Randy Shawn Fisher

Expand To New Markets

Working with organizations and high potential leaders to expand to new markets and customer segments, investor relations and fundraising.

Specializing in B2B SaaS, FinTech, Health / Medtech + Biotech / Life Sciences. 

http://ExpandtoNewMarkets.com 

▶ Duniven Dental, US - US-patented 3D dental instrument
▶ ElleMD, Canada - innovative reproductive technology (Femtech)
▶ EIT Health - IP / tech commercialization, market validation and expansion
▶ Volta Labs, Canada - growth advisor
▶ WIPO, Switzerland - skill development and capacity building for early-stage GI companies in Asia and Fiji / South Pacific

Managing Director

Customer Discovery Pros

▶  Get valuable insights about Customers' Needs / Pain Points -  Profitable Markets, Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Marketing Strategy, Branding, Positioning
▶ UX / CX  - Identify user needs, workflows, friction, website / e-commerce conversion
▶ Customer Success - customer adoption, journey mapping, onboarding and renewal

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) 
▶ Richard Cahoon, former Director of Technology Transfer (20 Years), Cornell University.
▶  Landon Steele, BioTech / HealthTech / MedTech, Operations & Strategy, Vancouver/ SF

www.CustomerDiscoveryPros.com

Startup Founders Mental Health.org

A Social Impact venture of Customer Discovery Pros.org

- We're open to partnering. Talk to us!

Founder

Randy S. Fisher - Business Advisor + Coach

▶ Business, marketing, leadership and organization development services.
▶ This includes market research, business model validation and coaching on the Business Model Canvas

http://RandyShawnFisher.com

Business Advisor

▶ Product/Market Fit; investment/fundraising; go-to-market strategy and partnerships; UX / Customer Experience; communications & media relations; HR / recruitment, customer success.
▶ B2B, education, health / medical / wellness, social ventures / impact.

Advisor, Startups & Early-Stage Companies

Expand to the US Market

▶ Free E-Book! 12 Steps to Enter the US Market - https://randyshawnfisher.gumroad.com/l/usmarketentry

www.ExpandToTheUsMarket.com

Consultant

Culture Change Works

Coaching High Potential Leaders and Organizations. 

▶ An organizational culture, leadership and performance consultancy.
▶ Helping clients attract and retain talent, and build productive and high-performing teams.
▶ Applying best practices from elite athletes, sports teams and tech startups.
▶ Dealing with fear / anxiety and imposter syndrome.

www.CultureChangeWorks.com

Organizational Culture and Leadership Advisor

DigiWise Digital Solutions LLC

▶ Digital Marketing, High Performing Websites, Landing Pages and Blogs
▶ UX/UI and E-Learning projects
www.digiwisesolutions.com
www.digiwiiseB2Bmarketing.com

Founder & CEO

avantage

* Writing case studies, white papers, website content and marketing collateral for one of Canada's Top Consulting Firms

Business & Marketing Writer

GyvLink

▶ GyvLINK is a Social Impact company to reduce donation waste and easily get equipment, supplies and volunteers. 
▶ Winner of 1st Amazon AWS Impact Accelerator for Black founders - $225K. 🏆🏆🏆

Director, Marketing, UX and Product Growth

CardMedic

▶ Business coaching and product strategy for the US market.
▶ CardMedic is an award-winning communication app designed to improve the transfer of vital information between healthcare staff and patients.  
▶ MassChallenge 2021 Winner - $50K 🏆🏆🏆

Strategic Advisor

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

If you want to Engage Customers, Increase Traction and Get Repeat Business / REDUCE CHURN; Grow and Expand to New Markets; Get Financing / Investors and / or PIVOT YOUR BUSINESS MODEL, let's talk. 

+++ WHY I AM DIFFERENT - MY EXPERTISE +++

▶ ENTREPRENEURIAL EXPERIENCE - I have launched 4 businesses and a nonprofit focused on education, ICTs and international development.

▶ CUSTOMER-FOCUSED - getting Customer / User / Buyer feedback, developing profitable business models; pivoting - INCREASE REVENUE + COMPANY VALUE. 

▶ FACILITATING STAKEHOLDER READINESS + BUY-IN - coaching and mentoring to increase performance and change behavior.

▶ BEGAN CAREER AS A JOURNALIST - STORYTELLER & WRITER - great for Customer Stories, Case Studies and Use Cases.

Let's connect and explore the possibilities!

▶ CustomerDiscoveryPros.com
▶ RandyShawnFisher.com

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

My SEO Growth

Turning your site and blog into a 6 figure sales channel.

I help companies get more qualified traffic, sales, and revenue through years of experience with conversion-focused SEO and content marketing.

I flip the traditional content funnel into a pyramid that:
- Prioritises Revenue
- Scales organic traffic
- Maximises conversions (e.g. email lists, course sales, product sales)
- Builds Backlinks organically

This strategy has helped some of our clients 10x their blog traffic and increase sales by over 150%


Who you are:
You are serious and ready to invest in your content and grow your blog
You are ready to invest in a conversion-focused SEO marketing strategy
You are looking to work with a partner that is invested in your success

To the right people, Here is my offer:

3, 6, 12 month sprints - We offer your company a crash course and intensive SEO strategy that packs 12 months of work in just 3 months

12-month retainer - We offer your company a long term relationship, sustained growth with constant updates.

Let's talk about Growth. Schedule a call today

Nation Wide Boat Training

Principle of this rya training centre. That teaches high-level shore-based RYA courses.

I started my Digital marketing journey by growing an Instagram account to 80,000 followers within the space of 2 years through this I had started to learn more about social media marketing and began helping others. Since then I have helped multiple clients archive social success with some of my top stories being:
-> 35m + impressions in 6 months from an account that had 2k-17k followers 
-> grown an account from 1million to 2m followers
-> 0-80k followers in 2 years
-> 2k - 17k followers in 6 months

Freelance Digital Marketing

Powder White

Powder White is a ski travel agency. During my time I worked on 3 main socials: Instagram, Facebook and Tiktok I then
used my skills to create a social media strategy while also building a sense of community, i had every limited resources to do
this so i went for what i call a redbull approach which took off and i quickly had 5x their socials which had previously taken them
10 years to do and i did this all in just 3 months and by the end of my time I had 10x Instagram and 10x Facebook, though these
channels we were also able to make several confirmed holiday bookings but also we were able to build a community where
people could ask us as experts what to do. During my time with Powder White I also worked on their blog which used my seo
skills to go after low hanging fruits and with this in a space of 1 mont hwe saw a 3x in blog traffic and saw them ranking top of
google again. I was also managing an external team called Ality who ran our ppc campaigns and i would supervise and suggest
changes to those, this relationship worked well as I previously worked for an agency so I was able to understand and know both
sides of our companies.
• Ran all socials and the blog
• 5-10x all socials in 3-6 months
• Managed PPC and Meta Ads campaigns through an external team
• Responsible for analysing and reporting all data customer and media data eg: microsoft clarity , google analytics ect
• Created KPI’s Each week and set them into a weekly marketing report to share to my higher ups
• Ran the weekly newsletter and ad campaigns which led an increase in sales
• Created and Implemented an SEO strategy for both the blog and Main site resulting in a 3x traffic spike
• Produced multiple viral posts having 10+ reach over 1 million views
• Reached over 6 million people in 3 months from 1 social platform alone

Marketing Manager

Content Growth

We help software companies get more qualified traffic, sales and revenue through conversion-focused SEO and content marketing. Turn your blog into a 6 figure sales channel.

SEO Specialist

If you're reading this, it means you know SEO is the way your company needs to go, but don't know who to hire or what to do.

Well, that's exactly what I can do for you.

My offer is as goes:

If you're looking to work with someone who is invested in your success so you can archive your dream
by transform your website and blog into lucrative sales channels, I'm here to help.

I specialise in on page SEO, guiding clients to convert their online platforms into six-figure revenue generators. With years of expertise working for Jake ward, various clients including amex, jabra, carv and many more companies, In conversion-focused SEO and content marketing. I prioritise revenue and optimise organic traffic to maximise conversions, including email lists, course sales, and product sales. I build backlinks organically to strengthen your online presence.
This strategy has proven successful for numerous clients, with some experiencing a tenfold increase in blog traffic and a sales boost of over 150%.

I offer flexible sprint options tailored to your needs. Whether it's a 3, 6, or 12-month sprint, I provide a crash course and intensive SEO strategy that condenses twelve months of work into just three months, delivering rapid results.

For long-term growth and sustained success, I offer a 12-month retainer option. With this arrangement, you'll benefit from ongoing support and constant updates, ensuring your business continues to thrive.

Lets schedule a call if you want to chat: https://meetings-eu1.hubspot.com/hugo-jennings

what i do outside of work:
In my time outside of work, I actively volunteer teaching sailing at various different sailing clubs, teaching people of all ages the RYA method. I also teach the Powerboat scheme and am the principle of a shore based sailing club

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Randy Shawn Fisher

Hugo Jennings

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