Growth Marketing Manager at Salesflow.io | B2B SaaS Marketing | Meshing Marketing with Sales, Ops & Product

Hi, I’m Rachid 🤙

My first job was at 15, working for my dad. He’s always gone far and beyond for the customer, always providing value for money.  Fast-forward 13 years, I’m always asking myself “how much value can I provide?” Wherever I go, whatever I do. 

Now with 8 + years in the Marketing game, I’ve spent the majority of my career moving the needle to create profitable outcomes and produce cost-effective growth. I believe my focus and achievements have been based on several things, namely:

#1. Outcome Focused:
I like to roll up my sleeves and make things happen.  Tackling the entire growth journey, from acquisition to monetisation, through activation, retention, and referral. Delivering results results such as consistent lead flow, fitting tactics together to drive LTV up / CAC down, as well as delivering ROI, faster and at a lower cost.

#2. Full-Stack:  
I lean towards being 'full-stack' rather than a specialist. This has led to me producing better outputs by being good at a broad range of skills. I'm always curious, trying to understand everything, which has helped build a unique, complementary and valuable skill stack.
 
#3. Doing > Talking: 
The best way I learn is by actually doing. Experimentation, iteration, improvement, trial and error.  I try to spend most of my time observing and then doing things that have a real measurable effect. I take the ‘Theory Then Action’ route - before the action, I like to define the end goal, break it down into the actions I need to achieve it, and then the knowledge I need to have in order to take that action. 

#4. Standing Out:
There is nothing worse than indifference.  I try not to rely on the tactics that thousands are already employing. Instead, I approach the market with a fresh perspective and identify what unique value I can bring to the table. 

Outside of work, you can find me: 

Sharpening my sword - reading my Kindle, writing, learning a new skill or building/creating things.

Rachid EHabi

Product Marketing Manager |Marketing Manager |Product Manager

I’m a Software Product Marketing Manager with over 5 years of experience helping SaaS companies bring products to market, drive user adoption, and achieve revenue growth. My strength lies in bridging the gap between product, marketing, and sales by turning technical features into clear, compelling value propositions that resonate with customers.

I’ve led end-to-end go-to-market strategies across multiple product launches from customer and market research to positioning, messaging, and enablement. 

I collaborate closely with cross-functional teams to deliver high-impact campaigns, sales collateral, and content that support product adoption and accelerate deal velocity.

My focus areas include:
	•	Go-to-market strategy and execution
	•	Competitive and market intelligence
	•	Value-based messaging and positioning
	•	Sales enablement and lifecycle marketing
	•	Customer segmentation and persona development
	•	Launch planning and campaign management

I thrive in fast-paced, high-growth environments where I can make an impact by aligning product capabilities with real customer needs. 

Whether it’s launching a new SaaS feature, creating a lead-generating campaign, or enabling a sales team to close faster I bring strategy, creativity, and execution together to drive results.

Let’s connect if you’re looking to collaborate or chat about software product marketing, SaaS growth, or go-to-market strategies!

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Rachid EHabi

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