Inboundealz

The hard fact! Nobody cares about you.

This is the first, and the most important marketing lesson should learn.

Business Owners only care about WHAT'S IN IT FOR THEM.

Regardless of your ideal client’s Industry focus or niche, level of expertise, or company size - until business owners believe you can actually SOLVE their problems, you're just a number.

One more business broker. One more advisor. Whatever.

Not an expert they'd ask for advice, listen to what you have to say, or someone they'd PICKED.

And that's costing you money. Big time.

Despite all of your marketing efforts, you're still stuck in the same place -

struggling with converting business owner prospects to clients, having no idea which words to say to hook your Ideal Client, or how to communicate all the benefits your brokerage service offers.

Your Brand Authority is WEAK.

The thing is — when you manage to build your Brand Authority, not only do you attract business owner clients, but you attract the RIGHT ones, get paid what you deserve, and do things AS YOU BELIEVE they should be done.

You become the DEFAULT option for your Ideal Client whether you focus on small transaction deals in the Mainstreet market or on bigger transactions.

The question is - how to get there?

Leave it to us.


Here's what we'll do for you:

▪️AUTHORITY WRITING (We do all the heavy lifting for you by writing persuasive LinkedIn Profiles, Websites, Sales Pages,  Landing Pages, Content Writing, and Email Nurturing Drip Campaigns.)

▪️CORE MARKETING ACTIVITIES PLAYBOOK (A done for you core marketing playbook using content marketing, LinkedIn personal brand authority, and Lead management with capturing, qualifying, nurturing, and finally converting business owners to clients.)


Are you ready to master your messaging, take control of your Brand, and become the FIRST option in your Ideal Client's mind?

👉🏼 Shoot me a DM, or head over to my Featured section & check out our Offer.

See you on the other side.

Vetted Sell-Side Deals Done Right For You | Conversion Marketing At Inboundealz

BizNexus

Do you have that smart leader who’s always challenging your work?

I have one (Adam Ray), and sometimes I want to rebel against him even when he’s praising what I do.

- Ray (I also have his last name as my first name to add more to the confusion,) you basically don’t know how to write.
- What do you mean? I do content enrichment, SEO, and capture leads, right?
- Right, but when you’re writing a post, there’s no pitching, negotiation, closing, call structure — any of this regular stuff. There’s just education. The ideal client doesn’t usually go that smoothly.

- I do get traffic from Google, don’t I?
- You sure do. The thing is, you convert them through your copy & content before they even jump on a call with our team. The call is just a formality. (Which is awesome by the way.)
- Aha. Thanks.
- Aaand… there’s one more thing that makes your content convert easy.
- What?

- You have managed to build our Brand Authority.
- Brand Authority?
- Think of Transworld — business owners thinking of selling or buying a business are more likely to contact a broker who works at Transworld, by not comparing the broker with other brokerage brands and haggling over the price. That’s Brand Authority.
- True.
- You basically made BizNexus go from commodity to Authority in LESS THAN A YEAR. Have you ever thought about doing it for your clients?


This last one was a lightbulb moment for me.

Now, I’ve always wanted to be a content marketer.

But I realized that all my clients need more than great copy.


Let’s face it — all business brokers want to get people to:

▪️Read what they write,

▪️Listen to what they say,

▪️Understand what they bring to the table,

▪️Trust their advice, and

▪️FEEL CONFIDENT that they can solve their problems.


Yet, most don’t have the NECESSARY TOOLS to deliver the RIGHT MESSAGE across the whole Marketing Funnel.

That’s how Inboundealz (A Business Broker Marketing Service)  was born.

Content Specialist

social4ps

If you’ve read this far, you are probably wondering how I started this remote model marketing service for entrepreneurs in the construction industry located in Australia. 

See, being a remote work freak is the other part of me.

And when I say freak, I mean FREAK.

Every day I go to a co-working space, network, and meet digital marketing professionals. Recruit freelancers for side-line jobs that my clients need, even if the freelancer is located on a different island, and my calendar says when I need to manage a pool of remote digital marketing freelancers from start to finish…

...Yeah, I know.

But you must admit it's not a bad idea to turn that madness (read skill) into a business.

So while I was still figuring out how to turn a sideline hustle into a business, I started my own company managing digital marketing remote teams for construction business owners based in Sydney, Australia.

Often called a “Marketing Islander” by my clients, I really enjoyed my job.

However, I've been in love with marketing since I was a kid.

One day I decided to focus all my efforts on mastering the art and science of Marketing.

So I did.

And I won’t lie – turning my passion into a business felt incredibly good.

I felt like I finally came back to my true self.


So, how does being a "Marketing Islander" make me a better Business Owner than I am today?

1. I stick to my words. Regardless of who you are.

2. I respect what we've agreed on. Even when circumstances change.

3. I do what I say. And I do it well.

Managing Director -  Head Of Remote Marketing

Business Brokers: "STOP STRUGGLING" with Growing Your Deal Pipeline. "START OPTIMIZING" your "DEAL FLOW" funnel | Conversion Marketing Powered By Organic Content Strategy

There are only two ways business brokers get business owners as clients:

1. Reach out to them.
2. Get them to reach out to You.

Most business brokers, mergers & acquisitions (M&A) advisors, or intermediaries fall into the first category.

Even if you're very good at what you do, your prospects (business owners) are NOT CONFIDENT you can solve their problems.

Heck, they even have no idea who you are, or what you bring to the table.

Your Brand Authority (personal branding)  is WEAK.

As a result, you're wasting thousands of dollars on marketing, sending tons of cold messages just to convert a single business owner prospect, and constantly worrying about where the next business-for-sale client will come from.

Best case scenario - you get a client through referrals.

On top of that, you're probably struggling to communicate the REAL VALUE of your offer.

"What goes on my website? How do I stand out? What should I post? Where?"


Now, imagine your Brand being seen as an Authority Figure in your Industry.

Client acquisitions happen, but it doesn't feel like selling at all, it's more of a casual chat.

Business Owner Clients are reaching out to YOU on a daily basis, and your only worry is how to support ALL THAT DEMAND.

You're in a position of POWER.

"How the hell am I going to get to that stage?", I hear you asking.

This is where we jump in.


Here's what you'll get:

▪️AUTHORITY WRITING (We do all the heavy lifting for you by writing persuasive LinkedIn Profiles, Websites, Sales Pages,  Landing Pages, Content Writing, and Email Nurturing Drip Campaigns.)

▪️LINKEDIN AUTHORITY DONE FOR YOU (We apply the same strategy that got Rogerson Business Services from 500 to 2.5k followers in 12 months while averaging 1 Business Inquiry PER DAY.)

▪️CORE MARKETING ACTIVITIES PLAYBOOK (A done for your core marketing playbook using content marketing, LinkedIn personal brand authority, and Lead management with capturing, qualifying, nurturing, and finally converting business owners to clients.)


...And all of that with a 100% MONEY-BACK GUARANTEE.

If you think we're not good enough, there's no need to explain. You get your money back IMMEDIATELY.


Now, are you serious about building your business brokerage Authority Online?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section & check out our Offer.

I'll see you at the top!

Ramy Ghaly

Here is how you are self-sabotaging your reach 

(The M&A Content Roast)
Your deal flow analysis is failing. 
→ It’s not the data. 
→ It’s the delivery. 

You are posting like a compliance officer, not a dealmaker. 
↳ The algorithm is filtering you out.

1. The Unicode Suicide. 
Stop bolding keywords with third-party generators. 
↳ The AI sees mathematical symbols, not text. You are writing invisible ink for 360Brew.

2. The Penalty Box Links in the body text kill reach. 
The algorithm flags it as "transactional" and throttles you by 80%. 
↳ Move the PDF link to the comments.

3. Burying the Lead. 
Stop starting with "macroeconomic headwinds." 
↳ We all read the news. Lead with the unique insight for founders, not the textbook definition.

Content Strategist for M&A Advisors | Helping You Write Narratives that Attract $5M+ Founders | Organic Deal Flow Strategy & Copywriting

Welcome to The M&A Content Roast, your essential Sunday newsletter where we dissect and rebuild the LinkedIn posts of M&A professionals. Our mission i

Open article: THE "UNICODE TRAP" EXPOSED: Why That "Fancy" Font Just Nuked Your LinkedIn Ranking by Ramy Ghaly • 7 min read

THE "UNICODE TRAP" EXPOSED: Why That "Fancy" Font Just Nuked Your LinkedIn Ranking

The "Semantic Register" Crash.
(The C-Suite Content Roast)
Your tax strategy is genius.
→ It’s not the math.
→ It’s the delivery.

You are prioritizing shock value over semantic richness.
↳ The algorithm is filtering you out.

1. The "Engagement Bait" Trap.
Stop opening with "STOP! Consider this."
↳ The Gating Mechanism flags generic commands as spam. You are suppressed before they read the date.

2. The Mobile Wall.
Stop burying complex logic in dense paragraphs.
↳ 72% of users are on mobile. "Walls of text" kill Dwell Time. The AI assumes you lack clarity.

3. The Authority Mismatch.
Stop saying "Pretty wild stuff" if you advise $400M exits.
↳ This breaks Profile Symbiosis. If you speak like a YouTuber, the algorithm won't show you to CEOs.

4. The Beggar's CTA.
Stop ending with "Put them in the chat."
↳ The algorithm suppresses creators who fish for comments. Command a dialogue instead.

The Fix:
Stop posting for clicks.
Start posting for clients.

Open article: THE TEARDOWN: Why Your "Casual" Tone is Bankrupting Your Authority by Ramy Ghaly • 10 min read

THE TEARDOWN: Why Your "Casual" Tone is Bankrupting Your Authority

When I start working with a new M&A client, 

the hardest habit I have to break is the "ego-posting."

Advisors naturally want to prove they are good at their job, 
so they lead with closing stats. It feels safe.

But picture this: 

A founder doing $20M in revenue. 
It’s 11:00 PM. 
They’re exhausted, 
scrolling LinkedIn in bed, 
terrified about what happens if they sell.

Do you seriously think they care about your 
"record-breaking Q3 stats"?

No way. 

They are looking for a mirror.

They are searching for someone who reflects their anxieties, 
their doubts, and the lonely weight of that decision.

If you want premium mandates, 
stop trying to impress them with noise. 

Start impressing them with empathy.

Here is the pivot:
(Don't do) The Ego Hook: "Another deal closed! Secured a 9x multiple! We are CRUSHING it!" 
Founder’s brain: "Good for you, bro. 
You sound like a deal factory. 
You don't get me."

(Do this one) The Empathy Hook: "The hardest negotiation a founder ever has isn't with Private Equity. It's the internal battle about what happens to their loyal employees six months after the exit." 
Founder’s brain: "Damn. 
That’s exactly what keeps me up at night. 
Who is this guy? I need to read this."
__________
Stop talking to them about your success. 
Start talking to them about their fears. 
That's how you build trust before you even speak.

90% of successful M&A thought leadership advisors on LinkedIn are actively involved in the market:

→ Work on mandates / with strategic clients.
→ Participate in industry networks and market discussions.
→ Test your valuation and negotiation skills on real deals.
→ Live the demanding, focused life of an M&A advisor.

Have strong, contrarian opinions on market multiples and deal structure.

Then write on LinkedIn about:
↳ Lessons you learned from a difficult Due Diligence process.
↳ Outcomes you drove (e.g., maximizing the earnout structure).
↳ Failures you overcame (e.g., salvaging a deal post-LOI).↳
↳ Emotions you felt (e.g., managing a seller's anxiety).
↳ Specific problems you solved (e.g., fixing messy working capital).
↳ Disciplined steps you took to control the auction.

You ARE the unique deal flow insights.

Write from your Lived Deal Experience.

Easiest, fastest, and most authentic way to attract your next mandate.
__________
What was the most valuable lesson you learned from deals this year?

Infogrpahics showing 90% of successful M&A thought leadership advisors on LinkedIn are actively involved in the market

Why working with an M&A Content Strategist might NOT be for you.


It’s an investment.
Of your time, 
your comfort, 
and your excuses about "not being a marketer."

I didn’t start Inboundealz to sell feel-good LinkedIn advice or generic "hustle" posts.

I started it because I got tired of watching brilliant M&A advisors (professionals who can expertly structure a complex $50M exit) struggle to articulate their value in a simple LinkedIn post.

I’ve seen the gap. 
You know the technical nuance of deals, 
but when you write for prospective sellers, 
it gets lost in translation. 

You end up sounding like just another "listing agent" chasing a commission.

So I built my strategy specifically for advisors ready to own their niche authority, not just rent space in the feed with generic updates.


But let me be clear — my approach isn’t for everyone.

→ If you want to just "post and ghost" with zero engagement strategy, keep scrolling.

→ If you prefer passive consumption of AI-generated fluff over active narrative construction, hire a generic agency.

→ If you want a silver bullet "lead hack" instead of a sustainable organic deal flow engine based on semantic reasoning — this isn’t it.

Because here’s what happens to the advisors who lean in and commit to clarity:

→ They stop chasing low-quality prospects and start attracting sophisticated $5M+ founders.

→ They translate dry technical deal experience into compelling, human-centric narratives that sellers act on.

→ They stop playing the game as a commodity broker and start owning the board as a specialized authority.

That’s what happens when you stop outsourcing your voice to "the system" and start strategically building your own profile symbiosis.

It’s not instant. 
It requires deep work on your messaging.

If you want content designed for vanity metrics, 
my services aren't for you.

But if you’re an M&A professional ready to build actual authority, 
lure in larger deals organically, 
and stop sounding like everyone else?

Then we should talk.

M&A Advisor's Communication Gap: From Broker to Authority 

The "Niche Vacuum" Crash.

(The M&A Content Roast)

Your checklist is solid. Joe Hamrahi
→ It’s not the expertise.
→ It’s the signaling.

You are prioritizing broad appeal over niche dominance.
↳ The algorithm marks you as a "Generalist" and buries the post.

1. The Generic Opener.
Stop opening with "If you wait..."
↳ This breaks Profile Symbiosis. Name "Agency Owners" in line one, or the AI fails to map the content to your specific authority cluster.

2. The Unsaved Resource.
Stop forgetting to drive the "Save."
↳ Checklist posts die without retention. In 360Brew, a Save signals utility (worth 5x a like). Frame it as a permanent asset.

3. The Jargon Void.
Stop using soft terms like "financial reviews."
↳ The AI demands Semantic Richness. Use precise technical terminology (e.g., "QofE") to prevent being flagged as low-authority fluff.

4. The Statement Closer.
Stop ending with rhetorical advice.
↳ Statements invite silence. The algorithm rewards Quality Comment Volume. 
End with a diagnostic question that forces a specific answer.

The Fix:
Stop posting for broad reach.
Start posting for niche resonance.

Welcome to The M&A Content Roast, the only Sunday newsletter that refuses to let you dilute your expertise with "semantically thin" filler. Our missio

Open article: ROASTING YOUR "BROAD APPEAL": Why Failing to Name Your Niche Destroys "Profile Symbiosis" (And Kills Reach) by Ramy Ghaly • 8 min read

ROASTING YOUR "BROAD APPEAL": Why Failing to Name Your Niche Destroys "Profile Symbiosis" (And Kills Reach)

The "Broker Voice" Crash.

(The Sell-Side Advisor Roast)

Your track record is premium.
→ It’s not your competence.
→ It’s your communication.

You position yourself as a strategic partner but message like a transactional broker.
↳ Sophisticated founders sense the disconnect and discount your advice instantly.

1. The "Main Street" Pitch.
Stop opening with generic exit advice.
↳ If you sound like you sell local businesses, $50M SaaS founders stop listening. You lose credibility before you share expertise.

2. The Tactical Weeds.
Stop burying strategic outcomes in diligence checklists.
↳ High-net-worth sellers buy certainty, not homework. Overwhelming them with process obscures your strategic value.

3. The Vocabulary Downgrade.
Stop saying "finding buyers" instead of "running a structured process."
↳ Precise language signals technical depth. Soft language suggests you are out of your depth on complex deal dynamics.

4. The Commodity CTA.
Stop ending with "DM for a free valuation."
↳ Elite advisors don't fish for leads; they are sought out. This lowers your status from trusted expert to hungry salesperson.

The Fix:
Stop messaging to sell.
Start messaging to lead.

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JSESSIONID

Feed | LinkedIn

li_at

Talks about #growthhacking, #growthmarketing, #funneloptimization, #leadgenerationtips, and #leadgenerationstrategy

I never planned to be in M&A.

Now I help build its loudest voices
Ten years ago, I was a self-described "remote work freak," running a marketing service for construction entrepreneurs in Australia from a co-working space halfway across the world (Philippines).

I loved the chaos of managing global freelancers. 
It felt like turning madness into a business. 

But deep down, 
I’ve been obsessed with the art and science of marketing since I was a teenager.

When I decided to focus purely on mastering that craft, 
it felt like coming back to my true self.

That focus led me to the M&A industry 
(After I sold my Remote Marketing Agency) 
into a head-butting contest with a smart leader named Adam Ray at BizNexus.

Follow along as I mention M&A professionals whom I helped...

Then, the lightbulb moment.
↳ Writing narratives that resonate with business owners is my superpower. 

That was the shift.

I realized that most M&A advisors & professionals are incredible at seeing the nuance in a $10M EBITDA business. 

But when they sit down to write a LinkedIn post or an email to a Founder, that expertise gets lost in translation.

They end up sounding like every other "listing agent" chasing a commission.

That gap is why Inboundealz was born.

I am a conversion copywriter and content strategist specifically for the M&A industry. 

My entire 10-year journey has been about learning how to translate technical deal experience into compelling, founder-focused narratives.

In an era of AI-driven algorithms like LinkedIn’s 
360 Brew, generic content is invisible. 

To attract sophisticated sellers of $5M+ enterprises, 
you cannot rely on volume hacks.
↳You must rely on Clarity and Semantic Reasoning.

That is the new mandate for deal flow. 
And it’s a long way from managing construction marketing in Australia remotely from the Philippines.

Founders and Advisors: 
What was the hardest "technical" skill you had to unlearn to become better at marketing your firm? 

Let's discuss in the comments. 👇

P.S. This picture was taken at the Parramatta River, Sydney, Australia, in May 2015 during a client meeting on his boat. (May to August) It's winter for a fun fact.

Ramy (Ray) Ghaly, founder of Inboundealz. Taken at a harbor at Parramatta River, Sydney, Australia.  

Honestly, the hardest part of my job is looking savvy M&A advisors in the eye and 

telling them this 
Your LinkedIn profile is actively repelling the exact founders they want to attract.

I spend hours auditing digital footprints. 
And there is this immediate, 
visceral red flag that tells me why an advisor is struggling to land quality, $1M+ EBITDA mandates.

It’s the vibe of "commission breath."

Look, a founder who spent a decade grinding to build a real asset? 
They have a finely tuned radar for being "sold to." 
They are terrified of handing their legacy over to a hustler just looking for a quick closing fee.

Yet, 
I see countless profiles of sophisticated advisors that just scream "TRANSACTION!"
You have to shift how you label yourself. 
It’s a feeling of security you need to project.

Here is the actual difference in the market:
(Not good example) The Used-Car Vibe (Repels talent):
"M&A Broker | I Get You the Highest Price FAST | DM me to Sell Your Business."

My take: Ugh. It signals desperation. It attracts distressed sellers, not proud founders.

(Good example) The Trusted Partner Vibe (Attracts talent):
"Advising founder-led technology companies on strategic exits and recapitalization."

My take: It feels calm. It feels expert. It elevates the conversation from a "sale" to a "strategy."

Founders aren't just smart; they're protective. 
If your headline signals that you view them as a paycheck instead of a long-term partner, they won't even click.
_________
Be honest: Does your profile pass the positioning test?

Is your LinkedIn headline matches your ICP and messaging? This infographics explain it more. 

The "Broker" Model is Being Squeezed from Three Sides.

We are witnessing a perfect storm in the M&A industry. 
If you think "business as usual" will survive 2026, look closer at the three forces currently dismantling the traditional brokerage model.

1. The Tech Disruption (SEO Shift to AI SEO) For years, the biggest marketplaces (like BizBuySell) won simply because they won Google. Their entire model was built on SEO dominance. AI Search has disrupted that foundation. Founders don't just "Google" anymore; they ask AI for answers. New AI-native matching platforms (like CIM Amplify) are doing what used to cost millions to develop—instantly connecting sell-side to buy-side with precision, bypassing the "spray and pray" listing sites entirely.

2. The Cultural Explosion (The "Hormozi Effect") Buying a business used to be a quiet niche. Now? It is pop culture. Thanks to voices like Alex Hormozi & Leila Hormozi and Codie A. Sanchez, "Entrepreneurship Through Acquisition" (ETA) is the new gold rush. Millions of followers now view buying a boring LMM business as a cool investment. The market is flooded with new energy, new capital, and new platforms like EquityBound.

3. The Capital Shift (PE Going Downstream) Private Equity is sitting on record dry powder, but the big deals are scarce. So, they are swimming downstream. They are targeting the Lower Middle Market (LMM) aggressively. And here is the kicker: They want to cut you out. Sophisticated buyers are building their own origination teams to go direct-to-owner, specifically to save the commission.

The Result? The "Transactional Broker" is obsolete.

If your value proposition is just "I know a guy" or "I have a list," you are finished. 

Business owners are tired of the "sales-driven" model. They see it as a commodity. If you position yourself as a salesperson, you will only attract desperate sellers who view you as a necessary option.

The Pivot to Advisory. 

The only way to win ideal clients in this new ecosystem is to shift from Transaction to Advice. 

Sellers don't need a salesperson; they need a guide to navigate this chaos. 

They need someone who understands valuation nuances, who can defend against a PE firm's aggressive diligence, and who can filter the serious buyers from the social media hype.

The market is getting louder. 
The only way to be heard is to stop selling and start leading.
__________
Question: Which of these three forces (AI, ETA Hype, or PE Capital) do you think will reshape our industry the most in the next 12 months?

The $10 Million Mistake: Treating M&A like Admin Work.


That's the invisible cost of relying on outdated business brokerage tactics—treating a complex strategic exit like a document submission exercise.

I’m talking about the low-effort approach:

→Writing a generic CIM using old templates.
→Mass-blasting an email to a general, unqualified buyer list.
→Waiting for the "right" buyer to call you.

The LinkedIn 360Brew algorithm flags low-value, transactional content, and so do savvy business owners. They need to see expertise, not an admin checklist.


The Truth About Deal-Making
↳M&A isn't about paperwork; it's about engineering an outcome. It’s a sophisticated process that rewards systemic control over random chance.

It requires four non-negotiable pillars:

1. Strategic Positioning: Understanding the narrative behind the financial numbers, not just the numbers themselves.


2. Psychology: Managing the emotional drivers for the seller’s exit and understanding the buyer’s deep-seated skepticism.


3. Competitive Tension: Orchestrating a controlled auction environment to maximize leverage and valuation.


4. Clarity of Thought: Our entire process is built to filter out the "tire-kickers" and focus only on qualified, high-intent buyers.

A successful exit is never an accident. It is a system built on process, preparation, and control.

Final Question to the M&A advisors and professionals:
↳When you manage a deal process, what is the single most critical step you use to ensure you are controlling the auction, rather than the auction controlling you?

Comment below. Let’s discuss the strategy, not the spreadsheets.
__________
P.S. Do you want thought leadership LinkedIn posts like this to go on your feed?

"That’s just not how it's done in investment banking."


I hear this constantly when I advise M&A teams on 
adopting founder-first content narratives.

They want their content to sound like their competitors 
because it feels "professional."

But to a founder looking to exit, 
sounding like everyone else looks a lot like mediocrity.

If you market your firm using the same tired playbook as every other generalist broker, don't be surprised when you fail to attract premium mandates.

The best founders are looking for advisors who challenge assumptions, 
not ones who hide behind them.

Your content needs to demonstrate that you don't just follow the market
(you make the market for their business).

Stop prioritizing industry politeness over marketing effectiveness. 
Let your competitors be the quiet ones.

The biggest mistake I see M&A firms make in their founder-facing content:

Confusing "being polite" with "being effective."
I was recently auditing a mid-market firm's content strategy. 
Their biggest fear was rocking the boat.

Client: "Our sector has always relied on quiet networks. 
Our marketing needs to reflect that tradition.

" Me: "Tradition doesn't attract innovators."

Founders who build valuable, sellable assets are bold. 
They take risks. 
They break norms.

When they look for an intermediary to handle their life's work, 
they aren't looking for the most "polite" person in the room. 

They are looking for the advisor who commands attention 
and can create real competitive tension.

Your content needs to signal that you have 
the stomach to lead an aggressive process.

If your marketing plays it safe, 
smart founders will assume your deal process will too.

Advisors! You are leaking leads before you even write a post.

I see it every day in the M&A space.

An advisor commits to "doing content."
They start writing smart, insightful posts about EBITDA add-backs and deal structures.
They get the views. 
They get the likes.

Then, a qualified prospect clicks on their profile... 
and the disconnect happens.

The post sounded like a Strategic Partner.
The profile looks like a Commission-Hungry Broker.
The Headline is generic.
The Banner is a stock photo of a handshake.
The ‘About’ section reads like a resume, not a sales letter.
The trust built in the feed is instantly destroyed on the profile.

This is why I don’t just "write posts" for M&A advisors.
Writing is Step 4.

Steps 1-3 are where the money is made.

My Deep Dive Process:
1. The Extraction
We get on a 1:1 video call. I don't want your brochure language; I want your war stories, your specific methodology, and exactly who you are trying to attract (and repel).

2. The Audit
I analyze your current messaging. Does it scream "I want a fee," or does it whisper "I add value"?

3. The Profile Overhaul
Before we write a single piece of content, we fix the foundation.

Headline: No more "M&A Advisor at XYZ." We clarify who you help and how.
Banner: Prime real estate for social proof, not decoration.

About Section: Turning it from a biography into a client-facing manifesto.
Featured Section: A funnel that drives action.

4. The Alignment
Only then do we start writing content.
Because if your profile doesn't communicate to your ICP, your content is just noise.
It sounds simple.

But in a market getting squeezed by AI and PE origination teams, "simple" execution is the only competitive advantage left.
__________
Ready to fix the foundation? 
Let's go.

The "Narrative Gap" costing Health Service Founders millions.

(M&A Advisors)
Most brokers look at a $5M multi-location clinic and see a spreadsheet. They see EBITDA. They see staffing ratios. They see rent rolls.

But they miss the story.

And in the non-medical health space, where value is tied to patient trust and staff retention, missing the story destroys the valuation.

I’ve reviewed hundreds of Confidential Information Memorandums (CIMs). The "average" listing agent creates a generic brochure.

Here is the difference between a "Listing Agent" and a true M&A Advisor:

1. The "Why" vs. The "What" Average agents list your equipment. Smart advisors explain why your patient churn is 15% lower than the industry average. That isn't a stat; that’s your intellectual property.

2. The Skeptical Eye I read financial statements like a forensic accountant before we go to market. Why? Because a buyer’s due diligence team will act like a courtroom prosecutor. If I don't cross-examine your P&L now, they will crush your price later.

3. The Art of the Narrative You built a culture that keeps caregivers for 5+ years in an industry that burns them out in 9 months. If your broker can’t write compelling copy to translate that "soft skill" into "hard value," you are leaving money on the table.

Clarity = confidence. 
Confidence closes deals.

If you are eyeing an exit in 2026, ask yourself: 
↳ Is your advisor just listing your assets, or are they translating your life's work into a business case?
__________
Founders: What is the one "intangible" asset in your business that you are terrified a buyer won't understand? Let’s discuss below. ⬇️

Infographics about bridging the narrative gap: Valuing health services businesses. A comparison between a listing agent and an M&A advisor. 

M&A Advisors: Stop pitching "maximum multiples" to founders in the 4th quarter of their career.
They don't care about your spreadsheet yet. 
They care about their legacy.

Meet "Bill." He’s 62. He built a $15M revenue manufacturing business over 30 years. He’s tired, but his business is his identity. He's thinking about life after the exit, his employees, and what he leaves behind.

If you approach Bill with a transactional hook, you lose.
Here is the exact same outreach, written two ways.

"Bill, valuations in manufacturing are peaking. We just sold a competitor for 7x EBITDA. We should go to market now to capitalize before the window closes. Are you free Tuesday to discuss maximizing your exit?"

Why it fails: 
It’s pressurized, generic, and treats Bill’s life work as a commodity trade. It signals you are looking for a commission, not a relationship.

"Bill, after 30 years, you’ve built more than just cash flow. You’ve built a legacy. The hardest part of an exit at this stage isn't usually the valuation (it's ensuring the culture and team you built survive the transition). How are you preparing the business to thrive without you?"

Why it wins: 
It validates his 4th-quarter mindset (legacy vs. money). It leads with empathy and focuses on his transition challenges, not your desire to sell.

To win mandates with sophisticated sellers, 
you must flip the script.

Ditch the transactional pitch. 
Welcome the founder-first story.
__________
If you’re an M&A professional tired of sounding like a commodity broker and ready to master narratives that attract $5M+ founders...

Let's talk strategy.

From Transaction to Transition: How to win the legacy founder 

The traditional brokerage model is being dismantled from three sides. 
If your messaging is 'transactional,' 
your operating space is disappearing.

1. Technology (AI Disruption) 
2. Cultural Noise (DIY and ETA Culture) 
3. Capital Bypass (Cut the middle person). Go straight to the source. 

The Hard Truth: 
Business owners are tired of the "sales-driven" model. 
They view "I have a list" as a commodity.

If you position yourself as a salesperson, 
you will be replaced by software or bypassed by capital.
_________
The Fix: 
Stop messaging to transact. 
Start messaging to advise.

M&A Advisor spends 9 months closing a deal. 
You spend 9 seconds writing the hook. 
This is why your content flops.

In M&A, the "deal" is in the details. 
But on LinkedIn, the "deal" is in the first two lines.

If you don't sell the click, 
you don't sell the expertise.

I analyze hundreds of Advisor profiles. 
The biggest mistake isn’t the strategy (it’s the packaging). 
You are writing like a lawyer drafting an NDA, not a human telling a story.

Great hooks are a blend of Art and Science.

The Science (The Mechanics) This is about stopping the scroll.
The Specificity Rule: 
Don't say "We closed a deal." 
Say "We closed a $45M manufacturing exit in 62 days."

The Pattern Interrupt: 
The feed is full of "I am humbled to announce." 
Break the pattern. Start with the conflict, not the conclusion.

The Art (The Psychology) This is about earning the read.
The Hard Truth: 
"Your business isn't worth 10x EBITDA. Here is why."
The War Story: 
"The deal almost died at 11 PM on a Friday over a $200k working capital dispute."

The Science gets their attention. 
The Art gets their respect.

You already have the Art (the war stories, the expertise, the scars). 
You just don't know how to extract it.

That’s my job. 
I don't just "write posts." 
I get on a call, 
I dig into your deal history, 
and I turn your war stories into assets that communicate directly to your ICP.

Stop writing for your compliance officer. 
Start writing for the Founder, looking for an exit.
__________
I have 3 spots left for 2026. Get a December LinkedIn Deep Dive. 
If you're ready to fix your foundation, DM me "HOOK".

Why do $20M+ revenue founders scroll past your content?


Because you are posting like a risk-averse compliance officer, 
not a dealmaker.

Your network wants unique deal insights, 
but you’re feeding them formatted boredom. 

If you want to attract sophisticated sellers, 
you have to stop sounding like a commodity broker.

The Compliance Officer Playbook (How to fail):

Buries the Insight: 
→ You start every post with three sentences of generic economic news before getting to the point. By then, the founder has moved on.

You're trying too Hard to look "Professional": 
→ You use third-party bolding tools that mess up the text formatting, looking desperate for attention rather than authoritative.

Treats Content like a Brochure: 
→ You drop PDF links directly in the post body, signaling "I want to take you off-platform" rather than "I want to engage here."
__________
The algorithm favors authentic engagement, 
not stiff broadcasting. 

→ Stop posting for compliance. 
→ Start posting for deal flow.

A Buyer's Strength Flows From Their Intent


I still get asked about the "number of inquiries" or the "database size" used for a sale process. I don't care about those numbers.

When managing a controlled auction, it is important to think about Intent Volume not Inquiry Volume. ⬇

One of the reasons why most inbound listing inquiries are regularly time-wasters is because they tend to be generic, low-effort questions. When an inquiry is 7-8 words long (e.g., "Send the CIM, what's the EBITDA?"), it naturally means there are many ways to rephrase that same low-intent question. For instance:

"What's the price/multiple?"
"Can you send the financials?"
"Is the seller negotiable?"
"I'm a buyer, send me the deck."
"Is this still available?"
"What industry is this in?"
"Send the location and name of the business."

7 low-effort inquiries: 1 genuine intent.

It would be easy for a listing to generate 30 low-intent inquiries per week (which the broker might boast about), but one single buyer who submits a highly detailed, professional inquiry showing deep understanding of the industry and an outline of their financial capacity is worth 300 of those generic "inquiry volume" metrics.

Focus on finding the high-intent buyers, not inflating the inquiry count.
__________
What's the single biggest 'low-intent' buyer question you consistently filter out?

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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The Battle

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