snöball event marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Snöball generates unique, branded landing pages for each speaker, sponsor, exhibitor, and attendee, populated with their custom information to promote their participation at the event. This gives event professionals access to untapped potential participants and helps increase event brand awareness at scale.

Events with a heavy focus on education can leverage their speakers’ roaster to create content-focused landing pages pre-event. Post-event, a speaker might choose to do another outreach, this time by sharing their slide deck and any learning outcome from their session.

snöballer-in-chief

sensov/ event marketing

* Strategic and creative 
High quality creative and strategic work and proactive service is central to my approach. I support our clients’ marketing efforts to build attendance, activate sponsorship and engage members.  * 

* Partnership
 Think of sensov/ event marketing as your in-house agency, an extension of your business. That’s how I approach our collaboration with our clients. More than 95% of our clients worked with us on more than one occasion.

* Niche marketing: events 
14 years of dedicated marketing services to the event industry. Having gained a profound sense of the event industry and has worked closely with associations to deliver successful national and international events, I evolved naturally to extend our expertise to association marketing. It allows me to complete the engagement cycle post-event with a year-round omnichannel marketing approach.

We delivered:
- Canadian Institute of Mining, Metallurgy and Petroleum Convention
- World Congress of Food Science & Technology IUFoST
- World Parkinson Congress 
- World Congress on Suicide Prevention
- PCMA Canadian Innovation Conference
- McGill Summer Institute
- McGill Refresher
- Canadian Institute of Actuaries 
- Goldschmidt Conference
- UICC World Cancer Congress 
- Tournée manufacturière de Deloitte dans 9 villes Québécoises 
- EVVÉ Conférence et salon commercial sur les véhicules électriques
- International Papillomavirus Conference
- Geospatial Information & Technology Association Conference 
- Court Technology Conference / National Centre for State Courts
- Canadian Conference on Ovarian Cancer Research
- Ontario Hospital Association HealthAchieve 
- Annual Entrepreneurship Conference / Youth Employment Services 
- Salon commercial du lancement de programmation des 9 chaînes télé Astral Media 
- Salon du Cadeau de Montréal - DMG
- Tournoi de Golf SAQ 
- Gala annuel Desjardins 
- Congrès annuel de l’APEQ (Association des Professionnels en Expositions du Québec (APEQ)

Senior #EventMarketing Strategist

Attendance Marketing

- Lead role in concept development for all client related marketing initiatives.
- Manage the roll-out of marketing plans in collaboration with – Senior Project Pilot.
- Work with design personnel so as to ensure the timely delivery of effective marketing  tactical initiatives.
- Provide strategic input and guidance across the landscape of Attendance Marketing operations.

Creative Director (Consultant)

Tradeshow Directory

Art Department Manager | Creative Director

Casernes Advertising

Art Director

Team Advertising & Marketing

Intermarkets

Hi there! I'm Rachel. 
Since 2001, I've been on an exciting journey in the event industry, starting with advertising and moving into the heart of event marketing. There, I mastered all the ways to create a buzz and get the right people to events.

Before starting Snöball, I ran my own event marketing agency Sensov/. We helped organizers promote their events globally using a mix of marketing strategies. 

Then it hit me – we're always marketing to the same audience again and again. 
Marketing an event needed a chorus, not just an echo. 
That’s when the 'aha' moment happened – 
to amplify events, extend the reach, attract the right people, and increase our attendance goals, we needed to tap into our own audience’s trust and connections. 

Enter Snöball. 
It's my brainchild, a solution that helps event marketers grow their conferences and tradeshows by mobilizing their attendees, speakers and partners to do the talking. 

Snöball helps scale and track word-of-mouth to drive more registrations. 
It's about making each participant a promoter. 
With Snöball, their stories become our megaphone.

My vision for Snöball? It’s pretty clear – to make 'Snöball' the go-to solution for people-led marketing that grows events organically. 

I built Snöball on the belief that great experiences and great content – need to be shared and ‘Snöballed’. 

Ready to Snöball your event?
Happy to chat. It’s only 17-min.

PS: don’t ask me about EWD, I won't/can’t tell :-)

Rachel Stephan, DES, EWD ❄️

Freelance Creative Director

Freelance creative director – storytelling strategist delivering limitless experiences defined and shaped by culture first – everything else is just infrastructure. Message me for rapid response ideas.

Event stories that touch your audience, and stories your audience can touch. Member of WXO, Google Xi, one of the ICE awards founders and PTVL at Westminster University.

Ideas that duet live, and live-online, product and purpose, behaviour and belonging adding “one new thing” to every event – the only thing anyone will remember.

Deliver extreme accessibility, extreme sustainability, and extreme likeability.

Creative Director/Consultant

GES EMEA

Director - Live Events ISES Board member

The Freeman Company

I am an events specialist employed to create and develop new business by building ideas. I have a creative agency background and an evangelistic belief in the relevance of “Live” face to face events as an effective media channel that will expand as we apply digital technology to measure results and objectives towards an increasingly integrated approach to our audiences.

Creative Director

SO Group UK

SO Group, a growing organisation with 400 employees facilitating
contracting services building £43.5 million worth events per year for major event owners as well as corporate facing agencies and PCO's.

In addition, I have worked on development and product alignment as the company has bought into digital via Social Media in 2010, lead management technology in 2011 and an event management portal in 2012 to enable the organisation to build footholds in new parallel markets servicing the “higher” revenue opportunities afforded by the corporate and PCO market in a developing cross-media marketing environment.

Freelance

Business development, Creative and Production Direction

Creative Director and Business Development

Business development, Creative and Production Direction
Clients include: AECC, PETROFAC, 100% DESIGN, EUROSHOP, MERCURY MUSIC PRIZE, AVANTI screen media and the
annual CBI Conference on behalf of my clients.
Visible Communication -; Clients include: ISMA, Associated International Bond Dealers, Baxter Healthcare, Hays Management Services, Laser-
Scan, Bausch and Lomb, Ray-Ban, X-Ray, Oakley, Sewon Communications, SmartTrust, Bluefish, Dunnhumby, CACI.

consultant

Visible Communication

Event building, Business development, Creative Direction

HBM Ltd

Clients include: BAE, BMW, Gulf Air, Dubai Tourist Authority, Hyphen, KCRS, DuPont, SAAB and BASF.

Studio manager/Head designer

Worth Communications

Clients include: Borland, Du Pont Imaging system, Cognito, 3Com, Quest Technology, ISMA, Jenkins Group, Tulip

Senior Designer

PICO International

Clients include: Motorola, GEC, Singapore Telecom, AIBD, DEWE Rogerson, Natural History Museum, YSL duty free
domains.

Head Designer

Button Design Group

Clients include: CNN, British Film Industry, Scottish Amicable, Woolf Olins/AKZO, HTV, Independent distillers and
Vintners.

Designer

Freelance creative director and ideas factory. 

Rapid concept specialist, I service event and experience agencies as an ideas factory with rapid idea generation, lecture (PTVL) at Westminster University and run “Remix” student workshops and workshops for content generation programs.

Large scale corporate events and brand activations. From Finance and Pharma to FinTech, Automotive, Art and Consumer Festivals. Culture first, everything else is just infrastructure

Inventing creative for the necessary and injecting the joy beyond the necessary. Experience matter, anti-matter, everything matters to our experience economy. Creative experiences matter. 

The value of experiences over physical goods is growing, the relevance of emotional and social connection to experiences is growing. The technology to uber-personalise into that connection is growing. It aligns with the emotional evolution of our social dynamics, another growth towards trust in real life experiences – and create more joy in our lives.

Creative experiences are now a matter of fact.

taplio

The Battle

Rachel Stephan, DES, EWD ❄️

Robert Dunsmore

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