Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

Feedly

Building the world's first AI research assistant. Passionate about reading, the Web, and machine learning.

We're hiring in all departments. Please ping me at edwin@feedly.com

Co-founder and CEO

Oracle

(in 24 months)
* expanded the market adoption of the Oracle BPEL Process Manager and the Oracle SOA Suite from 10 customers  to 2000+ customers, from less than $10M in 2004 to more than $150M in 2006.

* expanded the functional footprint of the product from a market leading BPEL server to a complete SOA Suite adding  support for adapaters, human workflow, business activity monitoring, business rules and XML routing and transformation.

* expanded the size of the team from less than 20 people to more than 100 people, distributed across 4 locations and 3 time-zones.

VP Product Development

Collaxa (acquired by Oracle)

* Built an extremely high performance team.

* Helped define the industry trends around web service orchestration and a new generation of business process management centered around the BPEL standard.

* Designed and delivered the fastest and most comprehensive BPEL server available on the market.

* Designed and implemented  a lead generation/go-to-market strategy around developer downloads.

* Sold Collaxa to Oracle in June 2004. The Oracle BPEL Process Manager (now packaged into the Oracle SOA Suite) is one of Oracle's Middleware fastest growing products.

* Worked with multiple development teams to define and promote a set of best practices for the design, implementation and maintenance the AOL eCommerce services (Product Search, Wallet/Single Sign On and Shopping Assistant). 

* Learned a lot about architecture and lifecycle of large scale internet applications.

CTO eCommerce

Netscape

* Created the initial prototype of K2, a tool allowing business analysts to leverage emerging intranets (web servers, ldap servers, news servers) as an infrastructure to automate workflows, share documents and capture knowledge.
* Received funding from Marc Andreessen to move to the United States and productize K2 as the Netscape Process Manager.
* Led the design and development of the first two releases of the product.
* Supported the deployment of some of our largest customers including Airbus, Morgan Stanley and Ford.
* Re-architected the product as one of the first Server Side Java Applications (running on the Kiva Application Server).

Software Architect

Accenture

I was part of the Davinci team. The goal of the Davinci project was to build a prototype which Accenture could use to explain to their customers the transformative potential of the internet. We had SAP and Netscape as partners. The scenario we selected was around supply-chain integration and optimization.

* Built one of first integration points between the Netscape Web Server and SAP R3 to allow users to see product inventory and shipping status through a web browser.

* Refactored the initial implementation into a more generic gateway allowing web applications to access SAP's internal modules. This became the foundation for what SAP calls today BAPI.

* Presented the prototype to 700 Accenture customers (both in the USA and in Europe).

* Received the Davinci MVP award for overall contribution.

This was an amazing project/opportunity which allowed me to take the internet wave at its very beginning and allowed me to work with an extremely talented team of people.

Lead Developer

Building the world's first AI research assistant. Passionate about reading, the Web, and machine learning.

taplio

The Battle

Rand Fishkin

Edwin Khodabakchian

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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