Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

VirtusLab

Creating and implementing a go-to-market strategy for the smart factory software suite.

Product Marketing Manager

PressPad

Partner

» Increasing business partners portfolio.
» Building relations with business partners.
» Identifying and optimizing sales processes.

VP of Business Development

» Managing projects
» Web development
» Content strategy
» Content creation
» Email marketing campaigns
» Blogging
» Video marketing
» Technical writing
» Twitter marketing
» Partnership campaigns
» Marketing automation
» Analyzing Digital Marketing Campaigns

Content Marketing Manager

NMWS (New Media Solutions)

Since 2011, I've been helping brands and products sustain growth by providing technical advice in the digital space and actively building marketing and sales funnels. Some of the brands I have worked for: Clime, Swimmo, Infosys, The Jacobson Flare, Castrol Edge, Format.

Owner

PPJ LLC

PPJ is a Tokyo-based digital service company. We sell and integrate digital SaaS solutions to B2B customers located in Japan. We work based on long-lasting business partnerships based on long-term relationships.

Co-Founder, Product and Digital Marketing Advisor

Megafoni

Social Media Manager

PicturesDeal

Designer, project manager, developer, tester and owner of the failure.

Founder

Tokai Rubber Industries - TRI(Poland) Sp. z o.o.

• Projects management (Golden Award from Toyota Motor Europe for year 2008)
• Glocal Business Development
• Sales forecasting
• Customer support
• New model projects handling
• APQP activity

Sales Coordinator/Engineer

TEDxKrakow

• Technical Manager
• Community Manager
• Author of the promo video

Co-organizer

Funella.com

• Black-box testing of CRM web application

Software tester

KLIMMATY

• Writing articles about technology (IT, space and aviation)
• Video interviewing
• Video production
• Web designer/developer

Editor

Connecting the dots of twenty years of experience in IT startups and the manufacturing industry.

— SaaS startups, mobile apps
— Automotive OEMs, Industry 4.0
— Japanese business culture
— SEO based Content Marketing
— Partnerships, Business Development
— Marketing and Business Relations
— Entrepreneurship, design thinking

taplio

The Battle

Rand Fishkin

Wojciech Szywalski

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taplio

The Battle

Rand Fishkin

Wojciech Szywalski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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Performance ScoreRand Fishkin's LinkedIn Performance