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Business Development Manager

Otto's Organics

Co-Founder

Three Solutions

Responsibilities:
🔹Develop and execute strategies to drive Marketplace growth.
🔹Foster and maintain strong relationships with key partners to enhance collaboration and maximize opportunities.
🔹Proactively engage in business development activities, identifying new prospects and exploring 
 untapped markets.
🔹Monitor market trends and customer behavior to stay ahead of the competition and adapt strategies accordingly.

COO of 3.Solutions Marketplace

DO OK. Life-changing software services

Business Development Specialist

MeetFrank

Expansion Manager

Atea Eesti

*B2G & B2B IT sales
*200k€ avg. deal size (€12M+ total revenue) 
*Specialized in tenders and custom solutions.
*Key account growth and CRM, fueling substantial public sector revenue increases.

IT Sales Consultant

Elion Enterprises Ltd

Junior IT specialist

MicroLink Eesti

Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

Get Over Yourself

I always wanted to create 'media' since I was a kid. 2 decades later i'm doing it. The aim is to create content about self-sabotage to solopreneurship and every thing in between. Newsletter + Podcast.

Digital Writer + Ghostwriter

nurdigital

I've switched my digital marketing lens to include working as a Creative Director and Growth Operator on exclusive projects: YouTube and Podcasts. 

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Helping businesses simply connect and convert with their audience and customers. I've had 10+ years in digital marketing and communications roles in FMCG, FM and Automotive verticals.

I have turned the heads of Premier League Football clubs, the BBC and The FA in the UK.

Proficient in conducting branding workshops, advising on communication and marketing strategies, orchestrating web design and development projects, and crafting compelling content, including value statements, subject line headers, content series, website, and email copy.

You can reach out to me at: hello@nurdigital.co.uk

Creative Director & Growth Operator

OUTCO

Responsible for delivering new and existing customer engagement; delivery and measurement of digital communications. 

SEO: monitor and improve SEO/content marketing performance (SEMrush).
CRM:  segmentation, customer lifecycle and Click Dimensions email management.  
Social Marketing: build social media strategy and content pipeline.
Automation: create marketing automation campaigns for all marketing activity.

Digital Marketing Manager

Mibelle Group

Shopify (D2C) champion – owning and leading all D2C development, optimisation and management for all our websites.

All things eCommerce; budget management, stock forecasting, content and pricing management, promotions uploads.

Lead digital merchandising across the eCommerce team, as well as cross functionally.  Including managing delivery and communication of the 7OA+ project – with a focus on content that enables conversion.

Management and execution of D2C landing pages, new product / event pages and locations.

Using AB testing, analysis, and using critical analytical thinking to drive conversion and AOV, while manage bounce rate through CRO/SEO/UX and functionality development.

Work cross functionally to be lead on promotional calendar management and campaign planning, execution and reporting.

The leading voice on navigation, product search-ability, associated content and website functionality by utilising GA reports and heat mapping tools such as HotJar.

Lead operations development related to eCommerce, logistics, pick pack and despatch 

Work with the team to identify, then take the lead on, and project manage implementation of new technologies

D2C Growth & Business Intelligence Manager

Inchcape plc

Oversee planning, scheduling and publication of digital communications driving awareness of this British multinational automotive distribution, retail and services company while leading two staff. Bridge previously fragmented group operations to drive regional market growth.

Achievements 

Rolled out (and acted as Product Owner for) micro-learning and development portal, Hive supporting global senior stakeholders to learn and train on business development, workflow management and staff wellbeing.

Enhanced internal communications having championed improvements to intranet platform; introduced iConnect used for CEO and board announcements and document repository.

Advised on internal strategy branding; created scripts to direct agencies on broadcasts cascaded to all markets.

Gathered and assimilated marketing / communications data to present actionable insights via analytics tools.

Built email communications framework; uniting all major departments to share updates and news stories.

Project managed re-platform from Liferay to Liferay Digital Experience Platform (DXP) enterprise software.

Defined and implemented digital communications strategy while creating multi-channel content.

Improved staff performance and reduced attrition through effective management and training.

Group Digital Communications Manager

Bestway Wholesale

Improving the digital customer experience for B2B customers and FMCG brands - FWD presentation: http://bit.ly/32mh0Wp

Created new revenue streams 
Developed content strategy 
91% ROI for campaigns

Digital Content Manager

Transformed digital communications capability for eCommerce and internal business needs. Managed all retail websites, campaign development, and management, agency/supplier management, co-developed social media plan and channels.

Achievements 

Developed email and push notification marketing strategy

Managed all digital campaigns, suppliers and agencies 

Grew advertising channel by 85% 

Developed email marketing workflow to achieve a regular output of accurate, creative, FMCG emails to B2B customers in the UK and EMEA. 

Contributed to web/app traffic, boosting online sales month by month. 

Influenced relationships with FMCG suppliers to invest in regular digital advertising activity across all channels; resulting in a fully booked advertising calendar. 

Created new processes to deliver all campaigns, core digital communications and reporting to all internal and external stakeholders. 

Steered influence within leadership team on app development, user/customer experience, social media to the importance of digital.

Responsibilities/Skills

Creating and improvement of Email marketing plan
Manage and deliver FMCG digital campaigns
Creating monthly, weekly promotional  & internal emails
Writing promotional copy for all communications
Developing campaigns & campaign analysis
Image manipulation and creation 
Championing Digital platforms internally and externally
Manage UK’s largest iBeacon network 
Manage digital and creatives agencies
FMCG supplier management
Manage customer data
Customer service
Manage eCommerce websites

Digital Customer Communications Executive

Yell

Description 

Managed the creation of premium websites, from consulting, to developing SEO complaint copy, strategy, layout and UX. 

Responsibilities/Skills

Set up consultations with clients
Delivering presentations
Performing competitor analysis 
Creating content/SEO strategy
Writing copy
Producing wireframe/UX layouts
Liaising with Graphic Designers on design life cycle 
Coordinating with Developers on builds and amendments
Consulting Photographers
Day-to-day management of Account Managers and Post Production teams

Web Project Manager

The Duke of Edinburgh's Award

My role was to manage and improve the website and email campaigns, as well as other communication channels (social media, internal comms and editorial). 

Achievements:

Audited commercial website and email channels to identify bottleneck areas and provide cost effective tactics and solutions to improve engagement and sales. 

Created social media template to promote commercial offers and value proposition internally to regional departments. 

Implemented new image build guidelines for email campaigns, CTR rose by 9%. 

Created new business relationships with NOA magazines for future editorial work.

Responsibilities: 

Develop the online DofE shop content maximising awareness and sales revenue; manage online campaign communications content including social media and producing four monthly emails to network of 400,000 young people and adults.

Benchmark DofE online, campaign email and social media against other market leaders to ensure best practice and adoption of new methodologies.

Interrogate Google analytics data to produce actionable data to optimise communication tactics; monitor DofE brand and legal compliance.

Support the management of licensees and attend review meetings; manage relationships with suppliers, partners and stakeholders in a proactive and effective manner; support the roll out of the DofE Reward Card.

Identify and communicate new revenue opportunities within the existing revenue streams; foster a positive and supportive relationship with other Head Office departments to achieve objectives in a collaborative way; support the department in developing and instigating new projects and initiatives to establish new income channels.

eCommerce Executive

IT Europa

Responsibilities:

Performed market research and analysis on EMEA IT & Telecoms companies 
Written reports on company’s background and services 
Updated CRM and eCRM 
Managed eCRM/email campaigns; write reports on campaign results
Interviewed CEO’s and director level contacts

Achievements:

Took ownership of eCRM and email activities 
Influenced department on email campaign strategy and tactics 
Performed A/B testing of email subject line and email copy 
A/B testing resulted in 7% open rates and 3% questionnaire participation

Research Journalist

The British Museum

Senior Sales Executive

Ghostwriter for the risk takers - helping founders with brand awareness and lead generation. + I write: bridging the gap between self-sabotage to solopreneurship - Get Over Yourself!

I really am the ghostwriter for the risk takers. My writing and workflow helps founders to get up and running in the simplest of ways. LinkedIn is a marketplace and we are all single products here. 

We have to create material that captures attention, gets people intrigued and ready to pull the trigger!

It takes a person to be exposed to a message 7 times before it truly lands and is properly digested. 

That is mad. 

Now reverse engineer that message.

How do you get there?

That's where a ghostwriter like me comes in with 10+ years experience.

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I also write about self-sabotage to solopreneurship, bridging the gap between both and getting people to create content. 

____________________________________________

+10 years of digital marketing experience working with big brands. Including: eCommerce, conversion rate optimisation, SEO, communications and content. 

Say hello!

taplio

The Battle

Rait Otto

Mashud Ali

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