Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

I'm the cofounder and CEO of three companies: SparkToro, software that makes audience research accessible to everyone, indie game maker Snackbar Studio, and the vastly superior alternative to Google Alerts: Alertmouse. I'm also the author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship topics. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

NEW research: https://lnkd.in/gY7nVmC4

Search happens everywhere. Not just Google, ChatGPT, and Bing. Our latest project with Datos, A Semrush Company analyzed search on 41 major websites via their desktop panel and found that if you broaden the definition of search, Google is 73%, not 90%+. And ChatGPT is 3.2%, well behind several players rarely mentioned in the conversation.

And, if billions of searches are taking place on dozens of sites, not just "traditional" and "AI tools," maybe SEO should be bigger than those two categories as well ¯\_(ツ)_/¯

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

Datos: ChatGPT is ~3% of desktop web search
SimilarWeb: ChatGPT is ~3% of desktop + mobile search
New report (that went viral on LinkedIn): ChatGPT is A WHOPPING 20%+ of search!

There's no honor in assuming you're right and they're wrong without investigation. So... I investigated 🕵️‍♀️👇

p.s. Simon Kemp noted below that I made an error in my video - using the US mobile app numbers rather than global ones from Similarweb. The other inaccuracies pointed out still stand, but this was a mistake on my part and I apologize.

Doe-Anderson

VP, Brand Strategy Director

Adept Marketing

Define brand and marketing strategies for mid-market and enterprise clients. Lead customer, competitive, and market research efforts at the agency.

Director, Strategy

: Built the content marketing service for the agency, driving growth for the agency through a new capability and the integration of the service across existing retainers. 

: Led a hybrid team of in-house content managers and contract content creators to deliver content marketing deliverables ranging from social media content, thought leadership, video, animation, ebooks/whitepapers, blogs, and infographics.

: Developed an infographic for client that was published on ESPN.com and several other premiere baseball websites.

Director, Content Strategy

JK Stories

: Ghost authored business articles that were published on Forbes, Inc, and the Art of Manliness.
: Worked with a variety of small businesses and small agencies to deliver content projects such as landing pages, blogs, infographics, and social media content.

Content Creator

Belpre Church

Director, Student Ministries

The Awaken Student Conference

Lead vision, planning, and operations for a 3-day conference event drawing an average of 1,000 students and adults from the northeastern states.

Conference Director

I am passionate about helping brands better understand people and helping people discover better brands. 

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Proven marketing leader with a decade of experience defining & executing marketing strategy for established mid-market brands. With deep expertise in customer insights, digital & performance marketing, creative, and brand strategy, I am a trusted advisor to clients across many verticals within B2C, B2B, and Healthcare.

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Rand Fishkin

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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