Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

One door opens. And somehow, a few more appear.

Last year, I partnered with Empressa AI  to help teach a cohort of women the foundations of AI. I said yes because I care deeply about access, confidence, and women being part of the future we’re all building.

What I didn’t expect was what that yes would unlock.

Through that experience, I was granted membership in the The WIT Network. 

And last night in Dallas, I found myself in a room full of thoughtful, ambitious women doing a 2026 bingo-style vision board, dreaming out loud, together.

I finally met Cass Cooper, MHR  in person and connected with so many other incredible women. The kind of room where conversations feel easy, honest, and expansive.

For anyone who’s followed me for a while, you know one of my goals is to land a TEDx talk. No surprise that square made it onto my bingo card. 

What did surprise me were the side conversations that followed. Panel and women  groups speaker opportunities. Doors I hadn’t even knocked on yet.

It was a reminder I keep coming back to:

You don’t always know where a door leads when you open it.
But momentum has a way of introducing you to the next one.

So I’ll ask you what I’m asking myself today:
What doors are you willing to walk through even if you can’t see what’s on the other side yet?

Sometimes, one brave yes is all it takes.

#leadership #community #randispeaks

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I see this a lot especially with high performers.

You look around.
You scroll.
You compare.

And suddenly it feels like you’re behind.

Behind on titles.
Behind on clarity.
Behind on milestones you thought you’d hit by now.

Let me say this clearly: you’re not behind.

You’re exactly where you’re supposed to be.

Growth isn’t linear. Careers aren’t timelines you can “win.” And feeling a little lost? That’s not failure, that’s usually the signal that something new is forming.

You are enough right now, not just when you land the next role, close the next deal, or figure out the next chapter.

Every season has a purpose:
• The messy ones teach you
• The quiet ones prepare you
• The uncertain ones stretch you

So if today feels uncomfortable or unclear, take a breath.

It’s not a sign you’re doing it wrong.

It’s a sign you’re evolving.

Stop measuring your chapter against someone else’s highlight reel.

Trust the unfolding.
Keep going.

You’re not late.
You’re not lost.
You’re becoming.

#mindset #leadership

Texas is getting a little snow and freezing rain today.
And predictably… we’re all losing our minds.

Which makes sense.
We don’t have snow plows.
We don’t have the infrastructure.
We weren’t built for this season.

It reminds me of standing in Northern Ireland at the Game of Thrones studio, staring at the words:
“Winter is coming.”

Not as a threat.
As a warning.

In business, winter always comes too.
Markets shift.
Budgets tighten.
Deals slow.
Priorities change.

And the companies (and leaders) who struggle the most aren’t the ones hit by 🥶 they’re the ones who assumed it wouldn’t happen.

Preparation isn’t pessimism.
It’s leadership.

It’s building for business continuity.
It’s scenario planning when things are still calm.
It’s asking, “What breaks if the temperature drops?” before it actually does.

Texas isn’t broken it’s just optimized for summer.
And a lot of businesses are, too.

So as you’re sipping coffee this Saturday morning ☕️
Ask yourself:

👉 What season am I building for right now?
👉 And am I prepared for the one that’s coming next?

Because winter isn’t the problem.
Being unprepared is.

#leadership

Overthinking isn’t a thinking problem.

It’s a leadership one.

When leaders overanalyze:

 • Decisions slow

 • Direction blurs

 • Teams lose confidence

Great leaders don’t wait for certainty.

They decide, learn, and pivot when needed.

Movement creates clarity not the other way around.

Here's a clip from a recent conversation with Veena Ramaswamy. Catch the LinkedIn live replay here: https://lnkd.in/gJfB-Mdk

#leadership

⚡The next evolution of Gated is here! ⚡

I'm an entrepreneur and full-stack marketing executive with a passion for products that make a difference in peoples' lives and a talent for creating clarity from chaos. I believe deeply in finding your focus and taking big swings.  That's why:

- I'm Cofounder of Wednesday Women: a movement that amplifies extraordinary women leaders *everyone* should know and be inspired by. ...  And an Exec Membership that supports those same amazing women.   
- I advise a select portfolio of businesses with my expertise in growth-stage marketing strategy, leadership, and execution.  I love ideating about new solutions and helping entrepreneurs find product-market fit.
- I've spent the last 5 years leading beloved startups:  Matcha (CEO) - a community-focused matching technology and Gated (CMO &amp; Founder) - $3M-raised SaaS startup in the email space. 
- I'm a passionate advocate for fast, frictionless user experiences. Over 14 years at Google, I worked with Fortune 500 Travel companies to build effective cross-channel marketing strategy and create amazing user experiences.  
- I'm a major advocate of remote work and the benefits it brings for mental health, families, and the earth. 

When I'm not working, you'll find me busy working on my most important, fun, and ongoing project - my family. I am an avid fan of the outdoors, reading, and travel.  Bonus conversation starters:  Travel , good books, Taskmaster, The Killers, Modern Stoicism, Mitch Hedberg, and F1.

Melissa Moody 🦕

I love a good surprise.  

And I was definitely surprised (and honored and thrilled) to see my name on a thread from Sprouts.ai that  features standout women across B2B SaaS.  

As someone who has never quite fit the mold, but always been "marketer-ish" by trade... It feels so lovely to be included in this talented bunch. 

I figured I should share a few of my simple, constant thoughts about marketing -  just to add a bit to this "wow, me?" post: 

1) Keep your customer as the center of all you do.  From the way you position a product to the sales process to the content you create... your customer is the key.  Stay focused, friends. 

2) Moments of delight will go far in an automated, "scaleable" world.  Don't forget that.  (And thanks for reminding me of that today, Jessica (.!)

3) Any GTM leader worth their salt has *very* close relationships with product and sales at the ground level.  Marketing needs to be the glue that binds, not its own silo. 

4) Your brand happens at every touchpoint.  In product, in passing, in active and passive searches. Every. Darn. Touchpoint.  Matters to your brand as a whole. 

....

And you know what my favorite part of this "list of ladies" was?  There are *new names* on this list that I don't know ... yet.  For a connector like me, that's always the cherry on top!  

I can't wait to follow them and you should too:

Maggie Hott, Shari Johnston, Tara Benyousky, Tiffani Bova, Abbie White, Madison Leonard ☀️ , Winnie Palmer, Liz MacAulay, Megan Bowen, Lindsay Tjepkema, Lilah Jones, Caryne Say, Lizz Harrell, Zoe F., Hannah Ajikawo, Jennifer Howard., Anne Pao, Lindsay Rios, Rachel Johnson

Melissa Moody

Startup Exec | Marketing Leader | Podcaster | Mom

Want to win some books by leaders you should know? 📚
I've got you covered.

To kick off the new year, Wednesday Women is giving away 10 share-worthy books over 10 days — all written by standout leaders who have been there, done the work, and are sharing the real stories behind what it takes to lead with impact.

These aren’t just business books.
They’re books about courage, reinvention, clarity, and growth.
The kind that shift how you think — and how you show up.

🎁 Every day we’re featuring a different book — from startup stories to executive playbooks to honest career advice — and you can win your own copy by simply commenting on the posts!  

--> Go follow Wednesday Women to see and comment on the daily giveaways (and meet the authors!)
--> It's day 6 of the giveaway... so you only have a few days left!

Whether you're leading a team, building a company, or figuring out your next move — these are voices worth learning from.

Sabina M. Pons Precious L. Williams RainmakingSpeaker Jen Spencer Ashley Faus Leslie Greenwood Leslie Venetz ✊Heidi Solomon-Orlick Brianna Doe Bridgett McGowen Stacey Copas Elizabeth Blass 🌻 Ejieme Eromosele

Things I missed when I went low-digital the last 2 weeks: 

✍ YOUR updates here on LinkedIn. I'm having such fun looking through my feed and seeing: job openings, job announcements, reflections on the new year, and more... Keep the candid, thoughtful, and fun posts coming, everyone.

🧠  My weekly Inner Circle check-ins with Stacey Copas and the crew.  This is just one of the ways I'm investing in my inner strength  in the year ahead.  (You should be following her work, if you're not!)

💜  My busy, thriving, Wednesday Women exec network, now on a new platform and the connections, gives/gets, and sharing wins are... energizing. Having peer support of this caliber is so critical to my success in the year ahead. 

📨 The email newsletters I actually DO read in my inbox...  such as thoughtful leadership insights from Marsden Kline and Dina Otero and startup tips from Alexander Shartsis and Nomiki 💜 Petrolla

... That's it.  
I did not miss: 

The news cycle. 
The trolls.
The wasted time. 
The fake "success" posts. 
The spammy emails and DMs. 

Welcome to 2026, friends. We make our own success and sparkles this year.

I move fast.
 (Like, forget-the-project-I-was-just-doing or leave-my-coffee-on-the-counter fast. My thoughtful husband will tell you... it's sometimes just... too fast. 😂)

I have ideas firing, meetings flowing, and a hundred to-dos in motion at any given moment. Which means… things get dropped. Sometimes important things. And I feel that stress that comes from that... mentally, emotionally, even physically.

But I felt a change in 2024 and I think it came from doing something I should have done a while ago:  starting to work with an Executive Assistant.

I am daily grateful for Samantha Archuleta, our EA at Wednesday Women, who takes my crazy and puts it in order. Who listens to my overwhelm and makes it all make sense. Who doesn't tell me to "stop doing so much", but rather to look at a timeline of what needs doing now vs. later. 

Sam doesn’t just manage logistics - she manages my marvelous chaos.
And that has been huge for my work and my peace of mind.

Having an incredible EA isn’t just a productivity hack—it’s a way to lead and live better.

If you're thinking about this - or just need to explore how transformational working with an EA can be: 
- Follow Base HQ... a partner and inspirational company that does this RIGHT. 
- Attend one of our upcoming webinars on the topic... let's get real and bust some myths that might be holding you back. 
- Grab time to chat with me... I'm happy to share what I've learned! 

And thank you, Sam. You’ve made this whirlwind life work and both Leslie Greenwood and I are so grateful.

One of the best perks of running a business?
You get to choose who you partner with.

And when you find the right people — shout it from the rooftops. 🔊
That’s why I’m so thrilled to make it official: Wednesday Women recently announced our newest partner #samsales Consulting#samsales Consulting - a company of the highest standards and big impact.  

Yes, they’re brilliant at what they do.
Yes, their sales training and LinkedIn branding work is best-in-class.
But what really matters to me? The people.

Samantha McKenna is someone I admire deeply — a founder, a mom, and a truly real human who shows up with generosity, humor, and heart. Getting to finally meet her in person at our DC dinner just confirmed everything I already felt. She's exactly the kind each of us needs in our orbit.

Paige Tills is the marketer I text when I want to nerd out on newsletters or gut-check a wild idea. She's sharp, creative, and absolutely crushing it with the #samsales newsletter. (If you’re not subscribed, fix that.)

And Kimberly Pencille Collins brings such strategic clarity that you can't want to help but be involved with what she's working on. #samsales Consulting#samsales Consulting always approaches work with the big picture in mind, and it's often thanks to Kim. 

This partnership isn’t just a checkbox.
 It’s a reflection of our values.
 It’s alignment in action.

So here’s your reminder: you don’t have to settle.
Choose to build with people who light you up and push you to grow.
Then celebrate the heck out of it. 💛

The best way to learn AI, is to play/experiment with it. 

Dominique Levin agrees. It's why she (and her daughter) created AICircles.org.

And YOU can take advantage of this amazing platform - supported by Wednesday Women - to join, create, play, and learn. 

With smart peers. 
On projects that matter to you and your business. 
Across 6 weekly sessions of 75 minutes each.

If you're thinking AI is a part of the "new year, new you" effort... Here's your chance. 

How have YOU been playing with AI so far? And what have you learned? I'd love to hear about it.

Inspired by the lovely Frida Ahrenby 🧚🏼 ...  My best and worst decisions, regrets, and what made me angry 2025👇🏽

1. Best decision?
Going full time on Wednesday Women.  It forced me to set aside all of my expectations of what I *thought* my career would look like... but it's given me: autonomy, joy, human connection, the chance to help others, more time with kids, more time with the powerful Leslie Greenwood, a bigger network, renewed love of brand...and a better relationship with the color purple. 

2. Worst decision?
I honestly don't believe that decisions are bad - they're just made with the info we have at the time. But I'll admit that I decided to use a certain tech product based *purely* on belief in a founder and that came back to bite me. Yowch. 

3. Something I did that surprised me?
I held a jellyfish.

4. Happier or lower than 2024?
2025 was more chaotic in many ways but I was more calm, thoughtful, and in control of my inner self so it felt WAY happier. I feel like I was able to really savor the moments that mattered most. 

5. What mattered most?
Being present for people when they need me. That's my kids, but it's also the folks in my network who reached out to ask for help, a talk, connection.   

6. What am I most proud of?
- Having kiddos who still want to talk and connect with us as parents, every day.
- Wednesday Women turning into a real business. 
- Capturing the experience of amazing women for others to learn from with The Ripple podcast - season 2 is amazing thanks to Ashley Laabs GNW Consulting and Jelena Djordjevic. 

7. Personal growth?
Leaning into what's in MY control which means both giving space to others to be their own selves AND being more clear about what I need.  This will be a work in progress. 

8. Something I regret?
Not joining the "We Do Not Care" club earlier.  I love being in my 40s and feeling free of so many pressures that I felt in prior years.  

9. Best book or series?
I know Leslie thinks they are weird, but I love anything by Eowyn Ivey.  

10. What made me angry?
People not listening to each other. The societal inability to exist with (and dare I say, be kind to) others with whom we don't agree. 
Also, when my dogs misbehave. 

11. Looking forward to 2026?
Providing a safe space for women execs with WW membership. 
Aligning with more leaders/founders that inspire me. 
Traveling with my family - and for work as well.

Copy the questions and answer them yourself ✍️💫

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The Battle

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