SMM Expert | Increase ROI 10x | Passionate about Tech Tools, online business, and crafting effective social media strategies.

I turn AI, FinTech & MarTech products into market-leading brands.

Most Founders have a product that can change the market, but they struggle to get the visibility they deserve. The product is solid, but the story is silent.

I bridge that gap.
As the Founder of TweenMind Brandcast Studio, I partner with Founders & CEOs to build authority, scale revenue, and dominate their niche through strategic digital marketing. With 150+ Brand Partnerships delivered, I know exactly how to turn a technical concept into a recognized brand.

WHAT I DO:

🚀 Founder-Led Personal Branding & Ghostwriting
I turn Founders into industry thought leaders. I handle the strategy and writing so you can focus on building. We turn your ideas into influential content that attracts investors and talent.

📢 Influencer Marketing & PR
Driving credibility through smart collaborations. I connect your startup with key voices in the industry to amplify your message beyond your immediate network.

📈 LinkedIn Growth & Content Strategy
Creating and scaling content that converts. We don't just post for "likes"- we build loyal communities that drive revenue and qualified leads.

🎯 Strategic Positioning
Ensuring your AI or FinTech product stands out with a bold, clear digital voice that separates you from the competition.

THE RESULT?
A brand that doesn't just explain features - it leads the market.

READY TO SCALE?
📩 DM to collaborate & grow your brand.
📧 radhika@tweenmindbrandcaststudio.com
📧 radhikajethlia@gmail.com

Radhika Jethlia Bhutra

Most brands believe scaling ads means spending more.
But the real growth driver is creative intelligence.

When campaigns rely on assumptions, growth becomes unpredictable. But when creatives evolve based on performance signals, results become far more consistent.

That’s where platforms like Omneky stand out. AI analyzes what actually drives conversions and continuously refines creatives to improve performance.

Less guesswork.
More precision.
Smarter campaigns.

For marketers focused on outcomes, not vanity metrics, this shift is powerful.

👉 See the platform here: https://www.omneky.com

The question is simple: Are you scaling ads, or scaling intelligence?

Amplifying B2B Startup Growth with AI, MarTech, FinTech & Social Media | Founder @TweenMind Brandcast Studio | Ranked #4 India 🇮🇳 & #112 Globally 🌍 on Favikon | 175+ Brand Partnerships.

Came across this today and it made me smile.

“India ka Ahmedabad mein comeback ho gaya…
koi Bitcoin ka comeback bhi karwa do.”

Smart moment marketing by CoinSwitch joining the conversation instead of interrupting it.👏

Ever felt like your photos don’t match who you’re becoming?

For the longest time, I kept using the same old pictures.

They were “fine.”
But they didn’t reflect my growth.
They didn’t reflect my confidence.
They didn’t reflect the brand I’m building.

And I didn’t have the time (or honestly the energy) to plan a full photoshoot.

So I tried GoStudio.ai.

I uploaded a few simple selfies. Nothing fancy. No lighting setup. No makeup team. No camera crew.

And within minutes, I had clean, professional, brand-ready headshots that still looked like me.

Not overly edited.
Not artificial.
Just a sharper version of how I already show up.

It reminded me of something important:

👉 People see your photo before they read your bio.
👉 Before they read your posts.
👉 Before they decide whether to connect.

Your image isn’t vanity.
It’s positioning.

Sometimes the smallest upgrade changes how confidently you show up online.

If you’re building something - your career, your content, your company - this might be worth exploring.

If anyone is curious, feel free to explore it here:
https://lnkd.in/gBtcmJgv

Yesterday I watched the first episode of Roast Tank™.

The format immediately caught my attention.

Startup founders pitch their ideas… but instead of the usual serious panel, there’s stand-up style roasting happening alongside it. The feedback felt raw, unfiltered and honestly quite entertaining.

While watching, one small thing happened that I noticed a lot as a marketer.

I came across Eat Atlás during the episode.

Didn’t plan to try it. But the curiosity kicked in. I ended up ordering their dips with lavash on Blinkit.

Tried them today - and they’re actually really good.

Moments like this remind me how good content naturally drives product discovery.

Keshav Tayal | No Filter | Aditya Singh | 
Varun Gosain

As a founder, I usually look at consumer apps through a product + behavior lens.

Recently I tried LoveLocal in Mumbai, and a few things stood out.

Most grocery apps today compete on speed.
LoveLocal seems to be leaning into something different - freshness.

Local stores to the door, no steps in between. This is as fresh as it can get.

It makes it more reliable to trust that quality and freshness since they are procured in the morning and delivered to our home without any intermediates 

Also great to see this being built by a woman founder - kudos to Akanksha Hazari.

Feels like a subtle but important shift in consumer tech:
From “fast delivery” → to “freshness our family deserves.”

#LoveLocal #ConsumerTech #MarketingLens

Most fintech companies today are trying to add AI into their products.

Razorpay seems to be taking a very different route,rebuilding the platform with AI at the core.

That was one of the big themes coming out of Razorpay's FTX26, where founders, developers and global AI leaders came together to talk about the future of fintech.

The direction they’re pointing to is interesting.

Think conversational onboarding instead of long, complex forms.

AI agents integrating payments directly into a developer’s codebase.

Dashboards that don’t just show data, they detect issues and resolve them.

This feels like a shift from fintech tools to AI-native infrastructure.

Software that doesn’t just support businesses anymore - it operates alongside them.

If this vision plays out, the fintech stack of the future could look very different.

And FTX26 felt like an early glimpse of that shift. 

#FTX26 #AI #Fintech #Razorpay

I didn’t start wearing makeup to look different.

I started wearing it to feel ready.

Ready for meetings.
Ready for events.
Ready for days when confidence needed a small push.

But I remember how confusing it felt in the beginning. Shades that looked right indoors but were different outside. 

Products that didn’t survive long hours. Prices that made you think twice before experimenting.

That journey changed how I look at makeup today.

Coloressence resonates with me because it understands that makeup isn’t about transformation. It’s about comfort in your own skin.

- Shades that reflect real Indian undertones.
- Formulas that work in our weather.
- Pricing that feels accessible, not intimidating.

Made in India. 
Created for Indian women.

For me, makeup is no longer about fitting into a standard.

It’s about choosing products that feel like they were made with you in mind.

And that makes all the difference❤️

Most brands launch a product line with a celebrity.

Very few launch with two of the biggest athletes in the country.

KT Professional - KT Kids - KT Men’s newest launch - KT MEN - does exactly that.

After building KT Professional Range and KT Kids, the brand is now entering India’s fast-growing men’s grooming market.

And the brand faces?

Virat Kohli + Rohit Sharma.

Two icons leading the fanbases of Royal Challengers Bangalore and Mumbai Indians.

That’s not just celebrity marketing.
That’s visibility and cultural reach at scale.

Another interesting move:
Every product launched at ₹399.

Premium positioning.
Simple pricing.
Low friction to try.

Smart play in India’s rapidly growing men’s grooming market.

Kudos to Dhruv Sayani for building the next phase of the brand.

Excited to see how KT MEN scales from here.

#MensGrooming #IndianBrands #D2C #BrandStrategy #StartupIndia

POV: You don’t have a conversion problem.
You have a product experience gap

I’ve seen brands spend lakhs on ads,
perfect their funnels, optimise every click…

But still lose the customer at the last moment.

Why?

Because “seeing” a product isn’t the same as understanding it.

And today’s customer doesn’t guess.
They drop off.

That’s exactly what Vinay Agastya is building at Ctruh stood out to me.

Turning static pages into something very immersive interactive for brands
Something you don’t just scroll… but you can experience that too.

And clearly, it’s working and future of Internet. 
They have recently secured ₹1 Cr on Shark Tank India 🚀

But more than the funding,
it’s the shift that matters.

From convincing → experiencing.

If you’re a brand still relying only on static PDP and flat images, you might already be behind.

Curious to see where this goes.

Sometimes a short conversation can reveal a lot about a brand.

Recently saw Tanvi Somaiya and Harsh Somaiya discussing the journey of 
The Bear House.

Watched the interaction on JioHotstar and it gave a glimpse into how the brand developed step by step.

In the early stages founders often rely on instinct more than certainty.

Those decisions slowly create direction.

From the outside it looks smooth.

But the real journey usually involves constant learning.

#TheBearHouse

Every brand reaches a point where belief outweighs certainty.
This is a reflection of the risks, the doubts, the hard work, and the decisions that shaped The Bear House. From early sketches to building something that stands on its own.
This is what it looks like when you move forward relentlessly, with confidence. 

Here, founders Tanvi Somaiya and Harsh Somaiya talk about the turning points, the challenges, and the conviction it took to build The Bear House from the ground up.
Watch our story unfold on Super Founders — Season 1, Episode 15, only on JioHotstar.

#thebearhouse #mensfashion #gentlemen #jiohotstar #superfounders

Experienced healthcare marketing professional with 10+ years across Fortune 500 companies and High-Growth startups. Proven expertise in GTM strategy, persona-driven messaging, sales enablement, and cross-functional collaboration in medtech and life sciences. Adept at driving strategic launches, building compelling product narratives, and translating complex science into high-impact campaigns that accelerate market penetration. Passionate about using innovation to drive real-world healthcare impact.

✨𝗙𝗿𝗼𝗺 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲✨

"Her ability to craft authentic narratives, orchestrate seamless events and drive impactful engagement has been instrumental in shaping the success of Beckman Coulter Life Sciences across India & SWA. 
-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗗𝗮𝗻𝗮𝗵𝗲𝗿

"Innovation in Scientific Marketing is not easy but she is adept at making technical information both interesting and creative. Surabhi has a passion for healthcare and saving lives and puts in 100% in whatever she does."
-𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝗛𝗲𝗺𝗼𝗴𝗲𝗻𝗼𝗺𝗶𝗰𝘀 

“Surabhi has been a great asset to the organization. She has been a process and result oriented professional and has contributed immensely towards process formulation, customer engagement and achieving business outcomes within Beckman Coulter Life Sciences"
- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝗲𝗮𝗱, 𝗕𝗲𝗰𝗸𝗺𝗮𝗻 𝗖𝗼𝘂𝗹𝘁𝗲𝗿 𝗟𝗶𝗳𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲𝘀

💡𝐖𝐡𝐨 𝐚𝐦 𝐈?

A healthcare brand-marketing professional with over 10 years of experience across sales, market development and brand marketing- passionate about humanizing brands by building empathy and connection with customers through impactful storytelling. 

💡𝐌𝐲 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫?

High on empathy- something that helps me connect to the TG

💡𝐌𝐲 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝

➡️ B.Tech + MSc, plus an internationally certified Emotional Intelligence coach.

➡️ Experienced in driving impactful marketing initiatives across startups as well as larger organizations such as Danaher, Baxter & 3 M. 

💡𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥..

I am deeply committed to the causes of mental health and animal welfare. I support normalizing conversations around mental health, particularly in the workplace, and break the stigma surrounding it. Outside of work, you’ll find me feeding, fostering, and rescuing animals in need.

🗣️Want to know more or collab?
Let's talk! ➡️ surabhibanerjee88@gmail.com

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🌈Surabhi Banerjee

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