As an experienced, ambitious and entrepreneurial leader with twenty years of experience, I partner with executives in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Some of my coaching clients:
•      Techleap
•       SOLIT socks
•	Bakfiets Gym
•	Your Talent Agency (acquired)
•	Koach.net
•	Cloud Life
•	Compendium Geneeskunde
•	De Marketing Ninja (acquired)
•	Con Questa
•	Provide SME (acquired)

Business Coach

Inholland University of Applied Sciences

Entrepreneurship, Technical Engineering and Leisure & Events Management

Assessor, Lecturer, Curriculum Designer, Coach & Mentor

University of Applied Sciences InHolland Amsterdam
Domain: Creative Business
Study: Leisure & Events Management
Program: Sports & Healthy Lifestyles

- Coach Graduation Project Groups
- Guest Lecturer
- Mentor Internships
- BKE / Examiner Class

Check out https://www.linkedin.com/company/sports-experience-leisure-events-management/

Coach, Mentor, Lecturer graduation students Sports & Healthy Lifestyles

smove

smove is hét platform met als missie om mensen weerbaarder te maken door ze continu mentaal en fysiek uit te dagen. Met de oefeningen van smove, stimuleren wij beweging en mentale fitheid en gaan zo voor een gezonde en actieve wereld.

Het workforce programma geeft organisaties de kans om, op een toegankelijke, leuke en uitdagende manier, bezig te zijn met het thema: mentale fitheid. Onze professionele smove trainers zorgen voor engagement, verbinding en impact op de weerbaarheid van medewerkers. 

Elke dag iets nieuws leren en actief bezig zijn is wat het brein graag wilt om gezond te blijven. smove, smart move!

Partner & Member of the Advisory Board

TRNSFRM.HEALTH

TRNSFRM is the preeminent company at the forefront of transforming workplaces through its unrivaled focus on physical, mental, and social vitality. With an innovative approach, TRNSFRM revolutionizes corporate wellness by seamlessly integrating comprehensive programs that promote holistic well-being. Their cutting-edge initiatives encompass personalized fitness regimes, mindfulness practices, and team-building activities, fostering a culture of health and collaboration within organizations. Recognized for their pioneering strategies, TRNSFRM empowers employees to thrive, resulting in increased productivity, reduced stress, and elevated team dynamics, ultimately propelling businesses to reach new heights of success. As the leading catalyst for positive workplace transformations, TRNSFRM continues to shape the future of corporate wellness.

CEO TRNSFRM

Koach.net

Member Of The Board Of Advisors & Shareholder

The Bootcamp Club

With over 200 locations, a 100.000+ database, on average 3.000 bootcamps a month (consumer & business) and appr. 350 trainers The Bootcamp Club is the largest outdoor fitness company of the Netherlands. As CEO I focus constantly on the expansion of the company. I am responsible for general management, seventeen franchisees, strategy development and the financial position of the company.

CEO, Co-founder, Shareholder

JMG Publishing (TeleCom Update)

After working interim and employed in the publishing media sector I started my own publishing house, JMG Publishing. We launched TeleCom Update, a multichannel platform for the management in the telecoms & IT sector of the Benelux (Belgium, Netherlands, Luxembourg). For years we were the largest magazine, event, website and daily newsletter for management in ICT. In 2011 I sold the company to Channel BV.  Check TeleCom Update / ICT Update (www.ict-update.nl)

CEO & Publisher

Telecom Society Nederland

I was asked to serve a year as board member of Telecom Society Nederland (TSOC), a platform in Technology, Media and Telecommunications (TMT) with appr. 800 members. TSOC focusses on exchanging knowledge, gaining experience and facilitating networking between the members. As a board member I was responsible for the key accounts (sponsors and most important members) and the for the content of the networking events. See www.tsoc.nl

Board Member

Nederlandse Tijdschriften Groep B.V.

The NTG purchased the telecoms trade magazine Connexie of which I was the editor in chief. The new owner asked me to combine this job with the role of publisher: I was responsible for all ‘special media’, the sponsored magazines. I was director of a group of editor-in-chiefs, I led the sales department and I was responsible for managing the supply chain.

Publisher & Editor-in-Chief

Argo Intermedia

As Editor-in-Chief I was responsible for the largest telecoms trade magazine of the Netherlands at the time. I lead a team of permanent editors, had a rather large group of freelance journalists working for me and was in charge of managing the supply chain (art direction, printing office, photography studio, etc.). Check www.connexie.nl

Editor-in-Chief Connexie Magazine

With over two decades of entrepreneurial expertise, I've navigated the dynamic business landscape, founding and scaling two successful ventures—a thriving publishing house and a flourishing sports company—each evolving into multimillion-euro business.

As a passionate advocate for business growth and personal development, I transitioned into business coaching, empowering individuals and companies to transcend their potential and achieve higher levels of success. My coaching approach blends proven strategies with innovative thinking, fostering transformative outcomes for my clients.

Currently, I am honored to contribute to the next wave of entrepreneurial minds as a lecturer at Inholland University of Applied Sciences. Here, I channel my passion for inspiring and motivating future leaders, nurturing their aspirations to become empowered, innovative, and impactful individuals in the world of business.

RAMSES JEDELOO

Pitch battle! ⚡ 
150+ ondernemers 🚀 
nationale & internationale studenten 🔥 

Wat een innovatiekracht! Wat een energie! Wat een feest!

Gisteren deden ruim 150 studenten mee aan de landelijke pitch battle van Inholland University of Applied Sciences. Ondernemende studenten uit Nederland en internationale entrepreneurs via een 'exchange program' dongen mee naar de winst: een aantrekkelijke geldprijs, waarmee zij hun studentbedrijf naar nog grotere hoogtes kunnen tillen. 

Entrepreneurs vanuit de InHolland-domeinen Agro, Food & Life Sciences (AFL), Techniek, Ontwerpen & Informatie (TOI), Creative Business (CRB) en Business Finance & LAW (BFL) sierden het podium. Stuk voor stuk gaven zij invulling aan hun droom om de wereld een stukje mooier te maken. 

Met échte geldprijzen, sponsoring van Jopen BV Haarlem en Stichting Stadsgarage (impact prijs!) én de belofte van Fabian van der Horst de innovaties van de winnende bedrijven te zullen inkopen en als kerstcadeaus aan de medewerkers van Inholland te zullen aanbieden, maakt de pitch battle waardevolle groei en professionalisering door.

Samen met heel enthousiaste en bevlogen ondernemende mededocenten mag ik dit spektakel reeds vijf jaar op rij organiseren en begeleiden. Gisteren kreeg ik zelfs de eer om op dit vijfjarige lustrum van de pitch battle de plenaire warming-up te verzorgen. Dat smaakt naar meer, on to the next! 

Shout out naar Ine Hustinx-Schaekers, Marc Verhoef, Edwin Teepe, Robert Meijn, Steve Abdoelhamid, Erik Hendriks, Herman ten Cate, Tiffany Dehne, Annemiek Hollander, Maikel Laureijssen, Shirley Janssen

Consulate General of the Kingdom of the Netherlands in Miami

International sports business and communications liaise between companies and organisations in the Netherlands and the US sports (tech) industry. 

Promoting the positive impact of sports: better life, better society, better health, better world

International Sports Business & Communications Consultant

OneLove

Created and developed the OneLove campaign while at the KNVB. 
With the OneLove movement and it signature captain’s armband (as widely discussed during FIFA World Cup 2022) we express that we are in favour of connection and therefore against exclusion and all forms of discrimination. 
Our OneLove logo is a combination of the Pan-African flag, which expresses pride in one's origin and race, and the Pansexual flag, which applies to all sexual orientations and gender identities. It's an expression for inclusion, and against any form of discrimination. Because football is all about inclusion, about love for the ball, love for the game. Wherever you go, football shows that we as a people can unite, no matter what our differences are. The differences are not important, it’s the love that unites us. We see football as an open invitation, an invitation to do it together, and to enjoy together. Football connects people all over the world. Differences do not matter because all football players and football fans have at least one thing in common: the love for football.

OneLove is part of a broad 20-point attack plan against racism and discrimination in football: https://lnkd.in/dsM7niG

Co-founded with: Jaap Paulsen, Floor Wesseling

(co)Founder OneLove 

Strategytella International

Strategy, Awareness, Reputation. Brand, Corporate, MarCom, Digital, PR, Social Media.
Independent C-suite and boardroom level consultant, protecting, building, changing and managing corporate reputation and behavior (crisis and issue communications). Integrated communications, purpose-driven, engineering strategies and awareness for brands, people, products, and organizations. Multi-channel brand and media strategy, working with and for:  

*Heineken - Senior Communications Manager (a.i.) 
EURO 2012 campaign (Heineken Rugnummers)
Vrienden van Amstel Live! concert series (2x)
Amstel Gold Race Classic cycling (2x)
Amstel football (various sponsorships, including Ajax)
External Communications, Strategy & implementation 
Media- and influencer relations
Corporate Reputation, Crisis/Issue Communications, Spokesperson

*Holland Heineken House Sochi Winter Olympics - Head of Communications / MT member
Overall Communications and Multi-channel Media Strategy
Reputation, Crisis/Issue Communications, Spokesperson
PR Strategy & implementation 
Media- and influencer relations

*Albert Heijn, Etos, Gall & Gall at Ahold Delhaize - Senior Manager External Communications (a.i.)
MarCom, External Communications: strategy & implementation (e.g. introductions, events etc.)
Media- and influencer relations
Corporate Reputation, Crisis/Issue Communications, Spokesperson

*Huawei CBG Mobile Devices - Senior Communications and Strategy Manager (a.i.)
Multi-channel Media and External Communications Strategy
Social Media Strategy and Community Management
Media- and influencer relations
Corporate Reputation, Crisis/Issue Communications, Spokesperson
Ajax partnership
Brand and PR Strategy and implementation

Others: Uber, Remington and Russell Hobbs (Spectrum Brands), Samsung, Teufel Audio Berlin, hollandsnieuwe (Vodafone), ASKO appliances

info@strategytella.com 
www.pinterest.com/ouderland/projects

Communications and Strategy - Awareness and Reputation - MarCom • Digital • PR • Social Media

KNVB

Royal Dutch Football Federation 
*Non-executive member of the board
*Senior member UEFA communications steerco 
*Heading the KNVB communications department (20 fte); establishing long term focus, structure and strategy, purpose and corporate story. Initiating relations, programs, campaigns and activations to promote and enhance the game of football while extending the federation's vision, brand, strategy and reputation
*Responsible for all of KNVB's communication functions: 
  •brand- and marketing communications
  •campaigns, sponsor- and business partner communications
  •digital media, including social media and webcare 
  •media operations: storytelling through editorial and video content (media house)
  •external communications, PR, media operations and media- and influencer relations
  •brand identity-, employee-, and internal communications 
  •press office for all national teams, including E-Oranje, and all the women's- and men's A team 
    matches^
  •crisis and issue communications
  •corporate affairs 
  •social impact: internal diversity code and external anti-racism and discrimination policies, including the ‘OneLove, football unites’ campaign: 
www.onelove.football 
https://tinyurl.com/yuck9m96 
https://tinyurl.com/29xkfcxs


^FIFA Women's World Cup 2019 in France, UEFA Nations League Finals 2019 in Portugal, EURO 2020 (in 2021), EURO 2021 Under 21, FEURO 2022, and WEURO 2022

VP Communications, Brand, Corporate Affairs and Social Impact

VodafoneZiggo

*C-suite and boardroom advisor, member of the Senior Management Team,
*Leading the corporate and brand communications department, managing a team of 10
*Sculpting a corporate- and brand communications structure and identity for the new joint venture (Vodafone Group and Liberty Global), starting from scratch with the external positioning of VodafoneZiggo, and the development of materials like company story, purpose, and corporate website
*Setting a Corporate Communications strategy; creating an integrated plan of ‘defence and attack’ with various tools (including PR) to manage, construct and create awareness for VodafoneZiggo as a company, and for its individual brands: Vodafone, Ziggo Sport (NBA, Formula 1, eSports, Premier League, LA Liga), Ziggo and hollandsnieuwe
*Media operations: storytelling through editorial and video content 
*External communications, PR, media operations and media- and influencer relations
*Overseeing, safeguarding and implementing the company’s corporate reputation program 
*Leading spokesperson and reputation manager for both corporate and brand matters, including crisis and issue communications

Director Communications, member Senior Management Team

Samsung Electronics

*Boardroom advisor
*Heading up the communication department, supervising a team of 8 in the Benelux
*Leading communication strategy development and plan execution for the Samsung brand and all of its four divisions: Telecom, IT, Audio Visual and Home
*Increasing Samsung PR output and ROI with 51% over 2010. Lifestyle coverage output with 50% in the same period. Increasing the number of industry awards with 170%
*Managing relationships with all Benelux agencies and media
*Responsible for all product introductions for the four divisions and product categories: LED TV, Samsung Galaxy line (Tab and phone), Chromebook with Google, Eco Bubble washing machines, etc.
*Developing and implementing Samsung’s social media strategy; making its Twitter channel a top 10 player
*Other responsibilities include: strategy, brand communication, internal and crisis communication, PR, PR 2.0 (buzz and social media), media- and influencer relations, events and sponsorships
*Part of the global PR team responsible for exhibitions like IFA, CES, MWC and EISA
*Successfully managed reputation and corporate brand challenges (crisis and issue communications) 
*Spokesperson and reputation manager for all corporate matters including crises

VP MarCom, Brand, Social Media and PR, BeNeLux

The HEINEKEN Company

*Globally leading all brand and consumer related PR; responsible for, overseeing and safeguarding Brand PR development for the Heineken brand on a global level, including crisis and issue management
*Developing and supervising global consumer enjoyment initiatives and campaigns through traditional and non-traditional communication (new/social media, BUZZ, word of mouth), resulting in signature annual activations like the Heineken UEFA Champions League Star Final (a worldwide consumer promotion) and HitFC (an awarded internal company employee sponsorship promotion) platforms
*Creating and managing a portfolio of agencies and freelancers in respect to budgets, efficiency, strategy, best in class and delivery timelines
*Managing and developing PR strategies and campaigns for Heineken’s global properties, sponsorships and activations for all markets worldwide:
  •UEFA Champions League – Events include Trophy Tour Asia and Trophy Tour Latin America, Star Final Iceland and South Africa, UCL Final 2007 (Athens) and UCL Final 2008 (Moscow), Internal company employee sponsorship promotion: HitFC
  •Rugby World Cup 2007 - Responsible for the International Media Relations
  •Summer Olympics 2008 Beijing - Responsible for reputation and International Media Relations at the Holland Heineken House 
  •The Bourne Ultimatum
  •James Bond: Casino Royal and Quantum of Solace
  •Thirst Music Studio and Thirst Music Studio the Global Sessions: Las Vegas 2007

Senior Global Communications Manager Consumer Brand and PR 

Motorola Mobility (a Lenovo Company)

*Responsible for the implementation of 360 marketing activities in the Benelux including ATL and BTL marketing, brand campaigns, plans, budgets and media buy for ATL and BTL activities (TV commercials, advertising, radio and internet, POS materials, shop floor incentives and other retail related activities), and all brand PR activities (media relations, internal communication, crisis management, events, sponsor deals, partnerships, celebrity endorsements, ambassador programs and launches of the ICON ‘luxury’ design models RAZR, ROKR, PEBL, RAZR V3x, SLVR and RAZRWIRE)
*Member of the EMEA marketing group. Regional country representative, spokesperson, reputation manager, crisis and issue communications. Supervising team of five
*Manage relationships with advertising, media and PR agencies

Marketing Manager Mobile Devices, BeNeLux

Hill+Knowlton Strategies

adidas Benelux:   
*All Brand PR for EURO 2000 and EURO 2004
*Creating and Implementing strategy, creative marketing solutions and other word of mouth tools around the adidas brand, campaigns and its products, including fashion, lifestyle (the adidas Originals brand), and the Ajax sponsorship
*Crisis and issue communications

British American Racing: 
*Benelux introduction of the new Formula 1 team around Jacques Villeneuve

MasterCard EMEA
*UEFA Champions League; managing 1 on 1 interviews with Pelé and Sir Bobby Charlton

Motorola Benelux:   
*Managing all activities and responsibilities including Brand PR activities: media relations, crisis and issue communications, newsletters, press trips, free publicity, barter deals and representing Motorola as their spokesperson for Benelux, including crises and issues 
*Developing strategy, buzz, guerilla and other creative marketing solutions for the Motorola brand, its concepts, technologies and campaigns. Emphasis on lifestyle press
*Managing introductions of all mobile phones since 1999
*Supervising sponsorships, exhibitions and special events for Motorola Benelux (e.g. Fashion.com, CeBit, TMF Awards, WMC and M3 Miami, Sonar Barcelona)

Amstel: 
*Developing strategies to create buzz around Amstel Lite, the UEFA Champions League promotion ‘Schop t tot superprof’, as well as the new ‘ons bier’ campaign and one of its real-life advertising spin-offs: the Amstel Ballenbar

Pepsi:
*Creating strategies with a creative twist for the worldwide introduction of the 1st ever energy cola: Pepsi X (with DJ Tiesto). 
*Pepsi football campaign (2004), starring Beckham, Ronaldinho, Totti, Roberto Carlos ao

Other:
*Kellogg’s: Creating football clinics for kids around the Ajax sponsorship
*Lego Sports: Part of the EMEA introduction of Lego sports with Ruud Gullit and Gary Lineker
*HP: Creating and implementing creative strategy tools within Image and Printing Group (IPG)
*Remy Martin: various nightlife activations (Amsterdam and London)

Senior Marketing Communications Consultant

180 Amsterdam

adidas International: 
Handling the creative services department for the implementation of the Global Brand Campaign (Take What You Want) and the adidas Makes You Better Campaign

MTV (US): 
Traffic management around a trade campaign for MTV US to attract B2B advertising

Canon: 
Assistant producer of a 1999 UEFA Champions League Commercial shot in Prague

Creative Services

Brand and strategy professional, Founder OneLove movement. Experienced C-suite and boardroom level (brand) communications VP/director, strategist, consultant and spokesperson with a keen business acumen and broad commercial awareness. Strong professional with a sharp eye for branding; rethinking existing communication structures and strategies - thinking differently and challenging the status quo. Team leader, motivator and doer who can thrive in both small-scale and large-scale environments. 20+ years’ experience protecting, building, changing and managing brands, corporate reputation and behaviour. 

Key in integrated communications; creating and implementing smart and purpose-driven strategies to engineer awareness and to build and protect reputations for brands, people, products, and organisations.
Skilled in multi-channel brand- and media strategy, digital communications, crisis and issue communications, corporate communications, brand & marketing communications, social media, public relations, owned and earned media, media operations and storytelling. Specialised in the fields of sports, leisure, lifestyle, FMCG, food & beverages, tech/consumer electronics, telecom, fashion, entertainment, and retail. Working with and for brands like Heineken, Uber, adidas, Samsung, Amstel, Motorola, Vodafone, Albert Heijn/Ahold Delhaize, Remington, HP, Pepsi, Ziggo, Huawei Mobile Devices, ASKO appliances, Russell Hobbs, Teufel Audio, amongst others.

Specific areas of expertise include:
Brand Management and Strategy, Brand Communication, Brand Activations and Campaigns, Brand Development
Communication Strategy, External Communications, Public Relations
Crisis and Issue Communication, Corporate Reputation and Behaviour 
Cross-media Strategy and Campaigns
Digital Media including Social Media and Webcare
Digital Strategy
Editorial- and Video Content
Go-to-market Activation Strategy
Integrated Marketing
Internal Communication
Leadership, Team Management, boardroom advisor
Marketing Communication
Media Operations
Media Partnerships
Media Relations
Media Strategy
Multi-channel Media Strategy
Press Events
Press Releases and Advertorials
Press Trips
Product Introductions
Social impact and Social Policy
Social Media Strategy
Spokesperson
Sponsorships and Activations
Storytelling, Content Strategy and Orchestration

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