Randy Shawn Fisher

Expand To New Markets

Working with organizations and high potential leaders to expand to new markets and customer segments, investor relations and fundraising.

Specializing in B2B SaaS, FinTech, Health / Medtech + Biotech / Life Sciences. 

http://ExpandtoNewMarkets.com 

▶ Duniven Dental, US - US-patented 3D dental instrument
▶ ElleMD, Canada - innovative reproductive technology (Femtech)
▶ EIT Health - IP / tech commercialization, market validation and expansion
▶ Volta Labs, Canada - growth advisor
▶ WIPO, Switzerland - skill development and capacity building for early-stage GI companies in Asia and Fiji / South Pacific

Managing Director

Customer Discovery Pros

▶  Get valuable insights about Customers' Needs / Pain Points -  Profitable Markets, Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Marketing Strategy, Branding, Positioning
▶ UX / CX  - Identify user needs, workflows, friction, website / e-commerce conversion
▶ Customer Success - customer adoption, journey mapping, onboarding and renewal

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) 
▶ Richard Cahoon, former Director of Technology Transfer (20 Years), Cornell University.
▶  Landon Steele, BioTech / HealthTech / MedTech, Operations & Strategy, Vancouver/ SF

www.CustomerDiscoveryPros.com

Startup Founders Mental Health.org

A Social Impact venture of Customer Discovery Pros.org

- We're open to partnering. Talk to us!

Founder

Randy S. Fisher - Business Advisor + Coach

▶ Business, marketing, leadership and organization development services.
▶ This includes market research, business model validation and coaching on the Business Model Canvas

http://RandyShawnFisher.com

Business Advisor

▶ Product/Market Fit; investment/fundraising; go-to-market strategy and partnerships; UX / Customer Experience; communications & media relations; HR / recruitment, customer success.
▶ B2B, education, health / medical / wellness, social ventures / impact.

Advisor, Startups & Early-Stage Companies

Expand to the US Market

▶ Free E-Book! 12 Steps to Enter the US Market - https://randyshawnfisher.gumroad.com/l/usmarketentry

www.ExpandToTheUsMarket.com

Consultant

Culture Change Works

Coaching High Potential Leaders and Organizations. 

▶ An organizational culture, leadership and performance consultancy.
▶ Helping clients attract and retain talent, and build productive and high-performing teams.
▶ Applying best practices from elite athletes, sports teams and tech startups.
▶ Dealing with fear / anxiety and imposter syndrome.

www.CultureChangeWorks.com

Organizational Culture and Leadership Advisor

DigiWise Digital Solutions LLC

▶ Digital Marketing, High Performing Websites, Landing Pages and Blogs
▶ UX/UI and E-Learning projects
www.digiwisesolutions.com
www.digiwiiseB2Bmarketing.com

Founder & CEO

avantage

* Writing case studies, white papers, website content and marketing collateral for one of Canada's Top Consulting Firms

Business & Marketing Writer

GyvLink

▶ GyvLINK is a Social Impact company to reduce donation waste and easily get equipment, supplies and volunteers. 
▶ Winner of 1st Amazon AWS Impact Accelerator for Black founders - $225K. 🏆🏆🏆

Director, Marketing, UX and Product Growth

CardMedic

▶ Business coaching and product strategy for the US market.
▶ CardMedic is an award-winning communication app designed to improve the transfer of vital information between healthcare staff and patients.  
▶ MassChallenge 2021 Winner - $50K 🏆🏆🏆

Strategic Advisor

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

If you want to Engage Customers, Increase Traction and Get Repeat Business / REDUCE CHURN; Grow and Expand to New Markets; Get Financing / Investors and / or PIVOT YOUR BUSINESS MODEL, let's talk. 

+++ WHY I AM DIFFERENT - MY EXPERTISE +++

▶ ENTREPRENEURIAL EXPERIENCE - I have launched 4 businesses and a nonprofit focused on education, ICTs and international development.

▶ CUSTOMER-FOCUSED - getting Customer / User / Buyer feedback, developing profitable business models; pivoting - INCREASE REVENUE + COMPANY VALUE. 

▶ FACILITATING STAKEHOLDER READINESS + BUY-IN - coaching and mentoring to increase performance and change behavior.

▶ BEGAN CAREER AS A JOURNALIST - STORYTELLER & WRITER - great for Customer Stories, Case Studies and Use Cases.

Let's connect and explore the possibilities!

▶ CustomerDiscoveryPros.com
▶ RandyShawnFisher.com

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

I spend 20+ hours a week researching how top websites do SEO. Follow me for SEO case studies every week and replicate their growth 📈

🔥 Founder of Etheo.co, the #1 tool for AI SEO tracking. ⏳ 7+ years of experience in Marketing, SEO, and Social Media. 🌍 Founder of the 2nd largest community for Remote Workers on Quora.🏆 Certified in Google Analytics, SEMRush, Hubspot, &amp; Ahrefs. 💼 I have spearheaded the content strategy for 2 SaaS products- Bit.ai &amp; Elink.io, growing their blog traffic from 0 to 200k a month.😍 I love technology, marketing, startups, and the internet! I'm always on the lookout for creative strategies and understanding customer behavior online to help market products, build communities, and grow businesses. ✍️ I have been one of the most viewed writers (in the marketing niche) on Quora.

Devansh Parashar (Dev)

Wait... aren’t SEO, GEO, and AEO all the same thing?”

That’s what a client asked me last week.

I get it - these acronyms can feel like alphabet soup.

So here’s the clear, no-jargon breakdown I gave them:

→ SEO (Search Engine Optimization)
- Still the foundation.
- It’s how your site ranks in Google using:
- Keywords
- Backlinks
- Technical performance
- E-E-A-T (Experience, Expertise, Authority, Trust)

→ GEO (Generative Engine Optimization)
- Ensures ChatGPT cite your brand.
- Well-structured, referenced content
- Metadata like llms.txt
- Clear, AI-readable formatting

→ AEO (Answer Engine Optimization)
- Think voice search. Snippets. Instant answers.
- You want to be the answer
- Q&A format
- Short, clear responses up top
- Schema markup
- Authoritative presence

Here’s the difference:

→ SEO = Help users find you
→ GEO = Help AI cite you
→ AEO = Be the answer directly

In 2025, it’s not about picking one.

It’s about integrating all three into your strategy.

Because if you’re not optimizing for how humans and machines discover you-
You’re already falling behind.

-----------------------------

🔥 Bonus: 

If you're trying to track how your content performs across SEO, GEO, and AEO touchpoints, 

I built something for that.

It's called Etheo. co - an AI-powered visibility tracker.

It helps you see:
 → Where your content shows up in AI-generated answers
 → Which keywords trigger citations or snippets
 → Connect GSC to turn keywords into AI prompts

Link in the comments 👇

#1 SEO in India by Favikon | Helping Brands Rank in Google, ChatGPT & LLMs with AI SEO | DM for Collabs

Too lazy for SEO? 

Perfect.

Most startup founders don’t have:
- Time to learn SEO
- A budget for expensive tools
- A team to execute it

But you don’t need any of that to start winning.

I just broke down 7 lazy-but-lethal SEO tactics that:
✅ Cost $0
✅ Take <15 minutes
✅ Work even if you’re a team of one

We’re talking:
→ Quora & Reddit traffic hijacks
→ Tracking your brand inside ChatGPT
→ Boosting Domain Rating in days, not months
→ Letting Google ads do your keyword research (yes, really)

It’s lazy.
It’s tactical.
It works.

Slide 3 is my favorite 🔥

Save this - you’ll want to use it late 👀

#seotactics #lazyseo

Lazy SEO guide by Devansh Parashar

SEO isn't hard.

Selling SEO is.

Clients don't care about keyword clusters.
Or domain authority.
Or meta tag audits.

They care about this:
- Will this help me get more leads?
- Will this grow my revenue?
- Can I stop relying on paid ads?

Here's the problem:

You're speaking features while they're buying benefits.

Use this 3-part framework.

Flip any feature into a benefit:

We do [FEATURE]
→ which helps you [OUTCOME]
→ so you can [BUSINESS BENEFIT]

Example:
"We write SEO blog posts"
→ "which helps you rank for buying-intent keywords"
→ "so you can drive inbound leads 24/7"

This carousel breaks down exactly how to rewrite your entire pitch using this framework.

Stop listing what you do.

Start showing what they get!

#seo #seofreelancer  #freelancing 

-----

Hi I’m Devansh Parashar (Dev) 👋
- I built etheo to track your brand visibility in AI search
- See where ChatGPT, Claude, Gemini, and Perplexity mention you
- If you want more AI citations in 2025, Etheo helps you get them

🔗 Link in the 1st comment 👇

Freelancers guide to SEO by Devansh Parashar

I made $10,800 from 1 blog post.

The math is simpler than you think:

Most people think you need 100K followers to make money online.

I published a 2,000-word blog post targeting "best document collaboration tools for remote teams".

6 months later, it was pulling 1,000 visits per month.

That's 12,000 visits per year on autopilot.

At a 3% conversion rate, that's 360 customers annually.

360 customers × $30 average order value = $10,800 in revenue.

From one piece of content.

We spent $0 ads. No outreach. No chasing algorithms.

The post ranks #1 for a keyword with real buyer intent.

Every visitor is actively searching for a solution.

The CTA converts 3% of readers into paying customers through an embedded comparison table with affiliate links.

Each customer generates $30 in commission.

You don't need a massive audience to build a real business.

You need assets that compound.

Every blog post is an engine. The more you publish, the more momentum you build.

Stop building an audience. Start building assets.

One blog post today can pay you for years.

But here's the thing: Google isn't the only game anymore.

People are searching in ChatGPT, Gemini, Claude, Perplexity.

Your content could be ranking in Google but invisible in AI search.

That's why I built etheo:

- Track where your content shows up across AI search results
- See which posts are getting cited and which ones are missing
- Connect GSC to track keywords as prompts in LLMs

If you're serious about building assets that compound, 
you need visibility everywhere people search.

Link in the 1st comment👉

$10K from 1 blog post by Devansh Parashar

Most SEO careers start with a $3,000 course. 

Mine would start with 3 free audits.

The SEO industry has changed completely.

In 2020, credentials got you hired.

In 2026, clients ask three questions:
• Can you rank us on Google?
• Can you get us cited in ChatGPT?
• Can you turn traffic into revenue?

No proof? No clients.

So if I had to rebuild from 0?

I would spend 90 days manufacturing proof.

Here is the exact system:

Step 1 → Pick one painful problem.

Not "I do SEO".

Something specific and valuable.

• "I help SaaS founders show up in AI."
• "I help local businesses get booked calls."

One sentence. One focus.

----

Step 2 → Build 3 tiny case studies.

Find struggling sites. Audit them free.

Implement a few high leverage fixes.

Track the results publicly.

Package each one into a story:

• The problem
• What you changed
• The results

----

Step 3 → Learn by shipping, not reading.

For every project, practice three things:

• SEO → Fix crawl, links, on page.
• GEO → Track AI answer visibility.
• AEO → Rewrite for AI recommendations.

Ask: Are we ranking? Cited? Recommended?

----

Step 4 → Build public proof of work.

• 1 LinkedIn post per day.
• 1 breakdown per week.

Not tips. Real stories with numbers.

• "How I improved signups 27% fixing 3 pages."
• "Why this brand ranks but loses in ChatGPT."

----

Step 5 → Productize 3 offers fast.

Lock small results into clear offers.

• Clear deliverables
• Clear prices
• Clear timelines

No 27 page proposals. No "it depends".

----

Step 6 → Talk to 100 people.

Spend more time in DMs than tools.

• Talk to founders about traffic fears.
• Talk to content leads about AI anxiety.

Every conversation becomes content or a better offer.

Learn their language so well that your content sounds like their thoughts.

Skills can be rebuilt.

Proof of work and positioning compound.

If I had to start over?

I would not try to be "the best SEO".

I would be the most useful person for one specific problem.

At the intersection of SEO, GEO, and AEO.

Swipe through for the full breakdown →
----

♻️ REPOST to help fellow SEO's in their career!
🔔 Follow Devansh for more

Rebuild your SEO career in 2026 by Devansh Parashar

ChatGPT is the new Excel.

Most SEOs still use it like a calculator.

They're doing basic math.

When they could be running pivot tables.

Building forecasts.

And automating entire workflows.

Most SEOs treat ChatGPT like a content generator:
- Type a topic.
- Hit generate.
- Copy-paste.
- Publish.

But the top 1%?

They're using it differently:
- They reverse-engineer competitor strategies.
- Map search intent at scale.
- Build content systems that compound over time.

The difference isn't the tool.

It's how you use it.

Here's what you're missing.

If you're still using ChatGPT like a word processor:

→ Keyword research that spots trends early
→ On-page optimization matching search intent
→ Technical SEO audits saving hours
→ Content gap analysis telling you what's next
→ Future-proofing strategies for algorithm changes

I put together 15 ChatGPT prompts.

They automate 80% of your SEO tasks.

These aren't "write me an article" prompts.

They're strategic frameworks for:
- Keyword clustering
- Competitor analysis
- Schema markup
- URL structure
- Content planning

They turn ChatGPT from a writing tool.

Into an SEO research assistant.

Swipe through the carousel for the full breakdown!

-----

🔥 BONUS: 

Want to 10x your SEO workflows with AI?

I’ve built 100+ SEO prompts that help you write like a human, optimize like a machine, and scale like an agency.

♻️ REPOST this and I’ll DM you the full private list.

#seoprompts #seo

(1) Post | Feed | LinkedIn

li_at

JSESSIONID

15 chatgpt prompts by Devansh Parashar

Kartik Dobole

I almost quit SEO at $900/month.

Then these 5 offers took me to $10K.

I spent 18 months saying yes to everything.

Every client wanted something different.

I had no structure.

No clear path from first call to retainer.

Then I realized something:

Most SEO freelancers don't have a skill problem.

They have an offer problem.

You can't sell "SEO services" anymore.

It's too vague. Too commoditized.

So I built 5 clear offers.

Each one solves a specific problem.

And they're designed to build trust sequentially.

You earn the right to bigger commitments.

Here's how it works:

📌 Offer 1 - The Traffic Health Check

A 90-minute audit answering 3 questions: what's working, what's broken, what's the fastest path to leads.

Deliverables: 1 Loom, 1 page action plan.

Price: 300 to 500 dollars.

This converts cold leads into clients.

Then you upsell them into offers 2, 3, 4.

-----

📌 Offer 2 - The Money Page Revamp

Ignore the blog. Touch homepage, pricing, and top 3 service pages.

Rewrite for real search terms, clear offers, FAQs, and internal links.

Deliverables: copy, SEO structure, implementation notes.

Price: 1,000 to 2,000 dollars.

This proves you move conversion. Not just traffic.

-----

📌 Offer 3 - The Content Engine Sprint

One focused month. Plan and ship 4 to 8 high intent pieces with internal link maps and CTAs pointing to money pages.

No retainers yet.

Price: 2,000 to 3,000 dollars.

Shows content isn't just blogs. It's a pipeline into revenue.

-----

📌 Offer 4 - The GEO and AEO Visibility Audit

Your 2026 expert play.

Where does the brand appear in AI answers? Which competitors are stealing visibility? What needs to be published or fixed?

One report, one workshop, one roadmap.

Price: 2,000 to 4,000 dollars.

Moves the client from "we need content" to "we need you in the room".

-----

📌 Offer 5 - The Ongoing Growth Partner

Only sell this to people who bought at least one of the first four.

Monthly strategy call, fixed implementation hours, reporting across SEO, GEO, and AEO.

Price: 2,000 to 4,000 dollars per month.

You don't need 10 of these.

5 good ones get you to 10k.

-----

Put this together, and you'll hit 10k fast:

- 4 audits per month at 500 → 2,000
- 2 money page revamps at 1,500 → 3,000
- 1 content sprint at 2,500 → 2,500
- 1 retainer at 3,000 → 3,000
- Total: 10,500 dollars per month.

You don't need an agency.

Just 5 clear offers that solve clear problems:
- Clarity
- Conversion
- Content
- AI visibility
- Ongoing growth

Start by building offer 1 this week.

Price it at 300 to 500 dollars.

Run it for 5 clients.

Then use the feedback to build offer 2.

If you're an SEO freelancer right now, which of these 5 offers do you have?

And which one should you build this week?

Founders hate SEO.

Not because it doesn't work.

Because it doesn't work today.

Ads give you instant clicks.

Social gives you instant likes.

SEO gives you silence for weeks.

So here are 7 quick wins for folks who don't want to do SEO:

1. Repurpose your best LinkedIn post
2. Create a "Competitor Alternatives" page
3. Fix your homepage title
4. Add homepage internal links
5. Add 3 FAQs with schema
6. GSC Page Boost hack
7. GIPHY SEO trick

Each takes under 15 minutes.

Zero blog writing required.

Swipe through for the full playbook.

Founders who hate seo

10 SEO memes I created instead of replying “SEO takes time” again.

Some weeks break your rankings.

This week broke my patience.

This week’s batch covers:
 → GPT blogs with no structure and six H1s
 → “High quality backlinks” that magically do nothing
 → Google knowing your content is AI but ranking it anyway
 → Algorithm updates that get worse every time
 → Ranking on Google but disappearing on ChatGPT

So instead of sending the same explanation for the fifth time,

I turned it into 10 memes.

If you’ve ever said “let’s wait for the next update” with a straight face,
these are for you 👇

#seomemes #seohumour

SEO memes of the week 21st Nov by Devansh Parashar

No job title gets abused like SEO.

Here’s the proof 👇

SEO is not a job title.

In most companies, it is a dumping ground.

Here are the 7 most disrespectful things companies ask SEOs to do that are not SEO:

1. “Own all of GA4, forever.”
 
No analyst. No data team. No training.

Just “you are the SEO, so you understand numbers, right?”

2. “Fix our HubSpot / Webflow / WordPress mess.”

Years of spaghetti templates, random plugins, 15 tracking pixels.

“Can you just clean this up before the next sprint?”

3. “Be our AI person.”

No budget. No tools. No strategy.

But every meeting suddenly needs an “AI POV” and a live demo.

4. “Write copy for sales, ads, and email. You know how to write.”

Brand voice? Offer? Funnel?
“You can just whip something up. It is like a meta description, but longer.”

5. “Lead site redesign and migration.”

No PM. No dev lead. No QA.

But if traffic drops, it is magically an “SEO issue”.

6. “Report on everything marketing does.”
 
Influencer campaigns, TV ads, top-of-funnel PR, random experiments.
“Can SEO prove if this worked?”

7. “Deliver miracles on bad decisions you were never consulted on.”

Auto-generated content, thin pages, wrong product names.

“We already shipped it, now just make it rank.”

None of these are bad tasks.

They are just not SEO tasks.

The disrespect is not in the work.

It is in the expectation that 1 person should be:

- Strategist
- Copywriter
- Analyst
- Dev translator
- AI lead
- Project manager

while still being judged only on “rankings” and “organic leads”.

If you treat SEO like a catch-all role, you do not have an SEO strategy.

You have an overworked human band-aid.

SEOs - what is the wildest non-SEO thing you were asked to own?

Drop it below 👇

(And feel free to tag someone who needs to see this.)

----------

I’m Devansh 👋

- I’m building etheo to track AI brand search.
- Measure brand visibility on ChatGPT, Claude, Perplexity.
- Benchmark against competitors fast and easy.
- 1/3rd the cost than competitors

👉 Link in the comments.

I rank #1 on Google.

My competitor gets the customer.

Welcome to AI search in 2025.

Here's what's happening:

When someone asks ChatGPT, "best [product] for [use case]," the AI cites my blog in the sources.

But recommends my competitor in the answer.

I'm visible. They're profitable.

This is the $100k mistake most brands are making right now.

They confuse GEO with AEO. 

Or worse, they think they're the same thing.

GEO = Generative Engine Optimization
- Getting cited in AI sources

AEO = Answer Engine Optimization
- Getting recommended in the actual answer

You need both. 

Here's the difference and how to fix it in 15 minutes.

#seo #aeo #geo

GEO vs AEO by Devansh Parashar

I collect SEO memes like Lara Acosta collects high-performing posts 📈

Different niche, same addiction.

Today's drop includes:
→ Clients who think “just add keywords” still work
→ Google updates that feel like boss fights
→ AI Overviews stealing clicks without remorse
→ And SEOs pretending not to care about rankings (they do)

If you’ve ever refreshed Search Console like it’s Instagram,

These 10 memes are for you 👇

#seomemes 
#memes #seo

SEO Memes by Devansh Parashar

The average blog post converts at under 1%.

That's fewer than 10 demos per 1,000 visitors.

Your rankings aren't the problem.

Your pages are.

Because most SEO content treats Google like the customer.

It's not.

The searcher is. And they need a reason to act.

I rebuilt my SEO strategy using Alex Hormozi's business principles:

→ Volume × Time = Authority
→ Focus beats breadth
→ The pain is the pitch
→ Offers should make "no" feel stupid

This carousel translates 10 Hormozi quotes into SEO tactics.

Each one includes:
• The principle
• The SEO application  
• What to do this week

No bs. Just moves that turn traffic into a pipeline.

Swipe through 👉

#alexhormozi #seohacks

Alex Hormozi SEO guide by Devansh Parashar

Everyone's talking about SEO, GEO, and AEO.

Few can actually explain them

Here's what most people miss: search isn't just Google anymore.

It's three different games now.

Let me break it down:

🚨 People don’t just search anymore. They ask.
→ Siri.
→ ChatGPT.
→ Alexa.
→ Perplexity.

And each one works differently.

Here’s the new playbook:
✅ SEO = Show up in Google
✅ AEO = Be the direct answer
✅ GEO = Get cited by AI bots

Same goal → visibility. Very different rules.

Let’s get clearer:
SEO → Gets you ranked
AEO → Makes you the answer
GEO → Gets you referenced by AI like ChatGPT

3 acronyms. 3 outcomes.

All critical to visibility in the AI-first internet.

Yet here’s what most brands are still doing:
❌ Optimizing for clicks
❌ Ignoring snippets
❌ Missing AI citations
❌ Writing 2,000-word articles when users want 20-word answers

If you’re only doing SEO,
you’re leaving visibility (and revenue) on the table.

The winners?
→ Rank in search
→ Show up in AI answers
→ Get quoted by bots

Your strategy needs to evolve.

In my post, I’ll break down:
- What each strategy means
- When to use SEO vs AEO vs GEO
- And how to dominate all three - with practical steps.

#seo #geo #aeo

SEO GEO AEO explained like you're 5 by Devansh

Startups are losing 60% of search traffic to AI.

Your competitors are getting cited in ChatGPT.

You're not.

Here's how to fix that in 30 days:

AI engines don't show a top 10 list anymore.

→ They read thousands of pages.
→ They pick a few trusted sources.
→ They cite those brands directly in the answer.

If your startup isn't mentioned, you never enter the conversation.

The fix comes down to two types of wins:

1. Explicit citations: Your domain appears directly in AI answers

2. Implicit citations: AI cites third-party sites that mention competitors but not you

Most founders have no idea where they stand on either.

So they guess.

They create random content.

They hope something sticks.

Here's the framework to stop guessing and start winning 👉

-----

PS: Try the 7-day free trial by Wellows  and see what real exposure feels like.

#seo #aiseo #collab

Wellows - your AI visibility dashboard

What if 500 daily traffic = $27K a year?


Everyone’s chasing views.

But views don’t pay the bills.

Conversions do.

Let’s run the math 👇

Say you average just 500 views/day.
→ That’s 182,500 views/year

Now let’s assume:
→ 5% clickthrough rate = 9,125 visitors
→ 3% conversion rate = 274 customers
→ At $99 each = $27,126/year

All from content you already published.

No ads.

No cold outreach.

Just leveraged content.

Chasing views is easy.

Optimizing for conversions is smart.

Attention is free. Conversions are earned!

What’s one metric you track that others ignore?

----

I’m Devansh Parashar (Dev) 👋

- I run a free AI + SEO newsletter
- Every week, I share 7 must-know AI SEO headlines
- These insights will reshape how you do SEO in 2025

🔗 Link in the 1st comment!

R.L. Stine wrote 235 Goosebumps books 📚

None of them is scarier than a Google Core Update!

I've survived 8 of them. 

Each one taught me that job security in SEO is a myth 

And Google's documentation is fan fiction.

So I did what any traumatized SEO would do: 

I made parody book covers 😁

"The Canonical Tag That Led to Nowhere." 
"The XML Sitemap That Wouldn't Die." 
"Attack of the Zero Click Search."

Swipe if you've lived through any of these →

#seomemes

I turned SEO trauma into Goosebumps covers (by Devansh)

I create SEO memes because therapy is expensive 

and Google updates are free.

This week was a masterclass in chaos.

You rank #1 on Google.

You disappear on ChatGPT.

Someone with six H1 tags outranks you.

And a guy selling “100 DA backlinks” is still booked for December.

So instead of explaining again why traffic dropped,
why AI results don’t send clicks,
or why “just add keywords” isn’t a strategy…

I did the only productive thing.

I made memes.

Enjoy the emotional damage 👇

#seomemes

SEO memes 28th Nov by Devansh Parashar

I stopped chasing #1 rankings.

My traffic doubled.

What changed:

AI doesn't rank pages anymore.

It ranks passages.

One paragraph from page 3 can beat your entire #1 blog.

Position doesn't matter if you're not in the answer.

What's actually happening:

Someone searches "Best CRM for SaaS startups"

Google's AI doesn't just show your page.

It reads everything.

Then asks itself:

- What do founders actually need to know?
- How does pricing work for small teams?
- Which tools integrate with their existing stack?

Then it pulls the best answer to each question.

From different sources.

Your #1 ranking might answer the main query.

But my page 3 snippet answers the pricing question better.

So Google quotes me instead.

This is micro-AEO.

Answer Engine Optimization at the passage level.

And it's replacing traditional SEO faster than most realize.

The old game was optimizing pages.

The new game is optimizing passages.

What a quotable passage looks like:

Vague: "HubSpot offers various pricing tiers for different business needs."

Specific: "HubSpot's Starter plan is $50/month for 1,000 contacts. Most SaaS startups hit that limit in 3-6 months."

The difference?

Specificity. Standalone clarity. No filler.

Every paragraph answers one question completely.

No context needed from surrounding text.

I started tracking AI mentions instead of rankings.

Result: 2x more visibility in 4 months.

The framework I used:

1. Audit your content for quotable passages

- Find paragraphs that answer specific questions.
- Cut anything that needs context to make sense.

2. Map 3-5 sub-questions per topic

- Don't just answer "What's the best CRM?"
- Answer: How much does it cost? Who's it for? What integrates? How long to set up?

3. Write each paragraph as a standalone answer

- No "as mentioned above" or "in the next section."
- Each passage should work in isolation.

4. Spread your content everywhere

- Web. LinkedIn. Newsletters. Forums.
- AI systems pull from multiple sources.

5. Track inclusion, not position

- Monitor where your content appears in AI answers.
- Position 1 with 0 AI mentions loses to position 8 with high inclusion.

Bonus: Use a tool like etheo. co to track AI mentions

The winners in AI search aren't the highest ranked.

They're the most quoted.

The most useful.

The most clear.

Are you still optimizing for pages or passages?

7 things you missed in AI Search this week 👀


Google's routing your hardest questions to Gemini 3.

Meanwhile, robots.txt is being rewritten for AI, ads are invading AI Mode, and 
Perplexity just turned search into checkout.

What changed:
• Gemini 3 now powers Google's AI Mode by default
• The IETF drafts new robots rules for AI training
• Gary Illyes admits "AI search is hard - even for us"
• Google ramps up ads inside AI answers
• Perplexity launches agentic shopping with PayPal
• Search Console finally adds branded filters

The future of search is getting clearer - and a lot more commercial.

Full breakdown inside →

#aiseo #aisearch #seonews

Gemini 3 powers tougher queries, robots rules evolve for AI, ads expand in AI Mode, Perplexity launches agentic shopping, and Search Console adds bran

Open article: Google Is Rerouting Complex Search To AI Mode by Devansh Parashar (Dev) • 3 min read

Google Is Rerouting Complex Search To AI Mode

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