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Business Development Manager

Otto's Organics

Co-Founder

Three Solutions

Responsibilities:
🔹Develop and execute strategies to drive Marketplace growth.
🔹Foster and maintain strong relationships with key partners to enhance collaboration and maximize opportunities.
🔹Proactively engage in business development activities, identifying new prospects and exploring 
 untapped markets.
🔹Monitor market trends and customer behavior to stay ahead of the competition and adapt strategies accordingly.

COO of 3.Solutions Marketplace

DO OK. Life-changing software services

Business Development Specialist

MeetFrank

Expansion Manager

Atea Eesti

*B2G & B2B IT sales
*200k€ avg. deal size (€12M+ total revenue) 
*Specialized in tenders and custom solutions.
*Key account growth and CRM, fueling substantial public sector revenue increases.

IT Sales Consultant

Elion Enterprises Ltd

Junior IT specialist

MicroLink Eesti

Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

noticed.

Illinois Department of Commerce and Economic Opportunity

Economic Development Programme Analyst

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

POV: You started one of the UK’s most exciting businesses with your younger brother.

Three years ago, all I heard was advice against working with family:

- “It’ll make things awkward.”
- “You’ll have major fallouts.”
- “It’ll ruin Christmas.”

Pretty much a unanimous vote that it wouldn’t work.

But today, I couldn’t imagine going into business with anyone else.

↫ Trusting them to put the business first.
 ↫ Trusting them to put in the work.
 ↫ Trusting them with the money in the bank.

And honestly, trusting them to make the right decisions, at the right time, for the right reasons.

Like marriage, choosing a business partner can be the best (or worst) decision of your life.

And in my experience, having one who understands you, trusts you, and will know you for the rest of your life… isn’t a bad idea 🤷‍♂️

Anyway, together with the team, we’ve spent the last 3 months building something massive.

It’s the wildest idea we’ve had, the most we’ve ever given away, and the biggest campaign we’ve ever launched (by far).

Stay tuned. We’re 2 weeks away,  and you won’t want to miss it.

Here's a hack I discovered this year, that will genuinely improve your life: 

I've always hated taking pictures. 

I hated asking people to take them, posing for them, people checking if they liked them and asking for more, and no matter what I did, they always looked terrible.

I hated everything about the experience. 

Until I found the Olympus Stylus. 

A simple film camera that can take 36 pictures. 

Here are the 5 big benefits of it: 

1. You can't see the photo after you take it, just one click and move on. 

2. The pictures have a real vibe and feel to them (see attatched). 

3. Unlike an iPhone or huge camera, people enjoy taking photos with it, it's a fun novelty that starts conversations. 

4. I only get 36 pictures a month, so I'm cautious with what I capture, leading to only the key moments and not much spam. 

5. Every month, I forget what photos I've taken, leading to a fun surprise when they're emailed over to me. 

Honestly, for anyone like me who hates taking photos, it's a game-changer. 

From 2025 so far, I have a folder of nearly 300 amazing photos I've taken throughout the year. 

Last year, I had just over 60.

And if that's not proof of real impact, I don't know what is.

After 3 years, 20+ hires, 2 offices, and more campaigns than I can shake a stick at...

Next week, I can safley say, is going to be the biggest launch in noticed. history. 

And the craziest part? 

We're gearing up to give away THOUSANDS of pounds just before Christmas. 

- Not "free services" 
- Not "free consultations" 

But thousands in cold hard cash. 

So stay tuned and be ready... 

because this is going to be a big one!

My company noticed. was recently recognised in multiple national awards, but how did we actually get here? 

2022 -> 2025

At first, it was just my brother and I, in a room the size of a small cupboard trying to deliver great marketing for a few clients. 

Fast forward to today, we work with multiple billion-dollar businesses, and globally known brands like the NHS.  

So here's some advice from lessons I learned along the way: 


____

Go to Morgan Ratcliffe to follow along the journey 🚀

Lessons I learned from noticed. 

Here's the story of how 2 working-class brothers built a multi-million-pound marketing agency in just 3 years ⬇️

Yesterday, a $500M+ company asked me a question I've been hearing a lot recently: 

"We sell a £1M+ package to a pretty niche market, how do we create campaigns to target specific accounts that can buy from us?"

We see this all the time: 

- High ticket niche products/services. 
- Specific procurement procedures. 
- More than one decision maker. 
- Multi-year long contracts. 
- Long buyer cycles. 

And because no one in the history of the world clicked on an ad or cold email and bought a £1M+ service...

It leaves businesses struggling for options, and struggling to acquire customers.

Because of this, at noticed. we've decided to solve this problem.

And it's coming out in 2 weeks time. 

Something big. 
Something exciting. 

And something that will change the way b2b businesses target, gain attention from, and acquire new customers for years to come. 

So stay tuned, and be ready. 

Because it's coming soon 👀

An internal marketing debate we've been having recently is: 

What's more important: 

1. The Creative Marketing Idea Around a Campaign. 

- The exposure of it. 
- The likes shares, and views. 
- The PR coverage around the idea. 

or 

2. The Substance & Value Behind The Campaign. 

- The quality of the thing the campaign is pushing.
- The value people physically get. 
- The thing you give away or sell. 

___

Although the answer seems to be a bit of both, surely one has more impact than the other?

This year, we've had over 15,000,000 organic views on our marketing campaigns. 

But today I'm on set filming, what I think is the best we've ever launched.  

So to fill the time waiting to get on set...

Here's why planned marketing campaigns are essential to getting customers for any business ↴

Most business owners/marketer I speak too or see tend to all make the same mistakes.

They: 

- Run constant marketing.
(Organic, ads, ppc etc..) 
- Try and beat last month, every month. 

And pretty much try and A/B test their way to success with static creatives and high volume, low signal activity. 

But I’ve found the opposite works. 

Over the last few years we’ve run our campaign structure in a simple way: 

1 large idea per quarter. 
1 sales asset/resource to drive traffic toward. 
1 creative strategy, direction and theme. 

All combined into one large scale launch campaign per quarter. 

This makes things: 

- More exciting for the viewer/buyer. 
- More engaging for the creative. 
- More likely to convert. 

And more simple to track. 

Plus, it’s a great way to build brand and momentum around your business. 

Anyway, our next one goes live in just over a week, and I can promise, it’s a banger. 

Follow along to not miss it!

No alternative text description for this image

Most marketing teams I see are doing the right things, just not in the right order.

They’re posting on LinkedIn,
running ads,
sending emails,
even trying direct mail.

But everything feels disconnected.

When you zoom out, there are really 7 core ways B2B companies convert customers today:

1️⃣ LinkedIn Content Marketing
2️⃣ Account-Based Marketing
3️⃣ Direct Mail
4️⃣ Email Outreach
5️⃣ LinkedIn Outreach
6️⃣ LinkedIn Ads
7️⃣ SEO and search

Almost every team is using some mix of these.

But the best ones treat them as one connected system, not six separate tactics.

What I’m seeing work right now:
✅ One clear creative direction across every channel
✅ One high-converting sales asset everything leads toward
✅ One message that compounds 

When all six touchpoints build toward the same moment of conversion,
you don’t just generate leads, you build momentum.

Lesson learned:
The best marketing doesn’t feel like six different things.
It feels like one big idea, told six different ways.

♻️ Repost to help other marketers in your network. And follow Morgan Ratcliffe for more on marketing & growth.

In January this year, my brother and I took a few pretty big risks. 

1. Changing noticed. from remote to in-person. 
2. Moving into our first-ever office. 
3. Hiring 6 new people.

All within the space of 4 weeks. 

And for anyone who runs a business or manages a budget, you know what the stress was like.

Brutal.

But today, nearly a year later, things look a little different...

We spent 2025: 

- Launching creative campaigns for global brands. 
- Generating millions in views & revenue. 
- Hiring even more great people. 

And somehow, the risks my brother and I took paid off. 

It's been wild, and I couldn't be more grateful that the pressure we placed on ourselves helped us to grow. 

Because I wouldn't wish those worried nights on anyone. 

That being said...

Does that mean we learned from the stress? 
Does that mean we now hate risks? 
Does that mean we're done? 

Absolutely not. 

Next week, we're launching something BIG. 

And all I can say as a hint is that part of it is that we're going to be giving away THOUSANDS of pounds in cold hard cash to people just before Christmas. 

So, be ready for next week. 

We can't wait to roll the dice yet again.

I've probably had 20 conversations in the last 4 weeks with b2b businesses panicking about building a better system to acquire customers in 2026.

And they shouldn't, because it's actually pretty simple. 

But they usually all make the same mistake:

When you’re selling a high-ticket B2B service, no one is spending £100,000 after seeing one ad.

They need time, touchpoints, and context.

The trick is building a creative marketing funnel that slowly walks people toward a purchase.

So here's how we structure it for our clients ↴

(Caveat: You have to know who you're selling to deeply for this to ever work, do that research before ever starting this)

Step 1: Awareness

Start with a creative idea that speaks to a real problem your target audience is facing.

Something that stops the scroll and makes people say, “That’s us.”

Then distribute that idea through every relevant channel for your ideal buyer. 

That could be:
Organic social, video, paid ads, email outreach, LinkedIn DMs, and/or direct mail.

Each piece should be creative, but all connected to the same core idea.

That’s what makes it stand out.

2. Engagement

All that traffic should lead to one place, a sales asset that feels like a no-brainer.

A high-converting landing page, tool, or free resource that solves a specific pain point.

Most brands get this wrong by driving traffic to their website or a generic “book a demo.”

You need something that delivers real value to hook them in.

For example: a calculator, a free audit, a benchmark report, a quiz, or a short guide.

All it should cost is the price of their email.

3. Nurture
Once they’ve opted in, the real work begins.

A 4–7 day email sequence that adds value and builds trust.

Share great case studies, insights, and stories of transformation.

Every email should reinforce the same big idea from the awareness stage.

4. Upsell

Finally, give them a simple, low-barrier next step.

Not a demo or a product page.

But a value-add call or entry-level product that helps them take action.

When done right, this feels like a natural continuation of the story, not a sales pitch.

That’s the funnel we’ve seen consistently work for B2B brands selling high-ticket services.

It’s creative at the top, structured in the middle, and strategic at the end.
And most importantly, it respects how people actually buy in B2B.

Because in most cases, 95% of B2B buyers aren’t in-market today. 

But when they are, they’ll remember the brands that stayed top of mind and/or gave them real value.

This year, my company noticed. grew faster than any year before.

But growth creates a strange problem: you start realising what actually drives it… and what just looks like it does.

And in our case, there are a few things that really did work.

So heading into 2026, these are the 2 ideas I think will separate good marketing from great ↴

1. Creative campaigns + Sales assets + Distribution

Every good campaign we ran this year had those three things.

A creative element the buyer actually cared about.
A high-converting asset behind it.

And smart distribution across email, LinkedIn, ads, organic etc.

Miss any one of those 3 things, and conversion drops off fast.

___

2. Customer Journey Post MQL

After you capture someone's contact information, that's when the real marketing starts. 

Every time I've paid more attention to this, it's been worth its weight in gold. 

- Valuable & simple next steps. 
e.g exclusive webinar access for sign-ups. 

- Professional tailored case studies
e.g. how you helped someone like them go from A -> B

With longer sales cycles and high ticket products/services, the way you communicate/nurture post initial touch point is everything. 

Or at least I've found that to be the case. 

___

Anyway, those are 2 simple ones for you to think about. 

In this, I missed creative campaigns, leveraging organic and more specific targeting, but I'll save that for another day. 

Follow Morgan Ratcliffe for more insights on b2b marketing/customer acquisition ✅

Which one of these pop-ups do you think converts better, and why?

You may or may not have seen me in the GoCardless office. 

EPISODE 10 LIVE!

Getting noticed. | Ep. 10: The 7ft Envelope

How far would you go to get a brand’s attention?

For us, about 200 miles.
With a 7ft envelope.

This week, we’re taking you behind the scenes as we hand-deliver a campaign to the GoCardless offices in London.

From printing, packing, and dragging it through Manchester Piccadilly, to sneaking nine packages past reception, it’s safe to say this one turned heads.

Inside this episode:

- How we came up with the GoCardless campaign.
- What it’s like commuting with a 7ft envelope during rush hour.
- Why doing something different still works.

Big ideas. Bold moves. Mild public embarrassment.

Will it work? Stay tuned to find out 👀

P.S. New episodes every Tuesday 📆

How we generate customers for our agency is unveiled.

EPISODE IS 12 LIVE!

Getting noticed. | Ep. 12: Flipping the Funnel

Most agencies start with awareness.
We start with people.

This week, we’re breaking down the exact marketing funnel that’s helped our clients generate over £10M in revenue, working with brands like O Beach Ibiza and the NHS.

It’s not the traditional top-down funnel you’ve seen before.

We flipped it. ICP first. Awareness second.
And it’s changed everything.

Inside this episode:

- How we built a funnel that gets results 
- Why starting ICP-first helps you get noticed faster
- Real examples from our GoCardless and Monzo campaigns

From wild ideas to measurable impact, this is the strategy behind it all.

P.S. New vlogs every Tuesday 📆

taplio

The Battle

Rait Otto

Morgan Ratcliffe

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taplio

The Battle

Rait Otto

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Morgan Ratcliffe's LinkedIn Performance

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