Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Matt Horine

Veryable

Head of Reindustrialization & Growth Innovation

HGroup USA

Business process consulting and independent commercial representation.

Partner

One Twelve North Ventures

Founding Partner

CASPR Technologies

Continuous Air and Surface Pathogen Reduction Technology. As COO, spearheaded day-to-day operations overseeing commercial, distribution, finance and marketing functions.
- Led successful merger and integration of manufacturing organization with largest commercial partner, ensuring smooth transition for future growth including physical assets and intellectual property. 
- Led wholesale and direct commercial endeavors, including a large wholesale distribution network in the US and Canada, with customers across healthcare, education, and public transportation markets. 
- Played critical role in driving strategic direction and operational excellence, reporting directly to Co-Founders and Board of Directors.

Chief Operating Officer

IntelliCentrics

Delivering trust as a technology, IntelliCentrics SEC³URE Ethos is relied on by thousands of healthcare locations worldwide to ensure two-way trust between key stakeholders in the entire continuum of care. IntelliCentrics is publicly traded on the Stock Exchange of Hong Kong (HKG: 6819). 

As Vice President of Engagement, responsible for the delivery side engagement strategies for thousands of healthcare locations and facilities, and the maximization of subscriber and location growth with successful adoption of the SEC³URE Ethos Platform.

Vice President, Engagement

Responsible for creation and development of centralized commercial channel and enterprise go-to-market strategy, reporting directly to CEO. Key accomplishments:

- Developed and established metrics for enterprise level engagement, channel effectiveness, and customer adoption across total footprint
- Led enterprise level engagement of new strategic clients to accelerate adoption of technology and concept
- Set go-to-market strategy for incorporating additional channel partnerships and alliances across a spectrum of interest groups, including economic development, technology, and consulting stakeholders
- Designed and built horizontal channel team roles that facilitated rapid scale across verticals and footprint

Director, Enterprise Channel

As General Manager, responsible for leading a market team of 5 in a fast pace, startup environment within Veryable's flagship Dallas / Fort Worth market. Responsible for market performance, growth, expansion, and scalability of an online marketplace for manufacturing, warehouse, and distribution labor. Key accomplishments:

- Grew flagship market by 20x within first year of operation
- Leading a team of 5 personnel with ranges of responsibility in operations and business development
- Responsible for largest business partner in the company adopting and implementing a variable labor program, which resulted in six-figure cost savings to the business in the first 3 months of operation, reduced turnover by double digits, and built a talent pool of 70+ ready to work, on demand
- grew customer base by 10x in first year of operation

General Manager

As Director of Operations, responsible for leading initial market entry and early use case growth.

Director Of Operations

PetroCloud

PetroCloud, a leading provider of security, monitoring and automation solutions for customers with remote operations across the energy, utility, agriculture, construction and critical infrastructure industries., has changed its name from PetroCloud to Twenty20 Solutions. 

As Operations Manager, fully accountable for the planning, organization, and direction of activities in purchasing, assembly, supply chain, order fulfillment, and strategic account management. Additional responsibilities included management and oversight of 24-hour Network Operations Center (NOC), leading a team that provides manned-monitoring of remote locations through PetroCloud's IoT platform.

Operations Manager

Victaulic

Victaulic is the originator and world's leading producer of mechanical pipe joining solutions and grooved pipe joining systems.

Managed multiple vertical markets within the commercial construction industry, with sole responsibility for growth of a new business initiative within the regional market. Built relationships with multiple stakeholders within strategic accounts. Influenced design strategies with owners, engineers, and contractors in order to value engineer high visibility construction projects.

Territory Sales Manager

US Army

Infantry Officer, Captain

As COO, responsible for the day-to-day operations of the company across commercial, distribution, finance, engineering, manufacturing, logistics, marketing, and strategy.  Reporting directly to Co-Founders and Board of Directors.

"If your workforce can only flex 15% and your demand swings 40%, you are not managing operations. You are managing a permanent crisis." If you're an operations leader, check out this article from Jacob S. and rethink how you're approaching agility.

Reindustrialization at Veryable 🇺🇸 🎙️ U.S. Manufacturing Today Podcast

Open article: Punitive Agility: The 15% Trap - Part 1 by Jacob S. • 5 min read

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Randi-Sue Deckard 🔬

Matt Horine

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The Battle

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Matt Horine

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Horine's LinkedIn Performance

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