Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

dbt Labs

Community Engagement

ActiveCampaign

Currently designing a course for active Campaign, on the 
heels of the "I Hate Marketing Automation" manifesto. 

Having worked in Martech for 15+ years, I've seen the power of automation.  
But I've also experienced its underbelly, as a.. well... human.  

We've all been on the receiving end of 
unsolicited, 
unwanted, 
untimely, and 
unforgivingly persistent advances 
from brands that swear they are exactly 
what we need in our life, right at this moment.

Automation technology isn't the problem.

How we use it, is.


I'm working with Casey Hill and Adam Tuttle at ActiveCampaign, 
on the"Bingeworthy Emails" workshop for B2B Marketers.  

This is the future of B2B Email Marketing.

We can do better. 

Let's.

Brand Ambassador

MarTech

Contributing Writer

Demand Wars

Demand Wars is Survivor meets Hunger Games, for B2B Marketers.
B2B Marketing is Broken. 
Welcome to the Rebel Alliance. 
24 ruthless marketers.
4 fierce tribes.
Only ONE ultimate demand warrior.  

You decide their fate. 

Binge the series here: 
https://www.TACKnetwork.com/demand-wars

Director of Content & Community

Hello, Audience.

Content strategy consulting for B2B SaaS brands.

B2B Marketing content contributor for online publications, including:
- AudiencePlus
- MarTech.org.

Author: Before the Funnel newsletter
Host: Demand Wars Show, Season 1 
Host: Binge Podcast, Season 1

Thought leadership featured on:
- Notorious Thought Leader
- Account Based Beverages
- Marketers Talk Marketing
- 2 Pizza Marketers
- The Hype Within
- GTM News
- B2B Nation

Proficient with AI content tools, including:
- MidJourney
- Riverside
- Descript
- Capsule
- Canva
- Opus

TestBox

Led marketing strategy centered around demand creation + demand capture. 
- Rapidly stablished relationships with the top influencers in Customer Support.
- Created 12 episodes and 70 social videos for a new show, 
- resulting in a Top 5% podcast in the world, in month one.
- Achieved 5x user growth and 90% lead acquisition cost reduction.

VP of Marketing

Bevy

Led the Demand Gen Function at Bevy. Including:
-  Growth Marketing, 
- Field Marketing, 
- Partner Marketing, 
- Marketing Operations, and 
- Community Marketing of CMX, 
(the world’s leading community for Community Professionals.)

Senior Director of Demand Generation

Revenue Collective

Led the Revenue Collective of Color community in the Revenue Collective community (now called Pavilion.) Grew membership, increased engagement, and introduced new community programming.

Community Lead, Revenue Collective of Color (Volunteer)

metadata.io

Drove multiple projects across Demand Gen, Sales Engineering & Customer Success. 

- Sales Engineering: Led over four dozen sales calls
- Customer Success: Led several customer churn reversal sessions. 
- Marketing: Built  blueprint for Demand Gen course for LinkedIn Learning.

Director of Demand Generation

Oh Happy Day Marketing

Clients include The Walt Disney Company, Melissa & Doug, Bark Technologies, and multiple public and private schools.

Managed a team of go-getter marketers, using marketing automation, inbound marketing, and demand gen campaigns to drive results for small and mid-sized businesses.

Led planning and execution of a virtual online conference (virtual summit), using Account-Based Marketing to land 40 world-class thought-leaders, (40% conversion on outbound multi-channel campaigns), and half a dozen high-level corporate sponsors. 

The conference attracted 3,000 qualified leads and converted 5% to customers.

Built a training business teaching aspiring authors to write, publish, and market fiction successfully.  Created over two dozen courses, and sold to over 7,000 customers (10% average conversion rate from online sales letters.)

Built a high-ticket services business that helped dozens of small businesses leverage authority marketing as a thought leadership strategy, in the form of publishing bestselling nonfiction books.

Built dozens of profitable marketing funnels, using lead magnets, landing pages, drip campaigns, sales copywriting, and marketing automation.

Head of Content at Hello, Audience.

As a demand gen marketer turned community and content strategist, Bolaji builds high-impact owned media channels that drive real business outcomes—through community, video podcasting, and first-party content.

With hands-on expertise in tools like Common Room, Descript, Riverside, MidJourney and Opus Clip, Bolaji has launched and scaled content ecosystems that not only grow brand affinity but directly influence pipeline and product adoption.

Bolaji thrives at the intersection of community-led growth, media brand building, and strategic storytelling—especially in B2B SaaS environments where trust, education, and differentiation matter more than ever.

He's passionate about helping brands move beyond transactional marketing, to create audience-first experiences that turn users into champions.


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💬 Media projects include:

- Data Career Transformations: The most unlikely success stories in Data.

- The View on Data: 5 dynamic women share unfiltered insights from inside the data industry.

- The Data Analyst Show: Pull back the curtain on the lives of data analysts.

- Demand Wars: B2B Marketing meets Survivor + Hunger Games.

- Bingeworthy Emails: A mini-course on building addictive email nurture sequences.

- Before The Funnel: How to create content for the 95% of ideal buyers not yet in a buying cycle.

In his spare time, Bolaji coaches youth soccer, writes children's books, and reads too much science fiction.

taplio

The Battle

Rand Fishkin

Bolaji Oyejide 🔥🎙

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taplio

The Battle

Rand Fishkin

Bolaji Oyejide 🔥🎙

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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Performance ScoreRand Fishkin's LinkedIn Performance