Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

One door opens. And somehow, a few more appear.

Last year, I partnered with Empressa AI  to help teach a cohort of women the foundations of AI. I said yes because I care deeply about access, confidence, and women being part of the future we’re all building.

What I didn’t expect was what that yes would unlock.

Through that experience, I was granted membership in the The WIT Network. 

And last night in Dallas, I found myself in a room full of thoughtful, ambitious women doing a 2026 bingo-style vision board, dreaming out loud, together.

I finally met Cass Cooper, MHR  in person and connected with so many other incredible women. The kind of room where conversations feel easy, honest, and expansive.

For anyone who’s followed me for a while, you know one of my goals is to land a TEDx talk. No surprise that square made it onto my bingo card. 

What did surprise me were the side conversations that followed. Panel and women  groups speaker opportunities. Doors I hadn’t even knocked on yet.

It was a reminder I keep coming back to:

You don’t always know where a door leads when you open it.
But momentum has a way of introducing you to the next one.

So I’ll ask you what I’m asking myself today:
What doors are you willing to walk through even if you can’t see what’s on the other side yet?

Sometimes, one brave yes is all it takes.

#leadership #community #randispeaks

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I see this a lot especially with high performers.

You look around.
You scroll.
You compare.

And suddenly it feels like you’re behind.

Behind on titles.
Behind on clarity.
Behind on milestones you thought you’d hit by now.

Let me say this clearly: you’re not behind.

You’re exactly where you’re supposed to be.

Growth isn’t linear. Careers aren’t timelines you can “win.” And feeling a little lost? That’s not failure, that’s usually the signal that something new is forming.

You are enough right now, not just when you land the next role, close the next deal, or figure out the next chapter.

Every season has a purpose:
• The messy ones teach you
• The quiet ones prepare you
• The uncertain ones stretch you

So if today feels uncomfortable or unclear, take a breath.

It’s not a sign you’re doing it wrong.

It’s a sign you’re evolving.

Stop measuring your chapter against someone else’s highlight reel.

Trust the unfolding.
Keep going.

You’re not late.
You’re not lost.
You’re becoming.

#mindset #leadership

Texas is getting a little snow and freezing rain today.
And predictably… we’re all losing our minds.

Which makes sense.
We don’t have snow plows.
We don’t have the infrastructure.
We weren’t built for this season.

It reminds me of standing in Northern Ireland at the Game of Thrones studio, staring at the words:
“Winter is coming.”

Not as a threat.
As a warning.

In business, winter always comes too.
Markets shift.
Budgets tighten.
Deals slow.
Priorities change.

And the companies (and leaders) who struggle the most aren’t the ones hit by 🥶 they’re the ones who assumed it wouldn’t happen.

Preparation isn’t pessimism.
It’s leadership.

It’s building for business continuity.
It’s scenario planning when things are still calm.
It’s asking, “What breaks if the temperature drops?” before it actually does.

Texas isn’t broken it’s just optimized for summer.
And a lot of businesses are, too.

So as you’re sipping coffee this Saturday morning ☕️
Ask yourself:

👉 What season am I building for right now?
👉 And am I prepared for the one that’s coming next?

Because winter isn’t the problem.
Being unprepared is.

#leadership

Overthinking isn’t a thinking problem.

It’s a leadership one.

When leaders overanalyze:

 • Decisions slow

 • Direction blurs

 • Teams lose confidence

Great leaders don’t wait for certainty.

They decide, learn, and pivot when needed.

Movement creates clarity not the other way around.

Here's a clip from a recent conversation with Veena Ramaswamy. Catch the LinkedIn live replay here: https://lnkd.in/gJfB-Mdk

#leadership

Jessie Lizak

Building personal brands that drive B2B revenue by leveraging live streaming, podcasting and AI | Reveting's WinsDay Host | Fractional CMO | Deconstructing Data Co-Host | Marketing Coach |

Struggling to Close the Trust Gap with Buyers?

You’re putting yourself out there. Posting, maybe even running ads. But something’s still off. There’s no trust, no connection that gets your audience hooked. Maybe imposter syndrome is creeping in, or maybe your marketing isn’t hitting the mark. Or you just need help without the overhead of a marketing team.

Sound familiar? You’re not alone—and that’s where I come in.

ABOUT ME:
I’m Jessie Lizak, CEO of Reveting, and I help B2B professionals build REAL personal brands across ALL the social platforms that matter—LinkedIn™️, TikTok, YouTube, Instagram. But I specialize in LIVESTREAMING because nothing builds trust faster than going live. Whether you’re an exec, marketer, or solopreneur, I’m here to help you build a brand that pulls in loyal customers who TRUST you from day one.

WHAT I DO:

FULL-SERVICE LIVESTREAMING: If going live terrifies you, we’ve got you covered. We handle all the tech and help you go live like a pro, building real-time engagement and trust.

PERSONAL BRANDING ACROSS CHANNELS: LinkedIn™️ is great, but it’s not the only game in town. We help you create a consistent personal brand across LinkedIn™️, TikTok, YouTube, and more.

TAKING UP SPACE PROGRAM: Got imposter syndrome or feel lost in marketing? This program’s your guide to building a personal brand with livestreams, podcasts, and B2B marketing strategies. It’ll give you the confidence to OWN YOUR SPACE online.

WHY LIVESTREAMING?
Because trust is everything. Your buyers need to see you LIVE—no filters. Livestreaming lets you break down barriers and build a connection you can’t get from posts or ads. And guess what? Most of your competitors are too scared to go live. If you can do it (with my help), you’ll already be winning.

WINSDAY:
Every Wednesday, we host WinsDay—a sponsored live show full of sales and marketing insights, guest interviews, and even some fun prizes. It’s where you’ll learn how to ACTUALLY grow your business using livestreaming—and have a good time doing it.

OUR APPROACH:
At Reveting, we’re focused on REAL connections. No fake stuff. We use DATA-DRIVEN STRATEGIES that make sure your brand hits the right audience. And we help you show up AUTHENTICALLY so that trust—and sales—come naturally.

READY TO OWN YOUR SPACE?
If you’re tired of playing small and ready to build your brand across social platforms, let’s talk. Whether you need full-service livestreaming, a killer personal branding strategy, or coaching that gets real results, I’m here for you.

Let’s make something REAL together.

Fractional Chief Marketing Officer

Podcast planning, hosting, management, and syndication for the Deconstructing Data podcast. Development and management of BDEX website content, blog posts, email marketing, newsletter, organic social content across channels, digital ads, promoted posts, PDFs.

First WinsDay of 2026.

And honestly, it feels like the right way to start the year.
Not with trends.
Not with predictions.
But with a real conversation about what actually makes B2B brands get noticed right now.

What makes someone stop scrolling.
What makes them listen.
And what makes them trust what they’re hearing.

Tonight on Reveting's WinsDay, I’m joined by Jennifer Galbraith and Muhammad Moaaz❄️ Nagori.

Jennifer is the founder of Alestra Marketing, Inc. 

She helps brands earn visibility through media, strong storytelling, and smart communication. The kind that builds credibility beyond a single campaign.

Muhammad Moaaz❄️ Nagori, Head of Marketing at ConvergeX Connections and Co-founder at Cloudlead.co.

He works with B2B teams who care about data quality, better targeting, and real conversations at the top of the funnel.

Less guessing. 
More intention.

Here's what we'll be covering tonight:
 → Earned Media Optimization
 → What’s actually working in B2B event marketing right now
 → Story soundbites people remember
 → How psychology really drives attention in B2B sales

If you’re building a B2B brand and want your message to land, not just be seen, this one matters.

Join us on Reveting tonight at 8 pm est.

WinsDay LIVE 2026 event graphic featuring host Jessie Lizak centered in a full-body image, with guest speakers Jennifer Galbraith on the left and Muhammad Nagor on the right in black-and-white portraits. Bold black and neon green Reveting-branded design with ‘WinsDay LIVE,’ recording indicator, and event date and time displayed.

20 truths about going live on LinkedIn™:

→ 1) Your first live will feel awkward. Do it anyway.
→ 2) No one expects perfection. They expect clarity.
→ 3) Consistency matters more than production quality.
→ 4) You don’t need a huge audience to make it work.
→ 5) Decision-makers actually watch live video.
→ 6) Going live builds trust faster than posts alone.
→ 7) You’ll say things live you’d never write in a caption.
→ 8) Those moments are what people remember.
→ 9) Authority is built in real time, not drafts.
→ 10) One live can outperform weeks of static content.
→ 11) Guests expand your reach without ads.
→ 12) High-caliber guests don’t need hand-holding.
→ 13) Your voice does more than your logo ever will.
→ 14) Engagement feels different when it’s live.
→ 15) Leads feel warmer when people have seen you speak.
→ 16) Repurposing starts with a strong live foundation.
→ 17) The replay matters more than the live moment.
→ 18) You’ll get clearer the more you show up.
→ 19) Momentum compounds quietly, then suddenly.
→ 20) The hardest part is starting. The rest is rhythm.

Going live isn’t a trend. It’s infrastructure for modern visibility.

Most B2B founders don’t have a content problem.

They have a translation problem.

They know a lot.
They’ve lived the work.
They’ve solved real problems.

But none of that turns into content because it lives only in their head.

So here’s something practical you can steal this week:

Teach ONE thing you already explain to clients. And do it live.

That’s it.

For me, that's showing up every WinsDay on the Reveting page.

Instead of packaging those answers into content ideas, I talk through them live. With other credible guests.

Exactly how I would with a client.

I’ve gone live every week for almost four years now.

Not because it’s trendy.
Not because of the algorithm.
But because livestreaming lets people see how you think, how you diagnose problems, and how you lead conversations.

That’s where trust is built.
Teach it plainly.
Teach it live.
No hype.
No performance.

That’s how you build authority in 2026.

And yes, that’s how revenue follows.

Most marketing tactics fail for one simple reason.

They are launched without a hypothesis.

Cold email.
Paid ads.
Livestreams.
Content calendars.

None of those are strategies.

They are experiments.
Tactics.

And experiments without a hypothesis are just activity.

Marketing works a lot like research. 

My master’s in sociology absolutely influences how I think about this.

Before you deploy a tactic, you should be able to answer a few basic questions.

1. What are we testing
2. Who are we testing it with
3. What outcome would signal success
4. What outcome would tell us to stop or adjust

A real marketing strategy starts with an exploratory question or a hypothesis.

For example, if we are targeting founders who run marketing agencies, then going live on LinkedIn™ twice a month for six months, paired with intentional repurposing, will increase brand awareness, close the trust gap with buyers, and start showing up in inbound conversations.

Before you even start, you define what success looks like.

Success might look like hearing prospects mention the show on sales calls.

It might look like the same people showing up and engaging every week.

It might look like follower growth on your company page.

It might look like more qualified inbound leads.

Each of those outcomes would change how you run the tactic.

If engagement matters most, you optimize for conversation and community.

If leads matter most, you optimize for reach, distribution, and new eyes.

Same tactic.

Different strategy.

Completely different execution.

Marketing is not about doing more things.

It is about knowing what you are testing and why.

When strategy comes first, tactics like livestreaming stop feeling random and start compounding.

This image was created with Secta. I use it for polished, headshots without overthinking a shoot. If you want to try it, you can get 20 percent off using my link at secta.ai/jessie.

#marketing #strategy #science

People are going to talk about you.

Quietly.
Loudly.
Behind your back.
Sometimes without ever actually knowing you.

Once you put yourself out there, it’s inevitable.

For a long time, that part really got to me.

I’d hear things people said about me. 
About my show. 
About my intentions.
One that hit especially hard was hearing that a well known woman once called my show sexist.

That one shook me.
Because I’ve always identified as a feminist.

I marched. 
I pumped my breasts in office closets.
I built my career while centering women and children, even when it wasn’t convenient.
Even when it cost me.

Part of why I started my own podcast was that I wanted to hear from more women.

There used to be a Wall Street Journal podcast that interviewed successful women. It inspired the sh*t out of me.

When it disappeared, something clicked.

If it doesn’t exist anymore, you build it.

At the time, I was also a CMO trying to convince a CEO to start a podcast. So I went first.

Here’s what I understand now.

When people talk negatively about you, it’s rarely about you.

It’s about what your visibility brings up in them.

The voice they haven’t used.
The risks they didn’t take.
The version of themselves they postponed.

Psychologically, criticism creates a sense of control. “If I label you, I don’t have to look at me.”

That realization changed how I hold it all.
Not because it made the comments disappear.
But because it reframed them.

You don’t trigger people by being perfect.
You trigger them by being real.
By showing up live.
By thinking out loud.
By letting people see you in motion, not packaged.

I’ve made mistakes.
I’ve learned publicly.
I haven’t always gotten it right.
But I’ve been real.
Especially on livestream.
And that kind of visibility will always invite opinions.

If this brought something up for you, sit with it. That reaction is information.

Before you judge someone who’s visible, pause and ask yourself what it’s stirring in you.

We’re all responding from somewhere. Sometimes the work is figuring out where.

I’m sharing this alongside a new image I created in secta.ai.

If you want to explore it too, my affiliate link gets you a discount: secta.ai/jessie

Being seen isn’t easy. 

But the negative does become noise and the positive takes over. 

Energy flows where the mind goes. 

Don't let anyone steal your peace.

Do you still need a dashboard if AI can just tell you what to do?

That’s one of the bold ideas David Finkelstein and me explored with Tom Firth on Deconstructing Data.

Tom is the Co-founder of Cotera and a builder at the frontier of AI-driven business ops.

We talked about:
→ Replacing static dashboards with decision-making agents
→ Why most AI tools still need a real CRM behind the scenes
→ The biggest mistake startups make when rolling out AI
→ Data readiness: the real challenge behind automation

Loved this conversation, especially the part about prompt engineering versus actual strategy. Don’t miss it.

We'll be live again on Deconstructing Data today at 4:15 pm est. Find it on BDEX's page.

Looking forward to this episode of BDEX's Deconstructing Data, with guest Tom Firth, Co-founder of Cotera who is talking about what it really takes to make your business data work for you not just sit in reports.

Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.

Here are the conversation topics:

1. AI Agents in Action: From Dashboards to Decisions
2. Breaking Data Silos: Unifying Customer Identity
3. What Does It Take to Prepare Your Data for AI?
4. Tech Stack

If you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.

Most companies are drowning in dashboards but starving for action.

In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.

Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.

Topics include:

1. AI Agents in Action: From Dashboards to Decisions
2. Breaking Data Silos: Unifying Customer Identity
3. What Does It Take to Prepare Your Data for AI?
4. Tech Stack

If you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.

How to Prepare Business Data for Automation and Smarter Decisions

It’s WinsDay, and we’re live tonight.

Come on out!! 

8-9 PM EST.

Leadership rarely follows a straight line. 

Sometimes it’s shaped by loss, responsibility, and the decision to step forward when there’s no playbook.

In this upcoming WinsDay conversation, we’re joined by Andi Shaughnessy and Danielle Carter, Co-CEOs and Owners of ExpressIt Delivery, to talk about what it really takes to lead, grow, and scale a business through change.

After the passing of their father, Andi and Danielle stepped into the family business without formal business training and went on to transform ExpressIt into a multi-million dollar, WBENC-certified company operating across multiple states. Along the way, they navigated leadership transitions, operational growth, rebranding, team expansion, and the realities of running a business in a fast-moving industry.

This conversation blends real leadership experience with practical insight for founders, operators, and entrepreneurs who are building in the real world, not just talking about it.

We’ll be diving into:

1. Business & Leadership
2. Women in Business
3. Personal Growth & Resilience
4. Tactical & Inspirational Topics for Entrepreneurs

If you’re interested in leadership development, women-led businesses, scaling operations, or navigating growth through adversity, this episode offers grounded lessons and honest perspectives from leaders who built success by learning on the job and leading with intention.

Women, Leadership, and Growth in Business

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Randi-Sue Deckard 🔬

Jessie Lizak

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The Battle

Randi-Sue Deckard 🔬

Jessie Lizak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Randi-Sue Deckard 🔬's LinkedIn Performance

Performance ScoreJessie Lizak's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRandi-Sue Deckard 🔬's LinkedIn Performance