Ramon Vela

CommerceFocused Media, Inc.

CommerceFocused Media produces in-house podcasts, social media channels, and original content and provides podcast production & management services to personal/corporate brands and organizations.

Managing Director

Compass Rose Ventures

Advisor and Media Strategist

The Story of a Brand Show

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Host & Producer of Top Podcast featuring the Founders of Consumer Brands

Founders' Paradiso

Launched in April 2023, Founders' Paradiso is a podcast where listeners learn business lessons directly from the founders of successful Direct-to-Consumer, Consumer Packaged Goods, and Omnichannel consumer brands and the experts that helped them get there.

Podcast Producer, Entrepreneurship Show

Economics Explained

As the podcast co-producer for the relaunched show, I manage 1) Topic Generation, such as presenting topic ideas and identifying suitable guest partners. 2) Promotion Strategy, such as developing a comprehensive strategy to promote the podcast. 3) Partnerships, such as driving collaborations with relevant media outlets, newsletters, and public figures. 4) Content Extraction, such as distilling promotional material from each episode for various platforms. 5) Format Strategy, such as strategizing diverse podcast formats and subgenres. 5) Post-Production Oversight, such as overseeing post-production editing and quality control.

Advisor for the Leading Economics Brand on YouTube

ReSci (Retention Science)

Constant Contact, Inc. acquired Retention Science. 1) Generated outbound calls/messaging to drive pipeline sales. 2) Identified key contacts, trends, and messaging to be used to support discussions. 3) Supported any marketing/campaign planning to help develop leads and drive the leads to opportunities within the new/existing customer base. 4) Achieved quarterly and annual targets based on defined set accounts and objectives set by the business.

E-commerce SaaS Executive

Oracle

Hired on to Bronto Software. Bronto was acquired and became division of NetSuite. NetSuite was acquired and became division of Oracle. 
• Awarded Revenue Recognition Award for achieving 123% of Quota in 1st Fiscal Quarter of 2018 for selling SaaS
• Responsible for driving new software sales including identifying and qualifying opportunities, deal progression, and closure of new business with a contract value of $200,00+

Ecommerce SaaS Executive

MSP Marketing Services

My role was two-fold: 1) Identified, prospected and sold digital marketing and lead generation services to small IT managed service providers.  2) Implemented services sold, including graphic design, branding, content creation, email marketing, telemarketing, event management, and lead generation services

SMB Marketing Consultant

StreetSmartVAR

Changed name from Vela Alegria Consulting Group, LLC; launched a successful multi-million dollar consulting company serving over 260 enterprise technology services firms nationwide, including several Global Fortune 100 companies. Provided outsourced marketing and sales consulting and services.

Formed, managed, and grew coaching business comprising over 60 business owners & founders in the southern California area; provided business planning and management coaching; planned and conducted monthly business building events; Sold in 2011.

Founder & President

Host of Top Podcast Featuring the Founders of Consumer Brands

Why appear on our show? 

We believe that people want to buy from Brands they love, admire, and feel community with.

Our show attempts to illustrate “Why” people connect to a Brand and how the Brand connects the customer to the world around them.  

If you have had some success, have crazy happy customers, and are passionately obsessed with delivering an amazing customer experience and are interested in appearing on our show, please message me here on LinkedIn.

Host of Top Podcast featuring DTC, CPG, Omnichannel Brands

Interviewed the CEO’s of PAIGE, Sugarfina, Diff Eyewear, Pair of Thieves, HUM Nutrition, The Bouqs, Mighty Audio, Burst Oral Care, Ties.com, Tenzo Tea,  Lola Getts, and many more.

💛 What happens when two sisters decide to protect everything they love?

Earlier this year, I recorded a powerful conversation with Hayley and Stephanie Painter, the Co-Founders and Co-CEOs of Painterland Sisters. After you listen to this episode, you'll see why their story hits so deeply.

In this interview, the sisters talk about what it really means to grow up on a family farm, to watch that way of life disappear around you, and to decide: 

"We’re going to fight for this. Not just for their own farm — but for all family farms, for real food, and for a generation that's craving connection back to the land."

Their journey is equal parts heart, grit, and truth. This episode will make you see your yogurt—and your food system—completely differently.

Listen to find out how two young women from rural Pennsylvania turned a near-loss into a national brand rooted in purpose, place, and perseverance.

👇👇 Podcast Episode Link in Comments!👇👇

Then make sure to visit this amazing brand: https://lnkd.in/gJwvHGaV

#PainterlandSisters #TheStoryOfABrand #CPGFounders #RuralEntrepreneurship #FarmToSpoon #WomenInBusiness #FoodSystem #FamilyFarms #PurposeDrivenBrands #EntrepreneurshipStory

Top Podcast Focused on Founders, Brands, & Products

✨ What if the habits you build today become the strength you need for tomorrow’s darkest moments?

In this clip from The Story of a Brand Show, Angelica Fuentes, Founder & CEO of NOWFUL, shares why rituals are far more than “wellness moments.” They’re what anchor us when life knocks us flat.

Angelica opens up about losing everything — her company, her assets, and almost her daughters — in a single 24-hour period. And she explains how the tiny rituals she’d practiced for years — grounding, clarity, sleep, spiritual work, self-belief — became the only things that carried her through that unimaginable chapter. 

Her message is powerful: rituals aren’t optional. They’re how we come back to ourselves. They’re how we rise.

🎥 Watch the clip here and then listen to the full episode here:

 NOWFUL – How Tiny Rituals Build an Unstoppable Life
👉 Podcast Episode Link in Comments!👇👇

BIG THANKS TO Madelaine Kukanza Goldstein for referring such an amazing founder and brand to the Show!

#TheStoryofaBrand #NOWFUL #FounderStories #Resilience #Wellness #Mindfulness #WomenInBusiness #PersonalGrowth #EmotionalStrength #Leadership

Brandjectory

Brandjectory provides emerging CPG brand founders (from seed to series A) with the education, exposure & engagement they need to build a strong business & find their way to successful fundraising! Through Brandjectory’s all-virtual events, founders get to MEET CPG Industry Investors; PITCH Investors at Pitch Slams & 1-on-1 Practice Sessions; LEARN from CPG’s Best Professionals through webinars & educational sessions; PROBLEM-SOLVE with CPG Experts; get COACHING from CPG Veterans; NETWORK & COLLABORATE with other CPG Founders; EXPAND their CPG Network & ACCESS CPG’s Most Extensive Knowledge Base! 

Brandjectory is well-noted as the best value in the CPG industry to help founders grow their business & accelerate their CPG knowledge & contacts! 

Whether your brand is pre-revenue, just starting out, growing rapidly, or searching for an investor, Brandjectory can help!

Let’s talk! Reach out to Tom Malengo (tom@brandjectory.com) or Susan Bryenton (susan@brandjectory.com) to chat about how Brandjectory can help you! (www.BrandjectoryNow.com)

Co-Founder

Our Second Brandjectory Pitch Slam in October 2023 was another fantastic success with more than 225 people in attendance.  We awarded over $250,000 in cash & prizes which makes it one of the biggest Slams in the CPG industry!  We had more than 30 leading CPG firms who sponsored the event & almost 40 CPG investors involved in the judging & selection process.  The Brandjectory Pitch Slam is fast becoming the Pitch Event of the year, with insightful hosts, interesting speakers & talented entertainment.  Not to mention the incredible learning experience as five leading CPG investors watch the pitches & ask questions.   


Our first Brandjectory Pitch Slam on 9/14/22 awarded $100,000 in cash and prizes to two lucky winners chosen by our judging panel and selection committee of 27 veteran CPG investors. Prizes were from more than 30 renowned CPG service providers. The more than 60 applicant CPG start-ups received personalized feedback from every investor who reviewed their Brandjectory profile. The Brandjectory Pitch Slam was deemed "A Smashing Success" from all the 150 CPG executives and investors in attendance!

Brandjectory Pitch Slam I & II

Dream Makers

Brandjectory partners with Jeff Church's Dream Makers to produce 2 Pitch Slams for his CPG Accelerator (in February '25 and March '25) Both Pitch Slams were such tremendous successes, Brandjectory is continuing its partnership with Jeff/Dream Makers to produce more exciting Pitch Slams (with other collaboration) in 2025/2026!! STAY TUNED!!!

Collaborator

The Litchfield Fund

The Litchfield Fund is a family owned & managed office that invests, advises & consults in the Natural and Organic Food/Beverage & Health Industry. As a co-founder & partner in Brandjectory, The Litchfield Fund’s partners are totally focused on expansively sharing their knowledge & expertise to more entrepreneurs through Brandjectory, the best-in-industry service for CPG founders to grow their business & find investment.

Co-Founder, Partner & Chief Business Officer

Appresso Consulting

Tom Malengo, Appresso Consulting, provides independent third party consulting in Sales, Operations, Technology and Delivery.  Specific knowledge leadership includes Teller processing and teller system implementations, large scale change management, project management, risk management, Payments, Outsourcing, Business Process Change, and Client Experience. Appresso Consulting is able to engage with clients both in the early awareness or sales stages and also with clients preparing or already engaged in the conversion and installation of Teller or other operational systems. Appresso Consulting provides knowledge, experience, and participation to support client decisions, solutions, and activities.

Ceo/founder

KeyCorp

Leading the transformation of the Technology organization’s governance, leadership, global sourcing, application development and application maintenance functions through benchmarking industry best practices, continuous improvement, building internal and client scorecards, and business process re-engineering.  Responsibilities include strategic planning, project and development standards, portfolio management, vendor management, Technology Risk Office, and budgeting.

Senior Vice President, Director, Performance Management & Technology Transformation

Spearheaded $95 million fully integrated front-line image-enable teller system, producing more than $30 million in annualized benefit.  Led all aspects of the initiative including strategy, vision, business case, planning, technical development, testing, training, change management and implementation.

Senior Vice President, Director, Business Leader – Teller21 initiative

Directed sales management process re-engineering effort and led 30 individual database enhancement projects in support of a new sales and contact management and marketing opportunity desktop.

Senior Vice President, Director, Team Leader – Client Experience Desktop

Led Continuous Improvement activities for the Administrative Services Group, which included Bank Operations, Credit Operations, Legal, Marketing, Public Relations, and Audit. Achieved significant savings through process re-engineering and best practice benchmarking.

Senior Vice President, Director, Continuous Improvement, Administrative Services

Directed 2 year multi-initiative effort to reduce costs, improve sales effectiveness, and improve fee collection for the Consumer Banking Group.  Initiative produced $40 million in annualized savings and revenue growth.

Senior Vice President, Consumer Banking Lead – PEG initiative

Led Strategic Planning staff that investigated imaging, image archive, remote item capture and internet options for the Client Services Group.

Senior Vice President, Director, Strategic Planning, Client Services

Directed all production, project, and strategic activities for Bank Operations employing more than 600 people and a $30 million annual budget.  Consolidated regional bank operations while producing year over year cost savings and headcount reductions.

Senior Vice President, Director, Bank Operations

Society Corporation

Directed professional staff responsible for major project management, business analysis, Merger and Acquisition Planning and Implementation, Corporate Float Management, Operations' Business Continuity Planning, Operations' Performance Measurement.  Production management responsibilities include Check Processing, Research and Adjustments, Risk Management, Exception and Return Processing, and Accounting Balance and Control.

Senior Vice President, Operations Analysis Division

Ameritrust Company

Manager of Wire Transfer, Automated Clearinghouse, Remittance Banking Operations, Float Management and Risk Management.  Project manager for regional operations consolidation.

Vice President

Manager of Corporate Float Management, Operations' system enhancement and improvement projects, and strategic planning studies.

Assistant Vice President

Manager of Planning and Analysis staff responsible for major project implementation.  Project manager for check processing hardware and software upgrade.  Managed division budgeting and cost allocation.  Assisted in affiliate conversions.

Operations Officer

Supervisor of analyst staff responsible for division budgeting and quality assurance.  Responsibilities included quality control initiatives, operational productivity improvements, product pricing and internal cost allocation, and operations' hardware and software implementation.

Analyst I, II, III

Tom is a Co-Founder in Brandjectory & Co-Founder & Partner at The Litchfield Fund.

Brandjectory provides emerging CPG brand founders (from seed to series A) with the education, exposure & engagement they need to build a strong business & find their way to successful fundraising! Through Brandjectory’s all-virtual events, founders get to MEET CPG Industry Investors; PITCH Investors at Pitch Slams & 1-on-1 Practice Sessions; LEARN from CPG’s Best Professionals through webinars & educational sessions; PROBLEM-SOLVE with CPG Experts; get COACHING from CPG Veterans; NETWORK & COLLABORATE with other CPG Founders; EXPAND their CPG Network & ACCESS CPG’s Most Extensive Knowledge Base! Brandjectory is well-noted as the best value in the CPG industry to help founders grow their business & accelerate their CPG knowledge & contacts! Whether your brand is pre-revenue, just starting out, growing rapidly, or searching for an investor, Brandjectory can help! Let’s talk! Reach out to Tom Malengo (tom@brandjectory.com) or Susan Bryenton (susan@brandjectory.com) to chat about how Brandjectory can help you! (www.BrandjectoryNow.com)


The Litchfield Fund is a family owned & managed office that invests, advises & consults in the Natural and Organic Food/Beverage & Health Industry. As a co-founder & partner in Brandjectory, The Litchfield Fund’s partners are totally focused on expansively sharing their knowledge & expertise to more entrepreneurs through Brandjectory, the best-in-industry service for CPG founders to grow their business & find investment. The Litchfield Fund is based in Scottsdale, AZ. See more at www.litchfieldfund.com or contact tmalengo@litchfieldfund.com.  Author of the weekly newsletter, All Ears!!  

Tom has more than 30 years experience in leadership & consulting roles in General Business, Operations, Technology, & Retail Delivery.  His broad experience includes Production Management, Client Experience, Risk Management, Continuous Process Improvement, Business Process Re-engineering, & 3rd Party Production/Vendor Management.  With an extensive strategic planning and program/project implementation background, Tom led one of the largest and the first successful front-counter image-enabled teller system installations.   Tom's M&A, change management, & technology innovation experience has given him the insight and capability to help teams realize value by successfully creating, implementing and embracing change & growth.  Tom holds a BS in Mathematics from John Carroll University and an MBA from Case Western Reserve University's Weatherhead School.

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The Battle

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Tom Malengo

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ramon Vela's LinkedIn Performance

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