Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

Capgemini

Marketing strategy services, business development, and team leadership in the Financial Services Strategic Business Unit, Digital Practice, North America.

Director, Marketing Strategy & UX Lead

Donnelley Financial Solutions (DFIN)

Own and operate key revenue driving demand gen channels.  Refresh DFIN website. Manage website strategy, functionality and updates.

Head of Digital Marketing and Demand Generation

Fiserv

Digital strategy and content development for Fiserv's merchants website, demand generation programs and tech stack leverage and interoperability.  Promoted into a strategic leadership role across the audience.

Head of Digital and Demand Generation, Enterprise

Digital Production & Programs, User Experience (UX) Designer for enterprise targets.  Content strategy, design, and demand generation for Merchants.Fiserv.com and FirstData.com. Promoted into the larger department from a First Data Acquisition holding.

Director, Digital Marketing

First Data Corporation

Branding and positioning efforts for BluePay Merchant and ISV solutions, now owned by First Data.

Brand Marketing Manager, BluePay 

Comprehensive marketing responsibility for the ERP integrated e-commerce and payments division of BluePay, now owned by First Data - Fiserv.

Marketing Manager, CDI Technology

Red Brick Marketing, Inc.

Founded and marketed an Illinois Insurance Brokerage. Retained by three long term clients for hands on marketing planning, execution and turnkey design and creative development.

Agency Co-Owner, Marketing Consultant and Designer

Invensys

Marketing leader dedicated to a corporate sales team selling to the world's largest companies.

Director, Customer Marketing

Siemens

Implemented strategically important vertical marketing programs.

Industry Marketing Manager

Planned and executed all marketing communications for Automation in the US. Promoted to strategic marketing position.

Senior Account Executive, Marketing Communications

Planned and executed all marketing communications for Industrial Controls in the US. Promoted to higher technology Automation division. Relocated to US HQ in Atlanta.

Account Executive, Marketing Communications

Establishing digital frameworks for growth, I drive results through digital marketing strategy and demand generation. Relentlessly focused on the customer's aspirations and top tasks, I place the right digital touchpoint at the right point in the journey to inspire action.

The ability to leverage my technical capability alongside high-quality creative design and development makes my version of digital marketing leadership exceptional.  
  
With deep strategic experience in varied industries across a continually expanding technology set, I shape, execute and optimize digital programs, martech stacks, and winning results. 

Industry Expertise:  
Software Perspective: Financial Technologies, Security & Fraud, eCommerce for Enterprises, Universal Connected Commerce, ERP Integrated B2B eCommerce, eCommerce, Payments   

Industrial Automation Perspective: Food & Beverage, Semiconductors, Printing, Packaging, Converting, Water / Waste Water, Chemicals, Pharmaceuticals, Hydrocarbons, Automotive and Liquefied Natural Gas.

Other Experience:  Insurance Brokerage, Credit Card Printing and Manufacturing, Private Education, 501c3 Charitable Foundations

Specialties: Demand Generation, Website Conversion Strategy, Website Content Generation, Digital Marketing Strategy, Digital Acquisition Journeys for Enterprise, Creating Marketing Deliverables, Marketing Planning, Sales / Marketing Integration, Digital Marketing Strategy, SEO Leadership & Agency Collaboration, Customer Driven Marketing Analysis, Integrated Marketing Communications, Branding and Identity, Strategic Messages and Value Propositions, Industry Differentiators, Graphic Design, Art Direction & Strategy, Social Media Marketing

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Rand Fishkin

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taplio

The Battle

Rand Fishkin

Elizabeth (Cahail) Pelkonen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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