Ramon Vela

CommerceFocused Media, Inc.

CommerceFocused Media produces in-house podcasts, social media channels, and original content and provides podcast production & management services to personal/corporate brands and organizations.

Managing Director

Compass Rose Ventures

Advisor and Media Strategist

The Story of a Brand Show

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Host & Producer of Top Podcast featuring the Founders of Consumer Brands

Founders' Paradiso

Launched in April 2023, Founders' Paradiso is a podcast where listeners learn business lessons directly from the founders of successful Direct-to-Consumer, Consumer Packaged Goods, and Omnichannel consumer brands and the experts that helped them get there.

Podcast Producer, Entrepreneurship Show

Economics Explained

As the podcast co-producer for the relaunched show, I manage 1) Topic Generation, such as presenting topic ideas and identifying suitable guest partners. 2) Promotion Strategy, such as developing a comprehensive strategy to promote the podcast. 3) Partnerships, such as driving collaborations with relevant media outlets, newsletters, and public figures. 4) Content Extraction, such as distilling promotional material from each episode for various platforms. 5) Format Strategy, such as strategizing diverse podcast formats and subgenres. 5) Post-Production Oversight, such as overseeing post-production editing and quality control.

Advisor for the Leading Economics Brand on YouTube

ReSci (Retention Science)

Constant Contact, Inc. acquired Retention Science. 1) Generated outbound calls/messaging to drive pipeline sales. 2) Identified key contacts, trends, and messaging to be used to support discussions. 3) Supported any marketing/campaign planning to help develop leads and drive the leads to opportunities within the new/existing customer base. 4) Achieved quarterly and annual targets based on defined set accounts and objectives set by the business.

E-commerce SaaS Executive

Oracle

Hired on to Bronto Software. Bronto was acquired and became division of NetSuite. NetSuite was acquired and became division of Oracle. 
• Awarded Revenue Recognition Award for achieving 123% of Quota in 1st Fiscal Quarter of 2018 for selling SaaS
• Responsible for driving new software sales including identifying and qualifying opportunities, deal progression, and closure of new business with a contract value of $200,00+

Ecommerce SaaS Executive

MSP Marketing Services

My role was two-fold: 1) Identified, prospected and sold digital marketing and lead generation services to small IT managed service providers.  2) Implemented services sold, including graphic design, branding, content creation, email marketing, telemarketing, event management, and lead generation services

SMB Marketing Consultant

StreetSmartVAR

Changed name from Vela Alegria Consulting Group, LLC; launched a successful multi-million dollar consulting company serving over 260 enterprise technology services firms nationwide, including several Global Fortune 100 companies. Provided outsourced marketing and sales consulting and services.

Formed, managed, and grew coaching business comprising over 60 business owners & founders in the southern California area; provided business planning and management coaching; planned and conducted monthly business building events; Sold in 2011.

Founder & President

Host of Top Podcast Featuring the Founders of Consumer Brands

Why appear on our show? 

We believe that people want to buy from Brands they love, admire, and feel community with.

Our show attempts to illustrate “Why” people connect to a Brand and how the Brand connects the customer to the world around them.  

If you have had some success, have crazy happy customers, and are passionately obsessed with delivering an amazing customer experience and are interested in appearing on our show, please message me here on LinkedIn.

Host of Top Podcast featuring DTC, CPG, Omnichannel Brands

Interviewed the CEO’s of PAIGE, Sugarfina, Diff Eyewear, Pair of Thieves, HUM Nutrition, The Bouqs, Mighty Audio, Burst Oral Care, Ties.com, Tenzo Tea,  Lola Getts, and many more.

💛 What happens when two sisters decide to protect everything they love?

Earlier this year, I recorded a powerful conversation with Hayley and Stephanie Painter, the Co-Founders and Co-CEOs of Painterland Sisters. After you listen to this episode, you'll see why their story hits so deeply.

In this interview, the sisters talk about what it really means to grow up on a family farm, to watch that way of life disappear around you, and to decide: 

"We’re going to fight for this. Not just for their own farm — but for all family farms, for real food, and for a generation that's craving connection back to the land."

Their journey is equal parts heart, grit, and truth. This episode will make you see your yogurt—and your food system—completely differently.

Listen to find out how two young women from rural Pennsylvania turned a near-loss into a national brand rooted in purpose, place, and perseverance.

👇👇 Podcast Episode Link in Comments!👇👇

Then make sure to visit this amazing brand: https://lnkd.in/gJwvHGaV

#PainterlandSisters #TheStoryOfABrand #CPGFounders #RuralEntrepreneurship #FarmToSpoon #WomenInBusiness #FoodSystem #FamilyFarms #PurposeDrivenBrands #EntrepreneurshipStory

Top Podcast Focused on Founders, Brands, & Products

✨ What if the habits you build today become the strength you need for tomorrow’s darkest moments?

In this clip from The Story of a Brand Show, Angelica Fuentes, Founder & CEO of NOWFUL, shares why rituals are far more than “wellness moments.” They’re what anchor us when life knocks us flat.

Angelica opens up about losing everything — her company, her assets, and almost her daughters — in a single 24-hour period. And she explains how the tiny rituals she’d practiced for years — grounding, clarity, sleep, spiritual work, self-belief — became the only things that carried her through that unimaginable chapter. 

Her message is powerful: rituals aren’t optional. They’re how we come back to ourselves. They’re how we rise.

🎥 Watch the clip here and then listen to the full episode here:

 NOWFUL – How Tiny Rituals Build an Unstoppable Life
👉 Podcast Episode Link in Comments!👇👇

BIG THANKS TO Madelaine Kukanza Goldstein for referring such an amazing founder and brand to the Show!

#TheStoryofaBrand #NOWFUL #FounderStories #Resilience #Wellness #Mindfulness #WomenInBusiness #PersonalGrowth #EmotionalStrength #Leadership

Compass Rose Ventures LLC

As a CPG Founder, are you finding that every day brings a new tactical challenge and you can’t seem to hit your strategic goals to grow scale to get to the next round of funding? I'd love to learn more about you. Let's talk.

With over 23 years of experience working with and advising 50+ consumer companies large and small, including Petsmart, The Vitamin Shoppe, Nutrafol, and Mend, we've helped raise over $70M in funding and generate over $600M in additional revenue by applying our proven omnichannel and community-led methodology. 

Results?

1.	Beauty: Helped Founders in an emerging growth beauty space challenged with profitably sustaining growth to achieve the next round of funding by aligning and reorganizing marketing, sales and financial plans to deliver 300% growth in one year and land a solid investor to scale.

2.	Vitamins & Supplements: Helped the Founders of a hyper-growth Vitamins & Supplements brand struggling with the merging of a B2B and DTC businesses and cultures.  Aligned the go-to-market plans and organization to expand growth into new channels, building the positioning of an Omnichannel ecosystem to scale growth to secure the next level of funding.

3.	Pet: Helped the Executive team and Investors challenged with reinventing a product-centric company into a community-led brand achieving growth of 300% over a short three years ending in a strategic exit allowing the brand to further scale.

4.	Food: Helped a Founder and Investor of a consumer brand in the plant-based food market in the UK to launch and scale in the US market through an Omnichannel strategy including, Direct to Consumer, Food Service and Retail distribution to double growth.

Founder & Principal Advisor

Podcast Host

Nutrafol

Recruited by the Co-founders and CEO of Nutrafol to create a new "hair wellness" category and lead the DTC and Digital Marketing strategy and execution. Responsible for creating a personalized digital experience across the full customer journey from acquisition through retention.

Reporting to the CEO, built a 30+ person team responsible for $50M P&L, call center, digital marketing, creative, content, CRM, technology, and analytics. Led the transformation from a product-centric to a customer-centric brand.  Oversaw the planning, development and execution of traditional and digital marketing plans to increase engagement and achieve aggressive growth targets.

Accomplishments:
► Increased sales 3X in one year.
► Diversified the marketing portfolio to deliver a 100%+ increase in new customer acquisition with reduced CPA through integrating influencer programs, PR, social media, educational content, SEO and advanced digital advertising.
► Introduced a new brand, expanded product line, and enhanced the customer experience to deliver a scalable personalized experience.

Chief D2C & Digital Officer

The Vitamin Shoppe

Reporting to CEO, managed 70+ person team responsible for $150M eCommerce P&L, $1.1B loyalty program, call center, omnichannel new customer acquisition, editorial/content marketing, product management, and social media/PR. 

Lead end-to-end digital user experience across all digital channels, 770 stores, mobile experience, website, and marketplaces.  Drove all consumer-facing digital product strategies and roadmap, directed site optimization and conversion strategies, managed site merchandising, marketing and operations.  

► Key accomplishments: Rebuilt legacy websites, launched a new mobile app, content platform, mobile clienteling app for store associates, omnichannel subscription service, and buy online/pickup in-store capability.
► Key results: +15% increase in site conversion, +22% revenue per visitor lift & segmentation strategies led to $350K savings. 
► Engineered a new customer acquisition strategy for the brand, reversing the negative trend and achieving +20% growth +28% ROI.
► Launched “online chat with a nutritionist” and was awarded the 2017 StellaService Elite Award for Exceptional Customer Service.
► Recruited product management, content, and CRM teams; introduced process, systems and controls to deliver a customer-centric and metric-driven approach to digital marketing.

Chief Digital and Ecommerce Officer

Pet360

Recruited by CEO of PetMD, PetFoodDirect, and National Pet Pharmacy to disrupt the pet category by creating a lifestyle brand that integrated community, commerce, and educational content for pet parents as CMO. Served as EVP and GM to manage P&L and oversee marketing, merchandising, product management, IT, customer care, and operations after company acquisition by Petsmart.
► Built industry-leading lifestyle brand from scratch and grew sales 340%+ from $34M to $150M, served as the face of the business; also, acquired influencer marketing company and Only Natural Pet brand.
► Drove double digit revenue growth via email, SEM, SEO and affiliate marketing programs. Significantly expanded Facebook followers and integrated social media with Customer Service.
► Introduced product management, personalization, web analytics, social media, and content disciplines to the organization.
► Named CMO Club’s Rising Star Award and CMO’s Choice Winner & Brand Innovator’s Top 50 Women in Brand Marketing.

EVP, Chief Marketing Officer (CMO) & GM

Ann Taylor Retail

Responsible for growing a $120+ million ecommerce business with oversight of holistic end-to-end digital brand experiences for anntaylor.com and loft.com.  Accountable for driving online marketing, site experience/content, & web analytics strategy to drive customer acquisition, retention, and conversion. Managed a team of 8.


Key Results:

► Integrated Marketing: Produced year-over-year top line growth of 30% and margin dollar increase of 20% in key categories.
► Omni-channel Customer Acquisition: Introduced new programmatic advertising, social, video, and mobile platforms increasing new customers by 15%.

VP Ecommerce Marketing

Chico's FAS

Responsible for managing an $80 million Direct-to-Consumer business.  Accountable for ecommerce growth strategy, merchandising, site experience/content, marketing, promotional strategy, web analytics, customer acquisition and retention strategies.  Managed a team of 11.

Key Results:

► Online & In Store Marketing: Developed cross-channel marketing for three brands and increased Direct to Consumer revenue by 33% across the portfolio.
► Customer Journey: Developed and implemented the personalized brand experience from the store to the digital channel.

Sr. Director, E-Commerce

Best Buy

Responsible for leading multi-channel marketing strategy and execution to drive profitable sales across channels, maximize conversion rates, drive customer loyalty/retention, and maximize revenue.  Managed a $20 million digital media budget. Key marketing leader in major drive time campaigns across the organization. Managed a team of 12.

Key Results:

► Multi-channel Strategy: Established multi-channel communication strategy, resulting in 46% increase in sales for category growing at 24%.
► Media Mix: Increased marketing ROI by 26% with a new customer segmentation and channel mix.
► Multi-channel Customer: Quantified the value of the Multi-channel customer and lead digital transformation initiatives.

Director of Online Marketing

Wilsons Leather

Ecommerce Manager

As a CPG Founder, are you finding that every day brings a new tactical challenge, and you can’t seem to hit your strategic goals to profitably scale and get to the next round of funding or secure the dream exit? I'd love to learn more about you. Let's talk.

With 20+ years of experience working with and advising 50+ consumer companies large and small, including Petsmart, The Vitamin Shoppe, Nutrafol, and Mend, I've helped raise over $70M in funding and generating over $600M in additional revenue by applying my proven omnichannel and community-led methodology. 

My clients often call and say, "I want your opinion. I'm not sure what to do." I'm your fresh set of experienced eyes and often a sounding board for independent advice you need to hear and not always what you want to hear. 

I'm the hands-on type that will immerse myself in your business, always starting with a deep dive into your customer data and financials. Then I’ll then create a personalized profitable growth strategy aligned with your brand goals.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀

𝗕𝗲𝗮𝘂𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 - aligned and reorganized marketing, sales and financial plans to deliver 100% growth in one year and land a solid investor to scale.

𝗩𝗶𝘁𝗮𝗺𝗶𝗻𝘀 & 𝗦𝘂𝗽𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗕𝗿𝗮𝗻𝗱 - brand struggling with merging B2B and DTC businesses and cultures. Aligned the go-to-market plans and organization to expand growth into new channels, building the positioning of an Omnichannel ecosystem to scale growth to secure the next level of funding.

𝗣𝗲𝘁 - reinvented a product-centric company into a community-led brand achieving growth of 300% in three years ending in a strategic exit allowing the brand to scale further.

𝗙𝗼𝗼𝗱 & 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲: UK brand launch and scale in the US market through an Omnichannel strategy including DTC Food Service and Retail distribution to double growth.

𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱:
•	Increase the lifetime value of customers
•	Expand into the US market
•      Create an omnichannel marketing footprint
•	Customer journey optimization to decrease your costs of customer acquisition
•	Build a brand community for your best brand advocates
•      Align your leadership and teams

𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱, 𝘀𝗼 𝗹𝗲𝘁'𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗮𝗹𝗹.
📧 Email rose@compassroseventures.com 
📅 Book an intro call here: https://calendly.com/rose-crv/scheduling

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The Battle

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Rose Hamilton

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ramon Vela's LinkedIn Performance

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