Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

Self-Employed Contractor

• Developing data-driven content strategies to optimize brand positioning, engage target audiences, and drive measurable business outcomes for diverse B2B clients across industries.

Content Strategist

123FormBuilder

• Directed all content & creative team efforts to increase brand awareness and loyalty
• Created and leveraged new methods and formats for content delivery across owned channels and guided them through launch on organic channels.
• Applied traditional editorial know-how, SEO and social media insights to content creation and scaling

Content & Creative Lead

Brilliant Voice® GmbH & Co. KG

I'm also a professionally trained voice artist. My voice has a youthful quality that lends itself to millennial-based advertising, especially for commercial spots, explainer videos, image films or just videos that require a young, approachable, and unique voice to help your video or presentation stand out from the rest. Check out my (Romanian) demos via the link below.

Voice Over Artist

Self-Employed

I reviewed social media content to support measurement of data relevance.

Social Media Consultant, Appen

Independently owned and operated a successful content strategy business serving global B2B and B2C clients.

My work has been featured on Lifehack.org, beafreelanceblogger.com, Orbit Media Studios, The Write Life and many more.

Content Strategy & Development

I covered business news and insights about entrepreneurship, innovation, marketing and leadership for Nordic Business Report. Apart from my monthly column, I wrote the exec summaries of the two highest rated speakers' talks at the Nordic Business Forum in 2016 and 2017: Gary Vaynerchuk and Nick Vujicic. 

Besides that, I interviewed Swiss author and entrepreneur Alex Osterwalder, known for developing the Business Model Canvas, and formulated a set of questions for an interview Nordic Business Forum did with former Twitter CEO, Dick Costolo, in 2016.

Business Writer, Nordic Business Forum

Contributor on business and personal growth topics.

Blogger, The Huffington Post

I wrote and edited business features, reviews and commentaries, celebrity exclusive interviews and first-hand accounts. Sifted through hundreds of articles, news and under-reported stories to find the right content to be packaged for DJ readers.

News Editor & Digital Media Journalist, Digital Journal

Foundr Magazine is one of the leading digital business magazines on Apple newsstand. My role was to write and edit entrepreneurial success stories. Among the cover stories I've written: New York Times Best-Selling author and entrepreneur Chris Guillebeau, and LKR Social Media's founder Laura Roeder.

Contributing Editor, Foundr Magazine

Catalysta is a production company specializing in video and podcast programs that inspire and explore evolutionary work.

I covered stories about pros and experts whose commitment to the community inspires millennials to nurture their passion and follow a purposeful career. Besides that, I also served as a Business Development Consultant, assisting in marketing and selling the services, and influenced product direction by conducting competitive analysis.

Staff Writer & Biz Dev Consultant, Catalysta

Edited entertainment and tech news, commentary, and analysis pieces for the now-defunct Gather.com. I wrote and promoted articles using SEO awareness, content marketing, social media and bookmarking sites.

News Editor, Skyword Inc

•  Managed the transition of manual trade lane dashboard to fully automated web tools ensuring successful project completion by defining the business requirements and applying relevant project management principles
•  Created the strategy and tactics to increase transportation sales across the globe through a new emphasis on network collaboration (2 bn Euro of global revenue)
• Provided consistent reporting support to high-profile global cross-functional projects
• Responsible for creating visibility within the Global Commercial team on global business performance (220 countries, 14 bn Euro in revenue)
• Managed the development of a series of product reporting tools to enhance visibility on the globally aligned product portfolio and the relevant Key Performance Indicators (KPI)

Global Commercial Reporting Manager

Strategic thinker with a reputation for getting things done while providing structure and clarity in creative environments. I bring a thoughtful perspective and blend of creative chops and digital data-savvy. Experienced working remotely with cross-functional and globally distributed project teams to successfully deliver results on time and on budget. Entrepreneurial-minded team player recognized for impassioned approach and great ideas. 

My specialties include: Strategy & Planning, Project Management, SaaS, Content Marketing, Brand Storytelling, Digital PR, Research, Writing, Editing, Data Analysis, Conversation Design, Voice Over, Business Process Optimization, and Business Intelligence. 

Below are links to work that I’m proud of: website collaborations, projects I’ve managed, news and feature articles I’ve written, and shout-outs my work has earned. See something you like? Or have a project I can help you with? I'm a message away.

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The Battle

Rand Fishkin

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taplio

The Battle

Rand Fishkin

Anca Dumitru

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRand Fishkin's LinkedIn Performance