Topo centras

Business Development Manager

Otto's Organics

Co-Founder

Three Solutions

Responsibilities:
🔹Develop and execute strategies to drive Marketplace growth.
🔹Foster and maintain strong relationships with key partners to enhance collaboration and maximize opportunities.
🔹Proactively engage in business development activities, identifying new prospects and exploring 
 untapped markets.
🔹Monitor market trends and customer behavior to stay ahead of the competition and adapt strategies accordingly.

COO of 3.Solutions Marketplace

DO OK. Life-changing software services

Business Development Specialist

MeetFrank

Expansion Manager

Atea Eesti

*B2G & B2B IT sales
*200k€ avg. deal size (€12M+ total revenue) 
*Specialized in tenders and custom solutions.
*Key account growth and CRM, fueling substantial public sector revenue increases.

IT Sales Consultant

Elion Enterprises Ltd

Junior IT specialist

MicroLink Eesti

Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

Nat Berman

Creating Impactful Personal Brands for Founders

You don’t need more information.
You don’t need another course.
You don’t need a guru yelling at you to “be motivated.”

What you actually need is discipline.
Real, simple, daily discipline, the kind that builds a better life one small rep at a time.

After 18+ years building businesses, coaching founders, and watching thousands of people “try harder” with no real change… I realized something:

Discipline isn’t a personality trait.
It’s a daily practice.
And anyone can build it.

So I created The Be Better Initiative,  a $1/month community built around one idea:

One daily discipline rep → A better life in 365 days.

No pressure.
No overwhelm.
No complicated systems.
Just one small, meaningful win each day,  plus accountability, momentum, and a community of people committed to becoming stronger, clearer, and more consistent.

Every morning, members get:

• One actionable success rep
• A simple discipline task they can complete in minutes
• A place to report progress
• A rhythm that compounds over time

Because when you stack 365 small wins…
you become someone new.

Be Better isn’t a program.
It’s not a challenge.
It’s not “rah-rah motivation.”

It’s a movement,  built on the belief that your life changes when your daily behavior changes.

If you’ve tried everything except the thing that actually works,  consistency,  this is what you’ve been looking for.

👇 Want to see how it works?

Watch the 2-minute video in my Featured section.

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Entrepreneurship is betting everything on an idea everyone thinks is stupid.

Until it works.

The Founder Reality:

Year 1: "You're crazy"
Year 2: "That'll never work"
Year 3: "Maybe you're onto something"
Year 5: "I always knew you'd make it"

Same idea. Same founder.
Different results change the narrative.

The math doesn't lie.
Their memory does.

The Risk Economics:

Employee mindset:

→ Trade 40 hours for guaranteed paycheck
→ Someone else owns the upside
→ Ceiling is predetermined
→ Security over sovereignty

Founder mindset:

→ Trade everything for uncertain outcome
→ You own all the upside
→ Ceiling doesn't exist
→ Sovereignty over security

One isn't better. They're just different bets.

The Pool Principle:

I get to write this poolside at 2pm on a Tuesday.
Not because I'm special.
Because I bet on myself 18 years ago.

While friends collected paychecks,
I collected lessons from failures.

Now they ask how I got "lucky."

The Building Truth:

Starting with nothing means:

→ No safety net
→ No validation
→ No guarantees
→ No plan B

Also means:

→ No limits
→ No boss
→ No ceiling
→ No regrets

You can't have the second list without accepting the first.

The Entrepreneurial Paradox:

The skills that make you successful will make you unemployable.

Once you taste building your own thing:

→ Meetings feel like prison
→ Processes feel like chains
→ Hierarchy feels like comedy
→ Job security feels like slow death

There's no going back.

The Founder's Dilemma:

First year: Survive
Second year: Stabilize
Third year: Scale
Fourth year: Systematize
Fifth year: Question why you started

The irony? By the time you figure it out, you're too deep to quit.

The Creation Economics:

Build something from nothing:

→ First customer: Validation
→ First $10K month: Possibility
→ First $100K year: Sustainability
→ First $1M year: Scalability
→ First exit: Repeatability

Each level requires destroying who you were at the previous level.

The Uncomfortable Truth:

Most people want the entrepreneur lifestyle.
Few want the entrepreneur reality:

→ 2am anxiety about payroll
→ Choosing between groceries and Google ads
→ Friends thinking you're delusional
→ Family asking when you'll get a "real job"

The pool comes after the pain.
Not instead of it.

The Builder's Framework:

Stop asking: "What if I fail?"
Start asking: "What if I don't try?"

Stop thinking: "I need permission"
Start thinking: "I give myself permission"

Stop waiting for the right time.
There isn't one.

The Final Math:

Probability of startup success: 10%
Probability of regret if you don't try: 100%

Those are the only numbers that matter.

Build the thing.
Take the risk.
Bet on yourself.

Because the biggest risk isn't failing.

It's never knowing what was possible.

One daily discipline rep. Consistency that compounds. A National Movement. Learn what Be Better is 👇

Growth isn't about getting bigger.

It's about getting better.

The Scale Trap:

Every founder chasing "10x growth!"
Adding more people, more tools, more chaos.

Meanwhile, their profit margins shrink.
Their stress levels explode.
Their quality drops.

That's not growth. That's cancer.

The math doesn't lie.
Your ego does.

The Growth Paradox:

Year 1: $100K revenue, $20K profit (20%)
Year 3: $1M revenue, $50K profit (5%)
Year 5: $5M revenue, broke and exhausted

Congratulations. You scaled yourself into poverty.

Real growth makes everything better.
Not just bigger.

The Pool Principle:

2019: 12 employees, constant fires
2025: 3 contractors, smooth operations

Revenue? 3x higher.
Stress? 10x lower.

Because I finally understood:
Scale the system, not the headcount.

The Leverage Reality:

Smart growth finds the 20% that drives 80%:

→ Which clients generate most profit?
→ Which services create most value?
→ Which activities move the needle?
→ Which systems eliminate friction?

Everything else is expensive noise.

The Better Framework:

Stop asking: "How do we grow faster?"
Start asking: "How do we grow better?"

Stop measuring revenue alone.
Start measuring revenue per hour worked.

Stop adding complexity.
Start multiplying simplicity.

The Sustainable Truth:

Sustainable growth follows this pattern:

→ Eliminate what doesn't work
→ Double down on what does
→ Systematize the winners
→ Repeat at higher level

Most founders do the opposite.
They add before they subtract.

The Quality Compound:

When you focus on being better:

→ Better clients find you
→ Better prices become normal
→ Better margins emerge
→ Better life follows

When you focus on being bigger:

→ More problems find you
→ More complexity becomes normal
→ More stress emerges
→ Burnout follows

Choose your compound wisely.

The Growth Economics:

10 clients paying $10K > 100 clients paying $1K

Same revenue.
90% less hassle.
10x more profit.

But your ego wants the big number.
Your bank account wants the smart number.

The Expansion Test:

Before growing, ask:

1. Will this make us better or just bigger?
2. Can our current systems handle 10x this?
3. Does this align with our core strength?
4. Will I enjoy running this in 5 years?

If any answer is no, it's not growth.
It's a future problem in disguise.

The Final Math:

Companies that scale revenue: 90%
Companies that scale profit: 10%
Companies that scale freedom: 1%

Be in the 1%.

Because the goal isn't to build a bigger business.
It's to build a better life.

And better always beats bigger.

If you're building something better, not just bigger, there's a daily practice for that.

$1/month. Small reps toward a business that actually works for you.

DM me the word "BETTER" and I'll send you the link.

taplio

The Battle

Rait Otto

Nat Berman

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taplio

The Battle

Rait Otto

Nat Berman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nat Berman's LinkedIn Performance

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