Rafa Calle

magnettu

AI software can help analyze and optimize employee personal branding efforts to enhance brand authority.

CEO & Co-Founder

Bea3

We specialize in investing in real estate assets and early-stage startups, with a particular focus on Barcelona, Madrid, and Bogotá.

Miembro del Consejo de Administración

EU Business School

Lecturer to  MSc students in Entrepreneurship, Business & Innovation.

Lecturer -  Entrepreneurship, Business & Innovation (MSc students)

Entrepreneur in residence

Draper VC stands out as one of the most active and widely recognized venture capital firm in the United States. Operating from Silicon Valley, they organize acceleration programs that extend invitations to talented entrepreneurs from around the world. These programs serve as a catalyst for startups, igniting their growth and empowering participants with essential management and leadership skills.

Engel & Völkers

Digital Marketing Manager - Iberia. I visioned Engel & Völkers Digital strategy. Leading an international team, focusing on Data Analysis, Digital Transformation, UX, SEO, SEM and Content Marketing.

Digital Marketing Manager Spain, Portugal & Andorra. Franchise Network & Market Centers

Engel & Völkers is a German real estate company with presence in more than 30 countries. As Digital Marketing Manager, I lead a team to meet Engel & Völkers' expansion and consolidation objectives in Spain, Portugal, and Andorra.

We work in different areas such as SEM, SEO, SMM, Automation, CRM, Content Marketing, and web analytics.

Digital Marketing Manager Franchise Network Spain & Portugal

EL ESPAÑOL

Columnist on digital economy and entrepreneurship for Crónica Global del Español.

Columna negocios digitales - Crónica Global - Sección economía

PageGroup

Digital & Media Executive - Southern Europe, Turkey & Poland

PageGroup is a recruitment company based in the UK. With more than 10,000 employees and presence in over 40 countries, it is one of the main references in the sector. I was responsible for the execution of their digital strategy for Spain, Portugal, Italy, Turkey, and Poland.

 Digital & Media Executive - Southern Europe, Turkey & Poland 

CityXerpa

CityXerpa, the largest marketplace in Andorra, offers a wide range of products and services from food delivery to electronics. As a co-founder and CMO, I played a critical role in executing our go-to-market strategy, helping us grow from 0 to over 2,000 clients in 2 years.

CMO & Co-founder 

Noves Idees ADR

Noves Idees is a company based in Andorra, dedicated to the creation of technology-based projects. As CMO, I co-founded 3 companies in about 3 years (City Xerpa, Makeyoursuit, TedClothing).

Today City Xerpa is the main home delivery platform in Andorra and continues to expand. I was responsible for leading the marketing department and developing all digital strategies (SEM, SEO, SMM, CRM, Content Marketing, UX).

Head Of Digital Marketing

Hockerty

Hockerty is the world's leading company in the sale of custom-made suits online. As Online Marketing Specialist I was in charge of their SEO, CRM, SMM, Content, and Customer Loyalty strategies.

The main markets I specialized in were: Italy, France, Spain, UK, and Germany.

Online Marketing Specialist

CEO & Co-Founder | Our software creates content to help your company and employees grow on social networks | SaaS | Martech | Startups

I lead magnettu - software to boost personal brands on LinkedIn.

I also post daily about leadership and personal branding, as well as publicly sharing my journey as an entrepreneur in the tech industry.

Stanpro (Standard Products Inc.)

Product Manager

Brother Canada

Responsible for managing the Go-To-Market strategic plan for the Small Office, Home and Home Office segment to ensure category performance. The main activities included:

• Defined the most appropriate product placement, channel, pricing strategy and promotional plans to achieve sales and market share objectives.
• Monitored sales performance, analyze forecasts, inventory, market trends to identify opportunities for growth and potential impacts on the business strategies.
• Drove product launches by collaborating closely with Sales, Marketing, Supply Chain and Customer Care teams to ensure a timely launch with all required deliverables completed.

Stanpro

Responsible for driving product planning, development, sales forecasting and overall market strategy to ensure category performance. The main activities include:

• Prepare, coordinate and execute the introduction of new products (product packaging, pricing strategy, product development and maintenance).
• Manage relationships with international suppliers and engineering departments.
• Develop sales tools, visuals and marketing promotional material in collaboration with the Digital Marketing Team and update website content.
• Provide product training to sales force and customers.

AB Mauri, a global business of Associated British Foods plc

Responsible for managing strategic and tactical plans including the development of key messaging, brand and portfolio positioning and management of promotional materials. The main activities included:

• Worked hand-on-hand with the field force providing trainings; gathering information and creating customized strategies based on field findings and needs in collaboration with the sales team.
• Monthly forecasting, alignment with commercial teams, follow up on sales and inventories indicators.
• Sample management: planning, distribution and execution in the market.

Trade Marketing Manager - Collico

Diageo

Responsible for obtaining and analyzing sales performance and market trends for the different distribution channels with the objective of making informed suggestions on how to improve the company’s profitability for the Eastern Canada Region. 

Act as a consultant for the company’s marketing strategies, assisting in the design of promotional material for the different categories.

Sales and Marketing Analyst

Responsible for the marketing and trade activities of the traditional channel (Bakeries, Wholesalers and Distributors) by creating tactical plans for points of sale. Sales objectives and the profitability for the different product lines were achieved through the following activities:

• Led the advertising strategy: briefing, development and production of magazine and radio ads; design, approval and execution of promotional material in POS. All these actions helped to position the brands of the Company directly to final consumers.
• Successfully launched 2 new products within the Chilean market. 
• Coordinated the participation of a commercial stand in a gastronomical trade show with approximately 9.000 visitors.

Product Manager - Collico

Siemens Healthcare

Contributed to the Healthcare Business Unit (BU) performance to ensure transparency of business operations to the business unit management group. The main activities included: 

• Obtained data and completed standard and ad-hoc analyses, including financial statement analysis, accurate sales forecasting and inventory control.
 • Coordinated the preparation of annual expenses budget and sales projections with the collaboration of the Marketing and Commercial Team; ensuring financial planning in compliance with global company guidelines and policies.

Performance Controller

Bayer Laboratories

Provided a high level of strategic guidance for brands and senior management about the Consumer Healthcare Business Unit (BU) through the analysis of competitive intelligence and business analytics. The main activities linked to this guidance included: 

• Ensured that marketing and business decision-making were supported by timely, accurate and data analysis by identifying growth opportunities in market trends and internal KPI´s management and control in sell-in, sell-out and inventories.
• Improved the incentives plan by including new variables such as market share indicators within the field force role.

Business Intelligence Analyst

Initiative

Responsible for the evaluation and follow-up of the media budget execution (estimated in USD $45 million) in all UNILEVER business units (BU’s) for the Middle Americas Region (Colombia, Ecuador, Venezuela, Costa Rica, Honduras, Panama, Nicaragua, Guatemala, El Salvador). The achievement of financial performance targets were possible by: 

• Leading the savings of the regional marketing expense in USD $4.8 million without impacting the expected investment within the different categories across the region.

Regional Business Intelligence Analyst

Novartis Laboratories

Responsible for driving efficiency in the budgeting and forecasting activities, financial planning and performance analysis of the different Business Units (BU`s) for the cluster of Costa Rica (CR), Honduras (HN) and Nicaragua (NI). This included: 

• Assigned an incentive of USD $0,5 million within the employees due to achievement of the financial results in 2010.

Regional Business and Planning Analyst (Cluster CR, HN, NI)

Master in Direction and Management of International Companies and Bachelor in International Relations with +10 years of combined experience in Marketing and Business Intelligence. Acknowledged in creating and implementing marketing plans, launch of new products, business analytics, business planning, field force support, development of promotional material, and event planning in multinationals across the Americas. Looking to keep developing in the areas of marketing, trade and business planning. 

Very proactive, innovative, with excellent team work skills. Professional with excellent interpersonal skills, global business vision and work focused on results.

Fluent spanish and english, and intermediate-advanced french (level B2).

Specialized in: Marketing, Product Launch, Sales Forecasting, Budgetary Planning and Control, Regional Experience.

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Rafa Calle

Pablo O.

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