Randy Shawn Fisher

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

I Help YOU Increase Growth & Performance | Business Advisor: Markets, Tech Commercialization & Partnerships | Mentor, OXENTIA | Partners: Washington DC Arch Angels (US), Alimatu Dimonekene - A Girl At A Time.org (UK, Africa)

With Customer Discovery Pros, I've helped 75+ startups with expertise in IP, commercialization, customer discovery, go-to-market, investment readiness, business development, partnerships and more.

At Appreciation Stories, we help you build trust through authentic video storytelling.

PARTNERSHIP + FUNDING SUCCESS!

In 2025, I and Alimatu Dimonekene, MBE, founder of A Girl At A Time, developed a partnership with Avaaz.org on a human rights campaign and obtained 500K signatures from people in 194 countries.  https://bit.ly/4pdX5mA 

In 2024, I and John Fraser (former President, AUTM.net) developed a partnership with Washington, DC Arch Angels - 1,200 angels strong! - http://dcarchangels.com

In 2025, I partnered with chronic / liver disease Dr. Nimzing Ladep of the UK (orig from Nigeria) to successfully WIN a WHO proposal for developing health guidelines in Zimbabwe. 

PS - I am always open to collaboration and partnerships. Let's connect and explore the possibilities!

Founder & CEO

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

I spend 20+ hours a week researching how top websites do SEO. Follow me for SEO case studies every week and replicate their growth 📈

I help brands grow where attention is moving next:

Google, ChatGPT, and AI-powered search.

Over the last 8+ years, I have built organic growth engines from scratch across SEO, content, and distribution, without relying on paid ads.

🟢 Some highlights:

• Grew Bit.ai from 0 to ~400K/mo 
• Grew Elink.io from 0 to ~100K/mo 
• Built RemoteVerse.com and grew a 21,000+ follower remote work community on Quora 
• Became one of the most viewed writers in the marketing niche
• Built multiple niche sites to ~15,000 monthly visits
• Instagram and YouTube communities (16k+ and 2.5k subscribers)

🟢 On the B2B + agency side:

• Worked closely with Jake Ward on LinkedIn content strategy, generating millions of monthly views
• Partnered with Rob Hoffman to build 10+ no-code AI SEO tools for audits, lead gen.
• Delivered SEO audits and content strategy for brands like American Express, Justin Welsh, TubeBuddy, Sourceful, Friendly Captcha, Wiza, and more at Jake's agency. 

🟢 My current focus is AI-first discovery:

• Founder of Etheo, a SaaS tracking brand visibility inside ChatGPT, Gemini, and LLMs
• Write The SearchVerse, a weekly AI + SEO newsletter read by thousands
• Sponsorships with companies like Profound, Writesonic, Wellows, and others

I am most useful when the goal is 
- building organic growth, 
- turning content into revenue, and 
- preparing for AI-driven search.

DMs open for collabs, consulting, and partnerships.

Devansh Parashar (Dev)

"I have 20 years of experience."

The fastest way to kill SEO innovation in 2026.

Junior: "Here’s a new way to cluster content using AI."

Senior: "We don’t do that. I’ve been doing SEO since 2006."

And just like that - 💥 another innovative idea vaporized by ego.

Look,

→ Google doesn’t care how long you’ve been in SEO.
→ The SERPs don’t reward legacy thinking.
→ Algorithms evolve faster than your “experience” can keep up.

If your SEO instincts are based on what used to work -

You’re not optimizing. You’re fossilizing.

Because today’s SEO?

It’s AI-assisted, intent-driven, and speed-obsessed.

You either adapt with it, or get replaced by someone who is.

---------------------

📬 That’s why I started a weekly newsletter:

To cut through the AI SEO noise.

I’ve helped American Express, TubeBuddy & Justin Welsh on Google.

Now I scan 100+ AI SEO articles a week - 

and send you the only 7 worth your time.

Join 6,400+ SEO Pros, link in comments 👇

#1 SEO by Favikon | Helping Brands Rank in Google, ChatGPT & LLMs with AI SEO | DM for Collabs

SEO vs AEO vs GEO - What Should You Focus On? 

Here's a simple framework I use with clients to decide where to focus their efforts:

→ SEO = Rank in Google
→ AEO = Be the direct answer
→ GEO = Be cited by AI 

Here’s when to use each:

✅ 5 scenarios where SEO is the priority:

1. “Best laptops for gaming”
→ Users want to browse. Win with long-form guides.

2. “Buy running shoes online.”
→ Optimize product/category pages.

3. “SEO agency in New York”
→ Combine local SEO with organic rankings.

4. “Free marketing tools for startups”
→ Listicles + lead magnets = lead gen gold.

5. “Compare Kajabi vs Teachable”
→ Create BOFU content to drive conversions.

Focus: Keywords, depth, backlinks, technical SEO

✅ 5 scenarios where AEO wins:

1. “What’s the capital of France?”
→ Snippet-ready. One-line factual answer.

2. “How do I reset my password in Notion?”
→ FAQ content. Mark it up with schema.

3. “How to fix a leaky faucet?”
→ Step-by-step content + voice optimization.

4. “What is APR?”
→ Clean, concise definitions = snippet bait.

5. “Is almond milk dairy-free?”
→ Be the answer Alexa reads out.

Focus: Structured answers, schema, natural language

✅ 5 scenarios where GEO matters most:

1. “Best skincare routine for dry + oily skin”
→ Users go to ChatGPT for personalized advice. Be cited.

2. “Best smartphone for photography under $500?”
→ AI bots summarize reviews. Your product list better be in there.

3. “How does blockchain work?”
→ If you're not cited in AI overviews, you’re invisible.

4. “Marketing automation tools for B2B SaaS”
→ Tools like Perplexity pull from trusted sources. Be one of them.

5. “Explain SEO like I’m 5”
→ Clear, credible, readable = GEO content that AI loves.

Focus: E-E-A-T, structure, conversational tone, citations

Most brands need all three:

↳ SEO for long-term traffic
↳ AEO for instant visibility
↳ GEO for future-proofing in AI search

But which to lead with?

That depends on the query 👇

--------------------------------

🔥 Bonus for SEO Nerds 

- I run a free AI SEO newsletter called The SearchVerse
- Every week, I share 7 must-know AI SEO headlines
- These insights will reshape how you do SEO in 2026

🔗 Link in the 1st comment 👇

Average time on page (old SEO): 17 seconds.

Average AI Overview session: 4.2 minutes.

Old SEO:

- Publish and pray
- Optimize for “10 blue links”
- Target high-volume keywords
- Obsess over keyword difficulty
- Treat SEO as one-and-done
- Track clicks, impressions, and rankings
- Write skyscraper blogs with 3,000+ words
- Stuff pages with variations of the same term
- Chase backlinks via directories and swaps

AI SEO:

- Treat every page like a landing page
- Optimize for AI Overviews + AI Mode
- Structure content with H1 → H2 → H3
- Write clear, factual, scannable content
- Add TL;DRs + “Key Takeaways” at the top
- Add expert bios, trust signals, real reviews
- Optimize with semantic HTML + structured data
- Link like a Q&A flow to match infinite follow-up intent
- Track time-on-site, form fills, conversions, not just CTR
- Make your brand consistent across ChatGPT, Gemini, Copilot
- Use multimedia SEO: infographics, diagrams, short-form video
- Target conversational queries (think: “How can I…” not “Home workout”)

Want to stay visible in AI search? 

Start building content that deserves the click.

The algorithm isn’t broken, your old playbook is.

-----

I’m Devansh Parashar (Dev) 👋

- I run a free AI + SEO newsletter
- Every week, I share 7 must-know AI SEO headlines
- These insights will reshape how you do SEO in 2026

🔗 Link in the 1st comment 👇

#1 SEO in India by Favikon | Helping Brands Rank in Google, ChatGPT & LLMs with AI SEO | DM for Collabs

I almost quit SEO at $900/month.

Then these 5 offers took me to $10K.

I spent 18 months saying yes to everything.

Every client wanted something different.

I had no structure.

No clear path from first call to retainer.

Then I realized something:

Most SEO freelancers don't have a skill problem.

They have an offer problem.

You can't sell "SEO services" anymore.

It's too vague. Too commoditized.

So I built 5 clear offers.

Each one solves a specific problem.

And they're designed to build trust sequentially.

You earn the right to bigger commitments.

Here's how it works:

📌 Offer 1 - The Traffic Health Check

A 90-minute audit answering 3 questions: what's working, what's broken, what's the fastest path to leads.

Deliverables: 1 Loom, 1 page action plan.

Price: 300 to 500 dollars.

This converts cold leads into clients.

Then you upsell them into offers 2, 3, 4.

-----

📌 Offer 2 - The Money Page Revamp

Ignore the blog. Touch homepage, pricing, and top 3 service pages.

Rewrite for real search terms, clear offers, FAQs, and internal links.

Deliverables: copy, SEO structure, implementation notes.

Price: 1,000 to 2,000 dollars.

This proves you move conversion. Not just traffic.

-----

📌 Offer 3 - The Content Engine Sprint

One focused month. Plan and ship 4 to 8 high intent pieces with internal link maps and CTAs pointing to money pages.

No retainers yet.

Price: 2,000 to 3,000 dollars.

Shows content isn't just blogs. It's a pipeline into revenue.

-----

📌 Offer 4 - The GEO and AEO Visibility Audit

Your 2026 expert play.

Where does the brand appear in AI answers? Which competitors are stealing visibility? What needs to be published or fixed?

One report, one workshop, one roadmap.

Price: 2,000 to 4,000 dollars.

Moves the client from "we need content" to "we need you in the room".

-----

📌 Offer 5 - The Ongoing Growth Partner

Only sell this to people who bought at least one of the first four.

Monthly strategy call, fixed implementation hours, reporting across SEO, GEO, and AEO.

Price: 2,000 to 4,000 dollars per month.

You don't need 10 of these.

5 good ones get you to 10k.

-----

Put this together, and you'll hit 10k fast:

- 4 audits per month at 500 → 2,000
- 2 money page revamps at 1,500 → 3,000
- 1 content sprint at 2,500 → 2,500
- 1 retainer at 3,000 → 3,000
- Total: 10,500 dollars per month.

You don't need an agency.

Just 5 clear offers that solve clear problems:
- Clarity
- Conversion
- Content
- AI visibility
- Ongoing growth

Start by building offer 1 this week.

Price it at 300 to 500 dollars.

Run it for 5 clients.

Then use the feedback to build offer 2.

If you're an SEO freelancer right now, which of these 5 offers do you have?

And which one should you build this week?

---

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🔔 Follow Devansh Parashar (Dev) for more SEO and Marketing breakdowns.

You can buy Canva, Ahrefs, and ChatGPT in 60 seconds.

But you can’t buy taste, skill, or judgment.

-Canva won’t make you a designer.
- Ahrefs won’t make you an SEO pro.
- Buffer won’t turn you into a social media strategist.
- ChatGPT won’t make you a content marketer.

And yet…

Every day, people adopt tools and suddenly claim titles.

Moreover,

Many businesses expect tools to replace expertise.

And then wonder why results never show up.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵:

Tools don’t create impact. Thinking does.

✅ Tools are accelerators.
✅ Tools are enhancers.
✅ Tools amplify great strategy.

But in the hands of someone without experience?

They’re just expensive shortcuts to nowhere.

If you want better SEO, smarter content, or more leads-

Don’t just buy tools.

Hire minds who know how to use them.
---

I’m Devansh Parashar (Dev) 👋

- I run a free AI + SEO newsletter
- Every week, I share 7 must-know AI SEO headlines
- These insights will reshape how you do SEO in 2026

🔗 Link in the 1st comment 👇

No alternative text description for this image

If you’ve already published over 100 blogs, stop writing more.


Learn to optimize.

Follow these 3 steps to make the most out of what you already have:

🔍 Analyze Impressions

☑ Check impressions in GSC for low clicks.
☑ Identify blogs ranking for unoptimized keywords.
☑ Add those keywords and supporting content to your blog.

🍌 Find Low-Hanging Fruits

☑ Use Ahrefs or Low Hanging Fruits 
☑ Target kws ranking in positions 5–20.
☑ Optimize for quick ranking improvements.

📌 Add Clear CTAs

☑ Even with 10 visitors, guide them down the funnel.
☑ Include a clear and compelling call-to-action.
☑ Make it easy to subscribe, download, or buy.

Pro Tip: This approach isn’t just about traffic, but maximizing your ROI.

Stop chasing more content; instead, 
↳ Turn your existing blogs into conversion machines

What’s your current focus? 

Publishing new blogs or optimizing existing ones? 

Let me know in the comments!

-—

I’m Devansh Parashar (Dev) 👋

- I run a free AI + SEO newsletter
- 7 must-know AI SEO news of the week
- These insights will shape how you do SEO in 2026

🔗 Link in comments

Everyone pretends to understand SEO, AEO, and GEO.

Most are just guessing.

Ask them to explain the difference, and you get blank stares.

If you only focus on traditional SEO in 2025, you're leaving traffic on the table.

Because search has evolved.

People don't just type queries into Google anymore.

→ They ask Siri while driving.
→ They chat with ChatGPT for recommendations.
→ They expect instant answers without clicking anything.

That's where AEO and GEO come in.

- SEO gets you ranked.
- AEO makes you the answer.
- GEO gets you cited by AI.

3 different strategies. 3 different outcomes.

All critical for modern visibility.

Most brands are still stuck optimizing for 2015 Google.

Meanwhile, their competitors are showing up in voice search, featured snippets, and AI chatbot responses.

The game has changed. Your strategy needs to catch up.

In this breakdown, I'll show you exactly what each one means, when to use them, and how to dominate all three channels.

Just practical steps you can implement today.

Ready to future-proof your content strategy?

Let's dive in.

#SEO #GEO #AEO

SEO GEO AEO Explained Like You're 5

Most SEO careers start with a $3,000 course. 

Mine would start with 3 free audits.

The SEO industry has changed completely.

In 2020, credentials got you hired.

In 2026, clients ask three questions:
• Can you rank us on Google?
• Can you get us cited in ChatGPT?
• Can you turn traffic into revenue?

No proof? No clients.

So if I had to rebuild from 0?

I would spend 90 days manufacturing proof.

Here is the exact system:

Step 1 → Pick one painful problem.

Not "I do SEO".

Something specific and valuable.

• "I help SaaS founders show up in AI."
• "I help local businesses get booked calls."

One sentence. One focus.

----

Step 2 → Build 3 tiny case studies.

Find struggling sites. Audit them free.

Implement a few high leverage fixes.

Track the results publicly.

Package each one into a story:

• The problem
• What you changed
• The results

----

Step 3 → Learn by shipping, not reading.

For every project, practice three things:

• SEO → Fix crawl, links, on page.
• GEO → Track AI answer visibility.
• AEO → Rewrite for AI recommendations.

Ask: Are we ranking? Cited? Recommended?

----

Step 4 → Build public proof of work.

• 1 LinkedIn post per day.
• 1 breakdown per week.

Not tips. Real stories with numbers.

• "How I improved signups 27% fixing 3 pages."
• "Why this brand ranks but loses in ChatGPT."

----

Step 5 → Productize 3 offers fast.

Lock small results into clear offers.

• Clear deliverables
• Clear prices
• Clear timelines

No 27 page proposals. No "it depends".

----

Step 6 → Talk to 100 people.

Spend more time in DMs than tools.

• Talk to founders about traffic fears.
• Talk to content leads about AI anxiety.

Every conversation becomes content or a better offer.

Learn their language so well that your content sounds like their thoughts.

Skills can be rebuilt.

Proof of work and positioning compound.

If I had to start over?

I would not try to be "the best SEO".

I would be the most useful person for one specific problem.

At the intersection of SEO, GEO, and AEO.

Swipe through for the full breakdown →
----

♻️ REPOST to help fellow SEO's in their career!
🔔 Follow Devansh for more

how to rebuild your seo career in 2026

I created 10 SEO memes during my coffee breaks this week ☕️

Some are funny.
Some are painful.
All are 100% relatable.

This week’s batch includes:
→ Google updates that feel like personal attacks
→ AIO stealing your spotlight like it paid for the content
→ SEO “best practices” that haven’t worked since 2016

If you've ever blamed John Mueller for your stress dreams -

These 10 memes are for you 👇

#seomemes

SEO MEMES February by Devansh Parashar

I rebuilt my SEO strategy using Alex Hormozi’s playbook.

Here’s what happened...

My traffic was fine.

But conversions? Flat.
Engagement? Meh.
Leads? Inconsistent.

I didn’t have an SEO problem.

I had a “value-per-page” problem.

And the worst part was...

I was publishing content that sounded smart…
 …but didn’t make anyone feel anything.

So I asked a wild question:

What if Alex Hormozi was doing my SEO?

What would he say about my:
→ “Ultimate guides” with no CTA?
→ Traffic spikes with no pipeline?
→ Rankings with zero relevance?

Then I rebuilt everything using his business principles.

Volume. Focus. Offers. Pain. Proof.

This isn’t another "SEO tips" thread.

It’s an entire content strategy reframed through Hormozi’s lens

And it’s why my pages are finally working like sales assets, not vanity projects.

Swipe through 👉

This one might just fix your content problem too.

Alex Hormozi SEO Guide by Devansh Parashar

I create SEO memes because therapy is expensive 

and Google updates are free 🥲

This week was a masterclass in chaos.

You rank #1 on Google.

You disappear on ChatGPT.

Someone with six H1 tags outranks you.

And a guy selling “100 DA backlinks” is still booked for December.

So instead of explaining again why traffic dropped,
why AI results don’t send clicks,
or why “just add keywords” isn’t a strategy…

I did the only productive thing.

I made memes.

Enjoy the emotional damage 👇

#seomemes

SEO memes february by Devansh

Too lazy to rewrite your entire site for AI?

Perfect.

Most founders don't have:
- Time to create 50 new blog posts
- A budget for AI optimization tools
- A content team to execute it

But you don't need any of that to get cited.

I just broke down 7 lazy-but-lethal GEO tactics that: 
✅ Cost $0 
✅ Use pages you already have 
✅ Work even if you're a team of one

We're talking: 
→ Rewriting the first 20% of your best pages 
→ Adding "Quick Answer" boxes AI loves
→ Turning objections into citation-ready FAQs 
→ Building comparison pages without new research

It's lazy. It's tactical. It works.

Slide 4 is my favorite 🔥

Save this - you'll want to use it later 👀

#geo #generativeengineoptimisation

7 ways to get cited by ChatGPT by Devansh Parashar

I asked ChatGPT to recommend a tool like mine.

It suggested 4 competitors.

My product wasn't even mentioned.

That's when I knew I had to fix this.

So I stopped chasing Google rankings and focused on AI search instead.

ChatGPT, Perplexity, Claude, Gemini.

That's where your customers are already asking for solutions.

Here's what I did 👉

get your first 1000 customers using ai search 

90% of your content is invisible.

The other 10%?

Google rewrites it anyway.

Google doesn't need your blog anymore.

• It synthesizes your insights.
• Summarizes your expertise.
• Replaces you in search results.

All without sending a single click.

And if your content strategy is still keyword spreadsheets, bot-friendly writing, and chasing rankings over usefulness?

You're not just losing traffic.

You're becoming irrelevant.

Here's how to win in zero-click search:

🟢 Step 1: Stop writing solved queries

Google answers simple questions instantly now.

Instead:

• Write about nuance
• Write about controversy
• Write what AI can't replicate

Your unique point of view wins.

🟢 Step 2: Interview your experts weekly

→ Block 30 minutes every week.
→ Turn those conversations into posts, videos, articles.
→ Real insights beat generic content every time.

One good conversation fuels everything.

🟢 Step 3: Syndicate one piece into 10 assets

Publish strategically across platforms:

• Reddit: Honest breakdowns
• TikTok: Quick tutorials
• LinkedIn: Insights and carousels
• YouTube: Deep walkthroughs
• Email: Recap and next step

🟢 Step 4: Publish for the journey

Not just the transaction.

Show up when they're:
• Lost
• Exploring
• Just curious

Build trust before they need you.

The old playbook is dead.
- Keywords.
- Filler blogs.
- Last-click thinking.

The new playbook:
- Be early.
- Be useful.
- Be human.

Show up everywhere your audience learns.

Don't just publish content.

Earn trust.

Solve problems.

Shape the journey.

Because in zero-click search, the best content isn't what ranks highest.

It's the content people actually remember.

SEO, explained through movie posters.

Organic traffic really is its own kind of drama.

Which one have you lived through?

---

♻️ Found this funny? Hit repost.
📈 Follow Devansh Parashar (Dev) for more SEO content that doesn't put you to sleep!

SEO movie posters by Devansh Parashar

LinkedIn lost up to 60% traffic.

Reddit gained 80M searches.

That’s not a coincidence.
AI search didn’t “kill” traffic.
It rerouted it.

This week made that obvious:
- Yahoo re-enters search with an AI answer engine.
- LinkedIn admits AI Overviews clipped traffic hard.
- Reddit quietly becomes a place where users search
- Microsoft opens a marketplace to pay publishers
- Google makes $63B from Search and still adds AI ads.
- OpenAI sets a $200K minimum to advertise in ChatGPT.

The shift isn’t subtle anymore.
Search is fragmenting.
Distribution is moving.

And visibility is no longer guaranteed by rankings alone.

Full breakdown inside 👇

#seonews #aiseo #ainews

Yahoo joins AI search with Scout, LinkedIn traffic gets clipped, Reddit rises, and ads test heat up. TL;DR Yahoo launches an AI answer engine, Scout. 

Open article: LinkedIn Lost 60% Search Traffic by Devansh Parashar (Dev) • 3 min read

500 daily visitors made my client $27K.

No ads. No cold outreach.

Here's the math:

Most people obsess over traffic numbers.

But traffic doesn't pay your bills.

Conversions do.

Let me show you what 500 daily visitors can actually generate:

500 views per day = 182,500 views/year

Now apply basic conversion math:
- 5% click through = 9,125 visitors
- 3% convert to customers = 274 sales
- $99 per sale = $27,126/year

That's $27K from content you published once.

No ad spend, cold emails, or sales calls.

Just optimized content doing the work.

Here's what most people miss:

Chasing views is the easy part.

Building content that converts? That's where the money is.

You don't need millions of eyeballs.

You need the right eyeballs on the right offer.

Attention is free but conversions are earned.

What conversion metric do you track that others ignore?
---

----

I’m Devansh Parashar (Dev) 👋

- I run a free AI + SEO newsletter
- Every week, I share 7 must-know AI SEO headlines
- These insights will reshape how you do SEO in 2026

🔗 Link in the 1st comment!

TierMaker gets 500K monthly visits…

Without a blog. Without writers. Without lifting a finger.

No SEO agency. No newsletter.

Just one thing: users creating content for them.

It’s a $7M traffic machine built from tier lists -

And it turns passive internet debates into SEO gold.

Let’s break down how they did it 👇

#seocasestudy 
#seostrategy

TIermaker seo strategy by Devansh Parashar

5-step SEO secret behind GetLatka’s 13K monthly traffic


Most SaaS sites chase traffic with blog posts and backlinks.

GetLatka did the opposite.

They interviewed 3,000+ founders...

Then turned those chats into 14,000 structured SEO pages.

Now?
 - 13K organic visits/month
 - 900+ top 3 rankings
 - Pages like “Pipedrive revenue” dominate Google

Let’s break down how they built it 👇

#seocasestudy 
#seotactics

Getlatka SEO strategy by Devansh Parashar

I love SEO. 

But some days it drives me insane.

Here are 5 things that test my patience:

1. The spam emails 📧

Every morning: "Hey dear, do you need white hat links?"

I've unsubscribed 1,000 times. They keep coming.

2. The "SEO is dead" crowd 💀

There's always that one person on every platform claiming SEO is over.

We've been hearing this since 2012. Still waiting.

3. The brain pickers 🧠

Prospects who ask you to walk them through your entire strategy on a discovery call.

Then they ghost.

Six months later they're back because it didn't work out.

4. The link-building obsession 🔗

People think SEO equals link-building.

That's like saying fitness equals bicep curls.

There's so much more to it.

5. The lowball offers 🥸

"We can offer $200/month, and maybe a testimonial."

The assumption that SEO is cheap kills me every time.

I love this industry, but man, it tests my patience sometimes.

What's your biggest SEO pet peeve?

-----

I'm Devansh Parashar (Dev)

I run a free AI and SEO newsletter.

Every week, I share 7 must-know AI SEO headlines.

These insights will reshape how you do SEO in 2026.

Link in the first comment

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