the Business Model Canvas

http://RandyShawnFisher.com

Business Advisor

▶ Product/Market Fit; investment/fundraising; go-to-market strategy and partnerships; UX / Customer Experience; communications & media relations; HR / recruitment, customer success.
▶ B2B, education, health / medical / wellness, social ventures / impact.

Advisor, Startups & Early-Stage Companies

Expand to the US Market

▶ Free E-Book! 12 Steps to Enter the US Market - https://randyshawnfisher.gumroad.com/l/usmarketentry

www.ExpandToTheUsMarket.com

Consultant

Culture Change Works

Coaching High Potential Leaders and Organizations. 

▶ An organizational culture, leadership and performance consultancy.
▶ Helping clients attract and retain talent, and build productive and high-performing teams.
▶ Applying best practices from elite athletes, sports teams and tech startups.
▶ Dealing with fear / anxiety and imposter syndrome.

www.CultureChangeWorks.com

Organizational Culture and Leadership Advisor

DigiWise Digital Solutions LLC

▶ Digital Marketing, High Performing Websites, Landing Pages and Blogs
▶ UX/UI and E-Learning projects
www.digiwisesolutions.com
www.digiwiiseB2Bmarketing.com

Founder & CEO

avantage

* Writing case studies, white papers, website content and marketing collateral for one of Canada's Top Consulting Firms

Business & Marketing Writer

GyvLink

▶ GyvLINK is a Social Impact company to reduce donation waste and easily get equipment, supplies and volunteers. 
▶ Winner of 1st Amazon AWS Impact Accelerator for Black founders - $225K. 🏆🏆🏆

Director, Marketing, UX and Product Growth

CardMedic

▶ Business coaching and product strategy for the US market.
▶ CardMedic is an award-winning communication app designed to improve the transfer of vital information between healthcare staff and patients.  
▶ MassChallenge 2021 Winner - $50K 🏆🏆🏆

Strategic Advisor

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

If you want to Engage Customers, Increase Traction and Get Repeat Business / REDUCE CHURN; Grow and Expand to New Markets; Get Financing / Investors and / or PIVOT YOUR BUSINESS MODEL, let's talk. 

+++ WHY I AM DIFFERENT - MY EXPERTISE +++

▶ ENTREPRENEURIAL EXPERIENCE - I have launched 4 businesses and a nonprofit focused on education, ICTs and international development.

▶ CUSTOMER-FOCUSED - getting Customer / User / Buyer feedback, developing profitable business models; pivoting - INCREASE REVENUE + COMPANY VALUE. 

▶ FACILITATING STAKEHOLDER READINESS + BUY-IN - coaching and mentoring to increase performance and change behavior.

▶ BEGAN CAREER AS A JOURNALIST - STORYTELLER & WRITER - great for Customer Stories, Case Studies and Use Cases.

Let's connect and explore the possibilities!

▶ CustomerDiscoveryPros.com
▶ RandyShawnFisher.com

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

Broadway Industries

Associate Director of Marketing and Design

Oversee marketing department and serve as a critical resource for development and delivery of marketing, digital media and branding materials for clients, as well as company’s three divisions. Also contribute to new product development, packaging, photography, and sales to evangelize products and brands across entire value chain.

Marketing Manager/Art Director

Implemented tools and processes to improve efficiency, quality, and output of packaging and company products. Worked with sales representatives to ensure marketing was aligned with sales goals. Created sell sheets, marketing materials and developed trade show booths. Coordinated events and supplies, and handled show logistics. Designed sales presentations and created visual elements to determine optimal ways to visually represent company’s. Led execution of art direction, photography, illustration and design as in-house effort,resulting in saving substantial time and money, and instituting quality control processes that elevated company’s commitment to clients, identity, brands and products.

Graphic Designer/Marketing Assistant

Schering Pharmaceuticals

Created and pulled trend and ranking reports on drugs. Assisted in development of data quality controls and requirements to ensure high quality data. Interacted with drug representatives and internal departments to answer inquiries, as well as provided overall data quality information.

Data Quality Control Analyst

Bed Bath & Beyond

Ordered and confirmed delivery of all equipment needed for new stores by set up date. Created department budget and charts that tracked stores’ equipment and needs. Settled invoices, participation in IT meetings, assisted technicians, managers and supervisors in IT department.

Administrative Coordinator, IT New Stores Department

Anastasia Design

Designed corporate identity packages and marketing material for various companies.
Participated in brainstorms, copywriting, crits, and networking chapters. Performed research on clients and competitors, updated and designed web sites, prepared presentations, went on photo shoots and performed photo selection and correction. Created handmade mockups for client presentations. Met with vendors and clients, prepared files for press, answered phones and scheduled meetings.

Graphic Designer

• WHERE CREATIVITY MEETS LOGIC •  
Don't reinvent the wheel, question whether it is still a viable solution. Then push its boundaries.

As an ambitious leader, I turn ideas into result-driven products, programs, and brands. Challenging, innovative, forward-thinking environments are where I thrive. 

Conceptual thinking, organizing information, and visual storytelling have always come naturally. Fusing creativity with strategy gives me a unique perspective when planning projects and designing solutions.

Currently, I oversee the Marketing & Design Department at Broadway Industries.

• I am a critical resource for brand development, management and creation of marketing materials, trade shows and programs. 

• Recognized for strategic planning and new business development of multiple fortune 500 companies. 

• Co-inventor of several patent-pending products, two of which have won DIANA awards. I serve as a key player on the product development and implementation team. 

• Proven leadership and project management skills result in increased customer loyalty, brand awareness and profit gains. 

Superpowers: Intuition, Persistence, Empathy, Organization

Areas Of Expertise: Conceptual Thinking, Visual Storytelling, Project Management & Coordination, Creative Strategy, Marketing, Brand Management, Vendor Relations, Trend Watching, Resourcefulness, Communications, Innovation & Design, Leadership, User Experience, Product Development.

Outside the office, I aim to collect new experiences and gain different perspectives. I enjoy traveling (31 states and counting), creative projects, fashion, going to the gym, or listening to books on Audible.

taplio

The Battle

Randy Shawn Fisher

Jaime R.

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