snöball event marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Snöball generates unique, branded landing pages for each speaker, sponsor, exhibitor, and attendee, populated with their custom information to promote their participation at the event. This gives event professionals access to untapped potential participants and helps increase event brand awareness at scale.

Events with a heavy focus on education can leverage their speakers’ roaster to create content-focused landing pages pre-event. Post-event, a speaker might choose to do another outreach, this time by sharing their slide deck and any learning outcome from their session.

snöballer-in-chief

sensov/ event marketing

* Strategic and creative 
High quality creative and strategic work and proactive service is central to my approach. I support our clients’ marketing efforts to build attendance, activate sponsorship and engage members.  * 

* Partnership
 Think of sensov/ event marketing as your in-house agency, an extension of your business. That’s how I approach our collaboration with our clients. More than 95% of our clients worked with us on more than one occasion.

* Niche marketing: events 
14 years of dedicated marketing services to the event industry. Having gained a profound sense of the event industry and has worked closely with associations to deliver successful national and international events, I evolved naturally to extend our expertise to association marketing. It allows me to complete the engagement cycle post-event with a year-round omnichannel marketing approach.

We delivered:
- Canadian Institute of Mining, Metallurgy and Petroleum Convention
- World Congress of Food Science & Technology IUFoST
- World Parkinson Congress 
- World Congress on Suicide Prevention
- PCMA Canadian Innovation Conference
- McGill Summer Institute
- McGill Refresher
- Canadian Institute of Actuaries 
- Goldschmidt Conference
- UICC World Cancer Congress 
- Tournée manufacturière de Deloitte dans 9 villes Québécoises 
- EVVÉ Conférence et salon commercial sur les véhicules électriques
- International Papillomavirus Conference
- Geospatial Information & Technology Association Conference 
- Court Technology Conference / National Centre for State Courts
- Canadian Conference on Ovarian Cancer Research
- Ontario Hospital Association HealthAchieve 
- Annual Entrepreneurship Conference / Youth Employment Services 
- Salon commercial du lancement de programmation des 9 chaînes télé Astral Media 
- Salon du Cadeau de Montréal - DMG
- Tournoi de Golf SAQ 
- Gala annuel Desjardins 
- Congrès annuel de l’APEQ (Association des Professionnels en Expositions du Québec (APEQ)

Senior #EventMarketing Strategist

Attendance Marketing

- Lead role in concept development for all client related marketing initiatives.
- Manage the roll-out of marketing plans in collaboration with – Senior Project Pilot.
- Work with design personnel so as to ensure the timely delivery of effective marketing  tactical initiatives.
- Provide strategic input and guidance across the landscape of Attendance Marketing operations.

Creative Director (Consultant)

Tradeshow Directory

Art Department Manager | Creative Director

Casernes Advertising

Art Director

Team Advertising & Marketing

Intermarkets

Hi there! I'm Rachel. 
Since 2001, I've been on an exciting journey in the event industry, starting with advertising and moving into the heart of event marketing. There, I mastered all the ways to create a buzz and get the right people to events.

Before starting Snöball, I ran my own event marketing agency Sensov/. We helped organizers promote their events globally using a mix of marketing strategies. 

Then it hit me – we're always marketing to the same audience again and again. 
Marketing an event needed a chorus, not just an echo. 
That’s when the 'aha' moment happened – 
to amplify events, extend the reach, attract the right people, and increase our attendance goals, we needed to tap into our own audience’s trust and connections. 

Enter Snöball. 
It's my brainchild, a solution that helps event marketers grow their conferences and tradeshows by mobilizing their attendees, speakers and partners to do the talking. 

Snöball helps scale and track word-of-mouth to drive more registrations. 
It's about making each participant a promoter. 
With Snöball, their stories become our megaphone.

My vision for Snöball? It’s pretty clear – to make 'Snöball' the go-to solution for people-led marketing that grows events organically. 

I built Snöball on the belief that great experiences and great content – need to be shared and ‘Snöballed’. 

Ready to Snöball your event?
Happy to chat. It’s only 17-min.

PS: don’t ask me about EWD, I won't/can’t tell :-)

Rachel Stephan, DES, EWD ❄️

InEvent

Leading sales for a top global platform in the virtual and hybrid event software landscape. Helping companies building unique online experiences to bound connections. Growing revenue 25x in less than a year in 2020. Project pipeline of 5x growth in 2021. Managing a sales and marketing team of over 70 people.

Co-Founder

Tampa Bay Wave

Entrepreneur In Residence

InEvent LATAM

Responsible and focused on managing the sales team, closing deals, lead generation, and expansion of the customer base.
Empowering and coaching sellers.
Look for clients need and connect to our end-to-end marketing event solution.
Growing from zero to more than thirty companies from different industries in Brazil and abroad such as:
Santander, Hologic, Embraer, XP Investimentos, Hospital Albert Einstein, and more at https://inevent.us/en/caseStudies.php  
Always be closing.

Chief Revenue Officer

salve.mobi

Co-founder and Relationship Manager @ salve!!
Focus on improving user experience.
Join: http://salve.mobi/download

Co-Founder & Community Manager

Trilha Group

Trilha is a company that develops worldwide mobile solutions for different vertical markets. It is also a job philosophy that allows our team be always learning from constant professional challenges. Vinicius is role in marketing strategy, sales and customer development.

Partner

Sthart

Stharter

Laboratory for Optimization of Manufacturing Processes

Research related to the machining area (metal grinding), responsible for manage laboratory materials, organization of international lecture held in the Mori Seiki auditorium.
Presentation of the research at the 20th SIICUSP in São Paulo.

Scientific Researcher

Entrepreneur and CRO @ InEvent, a software intelligence for managing corporate virtual and hybrid events. Check out http://inevent.com/.

Vinicius Neris has international experience to take on new projects and startups. It has brought him a great proactive ability in his career that made him a good forecast on different projects.
When participating in daring projects in order to improve things in the world by applying his ability, commitment, and motivation to work.

He aims to create and develop a global company that brings a more human way of connecting people through technology. Changing the world, one event per time.

taplio

The Battle

Rachel Stephan, DES, EWD ❄️

Vinicius Neris

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