Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

Doe-Anderson

VP, Brand Strategy Director

Adept Marketing

Define brand and marketing strategies for mid-market and enterprise clients. Lead customer, competitive, and market research efforts at the agency.

Director, Strategy

: Built the content marketing service for the agency, driving growth for the agency through a new capability and the integration of the service across existing retainers. 

: Led a hybrid team of in-house content managers and contract content creators to deliver content marketing deliverables ranging from social media content, thought leadership, video, animation, ebooks/whitepapers, blogs, and infographics.

: Developed an infographic for client that was published on ESPN.com and several other premiere baseball websites.

Director, Content Strategy

JK Stories

: Ghost authored business articles that were published on Forbes, Inc, and the Art of Manliness.
: Worked with a variety of small businesses and small agencies to deliver content projects such as landing pages, blogs, infographics, and social media content.

Content Creator

Belpre Church

Director, Student Ministries

The Awaken Student Conference

Lead vision, planning, and operations for a 3-day conference event drawing an average of 1,000 students and adults from the northeastern states.

Conference Director

I am passionate about helping brands better understand people and helping people discover better brands. 

-- 

Proven marketing leader with a decade of experience defining & executing marketing strategy for established mid-market brands. With deep expertise in customer insights, digital & performance marketing, creative, and brand strategy, I am a trusted advisor to clients across many verticals within B2C, B2B, and Healthcare.

taplio

The Battle

Rand Fishkin

Jake Kaufman

Followers

Posts

Engagements

Likes

Performance ScoreRand Fishkin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rand Fishkin

Jake Kaufman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRand Fishkin's LinkedIn Performance