Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Sarah R.

Fractional Sales ⭐️ | Advocate for Women In Tech 👩🏽‍💻 | Passionate About Marketing, Sales, and Customer Success 🤩 | Writer at ❤️ | EX- French Horn Player 📯 | Girl Mom 💖

Hi!! glad you’re here 👋

I’m a people-first marketing and operations professional who enjoys understanding how a business really works from marketing and sales to finance and day-to-day operations. I enjoy connecting the dots, building practical systems, and helping teams feel supported and confident.

At Greenview Landscape Services, I work across digital marketing and internal operations, supporting both execution and growth. Over time, my role has expanded as I’ve taken ownership of processes, reporting, and structure that help the business run smoothly and give leadership clear visibility.

My work has included:
Improving our website and digital presence with a focus on SEO, clarity, and lead quality

Managing Google Ads, tracking, and reporting using GA4 and Tag Manager

Supporting billing, A/R follow-up, A/P processing, reconciliations, and weekly reporting

Building and documenting workflows in SharePoint, Aspire, and QuickBooks

Serving as a go-to resource for questions, problem-solving, and process improvement

With experience across sales, marketing, and customer success, I bring a full picture mindset. What I enjoy most is mentoring, explaining the “why,” and helping teams grow through clear systems and thoughtful leadership.

Tools I work in often:
GA4, Google Ads, Tag Manager, Meta Business Suite, HubSpot, Salesforce, SharePoint, Aspire, Notion, Canva, QuickBooks, and Asana.

Outside of work:
✍️ Writing & learning
❤️ Proud mom, family comes first
🐶😻🐹 Pet parent to a lively crew

If you enjoy practical systems, people-centered leadership, or growing businesses from the inside out, I’d love to connect 😊

Head of Sales

Built for founders who need marketing help without a marketing budget.

24/7 chat support 
1:1 priority chat
Daily office hours 
Custom Marketing Plan

Responsibilities include: 
First Sales Hire - previously Founder led sales. 
Full Cycle B2B Seller
Handle prospecting, meetings, follow-ups, and tracking of revenue in Hubspot & Circle 
Selling directly to Founders, Marketers, CEOs, and co-founders 
Source pipeline directly from LinkedIn through Social Selling (direct messages, & inmails). 
Develop sales and revenue operations processes
Email campaigns within Apollo for cold outreach. 
Hubspot super admin, manage pipeline updates, deals, contact information, administrative properties, and dashboards.

taplio

The Battle

Randi-Sue Deckard 🔬

Sarah Rodriguez 🦄

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