Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Oscar Ganuza

Logitech

Leading the overall performance of eight different markets, generating more than 300M in revenue with full P&L responsibility. Spearheading the strategy and execution for both consumer and enterprise channels.

VP, Head of South EMEA

TomTom

Scaled TomTom Telematics Commercial Organization from 40M to 160M+, driving expansion into 15 markets. Led a cross-functional global team with senior regional managers as direct reports managing Sales, Presales, SDRs, Customer Success, RevOps and Outbound Marketing.

Sales & Customer Success Director EMEA - Telematics Software

Colt Technology Services

Built and scaled a new organization across 13 markets from the ground up, growing it to 90M+ ARR. Progressed from a first-line manager to second-line, leading a winning team growing 100% YoY for 3 consecutive years.

Sales & Customer Success Director Europe - Software, Cloud & Cybersecurity

Groupon

Promoted from Sales Manager to Regional Vice President within one year. Grew a cross functional team to over 80 people expanding and opening new markets across regions, scaling to more than 85M of annual revenue in a hyper-growth phase.

Regional Vice President

Regional Sales Manager

Enciclopèdia, grup editorial

Regional Director

Sales Manager

Account Executive

VP of Sales & Customer Success | CRO | Revenue & GTM Leader | Market Expansion | Building and Scaling High-Performing B2B SaaS Organizations across EMEA.

More than 15 years of senior leadership experience building and scaling high-performing commercial organizations.

Specialized in fast-paced and rapidly changing environments and recognized for inspiring, coaching, mentoring, and developing talent. 

Extensive background in leading large, cross-functional, and geographically dispersed teams, designing and implementing successful go-to-market (GTM) strategy and execution, while improving efficiency and profitability.

Led the overall performance in Spain, Portugal, Italy, Greece, Israel, and Cyprus. Set strategic direction, planning, and execution of both consumer and enterprise segments (video collaboration and software solutions), with Country Managers, Senior Marketing, and Enterprise Sales Leaders as direct reports. Doubled annual revenue in South EMEA from $150M to $300M, building an Enterprise Sales Organization from scratch and scaling it to a $70M ARR in under 3 years.

taplio

The Battle

Randi-Sue Deckard 🔬

Oscar Ganuza

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