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Business Development Manager

Otto's Organics

Co-Founder

Three Solutions

Responsibilities:
🔹Develop and execute strategies to drive Marketplace growth.
🔹Foster and maintain strong relationships with key partners to enhance collaboration and maximize opportunities.
🔹Proactively engage in business development activities, identifying new prospects and exploring 
 untapped markets.
🔹Monitor market trends and customer behavior to stay ahead of the competition and adapt strategies accordingly.

COO of 3.Solutions Marketplace

DO OK. Life-changing software services

Business Development Specialist

MeetFrank

Expansion Manager

Atea Eesti

*B2G & B2B IT sales
*200k€ avg. deal size (€12M+ total revenue) 
*Specialized in tenders and custom solutions.
*Key account growth and CRM, fueling substantial public sector revenue increases.

IT Sales Consultant

Elion Enterprises Ltd

Junior IT specialist

MicroLink Eesti

Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

Søren Lynge Bjerrum 🔷

SB Digital

Founder

Helping eCom brands maximize profit & retention | Worked with 15+ brands in more than 5 different countries

I scale 6-9-figure eCom brands through email & SMS marketing.

In the past 1,5 years alone, my team & I have been responsible for the success of MessyWeekend, Pitaya, Neurogan, Giomi, Début Copenhagen, and 30+ other brands’ email setup.

Today’s email space is filled with “email gurus” showing off screenshots of their Klaviyo attributed revenue and stating they’ve done wonders.

In reality, everyone and their grandma can increase the amount of weekly campaigns, give every subscriber a discount and increase their email revenue.

See, actual profitable growth is not necessarily about ever-increasing attributed revenue, but rather being able to build a full customer journey map and cover every funnel of a brand, work around product margins to increase profitability, honing in on deliverability to increase KPI’s that matter, and so much more.

The things my team & I focus on at SB Digital is exactly this, which in the end is; optimizing for profitability, not revenue.

Some of the results we’ve gotten so far for individual brands include:

MessyWeekend (first 3 months):

➡️ Avg. overall bounce rate: 0,21% - 0,081% (+61,2%)
➡️ Avg. campaign open rate: 28,06% - 48,8% (+72,5%)
➡️ Avg. revenue per recipient: 0,11DKK - 0,20DKK (+82%)
➡️ Overall deliverability score: 46 (in April) - 85 (in July) (+85%)
➡️ Overall campaign revenue (whilst sending to a smaller segment): 24,63% - 31,58% (+28,2%)

Giomi (within 6,5 months):

➡️ Avg. campaign open rate: 34,1% - 49% (+43,69%)
➡️ Avg. returning customer rate: 42,93% - 50,23% (+17%)
➡️ Welcome sign up form submit rate: 2,79% - 8,92% (+219,7%)
➡️ Avg. monthly email revenue: €1.662 (8,25% of revenue) - €8.514 (42,1% of revenue) (+410%)

Pitaya (within 4 months):

➡️ Unsubscribe rate: 0,71% - 0,42% (+41%)
➡️ Avg. campaign open rate: 43% - 67,2% (+56%)
➡️ Revenue per recipient: 0,09DKK - 0,83DKK (+822%)
➡️ Avg. monthly email revenue: €3.502 - €55.084 (+1.472%)

...and the list goes on.

Does achieving more bottom line revenue, increased customer lifetime value and average order value, which in the end also decreases your customer acquisition costs (CAC) long term—sound like something you'd explore for your brand?

Send me a DM—I'll happily do a full audit of your current email setup, for free.

taplio

The Battle

Rait Otto

Søren Lynge Bjerrum 🔷

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