RetainUP

As the founder of RetainUP, I've led our team to send over 131 million impactful emails, driving over $34M in revenue for our clients. 

We delivered an average ROI of 3200% across diverse niches.

We help ecommerce brands with their email marketing, retention marketing, and increasing average order value and profits.

CEO and Founder

StudyPad

Product owner for B2B2C (teacher to parent) growth funnel of splash math. Breakdown the product further into 3 swimlanes namely Growth, Retention and Monetization with their respective product managers. 

Worked on building product roadmap and execution in agile sprints for 2 quarters and improved key metrics around growth and monetisation funnel.

Associate Director Product

IndiaRush.com

IndiaRush was founded with the mission to connect manufacturers to consumers directly. Scaled to INR 54 Cr (~ USD 8 Mn) yearly revenue with a team of 90+ people reaching 5 Mn monthly visits across Web, Mobile and App on a bootstrapped model in a highly competitive market. Established brand in top 20 e-commerce sites of India according to Similar web.

Created overall company vision and headed demand-side growth of B2C e-commerce marketplace leading product manager, designers, marketing and technology team of 35+ motivated people. Registered 200%-300% demand growth on a yearly basis to INR 54 Cr (~USD 8 Mn) a yearly revenue.

Product Management - Customer Research, Customer Personas, Customer Journey, Product Strategy, Product Design (UI designs & UX Flows), Product Roadmap; Manage entire product life cycle using Agile Development methodology. 

Product Growth - Lead product growth, engagement and retention efforts to analyse campaigns, traffic and website (A/B Tests, Landing Pages); Optimize customer funnel and conversion. Increase adoption based on user research along with data analysis and statistics. Growth KPIs through non-ad acquisition strategies.

Product Marketing - Managed a yearly digital marketing budget of INR 10 Cr (~USD 1.5 Mn) maintaining high ROI across Facebook Ads, AdWords, Affiliate, Influencer, Search engine and Content marketing for customer acquisition, customer engagement and customer retention. Competitive Product Positioning and product launch plans.

Co-Founder and CEO

Ecommerce Consultant | 2x revenue for $2M-$5M DTC brands in 6 months | Scaled to $20M | Generated $63M for 50+ DTC Brands

Hi, I'm Rahi

And yes, I can help you grow your ecommerce store profitably. But we just met, you don't need to trust me right away.

I started my ecommerce marketplace, IndiaRush back in 2011. 

I was lucky enough to learn everything along the way and grow it to a $10M+ yearly revenue. 

But we were spending like crazy on Facebook.

To generate $10M, we were spending close to $1.5M each year on paid advertising.

Eventually, costs kept on rising, and we had to close down.

The biggest learning? 

Instead of focusing on acquisition, we should have focused on keeping customers and getting them to buy again. 

That's why I started RetainUp in 2020. 

My goal was simple: help ecommerce brands make more money without spending more on ads.

So they can scale profitably.

Now, we've helped over 50 brands worldwide and generated over $34.6 million in revenue for them with email.

But it's more than just an email.

We help them increase average order value, customer lifetime value, and retention rate.

After 15+ years of experience in ecommerce, I have developed my own PCC (Product, Customer, and Communication) framework to help brands.

I'm here to help ecommerce brands grow profitably.

To get help, book a call using the link below. 

If you are still not convinced, subscribe to our newsletter to learn more about growing profitably.

Remember, it's the journey that counts. Keep going. Keep learning.

Rahi Jain

We sent 4 campaigns in a day to the same person.
Still unsubscribe rate under 0.2%.

Yes, it surprised me too.

Last week on Singles’ Day (11.11):
Launching soon in the evening before.
Live at midnight.
Reminder to non-openers in morning.
Reminder at afternoon.
Last call in the evening.

All inside 24 hours.

Still no meaningful churn.
Open rates above 60-70%.
All emails generated revenue.

This was a premium apparel brand with a 50k+ list,
not a discount-heavy brand.

What made it work?

Each email had a different job.
Each went to a different segment.
Each added new information.
And the offer was actually worth opening for.

Not once did the audience punish the brand.

I’m not saying every brand should blast 4 campaigns a 24 hours.
Most shouldn’t.

And without deliverability hygiene and proper segmentation,
you will burn the list.

But during a major sale, once or twice a year
customers are far more forgiving than marketers assume.

The real risk isn’t "sending too much."
It’s sending something they don’t care about.

Not enough repeat? I help CPG brands scale profitably with 70%+ repeat customers

People hate losing.
Especially things they have earned.

That single bias drives more retention than most brands realize.

But here's what most miss:

The strongest loss aversion isn't about what you give customers. 
It's about what they earn.

Handed value = easy to walk away from
A welcome discount. 
A free trial. 
A promotional upgrade.
None of it hurts to lose.

Earned value = painful to abandon
Gold tier status. 
Unlocked rewards.
Earned points.
Usage streaks.

That’s what creates true lock-in.

The best brands already know this

Sephora makes you spend to reach Rouge, not subscribe to it.
Oura personalises insights based on your data, not generic tips.
Starbucks protects your stars because you earned them.

People stay to avoid losing what they built.

So how do you use it?

1. Progress > Perks
Don’t say “20% off subscription”
Say “You’ve saved £247 this year by subscribing”

2. Habit > Usage
“You’ve brewed 42 cups this month,”
“You’re on day 6 of your routine.”

3. Identity > Incentives
“Premium member” is a feature.
“Top 5% of customers” is identity.

4. Continuity > Coupons
Points don’t expire.
Status doesn’t drop overnight.
Price stays locked for loyal subscribers.

Most brands underuse loss aversion.
Worse, they create losses around things customers never earned.

Media.net

Senior Product Manager

Product Manager II

Product Manager

Associate Product Manager

SplashLearn

Worked on classroom management product; was responsible for user acquisition and activation stage of the user journey

Vire

-	Spearheaded the design and development of the MVP (Android app, website, and backend portal) for both the B2C and B2B sides of the platform.
-	Conducted initial primary market research across 50 B2B clients and 130 B2C customers through field studies, user interviews, and surveys.
-	Generated 40+ leads for the B2B side of the business using web data mining and worked on tools such as HubSpot and Contact Monkey

Co-Founder

Mentor Graphics

Worked on product development and customer issues for a product that helped in developing chip design circuits using simple languages such as C++/Perl/TCL instead of complex high-level languages such as Verilog/VHDL

Senior Product Developer (SMTS)

Product Developer (MTS)

Software Engineer Intern

Experienced professional with 8+ years of experience in Product Management and Development in the advertisement technology, education, and automation space

Karan Gogna

Should interviewers give feedback at the end of the interview?

Campus hiring is in full swing in India, and while taking interviews with soon-to-be graduates, I’ve started trying something new when it feels appropriate.

If I believe the candidate will genuinely benefit, I take a few minutes at the end to share quick, skill-based feedback. Not about the hiring decision, not about “where they stand,” but simply about how they can present their stories better in future conversations.

Over the years, interviews have become very mechanical.
You answer questions.
You wait weeks.
And when the result finally comes, it usually arrives without context.

This is especially tough for behavioral rounds, where there is no right or wrong answer. Many candidates walk away unsure of what went well or what they could improve.

So in campus interviews, I occasionally share observations that might help them.

So far, most candidates appreciate it. A few get curious.

And yes, there are always risks - someone may take it personally or argue, which is why I only give feedback when it feels right and I keep it strictly focused on skills, not on the decision.

But for the most part, it has led to more thoughtful conversations and clearer takeaways for the candidate.

A small nudge
A clearer structure
A better way to tell their story

Interviews don’t always have to feel like a black box. Sometimes a tiny bit of direction can help someone grow, even if they don’t get the role.

What’s your take on this? 

Should interviewers give feedback when possible? Have you tried it? What worked, and what didn’t?

#Hiring #Interviews #CampusHiring #CareerDevelopment #Leadership #ProductManagement

Senior Product Manager | AI Integrated Products • Platforms | MBA • BTech

Tools didn't just help me ship, they shaped my product journey.

When I started out in product, I thought tools were just software to get things done. Somewhere between the whiteboards, dashboards, and roadmaps, I realized the right tool doesn't just organize your work. It reshapes your process.

Here are the tools that shaped different phases of my product journey:

Discovery & Problem Ideation - Notion 
My messy notes turned into structured thinking. Notion became my second brain for capturing chaos and spotting patterns.

User Research - Typeform 
Simple, conversational surveys that helped me hear the why behind behavior, not just the what.

Ideation & Design - Figma 
Real-time collaboration that turned design into a conversation.

Delivery & Execution - ClickUp 
The one place where roadmaps, sprints, and goals lived together. Goodbye to tab-hopping.

Launch & GTM - Asana 
Every launch needs choreography. Asana kept everyone in rhythm, from marketing to engineering.

Measurement - Amplitude 
The moment insights turned into stories. Seeing user behavior at scale made decisions 10x sharper and infinitely more confident.

Looking back, these tools didn't just help me ship better products, but also helped me build better habits as a Product Manager.

What tools shaped your product journey the most?

#ProductManagement #ProductDesign #Tools #Productivity #TechStack #PMJourney

I used to wait weeks to test a simple product idea. Now I can validate concepts before lunch.

Here's what changed:

A few months back, testing a product idea meant: 
→ Waiting 2 weeks for design mocks 
→ Writing broken scripts that didn't work 
→ Hoping an engineer had time to help validate

Most ideas died before they ever got built.

But Now? I built 3 variations of a feature last Tuesday. By myself. In an afternoon.

The stack that unlocked this:

Lovable – Turns rough ideas into actual interfaces in minutes. No Figma mastery required.

Zapier – Stitches together different tools for user research pipelines. What once took two sprints now takes two hours.

Make – Handles deeper automations when workflows need more logic and flexibility. All without code.

Anthropic Claude Code – Helps write custom logic that would normally need engineering support.

Replit – Enables quick spin-ups, testing, breaking things, and starting over. Feedback loops become instant.

Cursor – Shows that thinking clearly matters more than thinking like an engineer. The tool handles syntax.

The unlock isn't learning to code. It's learning to prototype without permission.

The goal isn't to replace engineers. It's to validate faster.

The best ideas still need proper engineering. But now the right ideas get identified way earlier in the process.

This shift has transformed product work more than any framework or certification ever could.

What tool made you stop waiting and start building?

#ProductManagement #AI #BuildInPublic #Prototyping #ProductThinking

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