Rafa Calle

magnettu

AI software can help analyze and optimize employee personal branding efforts to enhance brand authority.

CEO & Co-Founder

Bea3

We specialize in investing in real estate assets and early-stage startups, with a particular focus on Barcelona, Madrid, and Bogotá.

Miembro del Consejo de Administración

EU Business School

Lecturer to  MSc students in Entrepreneurship, Business & Innovation.

Lecturer -  Entrepreneurship, Business & Innovation (MSc students)

Entrepreneur in residence

Draper VC stands out as one of the most active and widely recognized venture capital firm in the United States. Operating from Silicon Valley, they organize acceleration programs that extend invitations to talented entrepreneurs from around the world. These programs serve as a catalyst for startups, igniting their growth and empowering participants with essential management and leadership skills.

Engel & Völkers

Digital Marketing Manager - Iberia. I visioned Engel & Völkers Digital strategy. Leading an international team, focusing on Data Analysis, Digital Transformation, UX, SEO, SEM and Content Marketing.

Digital Marketing Manager Spain, Portugal & Andorra. Franchise Network & Market Centers

Engel & Völkers is a German real estate company with presence in more than 30 countries. As Digital Marketing Manager, I lead a team to meet Engel & Völkers' expansion and consolidation objectives in Spain, Portugal, and Andorra.

We work in different areas such as SEM, SEO, SMM, Automation, CRM, Content Marketing, and web analytics.

Digital Marketing Manager Franchise Network Spain & Portugal

EL ESPAÑOL

Columnist on digital economy and entrepreneurship for Crónica Global del Español.

Columna negocios digitales - Crónica Global - Sección economía

PageGroup

Digital & Media Executive - Southern Europe, Turkey & Poland

PageGroup is a recruitment company based in the UK. With more than 10,000 employees and presence in over 40 countries, it is one of the main references in the sector. I was responsible for the execution of their digital strategy for Spain, Portugal, Italy, Turkey, and Poland.

 Digital & Media Executive - Southern Europe, Turkey & Poland 

CityXerpa

CityXerpa, the largest marketplace in Andorra, offers a wide range of products and services from food delivery to electronics. As a co-founder and CMO, I played a critical role in executing our go-to-market strategy, helping us grow from 0 to over 2,000 clients in 2 years.

CMO & Co-founder 

Noves Idees ADR

Noves Idees is a company based in Andorra, dedicated to the creation of technology-based projects. As CMO, I co-founded 3 companies in about 3 years (City Xerpa, Makeyoursuit, TedClothing).

Today City Xerpa is the main home delivery platform in Andorra and continues to expand. I was responsible for leading the marketing department and developing all digital strategies (SEM, SEO, SMM, CRM, Content Marketing, UX).

Head Of Digital Marketing

Hockerty

Hockerty is the world's leading company in the sale of custom-made suits online. As Online Marketing Specialist I was in charge of their SEO, CRM, SMM, Content, and Customer Loyalty strategies.

The main markets I specialized in were: Italy, France, Spain, UK, and Germany.

Online Marketing Specialist

CEO & Co-Founder | Our software creates content to help your company and employees grow on social networks | SaaS | Martech | Startups

I lead magnettu - software to boost personal brands on LinkedIn.

I also post daily about leadership and personal branding, as well as publicly sharing my journey as an entrepreneur in the tech industry.

Factorial

Responsibilities :
- Management of the overall SEO strategy (on-page, off-page)
- Analysis of SEO performance and reporting to management
- Optimising the website to improve search engine visibility and user experience
- Working closely with content, social media, lifecycle and, SEM teams

Achievements:
- 85% increase in organic traffic in the space of a year
- Improved positioning of strategic keywords in the top 3 by 50% on Google
- Generated qualitative backlinks that boosted the domain's authority

SEO Manager

Content and SEO manager

- Content writing and SEO writing (websites, blog posts, press releases, product descriptions, email blasts, banner advertising, newsletters...)
- Linkbuilding
- PR (working closely with a PR agency)
- Emailing

Content management specialist

PELI Products

Peli Products, a world leader in the design of high-performance suitcases and portable lighting systems, gave me the opportunity to develop my marketing and communication skills, particularly in relation to technical products, in a very short space of time.

- Marketing & Communication: Coordinating email campaigns via Mailchimp and Salesforce, updating marketing materials in 5 languages, and identifying new market opportunities.
- Ambassadors & Influencers: Management of collaborations, follow-up of orders, content creation and interviews to nurture a strong brand image.
- Press Relations: Managing product mailings, distributing press releases and updating the press database. Participation in the 2021 media plan.
- Events: Support for the organisation of webinars and analyze trade show opportunities.

Marketing and Communication Coordinator EMEA

- Digital marketing: Contribution to advertisers' digital strategy, management of briefs for web designers, and creation of tracking for campaigns.
- Web communication: Writing internal content and SEO optimisation to improve visibility.
- Internal communication: Development of training tools and creation of media (web content, PowerPoint, etc.).
- Media strategy: Negotiating advertising space, creating reports, analysing data and making recommendations to optimise tools (LinkedIn, CV libraries).
- Management of an internal team of 4 people and an external support team of 2 people.
- Team training and coaching 
- Billing management via Coda and Netsuite.

Media and digital coordinator

Indigoextra - International SEO

- SEO project management: Strategic SEO recommendations, keyword analysis, technical and editorial audits, meta tag optimisation, and link building management with quality partners.
- Copywriting & Content Strategy: Writing content in French and Spanish for blogs, websites and social networks, as well as translating and adapting content from English to French.
- Multilingualism: SEO project management and communication with French, English and Spanish-speaking clients.

Content Writer & SEO Project Management

ID VIN

- Communication Strategy: Developed and implemented communication plans to promote brand visibility.
- Public Relations: Drafted and distributed press releases, managed journalist relations, and organised interviews.
- Content Management: Created web and print content, optimised for SEO, and managed social media channels.
- Event Planning: Coordinated events to enhance brand visibility and media coverage.
Media Monitoring: Tracked press coverage and analysed media trends to adapt communication strategies.

Communications & PR officer

Marcus Evans

- Development and management of key accounts: Expanded and maintained a portfolio of high-potential strategic clients.
- Contract management: Negotiated and oversaw contracts, ensuring smooth execution and client satisfaction.
- Client support and issue resolution: Proactively addressed client needs, resolved complaints, and enhanced the overall customer experience.
- Team management: Recruited, trained, and led a team of 4, driving engagement and performance.

Key Account Executive

Passionate about SEO and content strategy, I have over 5 years' experience in creating and optimising digital strategies to improve visibility and traffic acquisition. Currently SEO Manager at Factorial, I have helped to increase organic traffic by 230% and improve the positioning of strategic keywords in the Top 3 of search results by 50%.

My career started as a Content Specialist, where I learned how to create engaging, SEO-focused content. Gradually, I moved into the role of Content Manager, then SEO Manager.

### Key skills :
- SEO project management and technical optimisation via Screaming Frog (on-page/off-page)
- Performance analysis via Google Analytics, Search Console, SEMrush, Ahrefs
- ROI-oriented content strategy
- Content writing
- Mentoring of SEO/Content teams
- Acquisition of backlinks and netlinking
- Multilingual project management
- Main CMS platforms used: WordPress, Drupal, Dato

My main goal is to keep on creating SEO strategies that not only increase visibility but also generate real added value for the business in terms of conversion and ROI, and consequently improving my SEO skills.

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Rafa Calle

Beatrice Roulleau

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