Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Overthinking isn’t a thinking problem.

It’s a leadership one.

When leaders overanalyze:

 • Decisions slow

 • Direction blurs

 • Teams lose confidence

Great leaders don’t wait for certainty.

They decide, learn, and pivot when needed.

Movement creates clarity not the other way around.

Here's a clip from a recent conversation with Veena Ramaswamy. Catch the LinkedIn live replay here: https://lnkd.in/gJfB-Mdk

#leadership

BESLER

~ Oversee all marketing planning and activities
~ Podcast Host (BESLER's The Hospital Finance Podcast)
~ Launched new website (Muse Creative Award winner)
~ Initiated new sales enablement/content management platform

Director of Marketing

The Bitcoin Ben Show

Writer for Kelly's Corner on Bitcoin Ben's website (https://bitcoinben.io/kellys-corner/) 
Accounting
Event planning

Chief Operations Officer | Marketing and Operations Leader for Bitcoin Ben 

Calix Solutions

Developed video ad with videographer; Created kiosks; Set up cryptocurrency laptops; Laptop procurement; Other Marketing and Advertising support as needed

Marketing & Operations Director

vizient

Overall digital strategy; web content creation and management; search engine optimization (SEO); enhance overall digital experience; lead generation; social media strategy and execution; digital communications; video strategy and marketing; digital brand management; member engagement campaigns (led to increase in CLV); use analytics to drive decision making

*Lead generation via the corporate website has generated $1MM+ in sales.
*Launched employee social media advocacy program.
*Double digit growth on social media channels.
*Chairperson of Intalere Shares (corporate social responsibility committee).

Senior Director, Digital Strategy | Digital Marketing | Online Lead Generation (Formerly Intalere)

Allsup Inc.

Led internet marketing strategy; managed all aspects of Allsup's multiple websites, intranet and online community; coordinated search engine optimization (SEO) and online marketing efforts; online content management; online lead generation; email campaign management; social media strategy management; mobile marketing; online brand management

Internet Marketing Manager

Managed all aspects of Allsup's multiple websites, intranet and online community; online content management; coordinated search engine optimization and online marketing efforts; online lead generation; online brand management; email campaign management; social media strategy management; improve user experience

Web Content Manager

Transworld Systems

Corporate website management – content updates, search engine optimization and marketing programs, monitored and analyzed website trends including lead and sales reporting; oversaw and managed all internal (e-news, newsletter, internal news releases) and external communications, public relations and media relations activities; managed association and alliance programs – marketing, communication, public relations and lead tracking; managed multiple career websites; developed direct marketing lead generation programs - direct mail and email

Marketing Communications Manager

Senior Marketing Specialist

Marketing Services Project Coordinator

RE/MAX Midwest Group

Managed sales agent recruiting and retention efforts; created and coordinated direct marketing materials; website and intranet management; created and wrote newsletters; presentation development; advertising; planned special events; provided technical support and training; assisted in hiring and supervision of office/marketing staff

Cozad Commercial Real Estate, Ltd.

Developed and executed marketing campaigns, including direct mail (letters, postcards, brochures), ads and presentations; created sales proposals; website management; researched business opportunities; researched and analyzed market conditions; database management; planned special events; supervised Marketing Assistant

Family Resource Center of Missouri

Redesigned and maintained website; coordinated the development of the quarterly donor newsletter (design, writing, print coordination); created employee newsletter; created employee appreciation/recognition program; special events coordination

Development Assistant

Missouri American Water Company

Internal and external communications; public relations coordination; website management; special events; branding

Communications Specialist

My career spans 20+ years and includes varied marketing and communications experience, including 15 years focused solely on marketing for healthcare-related companies.

Currently, I'm leading the marketing team at BESLER, a healthcare revenue cycle firm that helps hospitals improve revenue and reimbursement integrity.

I'm also lending my marketing and operations expertise to The Bitcoin Ben Show and Bitcoin Ben's Crypto Club, two successful ventures in the cryptocurrency and blockchain spaces.

At Intalere (later acquired by Vizient), a healthcare supply chain company, as the Senior Director of Digital Strategy, I led (and in many cases also implemented) all of the digital marketing activities for the company. Prior to joining Intalere, I served in key leadership roles as Internet Marketing Manager for Allsup, a Social Security disability representation firm; Marketing Communications Manager for Transworld Systems, a collections agency; and Director of Marketing for two real estate firms. 

I'm a creative Marketing Communications leader experienced in leading results-driven teams and developing and executing successful strategies.

Specialties: Marketing strategy, digital marketing strategy, web content management, search engine optimization (SEO), project management, website management, search engine marketing, social media strategy, public relations, lead generation, internal communications, marketing automation, email marketing, direct marketing, copywriting, strategic alliances, event planning, customer service, training, public speaking, Agile methodology

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