Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

Data Driven U 

Guided marketing strategies for new products and offers while managing a team of 4. Challenged to build cross-channel campaigns and sales pipelines using historical customer behavior data. Added revenue via marketing data-driven analytics courses and certifications, and gleaned insights from data analytics that informed marketing strategy for each customer segment.

Marketing Director

Provectus Digital

Combined an entrepreneurial mindset with deep analytics experience to guide marketing strategies while overseeing the day-to-day client work delivered by a team of 3.

• Increased organic traffic by 86% in 4 months for a top sales website by fixing technical SEO issues.
• Provided business intelligence analyses for an event software client, boosting traffic 50% in 2 months.
• Used Power BI to visualize ROI on content marketing for 3,000+ web pages for a Salesforce partner.

Chief Executive Officer

Conducted business intelligence and competitive data analyses to inform B2B SaaS clients on the best paths forward for their Search Engine Optimization (SEO) strategies with evolving search engine algorithms. 

• Consulted over 40 clients over a 3-year period on SEO, content, analytics, and marketing strategies.
• Facilitated data-driven decision-making on search engine marketing initiatives for 15 clients.

SEO Analyst & Consultant

Obtained requirements from prospective clients and submitted proposals, and negotiated 9 contracts with clients over 1.5 years. Contracted to write white papers, case studies, and RFP responses for each client.

• Performed hundreds of statistical analyses and data visualizations to develop reports and case studies.
• Wrote 18 white papers and case studies on software, manufacturing, blockchain, and cybersecurity.

Freelance Technical Writer

EDP Renewables

Established wind and solar analysis projects to guide the investment team’s decision-making on which projects to construct. Managed a team of 4 analysts while ensuring cross-functional collaboration.

• Spearheaded 22 projects in 3 years to completion while coordinating with developers and engineers
• Ran predictive modeling of wind energy production on up to 20,000 MW in the company’s pipeline
• Prepared assessment reports to secure power purchase agreements and wind project sales.

Energy Assessment Manager

• Managed automated ETL processes batching data from 400 meteorological stations to a data lake.
• Built a statistical wind analysis tool to interface with a SQL database, transforming data for modeling.
• Developed data cleaning software with C#, speeding up quality control processes by a factor of 90.

Energy Assessment Associate

Tasked with streamlining our data pipeline, quality control, and analysis processes, including troubleshooting technical barriers to improve the company’s speed-to-market and create a competitive edge.

Energy Assessment Data Analyst

Metropolitan Washington Council of Governments

Conducted daily meteorological analyses using model guidance data, AirNow Tech web portal, atmospheric sounding forecasts, mathematical software, and data science to issue air quality forecasts.

• Issued 3-day color-coded air quality forecasts for news outlets and local meteorologists.
• Ran a statistical analysis on historical air quality data to show that ozone levels have fallen since 1970.

Air Quality Meteorologist

NASA Goddard Space Flight Center

Investigated the requirements of the Advanced Weather Information Processing System (AWIPS) to build a knowledge base portal that improves NASA support for extreme events and environmental challenges.

• Developed a portal that served data about natural disasters and environmental issues in just 9 months.
• Presented a report on NASA CloudSAT data utilization for AWIPS Decision Support System (DSS).

Associate Research Scientist

BAE Systems, Inc.

Architected a central Oracle database with airport and flight route data from the FAA. Built tools to interpret data graphically using ArcGIS, C++, .NET, Visual Basic, and UNIX. 

• Coded an ArcGIS tool within 6 months for internal stakeholders to visualize airport and flight data. 
• Automated backups on FAA databases to reduce IT workload by 4-6 hours/day, saving $300k+/year.

Data Analyst

Helping marketers use analytics to develop better strategies that work

My best professional talent is data-driven storytelling that guides investment decisions, eliminates inefficiencies, and enhances customer satisfaction across the marketing, clean energy, manufacturing, and B2B SaaS industries.

With over 20 years of experience in data analysis, modeling, and applied mathematics, I specialize in leveraging data visualization tools like SQL, Looker Studio, Power BI and other business intelligence tools as well as cloud services to deliver insightful, data-driven solutions. My experience also includes developing predictive models, automating ETL processes, and data warehousing.

Additionally, I founded a digital marketing agency where I led a cross-functional team for 7 years, delivering SEO, content marketing, and business analysis solutions to clients.

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The Battle

Rand Fishkin

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taplio

The Battle

Rand Fishkin

Nabeel Keblawi 👋

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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Performance ScoreRand Fishkin's LinkedIn Performance