Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

OASE

Chief Transformation Office / PMO

Ameripean

Consultant

KMT WATERJET SYSTEMS

President

Managing Director, EMEA/India

Versatech Engineering

Founder

Shape Process Automation 

Managing Director, Europe (formerly Dynamic Robotic Solutions) 

Senior Project Manager (formerly Dynamic Robotic Solutions) 

Fusion Welding Solutions

Founder / Weld Engineer / Robot Programmer

Helping international companies translate culture for profitable growth 🌎 Cross Functional Bridge Builder 🌍 | CXO/MD | Consultant | Transformation Officer | Automation, Robotics, Additive Manufacturing

It took me 10 years living in Europe to understand English! What?!?

I'm an Ameripean ➡️ an American living in Europe for over a decade. While English is my native tongue, I quickly realized that we do not always understand each other. Culture needs to translate too. Now I help with “this is what they said, but this is what they meant…”

I help small and mid-sized companies build bridges - transforming organizations for operational efficiency, building strategy for new markets, and ensuring profitable growth.  The key to success is understanding people - developing our team and listening to our customers.  How can we help each other?  What can I learn from them? And what do we need to do differently to solve issues? 

I proudly identify as a generalist - I’ve worked in sales, engineering, operations, production, customer service, and with full P&L responsibility.  This big picture view helps to break down siloes and point the team in a common direction.  

What drives me:

- Solving complex problems
- Coaching
- Organizational design
- Improving communication
- Sharing lessons learned
- Learning
- Entrepreneurial spirit
- Lean processes
- All resulting in repeat customers

Need help?

Jeremy Sweet

taplio

The Battle

Randi-Sue Deckard 🔬

Jeremy Sweet

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