ThriveGrowth

Providing Fractional CFO services to various startups in Fintech, SaaS, E-commerce, Digital Marketing, and Sustainability.

Highlights:
•	Built 20+ financial models, resulting in $10m+ investments and an acquisition.
•	Collaborated with startups to extend runway by an average of four and a half months.
•	Advised on metrics dashboards, enhancing Founder understanding of unit economics.
•	Guided startups in successful completion of Seed rounds.
•	Led incorporation of India "tech hub" entity and UK office setup for an Australian fintech, including FCA license application.
•	Raised venture debt funding, extended Fintech startup's runway.
•	Advised on share option schemes using Seedlegals and Vestd.
•	Implemented financial tech stacks for scalable growth.
•	Assisted startups in expanding their operations to the US market, providing strategic guidance and overseeing the successful establishment of US subsidiaries.

Fractional CFO

SHAY CPA P.C.

Fractional CFO helping investment backed companies with a range of services from financial modelling, fundraising to systems and processes.

NatWest Accelerator

The NatWest Accelerator supports and empowers UK entrepreneurs to scale their businesses to the next level.

Mentor

Wilbe | Home for entrepreneurial scientists

Wilbe educates, builds and invests in scientists solving some of the world's hardest problems. Based in London, Wilbe works with scientists from leading research hubs from Cambridge, Imperial, Oxford in the UK to Max Planck in German.

Finance Lead

Highview Power

Highview Power is a technology company which has developed the CryoBattery, a proprietary solution to extending wind and solar energy throughout the day. The company is now positioned to roll out the technology on a commercial basis. Involved from the very early stages to c. £200m valuation.

•	Raised £55m (equity and debt) over 5 rounds, with thorough investor engagement and due diligence.
•	Pioneered go-to-market strategy for proprietary CryoBattery technology.
•	Secured £22m grant funding for commercial and innovation efforts.
•	Developed finance, legal, IT, HR functions to sustain growth.
•	Implemented scalable systems including Xero, Receipt Bank, CapDesk, and more.
•	Spearheaded Corporate Governance policies.
•	Led tax strategy, including transfer pricing, patent box, and R&D tax credits.
•	Setup US subsidiary included navigating regulatory requirements, coordinating legal processes, and liaising with local stakeholders for seamless entry into the US market.

Finance Director

ENGIE

Assistant Reporting Accountant

Publicis Groupe

Senior Management Accountant

I help you grow and scale your business as an outsourced CFO. Through the company I founded, ThriveGrowth, I get to do what I love: support startups and SMEs with my finance expertise. With nearly two decades of finance experience — six as the Finance Director of a technology startup — I know what it means to step into a fast-paced business and pinpoint areas for growth.

During my six years at the aforementioned startup, I:

•	Helped it grow from 10 to 50 people
•	Raised £55m over 6 rounds
•	Created a finance function and the necessary team
•	Enabled the company to expand abroad
•	Watched as the company almost went under and helped turn it around 
•	Grew its valuation to £200m 

Now, I bring everything I’ve learned to founders and entrepreneurs through ThriveGrowth. With real hands-on experience, I can help at each stage of your journey (startup, growing, scaling). If you need a CFO, advisor, consultant, or mentor to help you grow your company, get in touch.

👉🏽Schedule a call: https://calendly.com/thrive-growth
👉🏽Email me: enquiries@thrivegrowth.co.uk
👉🏽Call: 0203 920 8210

Rakesh Shah

Winson Liu

WJL Consultancy, LLC

Fractional GTM Operations focusing on strategy and data by partnering with Fractional Sales and Marketing leaders and GTM Systems agencies to help startups scale.

In order for startups to grow strategically and scale sustainably, they need the proper data infrastructure and GTM tech stack architecture to best facilitate GTM processes and glean actionable insights.

WJL Consultancy works with startups to develop and run these capabilities with the following offerings:
- Product managing and architecting CRM and GTM tech stack
- Building data infrastructure with warehousing, data engineering, and data analytics
- Generating insights and recommendations for GTM orgs to efficiently and effectively hit their revenue goals across the Marketing, SDR/BDR, Sales, and Customer Success orgs

Founder

Flex

Director of Revenue Operations

Vitally.io

- Strategy & Operations for all GTM functions
- Marketing operations, sales operations, and customer operations
- Product manage entire tech stack for customer-buying journey
- Data strategy and infrastructure, including building data stack for entire company, creating roadmap of analytics capabilities, and operationalizing PLG data
- Data analytics, strategic finance, and FP&A
- People management

Head of Revenue Operations

Rippling

- Strategy & Operations for GTM functions
- Data Analytics
- Product manage GTM tools
- Scale RevOps org; evaluate, manage, coach, and train Analyst to Director level team members

GTM and Revenue Operations & Strategy

On Deck

Founder Fellow

Amplitude

Strategy & Operations

Adobe

Product Marketing & GTM Operations

Liberty Mutual Insurance

- P&L of B2C Auto/Property Insurance
- Strategy & Operations of B2B Claims Products
- Data Strategy & Management

Product Management

Bank of America

Product managed and front-/back-end developed banker CRM platform and internal trading platform

Associate Product Manager & Software Developer

Veteran strategic, data-driven, and technical PM and Ops professional who’s brutally honest with a penchant to dispel misinformation, although comes with a sense of humor

RevOps Leader

Vitally.io enables companies to best facilitate retention and expansion of their customers with an experience that optimizes productivity, visibility, and collaboration with those customers.

Current investors include a16z, Techstars, Next47, NewView Capital, and Hubspot Ventures

taplio

The Battle

Rakesh Shah

Winson Liu

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