Ramon Vela

Host of Top Podcast Featuring the Founders of Consumer Brands

Why appear on our show? 

We believe that people want to buy from Brands they love, admire, and feel community with.

Our show attempts to illustrate “Why” people connect to a Brand and how the Brand connects the customer to the world around them.  

If you have had some success, have crazy happy customers, and are passionately obsessed with delivering an amazing customer experience and are interested in appearing on our show, please message me here on LinkedIn.

Host of Top Podcast featuring DTC, CPG, Omnichannel Brands

Interviewed the CEO’s of PAIGE, Sugarfina, Diff Eyewear, Pair of Thieves, HUM Nutrition, The Bouqs, Mighty Audio, Burst Oral Care, Ties.com, Tenzo Tea,  Lola Getts, and many more.

🔥 Kara Redman

CEO, Founder @ Backroom | Brand, Digital, Creative

If a brand decision is expensive, political, or hard to reverse, that's my game.

Hi, I'm Kara and I facilitate brand strategy for founders & CMOs when the stakes are high: product launch, M&A, growth, investor pressure, go-to-market strategy resets, fundraising, and leadership change.

Over the last 15+ years, I’ve worked as a brand strategist and advisor helping founders and marketing leaders launch startups, raise capital, build brand equity, align brand and revenue, navigate post-merger integration, and scale into complex organizations.

My perspective has been featured in Marketing Millennials, Baltimore Magazine, Sprout Social, and dozens of other industry publications and podcasts.

My work spans B2B and enterprise brands, including brand architecture, portfolio strategy, messaging frameworks, activation, and internal brand enablement. I’ve partnered on brand strategy and execution with organizations like Hellmann’s, StubHub, Pepsi, and the U.S. Department of State.

My sweet spot: supporting founders and executive leadership teams through high-risk brand decisions that require clarity, alignment, and defensible rationale:

→ Startup fundraising & investor readiness
→ Brand identity systems & positioning
→ M&A, acquisition integration & portfolio shifts
→ Founder-to-scale leadership transitions
→ Rebrands, repositioning & brand consolidation
→ Go-to-market strategy resets & stalled growth
→ Board-level and investor communications

If you’re facing complex brand decisions tied to growth, capital, or organizational change, I got you.

———————

About Backroom

I founded Backroom, a brand strategy agency, in 2014 to partner with companies navigating moments of change. We provide strategic brand consulting, executive brand advisory, and brand systems designed to align leadership, teams, and performance.

Our work centers on custom decision frameworks, playbooks, and enablement systems. We specialize in brand strategy under pressure where alignment, speed, and execution will make or break your company.

Find me at kararedman.com
Subscribe to The Saturday Paper: https://www.kararedman.com/saturday-paper

CEO, Founder

Backroom is a brand strategy and activation agency. We design experience-first identity systems, messaging frameworks, and activation plans for bold companies that change how people think and interact. 


Brands are funding their own half-assed competition.  

I call it the beige industrial complex and it’s working exactly as designed (Think premium brands duped by Temu but for corporate brands. woof).

78% of brands are losing 5%+ of revenue to AI-generated knockoffs and most of them don't even have a line item for it.

I partnered with MarqVision (YC S21) to dig into why. Watch this.

Full report → https://lnkd.in/edVjDcn9

#marqvisionpartner

Kara Redman 

Founder & CEO @ Backroom | Brand Strategist for High-Stakes Moments | Favikon Top 20 Brand Experts | Keynote Speaker

Live Event: 5 MRIs Missed My Cancer: Why Awareness Alone Fails Women

Last year, I was diagnosed with invasive breast cancer after a clear clinical exam. What I learned in the months that followed blew up everything I thought I knew about breast cancer awareness—including the discovery of a simple risk assessment tool that can help save lives. 

For the first time, I’m sharing my story. 

Join me and Erica Wells of MagView as we talk about my experience and the innovations her team sees for the future of breast cancer risk intelligence.

RSVP to get notified when we're live!

5 MRIs Missed My Cancer: Why Awareness Alone Fails Women

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The Battle

Ramon Vela

🔥 Kara Redman

Followers

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Performance Score🔥 Kara Redman's LinkedIn Performance

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The Battle

Ramon Vela

🔥 Kara Redman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🔥 Kara Redman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🔥 Kara Redman's LinkedIn Performance