TweenMind Brandcast Studio- Influencer Marketing Partner

Founder

topmate.io

Content Partner

Arsène

Marketing Manager | Department of Arsène Efficiency

RJ Designs

Founder & Social Media Manager

Timidlly, Inc.

Administration

SMM Expert | Increase ROI 10x | Passionate about Tech Tools, online business, and crafting effective social media strategies.

Helping founders, CEOs, and startups grow online through LinkedIn strategy, Personal branding, PR, and Influencer marketing that delivers real business results.

I’ve helped brands build strong digital identities not just through content, but through the right strategy, positioning, and storytelling.

I’ve collaborated with 67 brands to improve visibility, build trust, and generate better leads across platforms like LinkedIn, Instagram, and X.

My areas of expertise:

- LinkedIn Growth & Personal Branding: Helping leaders stand out with a strong online presence
- Ghostwriting for Founders: Turning your ideas into impactful thought-leadership content
- Influencer Marketing, Fintech & Digital PR: Building credibility through the right collaborations
- Content Strategy & Execution: Creating platform-ready content that drives engagement
- Audience Building: Growing a loyal community that converts

I am building TweenMind Brandcast Studio- Influencer Marketing Partner, a creative and strategic agency for early-stage and scaling brands.

If you’re ready to grow with clarity, consistency, and a bold digital presence - let’s talk.

📧 Email: radhikajethlia@gmail.com or radhika@tweenmindbrandcaststudio.com

💬 DM to collaborate or explore how I can support your brand’s growth.

Radhika Jethlia Bhutra

Your LinkedIn Performance is the Ultimate SEO Scoreboard - Not Google 

Most people think SEO is just about keywords and algorithms. 

Truth? LinkedIn shows the real score -  and it’s all about YOU.

Grateful to anchors - Influencer Marketing Platform  for my 2025 LinkedIn Unwrapped! 

Here’s what my 2025 numbers taught me -  so you can learn too & implement it:

🔹 1,554,609 Reach → 
Content alignment: Your audience is already searching for this.

🔹 61,643 Engagements →
High dwell time:  Your content matters.

🔹 17,193 Comments →
 Engagement signals are LinkedIn’s strongest SEO.

🔹 208,920 Characters Written → Authenticity wins every time.

🔹 August Peak Month → Seasonal demand drives visibility.

🔹 Tuesdays Rule →
 Timing matters: Find your hidden window.

🔹 Visual Posts Perform Best →
 Clear content beats noise.

🔹 9-Day Streak → 
Consistency with strategy > extreme posting.

💡Takeaway: Treat LinkedIn like a search engine - your content stops floating and starts ranking.

PS. Using LinkedIn as a creator or chasing opportunities?

This is your sign: start today, keep it simple, and post with purpose 🚀.

Building viral authority for Founders & CEOs of AI, MarTech & FinTech brands🔥 | 140+ Global Brand Partnerships | Founder @TweenMind Brandcast Studio

Unwrapped 2025

Is your DREAM stuck in draft mode while life keeps hitting ‘publish’?”

We all plan.
We all dream.
But only a few actually execute.

Because turning dreams into reality needs a D.R.E.A.M : Discipline, Routine. Education, Action, Mentality.

Not motivation.
Not luck.
Just the small, unglamorous choices we make every single day.

If life feels stuck, your dream isn’t the problem - your daily habits are.

Upgrade your habits.
Upgrade your life.
Your dream is waiting for the version of you who finally shows up.

I didn’t expect a Glassware brand to call out human behaviour this boldly.

But the moment I watched Glasafe ’s NOT FOR YOU campaign, it hit a nerve - the kind that makes you stop scrolling and think, “Yep… this is exactly what we see every single day.”

Because we all know “that one person.”

- The one who litters from the car window.
- Who treats a red light like a polite suggestion.
- Who behaves as if public spaces come with personal housekeeping.

I’ve grown up seeing this -  in schools where desks became drawing boards, in markets where queues were “optional,” even at airports where people travel the world yet forget basic manners the moment they land.

So when a brand finally said, “Our products aren’t for people like that… they’re for the elevated few who actually behave right,” it didn’t feel like a campaign.

It felt like the truth.
Unfiltered. Uncomplicated. Refreshingly honest.

Because good habits aren’t small.
They’re the loudest signal of who we are when nobody’s watching.

And a brand choosing to stand with the people who respect spaces, rules, and others?
That isn’t just marketing -  that’s a statement.

A necessary one.
Long overdue.

Glasafe 
#NotForYou

I turn AI, FinTech & MarTech products into market-leading brands for Founders & CEOs | 140+ Brand Partnerships | Founder, TweenMind Brandcast Studio

The internet is finally calling out what’s inside hair oils-and consumers aren’t ignoring it anymore.

Most of the market is still dominated by mineral-oil–based formulas, and now big FMCG brands are rushing to highlight “vegetable oils,” adding more confusion than clarity.

No wonder people are returning to kitchen hacks-they trust what they can see.

But Soulflower Co Ltd has always been different.

Why Soulflower Co Ltd Stands Apart

🌿 100% Natural Ingredients

❌ No Mineral Oils, No Preservatives, No Fillers

🧴 Real, cold-pressed oils-never diluted

🌱 Nature-first for over two decades


While others are changing formulas to match trends, Soulflower Co Ltd never had to.

Because purity isn’t a claim for us-
it’s our foundation.

Your strongest TTP ?

Sell once = transaction.
Sell twice = trust.
Sell through them = brand.

Every founder knows this, but few execute it.

Simple math💫
Hard execution 💯

As a marketer, I love campaigns that don’t scream “marketing.”
This one didn’t. It just… hit.

Because turning Rahul Dua, a self-proclaimed matcha hater, into a matcha lover is more than a collab - it’s insight-driven storytelling.

TrueBasics didn’t follow the matcha trend.
They analysed it.

Matcha = tier-1, aesthetic, Pinterest-core
Rahul Dua = chaos, comedy, zero filter

Put them together?
You get a campaign that feels real, scroll-stopping, and extremely share-worthy.

This is what happens when brands understand culture, not just consumers.

TrueBasics Matcha Protein didn’t just taste good - it converted a hater on camera.

That’s the kind of marketing you study, not just watch.

Some people check their daily horoscopes.
Some people create the future.
If you’re the second kind - InstaAstro is hiring 🌙✨

We’re looking for:

🔮 Ad Creative Associate + 2 years
⭐ Social Branding Associate + 2 years
🚀 Product Growth +  2 years
🎥 Video Content Creator +   1 year
💼 Business Development Executive + 2 years

If your creativity aligns even when the planets don’t - 
Dm Vipul Raj  or Email your CV to vipul@instaastro.in

#hiring #opportunities

I love tools that remove friction.

And Replit just removed the biggest friction in building an online product - payments.

This week, I took a simple idea and turned it into a revenue-ready app… without touching a single technical setting.

- No API keys.
- No dashboards.
- No payment coding.
- Just pure building.

Replit’s new Stripe Payment integration feels like a superpower.

You describe what you want, and the platform sets up the entire payment layer automatically - subscription logic, checkout flow, customer data, sandbox testing… all done in seconds.

This completely shifts how fast you can ship.

Because now, anyone can create something sellable:
✅ Paid AI tools
✅ Subscription products
✅ Digital product shops
✅ Premium feature unlocks
✅ Micro-SaaS ideas
✅ Niche workflow tools

All without slowing down for integrations or setup.

And with Connectors inside Replit, you can plug in tools like Dropbox by just logging in - no extra accounts or configs needed.

Idea → app → monetization now happens in one smooth flow.
Not later.
Not “when things are ready.”

PS. Start building and monetizing your app today → https://replit.com

Design didn’t evolve -  it hired AI as its newest teammate.

AI tools were good for inspiration… but terrible for workflow.

Too many tabs, too many models, too much fixing.

Now Lovart AI steps in - not as another generator, but as a real Design Agent.

One infinite canvas for images, videos, 3D, and edits.

Multiple AI models in one place, so you choose the best style for every step.

Outputs you can actually refine: layers, masks, editable text, PSD exports.

Beginner-friendly, yet powerful enough for pros.
And most importantly - creatives that don’t look AI-ish.

With 1M+ creators already using it, this isn’t hype.
It’s the new workflow for modern marketers.

Explore here: https://tryit.cc/p4gDYct

OpenAI trains on data.
ChaatGPT trains on chutney, masala, and pure Indian jugaad.

One serves answers.
The other serves cravings.

AI solves problems.
ChaatGPT solves hunger.

And in India?
Cravings always win 😂🔥

Peak Indian creativity at play.

#creativemarketing

Find your WHY… and you’ll always find your WAY🚀.

Most people chase goals, but very few pause to understand the reason behind them.

Your WHY is the GPS of your life, career, growth, relationship, & every decision you make.

When you know what drives you, your decisions become clearer, your actions become stronger, and your growth becomes intentional - not accidental.

In branding, content, business or life -  clarity wins.

Your WHY gives you energy on bad days, discipline on busy days, and direction on confusing days.

You don’t need perfect resources.
You need a powerful reason.

So today, pause. Reflect. Ask yourself:
“Why am I really doing this?”

Because once you find your WHY…
Your WAY stops feeling difficult -  and starts feeling possible.

~ Radhika Jethlia Bhutra | TweenMind Brandcast Studio- Influencer Marketing Partner

The jersey launch felt like someone pressed the “World Cup excitement” button early.

The moment the players walked out with it, every fan watching already imagined lifting the trophy with the team.

adidas just gave cricket fans a new reason to daydream again.

Christmas in Indian offices isn’t cosy. It’s chaotic, suspicious and absolutely hilarious - and Zouk captured it perfectly.

Their new film “Let Your Secrets Out” follows Meera, who gets a Zouk bag as her Secret Santa gift and instantly switches into full detective mode.

Interrogating colleagues, analysing clues, stalking people near the printer - she turns the entire office into a mini investigation zone.

And honestly… we’ve all been Meera at least once.
Secret Santa does that to us.

Because the truth is simple:
Secret Santa isn’t really about the gift.
It’s about the hunt, the theories, the confident guesses, and the chaos we create in our own heads.

That’s why this film works - it feels real, funny and exactly like every Secret Santa day we’ve lived through.

Go watch it.

It might just remind you of your own Sherlock moment this season. 🎄😄

Personal Development Coach

Harvard Project for Asian and International Relations (HPAIR)

Selected as Delegate for HPAIR Asia Conference '2023 held at Hongkong.

Delegate -HPAIR Asia Conference '23

Selected as Delegate for HPAIR Harvard 2023 held at Harvard University, Massachusetts,United States.

Delegate -HPAIR Harvard Conference '23

Symbiosis Centre For Management Studies- Noida

-Led a team of 17 members.
-Successfully Organised 2 Events by Marketing Club in Orientation of the Batch 2023-2026.
-Successfully Organised 2 Workshops on the Topics- B2B Marketing; STP and Consumer Insights & Connect to Convert- Branding,Advertising and Public Relations
-Successfully Organised an Academic Based Treasure Hunt for all batches.

Head , Marketing Club

-Successfully Headed a Team of over 50+Members at BIZCON 3.0- Annual Business Fest, SCMS NOIDA.
-Successfully Organised 3 events at BIZCON3.0 by Marketing Club-Marketing Triathlon.Sneak Peek & Verge of Merge

Marketing & Sponsorship Head - BIZCON 3.0

-Led a team of 17 members and organized 7 Events.
-Successfully Organised GLOBAL MARKETING INNOVATION SUMMIT1.0
-Successfully Organised Workshops on - Retail Industry.Building your brand to succeed in Corporate World, Whizzcorp and Nuances of Sales Lifestyle; Tips to close deals Faster.
- Successfully Organised Brandathon 2.0
-Successfully organized the Value Added Course on VUCA World.
-Performed duties in accordance with applicable standards, policies, and regulatory guidelines to promote a safe working environment.

Deputy Head, Marketing Club

- Successfully led a Marketing Team of 40+ Team Members in BIZCON- Annual Business Fest at SCMS, NOIDA, and got 400+ payments in 4 days.
-Successfully Organized 2 Events of Marketing in BIZCON 2.0 -Do or Die & BIZCRUX.

Vertical Incharge : Marketing- BIZCON 2.0

-Worked as UDG Delegate Affairs for SYMUNC'21 on 2nd & 3rd of April'21.
-Got the maximum Number of Delegates for the Conference.

UDG Delegate Affairs- SYMUNC'21

-Handled all the operations and IT requirements for the entire event.
-Event Coordinator- Sales Pursuit by Marketing Club.
-Student Coordinator- Bizcruz by International Business Club

IT & Operations Team Member : BIZCON 1.0

The Dais

Director General for Dias Global Voice Model United Nations Conference.

Director General

FICCI Higher Education Summit

-Selected as Top 2 Students to represent Symbiosis International University at FICCI 17th Higher Education Summit 2022- Global Conference and Exhibition.

Symbiosis International University Representative 

Insplore Consultants 

Summer Intern in Marketing and Finance Department

Summer Intern

IFORTIS WORLDWIDE™

Marketing and Sales Intern

Celestial Model United Nations

-Successfully Organised 4 editions of Celestial Model United Nations online.
-Able to reach more than 4000 kids Throughout the World.
-Made Celestial Model United Nations the largest e-MUN in the country.
able to collaborate with ASEAN, UN75, Investor Ai, MUN Refugee Challenge, Rotaract Club of Delhi, and many more.
-Head of all the departments.
-Have taught more than 4500+kids freely via Training Sessions on Model United Nations.

Secretary General

Engineer's Cradle

-Strategized all the Social Media posts and themes.
-Lead a team of 15-20 members for 2 months.
-Coordinated with other departments of the organization,
-To help grow marketing channels, I collaborated with team members.
-To promote products efficiently and responsibly, used market trends and target audience statistics.

Social Media Marketing Intern

GoodSpace

-Collaborated with team members to help expand marketing channels.
-Utilized market trends and target audience statistics to effectively and appropriately market products.

Marketing Intern

HPAIR Harvard Conference'23 | Head, Marketing Club | Advisor, International Business Club| LinkedIn 20k+ | 100+ MUNs | Marketing, Finance, IB Student| Former Head Girl, MDAV School |

If you had to weigh what's greater: My love for watching Podcasts or my zeal to work hard, you would probably end in a deadlock. But it just goes with the theme of me, who tries my best to manage her studies, internships, clubs, and competitions to partying, long drives, Reading books, and Binge Watching.

So as being said, Hey there!!! Riya Gadhwal, this side, A 21-year-old who recently did BBA from Symbiosis Centre for Management Studies NOIDA, trying my best daily to gain some new knowledge.

I am,
-A learner and a person who- loves Networking, who got selected for HPAIR Harvard Conference'23 twice.
-Love Writing Content on Linkedin-having 1,18,000+ Followers & Have been invited by colleges like Delhi University, IIM, IIT and Punjab University for sessions on Personal Branding.
-A student -selected as top 2 to represent the entire Symbiosis University at FICCI 2022.
-Public Speaker-who has been on stage throughout her life- 100+Model United Nations and Open Forums, Invited by Delhi University,SRCC, Punjab University, etc. to judge various competitions.
-Marketing Enthusiast-serving as the Marketing Head of the college after being the Deputy head for a year, two times National Finalist at IIM INDORE Annual Culture Fest, finishing the Podium Once.
-Loves Organising events- My own MUN - Celestial Model United Nations- 2000+ delegates, 10+ Countries, Collaboration with ASEAN, UN75, etc.
-The only student - featured twice on SCMS NOIDA's official Instagram Page.
- A Mentor & a teacher - taught more than 20,000 kids about Personal development and Model United Nations.
-Loves Volunteering in NGOs- Worked for Women, Children, and Covid Resources.
-Also love finishing a book in 2 days :)

If I can help, feel free to dm me or mail me at riyagadhwal12@gmail.com.

This was my story, Create Your Own.
Until then,
Keep Shining and Keep Growing :)♡

Riya Gadhwal

How to earn money as a college student from LinkedIn? How to get jobs via LinkedIn in top MNCs? Is linkedin a new Instagram?

and many more...

There were the questions that were asked by the students in the workshop I was invited to at Invertis University ,Bareilly to give.

and I told this story that 3 years ago, I nearly quit LinkedIn for good.

I spent hours polishing my “perfect” profile. Sent out dozens of applications. Waited for calls that never came.  
One day, after my tenth rejection, I asked myself if I was invisible or just forgettable?

That question changed everything.

Instead of chasing every job posting, I started sharing stories about my small wins, lessons from failed interviews, and real moments from day-to-day life as a professional navigating uncertainty.  

Slowly, people responded. Recruiters messaged not just about roles, but about shared experiences. Creators invited me to speak. 

Even students from last week’s Bareilly workshop said my posts helped them see LinkedIn in a new light.

📌Here’s the truth I learned:  

Your profile is important, sure.  
But your story is your voice makes you unforgettable!

In 2025, LinkedIn isn’t just where you look for work.It’s where you get discovered, guided, and sometimes challenged by opportunities you hadn’t imagined.  

Whether you’re new in your field or pitching to MNCs, start sharing what you’re learning now, not when “it’s perfect.”

Because sometimes, one honest story does what 100th applications never will.

Thanks to the team of Invertis University for the lovely hospitality and it is always fun to meet the fellow creators and learn from them❤️

Tag your best creators who have helped you in comments so that we all can follow them and learn from them!!!

I have always been the youngest in the room. These are few of the myths and Truths I have come across-

📌You might hear that youngsters aren't taken accountable or creditable in the workplace but TBH As far I have experienced, If you have been hired for 'A' position and another person B is hired for the same 'A' position - you both are equally credible for the same position.

I have my colleagues who are very elder to me but never have encountered any incident which made me feel out of place.

📌 Always open to the feedback. One thing I have noticed is being the youngest always makes me want to have a NAC for always being open to feedback and learning from the other people who have more experience in years than me.

Even if they might be in the same role as me , but the number of years do teach you something,so always be open to learning from elders and NOT take it on your ego.


📌 Pressurising too much- Not even for a moment I have felt pressurized, It's more like a motivation for me , a kick for me that I am proud of myself to be working with people elder to me and I would be learning from them.
Never excessively pressure yourself to prove yourself to people. Everything will take place with time- consistency is the key!

📌 Fresh ideas and Experience - This part is the best. When I work with people elder to me in terms of age or experience, I am always excited to put in my fresh ideas and learn from their experience,their learnings and their best moments.

Lastly,it's okay if you are the youngest or the eldest in the room. To most of the extends no one really cares about what's your age,in fact mostly they would compliment you only to have figured out at a young age or to start something new in elderly age.

You need to just have faith in YOU and always keep learning!

I'm learning too everyday from My juniors and my seniors both.

Happy Learning🙌🙌

#corporate #events #learnings #believe

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The Battle

Radhika Jethlia Bhutra

Riya Gadhwal

Followers

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Performance ScoreRadhika Jethlia Bhutra's LinkedIn Performance

Performance ScoreRiya Gadhwal's LinkedIn Performance

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taplio

The Battle

Radhika Jethlia Bhutra

Riya Gadhwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Radhika Jethlia Bhutra's LinkedIn Performance

Performance ScoreRiya Gadhwal's LinkedIn Performance

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Performance ScoreRadhika Jethlia Bhutra's LinkedIn Performance