Randy Shawn Fisher

Expand To New Markets

Working with organizations and high potential leaders to expand to new markets and customer segments, investor relations and fundraising.

Specializing in B2B SaaS, FinTech, Health / Medtech + Biotech / Life Sciences. 

http://ExpandtoNewMarkets.com 

▶ Duniven Dental, US - US-patented 3D dental instrument
▶ ElleMD, Canada - innovative reproductive technology (Femtech)
▶ EIT Health - IP / tech commercialization, market validation and expansion
▶ Volta Labs, Canada - growth advisor
▶ WIPO, Switzerland - skill development and capacity building for early-stage GI companies in Asia and Fiji / South Pacific

Managing Director

Customer Discovery Pros

▶  Get valuable insights about Customers' Needs / Pain Points -  Profitable Markets, Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Marketing Strategy, Branding, Positioning
▶ UX / CX  - Identify user needs, workflows, friction, website / e-commerce conversion
▶ Customer Success - customer adoption, journey mapping, onboarding and renewal

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) 
▶ Richard Cahoon, former Director of Technology Transfer (20 Years), Cornell University.
▶  Landon Steele, BioTech / HealthTech / MedTech, Operations & Strategy, Vancouver/ SF

www.CustomerDiscoveryPros.com

Startup Founders Mental Health.org

A Social Impact venture of Customer Discovery Pros.org

- We're open to partnering. Talk to us!

Founder

Randy S. Fisher - Business Advisor + Coach

▶ Business, marketing, leadership and organization development services.
▶ This includes market research, business model validation and coaching on the Business Model Canvas

http://RandyShawnFisher.com

Business Advisor

▶ Product/Market Fit; investment/fundraising; go-to-market strategy and partnerships; UX / Customer Experience; communications & media relations; HR / recruitment, customer success.
▶ B2B, education, health / medical / wellness, social ventures / impact.

Advisor, Startups & Early-Stage Companies

Expand to the US Market

▶ Free E-Book! 12 Steps to Enter the US Market - https://randyshawnfisher.gumroad.com/l/usmarketentry

www.ExpandToTheUsMarket.com

Consultant

Culture Change Works

Coaching High Potential Leaders and Organizations. 

▶ An organizational culture, leadership and performance consultancy.
▶ Helping clients attract and retain talent, and build productive and high-performing teams.
▶ Applying best practices from elite athletes, sports teams and tech startups.
▶ Dealing with fear / anxiety and imposter syndrome.

www.CultureChangeWorks.com

Organizational Culture and Leadership Advisor

DigiWise Digital Solutions LLC

▶ Digital Marketing, High Performing Websites, Landing Pages and Blogs
▶ UX/UI and E-Learning projects
www.digiwisesolutions.com
www.digiwiiseB2Bmarketing.com

Founder & CEO

avantage

* Writing case studies, white papers, website content and marketing collateral for one of Canada's Top Consulting Firms

Business & Marketing Writer

GyvLink

▶ GyvLINK is a Social Impact company to reduce donation waste and easily get equipment, supplies and volunteers. 
▶ Winner of 1st Amazon AWS Impact Accelerator for Black founders - $225K. 🏆🏆🏆

Director, Marketing, UX and Product Growth

CardMedic

▶ Business coaching and product strategy for the US market.
▶ CardMedic is an award-winning communication app designed to improve the transfer of vital information between healthcare staff and patients.  
▶ MassChallenge 2021 Winner - $50K 🏆🏆🏆

Strategic Advisor

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

If you want to Engage Customers, Increase Traction and Get Repeat Business / REDUCE CHURN; Grow and Expand to New Markets; Get Financing / Investors and / or PIVOT YOUR BUSINESS MODEL, let's talk. 

+++ WHY I AM DIFFERENT - MY EXPERTISE +++

▶ ENTREPRENEURIAL EXPERIENCE - I have launched 4 businesses and a nonprofit focused on education, ICTs and international development.

▶ CUSTOMER-FOCUSED - getting Customer / User / Buyer feedback, developing profitable business models; pivoting - INCREASE REVENUE + COMPANY VALUE. 

▶ FACILITATING STAKEHOLDER READINESS + BUY-IN - coaching and mentoring to increase performance and change behavior.

▶ BEGAN CAREER AS A JOURNALIST - STORYTELLER & WRITER - great for Customer Stories, Case Studies and Use Cases.

Let's connect and explore the possibilities!

▶ CustomerDiscoveryPros.com
▶ RandyShawnFisher.com

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

Bloomlyne Techno Management

-Developed and implemented an email marketing funnel for a prominent US-based client, resulting in an impressive 5% increase in customer retention and click-through rate (CTR).

-Collaborated closely with an ed-tech startup, providing expert guidance on website redesign and crafting audience-enriching content to enhance user engagement and drive measurable results.

-Conducted an in-depth analysis of the competitive landscape in the Life Science industry, empowering a client with actionable insights and strategic recommendations to gain a competitive edge over other companies.

Co-Founder

JLUG JEC

Established performance goals for the committee and provided methods for reaching milestones. 
Working in my best ability to act as a harbinger of glorious and fruitful enhancer.

Vice President

Role included raising funds coordinated with other teams regarding resources and managing the budget for "Aureole"- The Techno-Cultural Fest of the college.

Sponsorship Coordinator

Collectively worked with a team of volunteers and managed 200+ freshman fellows. Leveraged content and storytelling. Content Marketing.
I responsibly managed the AutoCad Workshop and interacted with students.

Head Of Content

SAARTHII

● Researched and increased engagement by improvising content strategies via SEO across social media
   platforms especially LinkedIn. Hereby improving engagement by 7% on average.

● Developed 10+ infographics for social media and helped multiple startups/brands in brand 
   positioning through content marketing and copywriting.

Web Content Writer

Leap Finance 

- Presented and listed the different student communities seeking Financial, Educational help in their
journey to study abroad in excel, incorporating strategies with 2+ interns.

-Maintained and built relationships with 100+ students, providing exceptional student support and
efficient trust building which translated to exceeding sales goal by 7% MTD.

Operation Intern 

Innovians Technologies

• At Innovians, I was taught about the basics of the automobile systems using the Computer Based Training and was eventually directed towards the new age of EVs. I prepared a report on charging of Electric Vehicles based on personalized utility functions. Various Research Papers on utility functions provided deep insights about the performance indices.  

• The tenure of the internship ended with a project of designing a F1 Car Model using CATIA Software.

Summer Intern

Gun Carriage Factory

• During my training period I worked under Mr Ajay K Pandey, Head of ADGS Section of the factory. It was here, I came across the complete procedure of processing of Quick Release Nut from it's purchasing to it's manufacturing and final assembly.

• Working on this project helped me gain the practical knowledge of machining a material using Lathe and CNC Machine.

Summer Trainee

Strategic Marketing & Personal Branding | Helping brands with organic lead generation | Curious-writer

I believe in strategy that simplifies complexity and delivers real impact.

Co-founding Bloomlyne Techno-Management taught me how to analyze challenges, distill insights, and turn them into results. By focusing on market trends and crafting data-driven campaigns, I’ve helped grow engagement and improve conversions through clear, actionable strategies. My approach is rooted in understanding what works, adapting it, and executing effectively.

Pursuing my MSc in Management at UCD Smurfit has reinforced this mindset. From leading valuation projects to analyzing financial health, I’ve learned to bring clarity to intricate problems using structured analysis and collaboration. As a semi-finalist in the Deloitte Case Competition, I honed the ability to break down complex issues, prioritize solutions, and communicate them clearly to stakeholders.

Whether leading cross-functional teams or developing targeted strategies, my focus is always on bridging the gap between ideas and execution. Now, I’m eager to apply this skillset in consulting, solving strategic challenges with precision and creativity. Let’s connect. I’d love to explore how I can help your team thrive.

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Randy Shawn Fisher

Aastha Gautam

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