Topo centras

Business Development Manager

Otto's Organics

Co-Founder

Three Solutions

Responsibilities:
🔹Develop and execute strategies to drive Marketplace growth.
🔹Foster and maintain strong relationships with key partners to enhance collaboration and maximize opportunities.
🔹Proactively engage in business development activities, identifying new prospects and exploring 
 untapped markets.
🔹Monitor market trends and customer behavior to stay ahead of the competition and adapt strategies accordingly.

COO of 3.Solutions Marketplace

DO OK. Life-changing software services

Business Development Specialist

MeetFrank

Expansion Manager

Atea Eesti

*B2G & B2B IT sales
*200k€ avg. deal size (€12M+ total revenue) 
*Specialized in tenders and custom solutions.
*Key account growth and CRM, fueling substantial public sector revenue increases.

IT Sales Consultant

Elion Enterprises Ltd

Junior IT specialist

MicroLink Eesti

Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

CaaSocio

CaaSocio accelerates SaaS growth with better messaging and positioning.

We do web copy, landing page copy, and long-form content that will increase your website conversion.

We also do in-app messaging, outreach copy, and email copy(nurture, sales, onboarding, and win-back sequence)


CaaSocio also helps exemplary SaaS-focused Filipino freelancers get direct access to the EU market.

Co-Founder and Managing Partner

Mobcly

Elevating eye care practice by providing an easy-to-use web-based patient record for small to medium optical clinics.

Cairo Optical Clinic-Boracay

After serving Singapore for 4 years, Sarah Michelle Cairo, O.D., decided to move back to the Philippines and chose to serve Boracay Island instead. Offering world-class eye care to the island residents and the aging global tourism market.

Optometrist/Owner

Clearvision Eye Clinic & LASIK Centre

Since 2004, Clearvision Eye Clinic & LASIK Centre has been specializing in Epi-LASIK, a truly minimal invasive, no cut, safer alternative to the widely popular LASIK procedure.

Ophthalmic Technologist

Asian Eye Institute

The Asian Eye Institute (AEI) is a world-class ambulatory eye care center that puts the Philippines on the map of quality health care.  Established in 2001, the Institute has served over 50,000 local and foreign patients, and is at the forefront of efforts to make available in Asia breakthrough technologies for eye care and treatment.

Clinical Optometrist, Clinic Supervisor-Mall of Asia Branch

Strategic Partnerships 🇪🇪🇵🇭| Building Sales and Marketing Teams for B2B SaaS and Tech Companies| Co-Founder at CaaSocio and Mobcly| Mom of Two Dragons

Sarah is a lifelong learner who likes to build teams, strategies, and businesses. 

Currently focus on managing CaaSocio (pronounced as “kasosyo”), which is a Filipino word that means “partner"... your business partner when it comes to growing your SaaS through B2B Sales and Marketing Playbooks.

What we do at CaaSocio:
>We align Sales and Marketing for B2B SaaS and Enterprise tech companies. 
Through B2B lead generation on LinkedIn and cold emails.

>We do landing pages and full web copy revamps that will humanize your SaaS and bring demos and conversions.

*We do onboarding emails that increase signups and conversions while reducing churn. 

*We also work with several CMOs for content writing fulfillment. 

*CaaSocio also helps exemplary SaaS-focused Filipino freelancers get direct access to EU market. (try our pre-vetted SaaS service providers)

Need help with your B2B SaaS? Visit our website: caasocio.com
Or ping me for a chat. :) 

 
On building impactful platforms...

An experienced entrepreneur and optometrist with a demonstrated history of working in the information technology and eye care industry at LASIK Centre in the Philippines and Singapore. Sarah is continuously building Mobcly, a cloud-based eye care clinic management software solution. Her personal mission is to level the playing field for SME optical clinic owners using an affordable and easy-to-use software solution.

As a mother and wife...
She's currently working from home and has two school-age daughters. Married to a senior software developer.

Sarah Michelle Arjasepp

There’s power in a 𝘱𝘢𝘶𝘴𝘦.⁣
⁣
To my fellow ambitious women... 
There’s no shame in choosing to pause.

Sometimes, the most powerful decision you can make is to step back (and raise your children with intention).
Those early years may not show up on a résumé, but they build the emotional architecture of your family (and the woman you're becoming).

Not every season is about chasing goals.⁣
Some are about resting, grieving, and reinventing.⁣
⁣
When I moved abroad, I thought I could reinvent myself quickly. 
But my body had other plans…⁣
It asked me to pause, to heal, to grow (literally and figuratively).⁣
⁣
That in-between season felt uncomfortable at first. ⁣
But it taught me that stillness isn’t failure.⁣
It gave me clarity.
⁣
This week’s Substack letter is for every mom who’s learning to rebuild softly, at her own pace.⁣
⁣
Read the full letter: In Between Seasons (On Reinventing Yourself With Grace)
[link in comment section]⁣

Sarah Michelle Cairo-Arjasepp 🌴

B2B Partnerships & DemandGen (50+ B2B SaaS/Tech) | Co-Founder at CaaSocio | Mom of Two Dragons 🇵🇭🇪🇪

Our ALLBound Framework has evolved 🚀 

When we first built ALLBound, it was our answer to a growing gap in B2B demand generation — aligning inbound and outbound in one motion.

But the landscape has changed. Buyers trust people more than brands.
That’s why our ALLBound Framework has evolved.
We are now integrating B2B Influencer Outreach and Management into the mix.

Today, ALLBound combines:
 ✅ Content that builds trust — from founder-led posts to thought leadership newsletter
 ✅ Targeted outreach — connecting with the right decision-makers at the right time
 ✅ Micro-offers & triggers — sparking meaningful conversations, not just clicks
 ✅ Influencer outreach & management — amplifying your brand through industry voices that already have your buyers’ trust

Because in modern B2B, demand isn’t built through ads alone.
It’s built through people — experts, creators, and communities that shape decisions.

That’s why our evolved ALLBound Framework doesn’t just generate leads.
It builds credibility, awareness, and partnerships that move deals faster.

We work with B2B SaaS, HealthTech, and niche tech companies ready to:
 - Build authority through story-driven content
 - Accelerate lead generation through smart segmentation
 - Expand reach through influencer collaborations
 - Shorten sales cycles with aligned marketing and sales motion

If you’re ready to scale demand with a strategy that’s leaner, faster, and more human... let's talk. 

#allbound #b2bmarketing #b2bsales #b2btech

When I first watched Dr. Angela Duckworth’s talk about grit, I thought it meant pushing harder.
Forcing outcomes. Hustling through every wall.

But after listening to her recent convo with Mel Robbins, I realized something deeper…

Real grit isn’t about intensity. It’s about consistency.
It’s about showing up, even when progress feels slow.

And as Dr. Duckworth said, grit also means choosing what feels easy first. (Interest as first element)
Then work hard consistently toward that long-term goal. 
Not burning yourself out with pressure, but building steady strength through aligned action.

It amplifies what I’ve been advocating these days. (On moving consistently instead of forcefully)

Because consistency always beats intensity.

Again, you don’t have to hustle your way up…
You just have to keep moving.
Towards your long-term evolving goal.


If you’re curious about it, watch the podcast (and learn the 4 elements of grit according to Dr Angela)👇

It’s wild how one good conversation can spark a whole new direction.
No pitch. No pressure. Just real alignment. 

Grateful for the kind of people who expand possibilities with one call.
Now the vision feels bigger and clearer.

#sundayreflection

buzzing with gratitude 🙏🏼🐝🙏🏼

Noticed the resistance when we chase the outcome? 🤔

I used to think chasing results… 
and forcing things to happen,
would get the job done.

Turns out, it just builds more resistance.

So, if you’re feeling so much resistance these days…
Just focus on doing your part (while detaching yourself from the outcome).
And let things fall to their places.

Looking back, my biggest breakthroughs happened when I started trusting the process (and getting out of my way).

#thoughts #hanash

Qualify #b2bleads like different strategic sales framework 
without needing a 50-person sales team.
(beyond ABM)

That’s exactly what we designed ALLBound to do.

Traditional sales frameworks built the foundation:
 -MEDDIC taught us to qualify the right opportunities.
 -SPIN Selling taught us to uncover deeper needs.
 -Challenger Sale taught us to lead with insight.

But in today’s B2B world, where buying happens across LinkedIn posts, DMs, and micro-touches — you can’t rely on sales calls alone.

So we combined the best of these methods into one motion:
👉 Segmentation – qualifies like MEDDIC before outreach even starts.
👉 Triggers – create the perfect timing, just like a live SPIN conversation.
👉 Micro-Offers – teach and engage like a Challenger, building trust before the pitch.

That’s ALLBound:
A modern blend of sales psychology + demand generation agility.
It bridges the before, during, and after of the sales motion
— so your brand builds trust and pipeline, not noise.

Curious how this looks in action?
We’re soon releasing our guided ALLBound framework!
Built for lean B2B teams ready to run smarter demand gen.

Who wants an early copy? 👀
Comment ALLBound 👇 

#allbound #demandgeneration #leadgeneration #b2b #b2bsaas

Millennials don’t really buy the latest phones these days.
Until the bank app says...
“no longer supported with this device.” 😅 

(Like how my bank app forced me to get newer one this week 🤦‍♀️ )


#midweekhanash #millennials

B2B buyers build their shortlist.
(like how we got this RFP before any outreach)

These days, only 5% of your total market is actively looking to buy at any given time. 
The other 95%? 
They’re learning, comparing, and shortlisting long before your outreach ever lands in their inbox.* 
(https://lnkd.in/g4M55Svt)
 
That means your message isn’t competing with just one vendor.
It’s competing with every vendor your future buyer already knows when they finally decide to act.

If your brand wasn’t present before they got serious… 
chances are you’re not even on the radar.

That’s why demand gen today isn’t just about chasing leads.
It’s about earning mindshare before the pipeline even starts.

Before you even reach out, they’ve already:
 ✅ Seen your content (or your competitor’s)
 ✅ Asked peers in private Slack or WhatsApp groups
 ✅ Checked reviews and followed industry influencers

By the time you send that first message…
you’re either already in their prequalified list (or you’re invisible).

That’s why the best B2B teams today aren’t just “doing outreach.”
They’re showing up earlier.
Through strategic content, authentic conversations, and trusted third-party voices.

And that’s exactly what our ALLBound Framework was built for.
It blends inbound, outbound, and influencer-led motions into one cohesive growth system that aligns with how B2B buyers actually buy today.

Leaner. Faster. More human.

And after years of refining and testing it with real clients, we’re almost ready to share our 2026 B2B #allbound playbook.

Stay tuned. 

#caasocio

taplio

The Battle

Rait Otto

Sarah Michelle Arjasepp

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taplio

The Battle

Rait Otto

Sarah Michelle Arjasepp

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Michelle Arjasepp's LinkedIn Performance

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Performance ScoreSarah Michelle Arjasepp's LinkedIn Performance