Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

Most business headlines on LinkedIn aren’t bad because they’re wrong.

They’re bad because they’re written for:

• boards
• press releases
• award submissions

Not buyers.

Take Stripe.

“Help increase the GDP of the internet” is clever, ambitious, and completely detached from how buyers actually think.

No one is lying awake at 2am worrying about the GDP of the internet.

They’re thinking:
• why is payments breaking again?
• why is this so hard to set up?
• why can't I accept international payments?

That’s the gap most B2B headlines miss.

The best headlines don’t explain the product.
They recognise the moment someone is already in.

That’s why:
“Payments shouldn’t be the hardest part of your business.”

Works better than something ten times smarter sounding.

Same with Revolut.
Same with Salesforce.

If your headline answers “who are we?”, it’s probably weak.

If it answers “what’s a problem our buyer moans to their spouse about?”, you’re getting warmer.

I broke down a few well known examples in this carousel, what doesn’t work, and how I’d rewrite them using the same principle we use for high performing ads.

Curious, what’s the worst B2B headline you’ve seen recently?

Drop it below, I’ll rewrite it.

Good vs Bad LinkedIn Headlines ➡️

A lot of companies are still trying to win new clients the old way.

More outbound.
More ads.
More volume.

What changed for us was realising client acquisition has shifted platforms, not principles.

Today, LinkedIn lets you do in one place what used to take multiple channels.

You can launch sales assets.
Start real conversations.
Extend what’s already working with paid.
Build long term visibility through organic content.

When these run together, you don’t just get attention, you get trust, familiarity, and pipeline.

This graphic is how we think about old vs new ways of generating business and why LinkedIn sits at the centre of our acquisition system now.

Not a silver bullet.
Just a more efficient way to do what businesses have always needed to do, get in front of the right people and give them a reason to care.

Keen to hear how others are approaching client acquisition right now...

__

If you are a B2B business that wants to leverage LinkedIn to generate new business this year, then noticed. is where to go.

Go here today: https://lnkd.in/e9JWDNfV

One thing I’ve learned running LinkedIn outreach at scale:

The best messages don’t feel like outreach.

Across 23 live campaigns for 6 clients, the replies always come from the same place, relevance, proof, and permission.

Not pitching.
Not “just checking in”.
Not pretending to personalise.

I pulled together a few of the highest performing messages we’re using right now and why they work.

Nothing revolutionary, just what’s actually getting replies.

Sharing the breakdown in the carousel if you’re curious. 

___

If you are a B2B business that wants to leverage LinkedIn to stand out from the competition, or get in front of and sign new clients in 2026...

Go here today: https://lnkd.in/e9JWDNfV

And we'll see you in the new year 🫡

One thing I’ve learned running LinkedIn outreach at scale:

It took me 3 years to go from 0 - £1,000,000 with my company noticed.

And it was tough, but it didn't nearly kill me. 

But it took me 6 months to go from 0 - ironman, 

And yes, I nearly died. 

Basically, I ran a full Ironman under a heat advisory for my first triathlon 

Here's what happened⤵

This is the LinkedIn framework we use to win new clients.

Content creates awareness.
Outreach creates conversations.
Lead magnets create intent.
Email creates trust.
CTAs create movement.

If you run any one of these in isolation, results are inconsistent.

When you connect them, LinkedIn stops feeling random and starts behaving like a pipeline.

This graphic is how we think about it internally, step by step, from first touch to signed client.

Posting it here because LinkedIn gets a lot simpler when you stop asking “what should I post?” and start building a system that compounds.

After running 200+ LinkedIn outreach campaigns over the last few years, one thing is very clear...

Replies don’t come from clever wording or longer messages.

They come from strategy and approach. 

For example: 

The fastest way to kill a conversation is making it obvious you’re “doing outreach”.

If it sounds templated, people feel it.
If it sounds like AI, people ignore it.
If it takes effort to reply, people move on.

The messages that work are almost boring.

They read like a text you’d actually send.
They’re about the other person, not us.
They offer something useful without asking for anything back.
They’re sent to the right person at the right moment.

Get those three things right and outreach stops feeling pushy and starts working like it should, as a conversation, not a pitch.

Here’s how we generated 400+ leads in 4 weeks through a LinkedIn outreach campaign ⤵

Not by sending more messages.
Not by “personalising” names.
Not by chasing reply rates.

We used our system.

First, we defined exactly who the campaign was for and why they would care right now.

Then we built the messaging around outcomes, not services.

Then we controlled targeting, timing, and touchpoints like variables, not guesses.

The goal wasn’t vanity metrics.
It was conversations that could convert, fast.

The full breakdown is in the PDF, including the structure, logic, and numbers behind it.

If you think LinkedIn outreach is random or hit and miss, this will probably change how you look at it.

400 leads in 6 weeks ➡️

Super exciting time to be at noticed.

If you're looking to work with an amazing team and do big things, here's your chance!

We’re growing and #hiring three new roles to join our team! 

We’re opening our doors for: 

- Graphic Designer (Remote) 
- Account Manager (Hybrid - Manchester) 
- Content Videographer and Editor (Hybrid – Manchester) 

Are you someone who is… 

- Ambitious? 
- Enjoys creative freedom? 
- Is looking to learn in a fast-paced environment? 
- Working with global founders, leaders and brands? 
- Has an interest in social media and B2B marketing? 

Throw your hat in the ring and send across your CV/portfolio to: hiring@noticed.co 

Show us what you’ve got! 👀

I spent 3 years building my business almost entirely on LinkedIn. 

In that time I went from £0 - £1m in revenue, and signed clients in 8 countries. 

And the success didn't come because I cracked the algorithm, or managed to shoehorn an AI tool into 1000s of new meetings...

It came because I started treating LinkedIn like a sales system.

The biggest shift was this:

Visibility alone doesn’t create pipeline.
Outreach alone doesn’t create trust.
Content alone doesn’t convert.

What worked was combining 3 things into 1 strategy.

A presence that made sense when someone clicked our profile.
Targeted outreach that started real conversations, not pitches.
And a clear place to send people when interest showed up.

Once those 3 were in place, sales were coming thick and fast.

How to convert more clients on LinkedIn ➡️

Where companies go to get noticed | Trusted by NHS, O Beach + more | CEO at noticed. |

We're #HIRING for 3 different roles right now:

- Videographer & Editor (Manchester)
- Graphic Designer (Remote)
- Account Manager (Manchester)

If you're interested, send your portfolio/CV to hiring@noticed.co 

I may be biased, but these are some of the best roles we've hired for. 

The videographer role:

- Work 1-on-1 with me & Morgan
- Full creative freedom to try things
- Shoot content with some massive brand (Ocean Beach, Jane App, + more)

Graphic designer: 

- Full creative freedom
- Chance to work remotely
- A chance to work with one of the best content teams in the country

Account Manager:

- Work 1-2-1 with leaders of the biggest orgs in Europe
- Huge opportunity to learn
- Get the responsibility you'd have to wait years for in a corporate job

Don't overthink it, just apply. 

Email: hiring@noticed.co

P.S. If you're applying for GD or video role, show us your best work!

Wilmslow, England, United Kingdom (Hybrid)

taplio

The Battle

Rait Otto

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rait Otto

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Morgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMorgan Ratcliffe's LinkedIn Performance