Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Riley Blaisdell 🦏

Welcome to my community. I call it the Cul-de-sac.Because instead of followers, I like to think of us as digital neighbors.A little about me.I used to think insurance was boring, like most of the world. And maybe that is why only 12–14% of people actually understand it, even though far more of us need to use it.As a parent of a child on the spectrum, navigating healthcare became very real, very fast.Before Titan was diagnosed, we took him to doctors and specialists. We were told he was regressing or that nothing was wrong.Then we met one specialist who, within the first five minutes, told us Titan was autistic and non-verbal.As a parent, it felt like my world collapsed. I cried at the thought of never hearing my son say, “I love you.”But that diagnosis gave us access to early intervention and a path forward.Fast forward eight years, and Titan is thriving.He is doing things they once said were impossible.Titan taught me that the word “impossible” is really “I’m possible.”And yes, he does say “I love you.”He is also a Play-Doh fanatic. We probably own more inventory than some stores.We also have a daughter named Mina Mae. It is often mispronounced. Think My-nah, not Me-nah.Her name was picked out before Titan’s, and they have a six-year, four-month, and twenty-seven-day age difference.Mina Mae is a collector of people. She loves our dog, Waffles, and is always willing to help. Even when she is in the way. Dishes and cooking sometimes take longer, but those moments matter.I met Megan while dressed as Cookie Monster at a Halloween going-away party for a mutual friend.She is the definition of resilience. After being laid off from Fred Meyer in 2020, she returned to school, earned her degree in Speech-Language Pathology, and was recently accepted into graduate school.As for me, I have been in sales my entire life.My first cold call was at sixteen. I have 7-figure deals under my belt, building them from scratch and maintaining relationships to help those clients grow their bottom line. Today, I help employers design benefit strategies that actually work for both the business and the people using them. I focus on understanding today’s challenges, planning for what is ahead, and solving them together.TogetherEveryoneAchievesMoreMy goal is to improve healthcare literacy and design plans that support real employee needs.Engage is the rage.Mahalo nui loa 🤙

taplio

The Battle

Randi-Sue Deckard 🔬

Riley Blaisdell 🦏

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